The Coyle Group
The Coyle Group is a privately held, family-owned commercial insurance brokerage founded in 1929 and based in New City, New York. It provides advisory-led brokerage and risk management services to U.S. mid-market businesses with 10–300 employees across 12+ industry verticals.
- Company typePrivate
- Founded1929
- HeadquartersNew City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Coyle Group does
The Coyle Group is a privately held, family-owned commercial insurance brokerage headquartered in New City, Rockland County, New York, tracing its insurance heritage to 1929. The firm is led by CEO Gordon B. Coyle (CPCU, ARM, AMIM, PWCA, 40+ years experience) with his daughter Karen Coyle as VP of Operations, and operates with a small team of approximately 9–10 professionals including a Commercial Insurance Advisor, Senior Account Manager, Account Manager, Chief Integration Officer, Digital Marketing Director, and New Business Coordinator. The company targets growing U.S. mid-market businesses with 10–300 employees across diverse verticals such as financial services, technology, manufacturing, importing/distribution, life sciences, search funds, family offices, MSPs, and funeral homes.
The firm's core offering is advisory-led commercial insurance brokerage, including coverage gap analysis, policy restructuring (e.g., BOP to commercial package), property underinsurance correction, dividend recovery, and ongoing risk management support. Its product catalog spans standard commercial lines plus specialty coverages such as Cyber, Product Recall, E&O, D&O, M&A Reps & Warranties, Captive Insurance, Ocean Cargo, Pollution Liability, and Kidnap & Ransom. Distribution is direct, via website-driven 30-minute 'Insurance Confidence Assessment' consultations and referral-driven growth, supported by a content library of 600+ educational videos.
Revenue is generated through carrier commissions on placed premiums, typically in the 15–25% range depending on coverage type, with no disclosed pricing tiers and no publicly available financials. The firm reports a 95% client retention rate and has established a core carrier partnership with Hanover Insurance Group. There is no proprietary technology platform; value delivery is entirely human-mediated advisory work.
The Coyle Group firmographics
Firmographics- Name
- The Coyle Group
- Legal name
- The Coyle Group
- Website
- https://thecoylegroup.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Coyle Group is a privately held, family-owned commercial insurance brokerage founded in 1929 and based in New City, New York. It provides advisory-led brokerage and risk management services to U.S. mid-market businesses with 10–300 employees across 12+ industry verticals.
- Ownership category
- akta.pro rank
The Coyle Group industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
- akta.pro secondary industry
- Captive Insurance Advisory & Management (FSAEADAF)
Keywords
Where The Coyle Group is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Coyle Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: Earn commissions from insurance carriers for placing business. Commissions typically range from 15-25% depending on carrier and coverage type. The firm prioritizes client outcomes over commission maximization, as demonstrated in the ocean cargo case study where they chose a lower-commission carrier (15%) over a higher-commission option (25%) to preserve client profit-sharing dividends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Consultation and assessment-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
The Coyle Group product offering
Product offeringCore offering
The Coyle Group is a commercial insurance brokerage and risk management advisory firm that places business insurance coverage with multiple carriers for U.S. mid-market companies. Its core deliverable is strategic insurance program review, gap identification, and policy structuring across coverage lines such as Cyber, E&O, D&O, Workers Comp, Product Recall, M&A/R&W, Captive, Ocean Cargo, Pollution Liability, and Kidnap & Ransom, supplemented by ongoing risk management advisory, renewal calendaring, and proactive account service.
Product overview
The Coyle Group is a commercial insurance brokerage firm offering advisory and placement services rather than a unified software product. Their portfolio consists of insurance brokerage services and specialized coverage products organized by industry vertical and coverage type. The core offering is strategic insurance advisory for mid-market businesses, supplemented by placement of specific insurance products including Cyber Insurance, Product Recall Insurance, E&O, Workers' Compensation, M&A/Captive Insurance, D&O, Pollution Liability, Kidnap and Ransom, and Ocean Cargo coverage. They also provide Risk Management Advisory services and Insurance Coverage Reviews. These products and services are not modular software components but rather consultative offerings delivered through human advisors.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance by Industry Programs Specialized commercial insurance programs tailored to specific industries including Financial Services, Technology, Manufacturing, Wholesalers/Distributors, Importers, Life Sciences, Search Funds, Family Offices, MSPs, Funeral Homes, Auto Repair Shops, and Property Management.
- Cyber Insurance Insurance coverage protecting businesses against data breaches, cyber attacks, network security liabilities, and related digital risk exposures.
- Product Recall Insurance Coverage for costs associated with recalling products from the market due to safety concerns, contamination, or regulatory requirements.
- Errors & Omissions (E&O) Insurance Professional liability coverage protecting businesses against claims arising from negligent services, advice, or professional mistakes.
- Workers' Compensation Insurance Coverage for employee workplace injuries and illnesses, including medical costs, lost wages, and rehabilitation expenses.
- M&A Insurance (Reps & Warranties) Transactional insurance covering representations and warranties in mergers and acquisitions, protecting buyers or sellers from deal-related losses.
- Captive Insurance Self-insurance program structures allowing businesses to insure their own risks through a wholly-owned captive insurance company.
- Directors & Officers (D&O) Insurance Coverage protecting corporate directors and officers from personal liability arising from alleged wrongful acts in their managerial capacity.
- Pollution Liability Insurance Coverage for liabilities arising from pollution incidents, including cleanup costs, third-party damages, and regulatory penalties.
