Rego Realty
Rego Realty is a privately-held Ontario real estate brokerage operating under Corcoran Horizon Realty, serving home buyers, sellers, investors, and renters in Kitchener-Waterloo and Southwestern Ontario via 14+ specialized REALTORS, exclusive new development partnerships with 15+ developers, and dedicated marketing and technology support teams.
- Company typePrivate
- Founded2004
- HeadquartersKitchener, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rego Realty does
Rego Team, operating under the legal entity Corcoran Horizon Realty and brand name Rego Realty, is a full-service residential and commercial real estate brokerage founded in 2004 by Cliff Rego and headquartered in Kitchener, Ontario. The firm serves home buyers, sellers, real estate investors, renters, and commercial clients in the Kitchener-Waterloo region and surrounding Southwestern Ontario markets including Cambridge, Stratford, Breslau, London, and Elora, supported by two physical offices and a 25+ person integrated team of specialized REALTORS, marketing, operations, and technology staff.
The company operates across five core service lines: residential resale (buy/sell), new development pre-sales, luxury, commercial, and rental. Its technology stack is conventional for a regional brokerage — an IDX-powered property search on regoteam.com, an ROI Investment Calculator for investors, iGuide and 3D Tour integration for listings, and an in-house digital marketing suite covering social media, email blasts, lookbooks, and professional photography. There is no public API, no proprietary data or AI layer, and no disclosed developer-facing platform. The differentiator relative to peer regional brokerages is the in-house production layer (dedicated marketing, staging, technology, and coordination teams) rather than technology depth.
Rego generates revenue primarily through transaction-based commissions on residential sales, pre-construction and new development sales, commercial transactions, and rental lease facilitation, supplemented by listing and marketing professional services. Its go-to-market blends agent-led direct sales, a direct-to-consumer website and lead-conversion funnel (home evaluation booking, investment calculator), and a channel model in which it serves as the exclusive or preferred brokerage for 15+ Ontario developers including HIP Developments, Ritz Homes, Ridgeview Homes, Madison Group, Rockwood Homes, Forest Park Homes, Andrin Homes, Will-O Homes, Pearle Developments, Huron Creek Developments, and Lexington Park. The firm is privately held and founder-owned, with no disclosed institutional investment.
Rego Realty firmographics
Firmographics- Name
- Rego Realty
- Legal name
- Corcoran Horizon Realty
- Website
- https://regorealty.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rego Realty is a privately-held Ontario real estate brokerage operating under Corcoran Horizon Realty, serving home buyers, sellers, investors, and renters in Kitchener-Waterloo and Southwestern Ontario via 14+ specialized REALTORS, exclusive new development partnerships with 15+ developers, and dedicated marketing and technology support teams.
- Ownership category
- akta.pro rank
Rego Realty industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Rego Realty is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Rego Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate commission on residential property sales and purchases. Agent-controlled sales with broker support.
- New Development Sales: Commissions from pre-construction and new development sales, working directly with developers on exclusive releases
- Rental Services: Lease facilitation services for rental properties including The Now development with lease rates from $1,900/month
- Listing & Marketing Services: Professional marketing services including photography, social media promotion, email marketing, and lookbooks for sellers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Rental properties with starting rates from $1,900/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Rego Realty product offering
Product offeringCore offering
Rego Realty is a full-service real estate brokerage operating in Ontario, Canada, providing residential buying and selling services, new development pre-sales, commercial real estate, rental leasing, and luxury property transactions. The firm combines a team of dedicated REALTORS with in-house marketing, listing coordination, and technology tools (IDX property search, ROI calculator, iGuide 3D tours) to serve buyers, sellers, investors, and renters in the Kitchener-Waterloo region.
Product overview
Rego Team is a full-service real estate brokerage operating across the Kitchener-Waterloo Region in Ontario. The company offers a unified platform combining residential buying and selling services, commercial real estate, rentals, and a new developments pre-sales division. The core offerings include the Home Selling Services (with digital marketing tools like iGuide and 3D Tours), the New Developments Platform (showcasing available and sold-out projects from various developers), the Investment Calculator (ROI analysis tool), Property Search (IDX-powered listings), and Home Evaluation services. Additional specialized services include Luxury Real Estate, Commercial Real Estate, and Rental Services. The company primarily acts as a brokerage representing buyers and sellers in transactions, with new development projects sourced from third-party developers such as Ridgeview Homes, Madison Group, Rockwood Homes, Ritz Homes, HIP Developments, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Selling Services Full-service residential real estate selling offering for homeowners, including market analysis, neighbourhood comparables, home tours, marketing and sales strategy, pricing recommendations, professional photography, iGuide 3D tours, social media promotion, email blasts, and lookbooks.
- New Developments Sales Platform Pre-sales and marketing platform for new construction real estate developments across Ontario, featuring available, leasing, and sold-out projects from developer partners such as HIP Developments, Ritz Homes, Ridgeview Homes, Madison Group, and Rockwood Homes.
- Investment Calculator Service ROI calculation tool that helps real estate investors evaluate potential returns and project investment performance on property purchases, with tailored projections.
- Property Search IDX-powered property search functionality that enables buyers and renters to search residential, commercial, and rental listings on the Rego Team website.
- Home Evaluation Service Personalized home evaluation service that provides market value assessments and tailored reports for homeowners considering selling their property.
- Luxury Real Estate Services Specialized brokerage services for high-end and luxury property transactions, including exclusive listings and high-end finish specifications.
