Cognition24
Cognition24 is a UK-based Salesforce consultancy providing tailored implementation, multi-tier managed services (Bronze/Silver/Gold/Enterprise subscriptions), pay-as-you-go support (Flex24), and complementary offerings including landscape reviews, AI-powered invoice matching, and fractional CTO services to mid-market and enterprise clients across six verticals.
- Company typePrivate
- Founded2012
- HeadquartersSilsoe, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cognition24 does
Cognition24 (C24) is a UK-based Salesforce consultancy headquartered in Silsoe, Bedfordshire, operating as a private limited company (C24 Limited) with 11–50 employees. Founded as a Salesforce partner in 2012 and merged with Oracle ERP consultancy e-Resolve in 2019, the firm delivers end-to-end Salesforce implementation and managed services across Sales Cloud, Service Cloud, Financial Services Cloud, Nonprofit Cloud, Health Cloud, Marketing Cloud, Field Service, and integration technologies including MuleSoft and custom APIs.
Its core offerings span four workstreams. Implementation is delivered through tailored projects and the FastStart fixed-cost rapid-deployment methodology. Recurring managed services are sold through four Bronze/Silver/Gold/Enterprise tiers priced at £7,000 / £20,400 / £36,000 / custom annual contracts with tiered SLAs and bundled development days. Reactive support is offered via Flex24, a pay-as-you-go block of hours. Adjacent services include Landscape Review (strategic CRM roadmap assessment), Process Automation (Flow / AI-based), Digital Invoice Matching (D.velop OCR + AI-powered matching), and Leadership Services including a fractional CTO.
Revenue is generated from a mix of subscription recurring managed services, usage-based Flex24 hours, and project-based professional services. Go-to-market is sales-led and direct, supported by content marketing, social channels, a podcast ("The Happy Customer"), and participation in Salesforce events; the G-Cloud 14 framework enables UK public sector access. Customers span Financial Services, Retail, Professional Services, Public Sector (NHS, MoD, MoJ), Healthcare & Life Sciences, and Nonprofits, with named logos including Diageo, WPP, Hoover Candy, Ocean Outdoor, Onfido, Cambridge Consultants, and multiple NHS trusts and charitable organisations.
Cognition24 firmographics
Firmographics- Name
- Cognition24
- Legal name
- C24 Limited
- Website
- https://cognition24.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cognition24 is a UK-based Salesforce consultancy providing tailored implementation, multi-tier managed services (Bronze/Silver/Gold/Enterprise subscriptions), pay-as-you-go support (Flex24), and complementary offerings including landscape reviews, AI-powered invoice matching, and fractional CTO services to mid-market and enterprise clients across six verticals.
- Ownership category
- akta.pro rank
Cognition24 industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Knowledge Management & Service Desk Platforms (HDAEALAH)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
Keywords
Where Cognition24 is headquartered
LocationHeadquarters
- HQ city
- Silsoe
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cognition24 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Services (Admin as a Service): Annual subscription tiers (Bronze £7,000, Silver £20,400, Gold £36,000, Enterprise custom) providing ongoing Salesforce administration, proactive maintenance, SLA support, and development services. Recurring revenue model with annual billing.
- Flex24 Pay-as-you-go Support: Pre-purchased block of support hours drawn down as needed. Customers control costs by purchasing hour blocks for ad-hoc Salesforce support, troubleshooting, customisation, and user training.
- Implementation Consulting: Project-based professional services for Salesforce implementation, rapid deployment (FastStart), landscape reviews, process automation, and system integrations. One-time fees for defined project scope.
- Leadership Services: Fractional CTO and senior leadership services providing interim technology leadership for organisations during transformation, leadership gaps, or specialised projects. Strategic consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze - £7,000 per annum for low complexity sites |
| Subscription | Annual | Silver - £20,400 per annum for medium complexity sites |
| Subscription | Annual | Gold - £36,000 per annum for high complexity/high volume sites |
| Subscription | Annual | Enterprise - Custom pricing for complex environments |
| Usage-based | Pay-as-you-go | Flex24 - Pay-as-you-go support hours |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cognition24 product offering
Product offeringCore offering
Cognition24 is a UK-based Salesforce consultancy that sells tailored Salesforce implementation, rapid deployment (FastStart), tiered managed administration (Admin as a Service), pay-as-you-go support (Flex24), landscape reviews, process automation, AI-driven invoice matching, system integrations and fractional CTO/leadership services to mid-market and enterprise clients.
