What Nature Plus does

Nature Plus, Inc. is a privately held green chemistry and biotechnology company founded in 1991, headquartered in Stratford, Connecticut, with a workforce of 1-10 employees. The company develops and manufactures enzyme-based specialty formulations for industrial, institutional, and consumer applications, organized into four lines: EcoCare (concentrated fermentation/enzyme odor control for wastewater treatment, landfills, composting, agribusiness, and industrial plants, with specialized sub-formulations for amines, H2S, VOCs, manure, and biofilm), TerraZyme (liquid enzyme soil stabilizer for road construction, subbase/subgrade stabilization, recycled asphalt, and pond sealing), NaturCare (consumer odor control and specialty cleaning products for healthcare, petcare, pool/spa, and home markets sold via the NaturCare Store e-commerce storefront), and Toll Manufacturing (contract manufacturing of liquid and cream products for third-party brands). Core technology relies on proprietary fermentation-based chemistries, plant extracts, minerals, and surfactants, with documented performance validated by the World Bank, USAID, and municipal users across 35+ countries.

The business operates a multi-channel go-to-market: enterprise field sales for TerraZyme projects with road departments and contractors, a certified worldwide distributor network for both TerraZyme and EcoCare, direct e-commerce for NaturCare consumer goods, and direct B2B engagement for toll manufacturing and private label work. Pricing is not publicly disclosed; EcoCare is sold in standardized 5-, 55-, and 265-gallon containers with high dilution ratios (1:50 to 1:100,000), TerraZyme pricing is project-quoted, and toll manufacturing quotes are provided on consultation. Revenue is generated through one-time product sales supplemented by private-label/licensing arrangements and contract manufacturing fees. Documented customer logos span food manufacturing (Kraft Foods, Blount Fine Foods, Givaudan-Roure), municipal wastewater (City of Chicopee, MA), composting (Wegman Farms), and government/international development (USAID, World Bank, FELDA Malaysia, Blood Tribe of Alberta, Bureau of Indian Affairs).

Financially, Nature Plus is a self-funded, certified small business with no disclosed funding rounds, no institutional investors, and no public listing. The company has held Environment Canada environmental approval for TerraZyme and maintains registered trademarks across its three principal brands (EcoCare, TerraZyme, NaturCare). Operations span North America, Central and South America, Africa, Asia, and Europe, with a stated 33+ year track record.

Name

Nature Plus

Legal name

Nature Plus, Inc.

Website

https://nature-plus.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Nature Plus is a privately held green chemistry company founded in 1991 that develops and manufactures enzyme-based odor control formulations, liquid enzyme soil stabilizers, consumer cleaning products, and toll manufacturing services for industrial, institutional, government, and consumer customers across 35+ countries.

Ownership category

akta.pro rank

Product category

Specialty Chemicals

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Odor, Corrosion & Air Emissions Control (H2S/VOC) (EUANADAK)

akta.pro secondary industries

Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF), Odor Control & Deodorization (Smoke/Pet/Decomposition) (HSAEAHAH), Natural/Eco All-Purpose Cleaners (CRAJAMAM), Mold, Mildew & Algae Removers (CRAJAKAK)

Keywords

• Enzyme-based odor control
• Soil stabilization technology
• Green chemistry formulations
• Contract chemical manufacturing
• Specialty cleaning products

Headquarters

HQ city

Stratford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (EcoCare): Sale of concentrated enzyme-based odor control formulations for waste management, wastewater treatment, industrial, and municipal applications. Products sold in bulk sizes (5, 55, 265 gallon) to distributors and end-users.
2. Product Sales (TerraZyme): Sale of liquid enzyme soil stabilizer to distributors and direct to road departments, contractors, and consulting engineers for road construction and stabilization projects worldwide.
3. Product Sales (NaturCare): Sale of odor control and specialty cleaning products for healthcare, petcare, pool & spa, and home markets through direct e-commerce channel and potentially through retail/distributor relationships.
4. Toll/Contract Manufacturing Services: Contract services specializing in medium and short runs including concept, formulation, production, packaging, and distribution for liquid and cream products including conditioner, body butter, room deodorizers, and more. NPI manufactures both in-house brands and private label products.
5. Private Label Formulations: Development and manufacturing of private label formulations for domestic and international distributors and specialty marketing companies. Concentrates and volume discounts available for in-house packaging needs.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Nature Plus manufactures and sells enzyme-based specialty chemical formulations for two main end uses: industrial/municipal odor control (EcoCare line, targeting waste management, wastewater, landfills, agribusiness, and industrial plants) and liquid enzyme soil stabilization for road construction (TerraZyme). The company also sells a NaturCare line of consumer odor-control and specialty cleaning products, and provides toll/contract manufacturing services for liquid and cream products plus private label formulations.

