Carlos Alcaraz

What Carlos Alcaraz does

Carlos Alcaraz S.A. is a Málaga-headquartered, privately-held Spanish electrical materials distributor with over 30 years of operating history and 11 regional branch offices (delegaciones) serving customers across Spain. The company runs a hybrid B2B and B2C distribution model combining an e-commerce storefront (carlosalcaraz.com) with physical store pickup at its branch locations, targeting professional electrical installers, contractors, commercial builders, and end consumers in residential, commercial, and industrial segments. Its operating geography is confined to Spain (Iberian Peninsula), with no disclosed international expansion.

The product portfolio spans EV charging equipment (VIARIS UNI single-phase and three-phase units, Circutor eHome), solar energy systems (Hanersun 455W monocrystalline panels, Huawei SUN2000 and Kostal Plenticore Plus hybrid inverters, batteries and mounting structures), industrial automation components (sensors, touch screens, PLCs, variable frequency drives, motor starters, capacitor banks), smart home automation (Simon 100 iO, Simon 270 iO), video intercoms (Fermax, ABB Welcome), UPS systems (Salicru, VENUS), HVAC, lighting (including Novolux LED fixtures), electrical panels and protections, cables, telecommunications equipment, pool equipment, and bathroom fixtures. Authorized distribution agreements with Simon, Niessen, BJC, Schneider Electric, Fermax, Circutor, Huawei, and Kostal form the core supplier base.

The business operates through three sub-brands: the main Carlos Alcaraz electrical distribution division, Aucesur (water treatment, pool equipment, and pumping systems), and Ilumática (professional lighting solutions). Revenue is generated primarily through per-unit hardware sales with publicly listed VAT-inclusive prices on the e-commerce platform, with free peninsula shipping on orders over €75. Disclosed enterprise project references include electrical equipment supply for Hotel RIU Costa Lago (Torremolinos) and the Rafa Nadal Sports Centre. The company is privately held with no disclosed parent company, no external funding rounds, and no public ticker. In 2023 it received a sports sponsorship grant from Junta de Andalucía under the 'Fomento del patrocinio publicitario deportivo 2023' program.

Name

Carlos Alcaraz

Legal name

Carlos Alcaraz S.A.

Website

https://carlosalcaraz.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Carlos Alcaraz S.A. is a Málaga-headquartered Spanish electrical materials distributor with 30+ years of experience and 11 regional branches, selling electrical, solar, EV charging, and industrial automation products through an e-commerce platform and physical stores to professional installers, contractors, and end consumers across Spain.

Ownership category

akta.pro rank

Product category

Electrical Materials Distribution

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)

akta.pro secondary industry

Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)

Keywords

• Electrical materials distribution
• Solar energy systems
• EV charging equipment
• Industrial automation components
• Smart home automation

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Electrical Materials: Carlos Alcaraz S.A. generates revenue through the sale of electrical materials, components, and systems to electrical installers, contractors, and end consumers. Products include wiring, circuit breakers, lighting, automation systems, and specialized equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carlos Alcaraz S.A. distributes a comprehensive catalog of electrical materials, components, and systems through its e-commerce platform carlosalcaraz.com and 11 regional delegation offices across Spain. Its product portfolio spans EV chargers, solar photovoltaic systems (panels, inverters, batteries), industrial automation (PLCs, sensors, variable frequency drives), smart home automation, HVAC, lighting, electrical panels, cabling, telecommunications/UPS, and swimming pool equipment. The company primarily serves electrical installers, contractors, industrial buyers, and end consumers in the Spanish market.

Product overview

Carlos Alcaraz S.A. is a Spanish electrical materials distributor offering a comprehensive portfolio of electrical, industrial, and smart home products through an e-commerce platform. The core offering includes electric vehicle charging equipment (VIARIS UNI, CIRCUTOR EHOME), solar energy systems (HANERSUN solar panels, HUAWEI and KOSTAL inverters), industrial automation (sensors, touch screens, capacitor banks for power factor correction, UPS systems), smart home automation (Simon 100 iO, Simon 270 iO), and HVAC products. Additional categories cover video intercom systems (Fermax, ABB Welcome), lighting (Novolux LED products, emergency lighting), electrical panels and protections, telecommunications equipment, pool equipment, plumbing fixtures, and general electrical materials and tools. The company operates primarily as a B2B/B2C e-commerce distributor serving electrical installers and end customers across Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Aucesur: Service division specializing in water treatment, pool equipment, and pumping systems
• Ilumática
• Carlos Alcaraz