Product overview
Cognition24 is a UK-based Salesforce consultancy offering a comprehensive suite of services centered around Salesforce implementation and support. The portfolio includes tailored Salesforce Implementation Services and FastStart (rapid fixed-cost implementation) as the core delivery offerings, supported by C24 Admin as a Service (Bronze/Silver/Gold/Enterprise tiers at £7,000-£36,000+ annually) and Flex24 (flexible pay-as-you-go hours) for ongoing managed services. Strategic consulting services encompass Landscape Review, Process Automation using Flow and AI tools, and Digital Invoice Matching powered by d.velop's OCR/AI engine. Leadership offerings include fractional CTO and senior leadership services. Integration capabilities span ERP systems (SAP, Oracle, NetSuite), accounting platforms (Xero, Sage), and marketing automation (Mailchimp, HubSpot), all connected via standard connectors or custom Apex/Mulesoft development.
Differentiator
Problem solved
Functional benefit
Products and services
- Salesforce Implementation Services Tailored end-to-end Salesforce implementation services for businesses adopting or upgrading Salesforce, covering discovery, configuration, integration, data migration and go-live support across the Salesforce ecosystem.
- FastStart Rapid Salesforce Implementation Fixed-cost rapid Salesforce deployment product using best-practice templates and agile delivery to help organisations get up and running on tailored CRM in weeks rather than months.
- C24 Admin as a Service (Managed Salesforce Administration) Ongoing Salesforce administration and proactive maintenance delivered through annual subscription tiers (Bronze £7,000pa, Silver £20,400pa, Gold £36,000pa, Enterprise custom) with tiered SLA response times, inclusive incidents, sandbox provisioning and development days for change requests.
- Flex24 Pay-as-you-go Salesforce Support Flexible Salesforce support service providing a pre-purchased bank of hours drawn down for reactive troubleshooting, customisation, user training and enhancements, with a dedicated account manager, Teams channel communication and regular activity reports.
- Landscape Review Comprehensive strategic review of an organisation's Salesforce environment, culture, processes and legacy systems that identifies inefficiencies, adoption gaps and technical debt and produces a clear short-, medium- and long-term optimisation roadmap.
- Process Automation Process automation service using Salesforce Flow, AI and integration tools to streamline manual workflows, eliminate repetitive tasks, reduce errors and improve operational efficiency.
- Digital Invoice Matching Automated invoice processing solution using d.velop's OCR and AI-powered matching engine to compare invoices against POs, delivery notes and contracts directly within Salesforce, integrating CRM with ERP and finance systems such as SAP, Oracle, NetSuite, Sage and Xero.
- Leadership Services Senior leadership engagements providing CTO-level guidance, programme management and change leadership to support CRM strategy, architecture decisions and transformation initiatives.
- Fractional CTO Interim fractional CTO service providing immediate technology leadership, strategic planning and project management for organisations during transformation, leadership gaps, M&A or specialised projects, without the cost of a full-time executive.
- Salesforce Integrations Prebuilt connector and custom integration service connecting Salesforce with ERP systems (SAP, Oracle E-Business Suite, NetSuite), accounting platforms (Xero, Sage), CRM systems (Microsoft Dynamics 365) and marketing automation tools (Mailchimp, HubSpot), delivered via MuleSoft, custom APIs and Apex development.
Quantifiable outcome
- Invoice matching implementation swift, taking less than a single VAT quarter with minimal training requirements
Companies that use Cognition24
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
Cognition24 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability12 records
Feature5 records
Cognition24 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Aedon AccountingcoreC24 and Aedon Accounting joined forces in November 2023, blending advanced technology and financial expertise. Aedon offers a groundbreaking financial solution for Salesforce surpassing Xero or QuickBooks, integrating financial system and CRM within Salesforce with support for multiple companies, recurring invoices, revenue recognition, bank feeds, and UK/Irish VAT compliance. Implementation swift, taking less than one VAT quarter.
- DocomotioncoreDocomotion provides document generation tools with drag-and-drop template builder, one-click document generation, and seamless Salesforce integration. Designed for document-heavy industries including insurance, manufacturing, retail, healthcare, and finance with features like real-time editing, e-signatures, interactive fields, and no-code interface.
- VonagecoreVonage is a leading provider of cloud-based voice, messaging, and video solutions with seamless Salesforce integration. Offers flexible, scalable communication tools including unified communications, contact centres, communication APIs, and conversational commerce solutions.
- Own (formerly OwnBackup)coreOwn is a premier data platform trusted by numerous organisations to safeguard and leverage SaaS data for business transformation. Partners with Salesforce, ServiceNow, and Microsoft Dynamics 365 enabling global customers to maintain data availability, security, and compliance while unlocking insights.
- DeadPixel DigitalminorDeadPixel Digital is a dynamic design and marketing agency providing excellence across services with focus on visually captivating designs and comprehensive website services from initial design to bespoke build and management. Also offers email marketing, social media design, and graphic design. Created C24's website.
