OMI Industries
OMI Industries is a privately held specialty chemicals company that develops plant-based odor elimination products for industrial (Ecosorb), commercial (Fresh Wave IAQ), and consumer (Fresh Wave) markets, selling through national retailers, distributor networks, and direct sales since 1989.
- Company typePrivate
- Founded1989
- HeadquartersPalatine, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
OMI Industries firmographics
Firmographics- Name
- OMI Industries
- Legal name
- OMI Industries, Inc.
- Website
- https://omi-industries.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OMI Industries is a privately held specialty chemicals company that develops plant-based odor elimination products for industrial (Ecosorb), commercial (Fresh Wave IAQ), and consumer (Fresh Wave) markets, selling through national retailers, distributor networks, and direct sales since 1989.
- Ownership category
- akta.pro rank
OMI Industries industry classification
Industry- Product category
- Odor Elimination Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Chemical Manufacturing (325)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF)
- akta.pro secondary industries
- Odor, Corrosion & Air Emissions Control (H2S/VOC) (EUANADAK), Smoke, Pet & Kitchen Odor Control (Specialized Odor Solutions) (CRAJAEAJ), Eco-Friendly Air Care & Odor Control (CRAJAOAI), Aerosol Air Fresheners & Sprays (CRAJAEAA)
Keywords
Where OMI Industries is headquartered
LocationHeadquarters
- HQ city
- Palatine
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
OMI Industries business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Ecosorb Industrial Products: Sale of natural odor control products to industrial markets including wastewater treatment, asphalt production, food processing, cannabis cultivation, and manufacturing. Products sold through direct sales and distributor networks.
- Fresh Wave IAQ Commercial Products: Sale of commercial-grade odor elimination products to hospitality, healthcare, building management, and janitorial/sanitation markets through distributor networks including Waxie and Grainger.
- Fresh Wave Consumer Products: Sale of household odor removal products through retail channels (Target, Costco, Lowe's, Bed Bath & Beyond, Meijer, Wegmans, HEB, Harris Teeter) and direct-to-consumer eCommerce websites.
Go-to-market motion3 records
Distribution channels11 records
Marketing channels5 records
OMI Industries product offering
Product offeringCore offering
OMI Industries manufactures and sells natural, plant-based odor elimination products and equipment across three divisions: Ecosorb (industrial), Fresh Wave IAQ (commercial), and Fresh Wave (consumer). The company's proprietary technology uses plant oils and water to neutralize odor-causing organic and inorganic molecules at the molecular level without harsh chemicals, masking fragrances, or synthetic additives.
Product overview
OMI Industries operates as a multi-brand portfolio company with three distinct product lines spanning consumer, commercial, and industrial market segments. The three divisions—Fresh Wave (consumer), Fresh Wave IAQ (commercial), and Ecosorb (industrial)—share a common technology platform based on natural plant oils and water that neutralize odor molecules at the molecular level without masking. Fresh Wave targets household consumers through retail channels, Fresh Wave IAQ serves commercial facilities management and hospitality sectors, while Ecosorb addresses industrial applications including wastewater treatment, manufacturing, and specialty markets like cannabis cultivation. All products emphasize natural ingredients, environmental safety, and effectiveness without harsh chemicals.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh Wave: Consumer products for household odor removal made with plant extracts and water. Delivers knockout punch to household odors with the power of nature, harnessed by science.
- Fresh Wave IAQ
- Ecosorb
Products and services
- Fresh Wave Consumer Odor Removal Products Plant-based household odor removal products made with plant extracts and water, for residential use in kitchens, bathrooms, pet areas, sports equipment, and furniture. Positions as a healthy alternative to air fresheners without harsh chemicals or artificial fragrances.
- Fresh Wave IAQ Commercial Odor Removal Products Broad-spectrum commercial odor removal solutions for hospitality, healthcare, building management, and janitorial/sanitation markets, providing safe, natural odor removal for commercial environments. EPA Safer Choice recognized.
- Ecosorb Industrial Odor Neutralization Products Natural, non-toxic industrial odor neutralization products scientifically formulated to eliminate organic and inorganic odor molecules across wastewater treatment, asphalt production, food processing, landfills, power plants, and other industrial verticals.
- Fresh Wave Lavender Collection Lavender-scented extension of the Fresh Wave consumer household odor removal product line, leveraging the same plant-based odor neutralization chemistry.
- Fresh Wave Auto Vehicle-focused odor removal product extension of the Fresh Wave consumer line, targeting odors in cars and other vehicles.
- Fresh Wave Sport Sports equipment and gear odor removal product extension of the Fresh Wave consumer line, targeting odors on athletic equipment and gear.
- CNB 100 Cannabis Odor Control
Quantifiable outcome
- Cannabis-related complaints increased 87% in some areas since legalization
- +1 more outcomes
Companies that use OMI Industries
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
OMI Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OMI Industries partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Chicago BlackhawksminorSponsorship agreement signed with the Chicago Blackhawks NHL team in 2011 for marketing and brand visibility.