Products and services

• Electric Vehicle Chargers (Cargadores coche eléctrico) Branded EV charging equipment including single-phase and three-phase chargers (Viaris UNI, Circutor eHome) and accessories for residential and commercial charging installations. Targeted at installers and end consumers adopting electric mobility in Spain.
• Solar Energy Systems (Energía solar) Complete photovoltaic solutions covering monocrystalline solar panels (e.g. Hanersun 455W), single-phase and three-phase hybrid inverters (Huawei SUN2000, Kostal Plenticore Plus), batteries, mounting structures, solar pumping, and electrical installation materials. Targeted at residential and commercial solar installers and end customers.
• Industrial Materials (Material industrial) Industrial automation components including photoelectric and inductive sensors, touch screens and PLCs, variable frequency drives (Schneider ATV12 series), motor starters (ATS01N), automatic capacitor banks (Circutor OPTIM, Efibank i-save), and industrial protection equipment. Targeted at industrial facilities, plant engineers, and automation integrators.
• Smart Home Automation (Domótica inteligente) Smart home automation systems including Simon 100 iO, Simon 270 iO, Free Home and connected devices for lighting and electrical control. Targeted at residential installers and homeowners seeking integrated home automation.
• HVAC (Climatización y ventilación) Air conditioning split units, ventilation systems, electric heating, extractors, industrial fans, air curtains, and HVAC accessories. Targeted at installers and end consumers for residential and light commercial climate projects.
• Video Intercoms and Access Control (Porteros, videoporteros y control de acceso) Video intercom systems, automatic door entry, and access control systems including Fermax (VEO-XL WiFi DUOX Plus, City, Way) and ABB Welcome series. Targeted at residential and commercial security installations.
• Telecommunications Equipment (Productos telecomunicaciones) Antennas and components, work stations, data cabinets, and uninterruptible power supplies (Salicru SPS series, VENUS 550VA) for telecom infrastructure. Targeted at telecom and IT installers.
• Lighting (Iluminación) Interior and exterior LED lighting, LED strips, recessed fixtures, wall and surface-mounted luminaires (including Novolux decorative fixtures), and pool lighting. Targeted at installers and end consumers.
• Emergency Lighting (Alumbrado de emergencia) Recessed LED stair beacons, emergency luminaires, and emergency exit signage for code-compliant buildings. Targeted at contractors delivering commercial and public-sector projects.
• Electrical Cables (Cables eléctricos) Special-application cables, halogen-free flexible cables, standard flexible cables, and hose cables for residential, commercial, and industrial wiring. Targeted at electrical installers across all project types.
• Control Elements (Elementos de control) Power supplies and transformers, stair timers, well/tank level controllers, energy meters, and lighting control devices. Targeted at installers building control and metering subsystems.
• Electrical Panels and Protections (Cuadros eléctricos y protecciones) Flush-mount and surface electrical panels, surge protectors, residual current devices (RCDs), and miniature circuit breakers for residential and industrial installations. Targeted at electrical installers.
• Electrical Mechanisms (Mecanismos eléctricos) Branded wall switches and outlets including Simon (100, 27, 270, 75, 82, 400, 500 series), Niessen (Alba, Zenit, Sky, Stylo), BJC, and Schneider Electric ranges. Targeted at residential installers, builders, and end consumers specifying branded mechanisms.
• Pool Equipment (Material para piscinas) Salt chlorinators, filtration pumps, electrical control panels, and LED pool lighting. Targeted at pool installers and residential pool owners in Spain, supplied through the Aucesur division.
• Motion Detectors, Doorbells and Sirens (Detectores de movimiento, timbres y sirenas) Motion sensors, doorbells, and sirens for security and automation deployments in homes and commercial premises. Targeted at installers and end consumers.
• Bathroom and Kitchen Fixtures (Grifería para baños) Kitchen, bidet, bath/shower, and washbasin faucets for residential bathroom and kitchen projects. Targeted at installers, builders, and end consumers renovating homes.
• Small Materials and Accessories (Pequeño material y complementos) Electrical accessories, cable trays and conduits, installation tools, batteries, plugs and connectors, extension cords, and cable channels. Targeted at electrical installers for routine project consumption.
• Meter Boxes and General Protection Panels (Cajas de contadores y CGP) Niche doors, meter modules, and CGP (General Protection Panel) enclosures for regulated metering installations. Targeted at electrical installers working on new utility connections in Spain.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Unicaja BaloncestominorGTM or Marketing PartnerOfficial sponsor of Unicaja Baloncesto (basketball team), providing visibility and brand recognition through sports marketing.
• Simon (Electrical Mechanisms Brand)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Simon electrical mechanisms including Simon 100, Simon 27, Simon 270, Simon 75, Simon 82, Simon 400, and Simon 500 series.
• Niessen (Electrical Mechanisms Brand)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Niessen electrical mechanisms including Alba, Zenit, Sky, and Stylo series.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Schneider Electric products including Mureva Styl, New Unica mechanisms, and various electrical protection and automation equipment.
• FermaxcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Fermax video door entry systems, intercoms, and access control products.
• CircutorcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Circutor products including automatic capacitor banks (OPTIM series), Wi-Beee energy analyzers, and differential rearmable devices.
• Huawei (Solar Inverters)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Huawei SUN2000 solar inverters for residential and commercial photovoltaic installations.
• KostalcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Kostal Plenticore Plus hybrid inverters for solar energy systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Saltoki: Saltoki is an independent Spanish electrical materials wholesaler with branches across northern Spain, distributing wiring, mechanisms, lighting, automation, and renewable-energy equipment to installer and contractor customers. It is the closest direct peer to Carlos Alcaraz in terms of country footprint, B2B/B2C mix, and product portfolio.
• Rexel España: Rexel España is the Spanish subsidiary of Rexel Group, one of the world's largest electrical products distributors. It is directly comparable as a multi-branch B2B electrical distributor in Spain with overlapping categories (installation materials, lighting, automation, energy efficiency) and a similar contractor and installer customer base.
• Sonepar Iberica: Sonepar Iberica is the Spanish arm of Sonepar, the world's largest family-owned B2B electrical distribution group. Comparable as a multi-branch Spanish electrical wholesaler serving installers, contractors and industrial customers with an overlapping product portfolio spanning wiring, automation, lighting and energy.
• RS Components España: RS Components is a leading European electronics, electrical and industrial product distributor with a substantial Spanish e-commerce presence. Directly comparable in industrial automation components (sensors, PLCs, motors), electrical components, and B2B e-commerce procurement, though primarily digital rather than branch-driven.