- D.velopcoreD.velop is Europe's leading enterprise content management platform empowering organisations to streamline document handling with AI-driven automation, low/no-code process management, and seamless Salesforce integration. Trusted by over 12,500 companies globally. Intelligent solutions transform mass data into actionable knowledge with AI-powered bots delivering instant answers to document queries.
- Pledge 1%coreC24 joined Pledge 1% movement alongside 12,000+ companies worldwide in 2021, pledging 1% of time and 1% of product annually to selected charities including Growing Resilience in Teens (GRIT). This commitment underscores dedication to fostering positive social impact through operations.
- SalesforcecoreCertified Salesforce partner since 2012 providing implementation, support, and consulting services for Salesforce ecosystem. Team holds extensive Salesforce certifications across multiple clouds and specialties. Logo displayed as Salesforce partner.
- Teleios ConsultingminorC24 collaborates with Teleios Consulting on The Happy Customer podcast and regularly touches on matters relating to health and wellbeing. Teleios provides expertise in change management and organisational transformation.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Cognition24 competitors and assessment
Company assessmentDirect peers
- Persistent Systems: Global Salesforce Crest (Top-Tier) partner offering implementation, managed services, and AI/Agentforce consulting across multiple industries. Closest like-for-like comparison in terms of certified Salesforce delivery, multi-cloud expertise, and managed services packaging.
- Slalom: Large consultancy with a deep Salesforce practice and significant UK presence (Slalom UK). Comparable on consultative mid-market and enterprise Salesforce delivery, multi-cloud implementations, and managed services, but with materially greater geographic scale.
- Coastal Cloud: US-headquartered Salesforce Summit (Top-Tier) partner specialising in implementation, managed services, and industry cloud rollouts. Operates a comparable boutique-style model with strong productised managed service tiers similar to C24's Admin-as-a-Service.
- Girikon: Salesforce Silver partner providing implementation, integration, and managed services across Sales, Service, Marketing, and Industry Clouds. Comparable boutique-style Salesforce pure-play competing for similar mid-market projects.
- Damco Solutions: Salesforce consulting partner offering implementation, data migration, AI, and managed services to mid-market and enterprise customers. Comparable scope of multi-cloud delivery and managed services packaging.
- Absyz: Salesforce Crest partner with consulting, implementation, and AI/Agentforce practices serving enterprise and mid-market customers. Closely comparable on certified multi-cloud delivery and managed services offerings.
Broad incumbents
- ATG (Cognizant): Salesforce-focused consultancy now part of Cognizant, delivering implementation, integration (MuleSoft), and managed services. Overlaps directly with C24 on Salesforce delivery but operates within a much larger parent with global scale.
- Simplus (Infosys): Salesforce Summit partner acquired by Infosys offering implementation, managed services, and industry cloud solutions. Competes for similar mid-market and enterprise Salesforce work but with substantially larger delivery footprint.
- Capgemini: Global SI with a large Salesforce practice and dedicated UK public sector and financial services coverage. Competes for the same enterprise and government Salesforce RFPs that C24 targets under G-Cloud and direct engagements.
- Accenture: Largest Salesforce global SI partner with end-to-end delivery across implementation, AI/Agentforce, and managed services. Sets pricing benchmarks and frequently wins the largest enterprise deals that smaller UK partners like C24 cannot reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cognition24 social profiles
Digital presenceCognition24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cognition24 leadership team
Management profileNumber of profiles
Profiles9 records
Cognition24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cognition24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cognition24
What does Cognition24 do?
Cognition24 is a UK-based Salesforce consultancy that sells tailored Salesforce implementation, rapid deployment (FastStart), tiered managed administration (Admin as a Service), pay-as-you-go support (Flex24), landscape reviews, process automation, AI-driven invoice matching, system integrations and fractional CTO/leadership services to mid-market and enterprise clients.
Is Cognition24 a public or private company?
Cognition24 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cognition24 founded?
Cognition24 was founded in 2012. It employs 11 to 50 people.
Where is Cognition24 based?
Cognition24 is headquartered in Silsoe, United Kingdom, in the Europe region.
How does Cognition24 make money?
Four revenue lines are on record. Managed Services (Admin as a Service) is the primary driver. The others are flex24 Pay-as-you-go Support, implementation Consulting and leadership Services.
Who are Cognition24's main competitors?
Direct peers on record are Persistent Systems, Slalom, Coastal Cloud, Girikon, Damco Solutions and Absyz. Broad incumbents are ATG (Cognizant), Simplus (Infosys), Capgemini and Accenture.
Does Cognition24 have an API?
No public API is recorded for Cognition24.
What industry is Cognition24 in?
Cognition24's product category is IT Consulting Services. Its primary akta.pro industry code is HDAEALAH, IT Knowledge Management & Service Desk Platforms, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 54151 and its SIC code is 8742.