- Horizons for YouthcoreOMI maintains a strong relationship with Horizons for Youth, a Chicago not-for-profit focused on helping children from low-resource areas succeed in school and life. OMI provides scholarships, hosts events, and Philip Coffey received the inaugural Ray of Light Award from the organization. OMI began partnership with Horizons for Youth in 2011.
- WaxiecoreJanitorial/sanitation distributor for Fresh Wave IAQ commercial products. Added as distributor in 2013.
- GraingercoreIndustrial products distributor for Fresh Wave IAQ commercial products. Added as distributor in 2013.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
OMI Industries competitors and assessment
Company assessmentBroad incumbents
- Procter & Gamble (Febreze): Markets Febreze, the dominant mass-market air care and odor-elimination brand. Overlaps directly with OMI's Fresh Wave consumer line on shelf at retailers like Target and Costco, and dwarfs OMI in marketing spend and distribution leverage.
- SC Johnson (Glade): Owner of Glade air fresheners and similar household odor-care products. Competes head-to-head with Fresh Wave in mass and grocery retail, and has a far broader product portfolio and global distribution footprint.
- Church & Dwight: Specialty consumer products company with household odor-care brands (e.g., OxiClean, Arm & Hammer, Kaboom). Competes in adjacent cleaning/air-care categories at retail and has the scale to expand into natural odor elimination.
Direct peers
- Zep Inc. Manufacturer and distributor of cleaning and maintenance chemicals for commercial, institutional, and industrial end markets. Directly comparable to OMI's Ecosorb and Fresh Wave IAQ divisions in channels, customer profile, and product form factors.
- Betco Corporation: Manufacturer of professional cleaning and odor-control products sold through Jan/San distribution (same channel as Fresh Wave IAQ via Waxie and Grainger). Closely comparable in target customers, product mix, and go-to-market motion.
- Nilodor: Specialty odor-neutralization company offering products for industrial, commercial, and consumer applications. Directly competes with Ecosorb in industrial odor control and with Fresh Wave in household odor elimination.
- EnviroTech Services: Provider of odor-control and dust-suppression products and services for industrial and municipal applications, including wastewater treatment. Competes with OMI's Ecosorb division in similar end markets with a comparable natural-chemistry positioning.
- Air-Scent International: Manufacturer of commercial and industrial air freshening and odor-control systems. Overlaps with OMI's commercial (Fresh Wave IAQ) and industrial (Ecosorb) lines across facilities management and manufacturing customers.
Emerging players
- Seventh Generation: Eco-friendly household cleaning and personal care brand owned by Unilever. Competes with Fresh Wave in natural-claim, safer-chemistry household products on retail shelves, with greater distribution and marketing scale.
- Mrs. Meyer's Clean Day: Eco-friendly household cleaning brand (SC Johnson) positioned around plant-derived ingredients. Competes in the same 'natural, recognizable ingredients' shelf set as Fresh Wave in mass and grocery retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OMI Industries social profiles
Digital presenceOMI Industries compliance and trust
Trust signalCompliance2 records
OMI Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
OMI Industries leadership team
Management profileNumber of profiles
Profiles9 records
OMI Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OMI Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OMI Industries
What does OMI Industries do?
OMI Industries manufactures and sells natural, plant-based odor elimination products and equipment across three divisions: Ecosorb (industrial), Fresh Wave IAQ (commercial), and Fresh Wave (consumer). The company's proprietary technology uses plant oils and water to neutralize odor-causing organic and inorganic molecules at the molecular level without harsh chemicals, masking fragrances, or synthetic additives.
Is OMI Industries a public or private company?
OMI Industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OMI Industries founded?
OMI Industries was founded in 1989. It employs 51 to 100 people.
Where is OMI Industries based?
OMI Industries is headquartered in Palatine, United States, in the North America region.
How does OMI Industries make money?
Three revenue lines are on record. Ecosorb Industrial Products are the primary driver. The others are fresh Wave IAQ Commercial Products and fresh Wave Consumer Products.
Who are OMI Industries's main competitors?
Broad incumbents on record are Procter & Gamble (Febreze), SC Johnson (Glade) and Church & Dwight. Direct peers are Zep Inc., Betco Corporation, Nilodor, EnviroTech Services and Air-Scent International. Emerging players are Seventh Generation and Mrs. Meyer's Clean Day.
Does OMI Industries have an API?
No public API is recorded for OMI Industries.
What industry is OMI Industries in?
OMI Industries's product category is Odor Elimination Products. Its primary akta.pro industry code is CRAJAEAF, Odor Eliminators & Neutralizers (Non-fragrance), with a secondary code of EUANADAK, Odor, Corrosion & Air Emissions Control (H2S/VOC). Its NAICS code is 3256 and its SIC code is 2842.