- Kidnap and Ransom Insurance Coverage for losses resulting from kidnapping, extortion, and ransom demands, often including crisis response services.
- Ocean Cargo Insurance Coverage for goods transported by sea, including profit-sharing provisions for qualifying policies.
- Risk Management Advisory Strategic consulting services including risk identification, loss history analysis, premises inspection, OSHA compliance evaluation, safety documentation, training, and fleet management support.
- Insurance Coverage Reviews Comprehensive analysis of existing coverage terms and conditions compared to actual business risks, typically conducted 3-4 months before policy expiration or renewal.
Quantifiable outcome
- Identified $2M+ in coverage gaps that could have bankrupted an M&A firm after a single claim
- +3 more outcomes
Companies that use The Coyle Group
Customer profileNamed customers6 records
Segments13 records
Ideal customer profiles2 records
The Coyle Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Coyle Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hanover Insurance GroupcoreInsurance carrier partner used for repricing client coverage lines. Hanover delivered strong pricing across commercial lines after remarketing. The Coyle Group competitively repriced all lines through Hanover for an ocean cargo client, moving all remaining coverage to bind with Hanover.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The Coyle Group competitors and assessment
Company assessmentDirect peers
- Higginbotham: Large independent insurance brokerage serving mid-market and commercial clients across multiple U.S. regions. Highly comparable to The Coyle Group in customer segment (growing mid-market businesses) and broker-led, advisory-driven GTM, though at significantly greater scale.
- Heffernan Insurance Brokers: Independent mid-market commercial insurance brokerage headquartered in the San Francisco Bay Area, with similar advisory-led positioning and multi-vertical specialty practices. Highly comparable in GTM philosophy and client segment, though Heffernan operates at materially larger scale on the West Coast.
- Brown & Riding Insurance Services: Specialty commercial insurance brokerage focused on complex placements for mid-market and larger clients. Comparable to The Coyle Group in specialty-line expertise and consultative placement approach, though Brown & Riding skews toward larger and more complex accounts.
- RPS (Risk Placement Services): Specialty wholesale and retail insurance brokerage with strong expertise in complex commercial placements for niche industries. Comparable to The Coyle Group in specialty-line focus (including ocean cargo, professional liability, and management liability) and multi-carrier placement model.
- Jencap: Specialty commercial insurance brokerage with expertise across multiple verticals including financial services, importers, and professional services. Comparable to The Coyle Group in advisory-led mid-market commercial focus and cross-vertical specialty offerings.
Broad incumbents
- USI Insurance Services: Top-10 U.S. insurance brokerage serving mid-market to enterprise commercial clients with property/casualty, employee benefits, and specialty coverage. Comparable to The Coyle Group in mid-market focus and multi-vertical specialization, but operates at much larger scale with national infrastructure.
- NFP (National Financial Partners): PE-backed insurance brokerage and advisory firm with strong mid-market and specialty practice presence. Comparable in commercial brokerage focus and multi-vertical specialty offerings (including financial services and tech E&O); differentiates from The Coyle Group via substantial technology and M&A scale.
- Acrisure: Tech-enabled, rapidly consolidating insurance brokerage with a major mid-market and commercial presence. Comparable in commercial insurance placement and mid-market targeting, but competes on the opposite end of the technology spectrum from The Coyle Group's human-only model.
- Hub International: Top-10 North American insurance brokerage with deep mid-market commercial practice and property/casualty specialty. Comparable in target client profile and broker-driven sales motion; much larger geographic footprint and broader product portfolio than The Coyle Group.
- AssuredPartners: PE-backed national insurance brokerage built largely through acquisition of mid-market agencies. Comparable in targeting the same 10–300 employee mid-market segment, with an aggressive consolidation strategy that contrasts with The Coyle Group's organic, family-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Coyle Group social profiles
Digital presenceThe Coyle Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Coyle Group leadership team
Management profileNumber of profiles
Profiles9 records
The Coyle Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Coyle Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Coyle Group
What does The Coyle Group do?
The Coyle Group is a commercial insurance brokerage and risk management advisory firm that places business insurance coverage with multiple carriers for U.S. mid-market companies. Its core deliverable is strategic insurance program review, gap identification, and policy structuring across coverage lines such as Cyber, E&O, D&O, Workers Comp, Product Recall, M&A/R&W, Captive, Ocean Cargo, Pollution Liability, and Kidnap & Ransom, supplemented by ongoing risk management advisory, renewal calendaring, and proactive account service.
Is The Coyle Group a public or private company?
The Coyle Group is a private company. It is classified as family owned and is currently operating.
When was The Coyle Group founded?
The Coyle Group was founded in 1929. It employs 1 to 10 people.
Where is The Coyle Group based?
The Coyle Group is headquartered in New City, United States, in the North America region.
How does The Coyle Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are The Coyle Group's main competitors?
Direct peers on record are Higginbotham, Heffernan Insurance Brokers, Brown & Riding Insurance Services, RPS (Risk Placement Services) and Jencap. Broad incumbents are USI Insurance Services, NFP (National Financial Partners), Acrisure, Hub International and AssuredPartners.
Does The Coyle Group have an API?
No public API is recorded for The Coyle Group.
What industry is The Coyle Group in?
The Coyle Group's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAEADAF, Captive Insurance Advisory & Management. Its NAICS code is 524210 and its SIC code is 6411.