- Commercial Real Estate Services Commercial property buying, selling, and leasing services for business and investment properties in the Ontario market.
- Rental Services
Companies that use Rego Realty
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Rego Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rego Realty partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- HIP DevelopmentscorePrimary developer partner for multiple new development projects including The Bright Building, Strata, Gaslight District, and Rainbow Lake in the Kitchener-Waterloo Region
- Ritz HomescoreDeveloper partner for Vista Hills, Westhaven, Hills Trail, and Riverbend Brownstones new home communities
- Ridgeview HomescoreDeveloper partner for Knightsbridge master-planned community in Stratford, offering single-family and bungalow homes
- Madison GroupcoreDeveloper partner for Wild Indigo master-planned community in Breslau featuring single detached and freehold townhomes
- Rockwood HomescoreDeveloper partner for Harvest Park community in Doon South, Kitchener with single detached homes on 36' and 40' lots
- Forest Park HomescoreDeveloper partner for Coventry of Stratford townhome community
- Andrin HomescoreDeveloper partner for SkyTowns at 55 Duke St and Young Condos luxury condo projects in Kitchener
- Will-O HomescoreDeveloper partner for Creekside Trail stacked townhomes and Lisbon Walk townhome community
- Pearle DevelopmentscoreDeveloper partner for Elora Mill Condominiums in scenic Elora, Ontario
- Huron Creek DevelopmentscoreDeveloper partner for Westwood Village Preserve natural living community in Cambridge
- Lexington ParkcoreDeveloper partner for The Now purpose-built rental community in Waterloo
- PolocorpminorDeveloper partner for Barra On Queen boutique condo project on historic Barra Castle site in Kitchener
- Reids Heritage HomesminorDeveloper partner for Riverstone urban townhome collection in Galt, Cambridge
- Pulse Communities and JD DevelopmentsminorDeveloper partners for ARIA Scandinavian-inspired townhome community in Southwest London
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Rego Realty competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: Global real estate franchise with strong Canadian footprint and significant KW Region agent representation. Comparable as a full-service commission-based brokerage competing for the same buyer, seller, and developer relationships.
- Keller Williams Realty: Large US-headquartered brokerage with Canadian expansion including Ontario teams. Comparable as a team-centric, agent-empowered model pursuing market share in suburban Ontario markets like KW.
- Century 21: Major Canadian brokerage franchise operating across Ontario. Comparable as a multi-office full-service residential and commercial brokerage competing for resale and new development mandates in the same region.
- Royal LePage: One of Canada's largest traditional real estate brokerages with deep Ontario presence including the KW region. Directly comparable as a full-service residential brokerage with a national brand and franchise agent model.
- Sotheby's International Realty Canada: Luxury-focused brokerage with Canadian operations and a strong Ontario presence. Comparable to Rego's luxury vertical and Corcoran brand affiliation as a premium-residential channel competing for high-net-worth and cross-border clients.
Regional players
- Bosley Real Estate: Toronto-focused independent brokerage with strong urban Toronto presence. Comparable as a Canadian independent brokerage competing for premium residential, new development pre-sales, and investor clients, primarily in urban Ontario.
Emerging players
- Wahi Realty: Tech-enabled Canadian brokerage offering commission rebates and a digital-first buyer experience. Comparable as a modern Ontario brokerage using technology to attack the traditional commission model Rego depends on.
- Condo DNA: Toronto/GTA-focused new development pre-construction platform and brokerage. Comparable as a specialized channel for pre-construction sales and investor buyers, competing for the same developer relationships and pre-sale mandates in Ontario.
Direct peers
- Chestnut Park Real Estate: Ontario-focused luxury and residential brokerage operating under the Chestnut Park brand. Comparable as a regional Canadian brokerage with similar luxury, resale, and new development service lines targeting high-end Ontario clients.
- Right at Home Realty: Large Ontario-based independent brokerage operating across the GTA and Southwestern Ontario. Comparable as a full-service Canadian brokerage competing for residential resale and new development business in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rego Realty social profiles
Digital presenceRego Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rego Realty leadership team
Management profileNumber of profiles
Profiles7 records
Rego Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rego Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rego Realty
What does Rego Realty do?
Rego Realty is a full-service real estate brokerage operating in Ontario, Canada, providing residential buying and selling services, new development pre-sales, commercial real estate, rental leasing, and luxury property transactions. The firm combines a team of dedicated REALTORS with in-house marketing, listing coordination, and technology tools (IDX property search, ROI calculator, iGuide 3D tours) to serve buyers, sellers, investors, and renters in the Kitchener-Waterloo region.
Is Rego Realty a public or private company?
Rego Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rego Realty founded?
Rego Realty was founded in 2004. It employs 11 to 50 people.
Where is Rego Realty based?
Rego Realty is headquartered in Kitchener, Canada, in the North America region.
How does Rego Realty make money?
Four revenue lines are on record. Real Estate Commission is the primary driver. The others are new Development Sales, rental Services and listing & Marketing Services.
Who are Rego Realty's main competitors?
Broad incumbents on record are RE/MAX, Keller Williams Realty, Century 21, Royal LePage and Sotheby's International Realty Canada. Bosley Real Estate is listed as a regional player. Emerging players are Wahi Realty and Condo DNA. Direct peers are Chestnut Park Real Estate and Right at Home Realty.
Does Rego Realty have an API?
No public API is recorded for Rego Realty.
What industry is Rego Realty in?
Rego Realty's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.