Product overview

Nature Plus, Inc. is a privately owned green chemistry products company that develops and manufactures formulations for industrial, institutional, and consumer applications. The company operates four core product lines: EcoCare (enzyme-based odor control formulations for waste management, industrial, and municipal applications), TerraZyme (liquid enzyme soil stabilizer for road construction and infrastructure), NaturCare (odor control and specialty cleaning products for healthcare, petcare, pool/spa, and home markets), and Toll Manufacturing (contract manufacturing services for medium and short production runs). EcoCare products include specialized formulations such as EcoCare 250 (general purpose), EcoCare 250A (amine odors), EcoCare 250B10 (H2S/sulfur compounds), EcoCare 250GR (VOCs), EcoCare 250Y (manure/agriculture), EcoCare 250 Clear (high-pressure systems), and EcoCare Odorshield (biofilm/slime). The specialty cleaning line includes instrument cleaners, surface cleaners, laundry products, and automotive care products. All products utilize fermentation products, plant extracts, minerals, and safe surfactant chemistries.

Differentiator

Problem solved

Functional benefit

Brands

• NaturCare: Product line including odor control, specialty cleaning and clarification products for healthcare, pet care, pool & spa, and home markets. Includes 2-oz bottles, Healthcare, Petcare, Pool & Spa, and Specialty subcategories.
• TerraZyme
• EcoCare
• Toll MFG

Products and services

• EcoCare Odor Control Formulations Concentrated fermentation/enzyme odor control product line used by industrial and municipal buyers for treatment of organic odors (ammonia, amines, hydrogen sulfides, mercaptans, sulphur dioxide, skatoles, indoles, VOCs) across wastewater treatment, landfills, composting, agribusiness, and industrial plants.
• TerraZyme Soil Stabilizer Safe, effective, non-corrosive liquid enzyme soil stabilizer that significantly enhances the properties of soil used in road infrastructure construction. Improves CBR loading, reduces soil permeability, increases road strength, and is used for stabilization of dirt roads/pads, sub-base, subgrade, recycled asphalt pavement (RAP), and pond sealing.
• NaturCare Consumer Specialty Products Direct-to-consumer product line for healthcare, petcare, pool & spa, and specialty cleaning applications. Includes odor control products, medical deodorizers, essential oil deodorizers, ostomy deodorizers, incontinence supplies, pet products, pool chemicals, and a range of biodegradable specialty cleaners (e.g., surgical instrument cleaner, enzymatic instrument cleaner, stain remover, carpet shampoo, BBQ cleaner).
• Toll / Contract Manufacturing Services Contract services specializing in medium and short production runs covering concept, formulation, production, packaging, and distribution for liquid and cream products including conditioner, body butter, and room deodorizers. Produces both in-house brands and private label products for domestic and international distributors and specialty marketing companies.

Quantifiable outcome

• Road construction cost reduction of 10% to 25%
• +8 more outcomes

Named customers10 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Novonesis (formerly Novozymes): Global enzyme and microbial technology leader serving agriculture, wastewater, household care, and industrial markets. Broader incumbent supplying enzyme platforms that could enable competing odor control and soil stabilization products.
• Diversey Holdings: Global provider of hygiene, infection prevention, and cleaning solutions for foodservice, healthcare, and industrial facilities. Comparable specialty cleaning and odor control portfolio with broader geographic reach and institutional customer base.
• Spartan Chemical Company: Manufacturer of specialty cleaning, sanitation, and odor control products for industrial, institutional, and commercial markets. Overlaps with Nature Plus's EcoCare and NaturCare product lines but serves a broader portfolio of customers.

Emerging players

• Seventh Generation: Eco-friendly household cleaning, paper, and personal care brand (owned by Unilever). Direct comparable to Nature Plus's NaturCare consumer specialty cleaners in plant-based, non-toxic positioning and target retail consumer.
• Ecover: European-based ecological cleaning and laundry products manufacturer using plant-based and mineral ingredients. Comparable to NaturCare's specialty cleaners in green chemistry formulation philosophy and consumer positioning.
• Method Products: Eco-friendly home and personal care brand (owned by SC Johnson) with naturally derived, biodegradable cleaning products. Overlaps with NaturCare specialty cleaning positioning in plant-based, non-toxic consumer formulations.

Direct peers

• OMI Industries: Manufacturer of Ecosorb and MX-3 natural odor elimination products for wastewater, landfill, composting, and industrial applications. Direct competitor to Nature Plus's EcoCare line with comparable enzyme/plant-based positioning.
• International Enzymes (Perma-Zyme): Producer of Perma-Zyme, an enzyme-based liquid soil stabilizer for road construction and dust control. Most direct competitor to TerraZyme with similar mechanism and target end-users (road departments, contractors).
• Enviro Tech Chemical Services: Specialty chemical manufacturer producing peroxyacetic acid and odor control chemistries for wastewater treatment and industrial hygiene. Directly comparable in target market (wastewater odor control) and customer base (municipal/industrial).
• BioTriad Environmental: Provider of biological odor control and waste treatment solutions for municipal and industrial wastewater, landfills, and composting facilities. Overlapping technology approach and customer segments with Nature Plus's EcoCare division.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature Plus