Broad incumbents

• Würth España: Würth España is the Spanish subsidiary of Würth Group, the global leader in industrial supplies including electrical products, tools and fasteners. Comparable as a multi-branch industrial/electrical supplies distributor in Spain with strong B2B relationships, though Würth's category breadth extends well beyond Carlos Alcaraz's electrical specialization.
• Schneider Electric España: Schneider Electric España is the Spanish subsidiary of Schneider Electric, a global leader in electrical equipment, automation, and energy management. Comparable as a marquee brand Carlos Alcaraz distributes, while also operating direct sales channels and a digital catalogue in Spain that compete with distributors on certain automation and energy management lines.
• Legrand España: Legrand España is the Spanish subsidiary of Legrand Group, a global leader in electrical and digital building infrastructure. Comparable as another major supplier brand with Spain presence and overlapping categories (mechanisms, distribution panels, wiring devices), though primarily a manufacturer rather than a distributor.
• Leroy Merlin España: Leroy Merlin España is the Spanish subsidiary of Leroy Merlin, a major European DIY and home improvement retailer. Comparable as a competitor in consumer-facing electrical retail (lighting, smart home, electrical accessories), though focused on broader home improvement rather than the professional installer market Carlos Alcaraz primarily serves.
• Amazon Business España: Amazon Business is Amazon's B2B procurement platform operating in Spain with broad selection spanning industrial supplies and electrical products. Broadly comparable as a digital-first B2B distribution competitor across industrial and electrical categories, though generalist rather than specialized in electrical materials.

Emerging players

• ManoMano España: ManoMano is a leading European online marketplace specialized in home improvement, DIY, and garden products, with a Spanish operation. Emerging peer with overlapping categories (lighting, smart home, electrical accessories) and a digital-first model that pressures traditional branch-based distributors on convenience and pricing transparency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carlosalcarazsa
• YouTubeyoutube.com/channel/UCtoQqguWwRWUc852G9WKNBQ
• Facebookfacebook.com/CarlosAlcarazSA

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlos Alcaraz