Octane Finance

What Octane Finance does

Octane Finance is a UK-based vehicle finance credit broker operating under FCA regulation (FRN 912888) and ICO registration (ZA437907). The company acts as an intermediary between consumers seeking vehicle finance and a broad panel of lenders, earning commission per funded introduction rather than lending its own capital. Its core product set comprises Personal Contract Purchase (PCP), Hire Purchase (HP), and Lease Purchase (LP), extended across cars, vans, and motorbikes, with zero-deposit options available on over 80% of brokered deals. Specialist verticals address prestige and supercar buyers, classic and vintage car collectors, motorsport participants (touring cars, open-wheel, rally), wheelchair accessible vehicle (WAV) purchasers, and customers with impaired credit profiles. The technology stack combines a credit brokering platform with automated decisioning, soft credit search matching via Experian and Equifax integrations, a Codeweavers-powered dealer login and showroom portal, and online finance calculators supporting direct consumer application alongside the dealer partner network.

The business operates a B2B2C go-to-market model: FCA-certified dealers across the UK distribute Octane's finance products to their customers through a branded dealer portal, while consumers can also apply directly online via a self-service application workflow with electronic signature. The lender panel spans ultra-prime through specialist subprime, including BNP Paribas, Volkswagen Financial Services, Close Brothers Motor Finance, JBR Capital, Alphera Financial Services, Paragon Motor Finance, PCF Bank, Zopa, Tandem Bank, Moneybarn, Lendable, V12 Retail Finance, Motonovo Finance, Northridge Finance, and Ayan Capital (Sharia-compliant). Revenue is generated entirely through transaction-fee commissions from lenders — no customer fees — with rates starting from 8.9% APR and a representative APR of 12.9% (13.9% on some disclosures). Marketing combines content (blog, YouTube, TikTok, Facebook), SEO, email via Mailchimp, and motorsport sponsorships (Tom Ingram, Jonathan Moore, Harry King, Robert de Haan), supported by a Trustpilot rating of 'Excellent' across 1,000+ verified reviews.

Name

Octane Finance

Legal name

Octane Ltd

Website

https://octanefinance.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Octane Finance is a UK-based FCA-regulated vehicle finance credit broker connecting consumers and dealers to a broad lender panel across PCP, HP, and LP products, plus specialist finance for prestige, classic, motorsport, EV, WAV, and bad-credit customers.

Ownership category

akta.pro rank

Product category

Auto Finance Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Auto / Vehicle Marketplace Lending (FSAKAHAF)

Keywords

• Vehicle finance brokerage
• Automotive credit broking
• Car finance intermediary
• Motor finance broker
• Consumer auto lending

Headquarters

HQ city

Battlesbridge

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Credit Broker Commission: Octane Finance acts as a credit broker and receives commission from lenders when customers are introduced and complete finance agreements. Commission is either a fixed fee or a fixed percentage of the amount borrowed, with rates varying by lender. Commission amounts are disclosed to customers before they enter into any agreement.
2. Prime Lending Panel Commission: When soft credit search indicates a customer may receive better rates from Prime Lenders, Octane contacts their Prime lending panel on the customer's behalf. Many prime lenders use hard search as part of their established process.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

UK-based automotive finance broker that connects individual consumers seeking vehicle financing with a panel of lenders. The firm acts as an intermediary arranging consumer credit products such as Hire Purchase (HP), Personal Contract Purchase (PCP), and lease purchase agreements for private car buyers.

Product overview

Octane Finance is a UK-based automotive finance broker operating as a credit broker (not a lender) and regulated by the FCA. The core product portfolio centers on three main vehicle finance products: Personal Contract Purchase (PCP), Hire Purchase (HP), and Lease Purchase (LP), which together serve as the primary financing mechanisms for car, van, and motorbike purchases. These core products are complemented by specialist finance options including Prestige & Supercar Finance, Classic Car Finance, and Motorsport Finance, which address niche market segments through specialized lender relationships. Additional offerings include Electric Vehicle Finance, Zero Deposit options, and Bad Credit Finance for borrowers with impaired credit histories. The company also provides finance calculators for customer self-service and maintains a Dealer Partner Program that provides dealer portal access and marketing assets to partner dealerships. All products are distributed through an extensive panel of carefully selected UK lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• Hire Purchase (HP) Brokerage
• Personal Contract Purchase (PCP) Brokerage
• Lease Purchase Brokerage
• Dealer Partner Programme

Quantifiable outcome

• Over 80% of car finance deals brokered don't require a deposit payment
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core, supporting and minor.

• CodeweaverscoreTechnology or IntegrationTechnology partnership providing dealer login portal and showroom integration for finance applications. Octane Finance uses Codeweavers platform for dealer partner access.
• 67 DegreescoreTechnology or IntegrationWebsite design, e-commerce solutions, and marketing services provider for the automotive industry. Created the Octane Finance website and Google Vehicle Ads partnership.
• The Compliance GuyssupportingImplementation/ SI/ Consulting PartnerFCA Authorisation and Ongoing Compliance services for automotive dealers and finance brokers.
• LawgisticssupportingImplementation/ SI/ Consulting PartnerLegal experts for the motor trade providing legal support and distance sale form templates for dealer compliance.
• We Are FortissupportingGTM or Marketing PartnerSocial media content creation services for companies across various industries.
• IMDAsupportingGTM or Marketing PartnerThe Independent Motor Dealers Association - voice of independent dealers, fastest growing and only association for independent motor dealers in the UK.
• DealerKitsupportingTechnology or IntegrationNext generation dealer management system providing sales, service, compliance, and management tools for dealerships.
• MotorChecksupportingTechnology or IntegrationVehicle provenance checks helping dealers ensure vehicles don't have dubious history.
• The WAV MansupportingChannel Partner/ Reseller/ DistributorWheelchair accessible vehicle (WAV) dealer that works with Octane Finance to help customers finance WAV purchases through a streamlined application process.
• Tom Ingram (Motorsport Sponsor)minorOthersBritish motorsport racing driver sponsored by Octane Finance. Racing driver in motorsport competitions.
• Jonathan Moore (Motorsport Sponsor)minorOthersMotorsport racing driver sponsored by Octane Finance.
• Harry King (Motorsport Sponsor)minorOthersBritish motorsport racing driver competing in Porsche Carrera Cup. Won Ginetta GT4 Supercup as a junior. Sponsored by Octane Finance.
• Robert de Haan (Motorsport Sponsor)minorOthersRacing driver competing alongside Harry King in Porsche Carrera Cup. Sponsored by Octane Finance.
• Warranty WisesupportingOthersWarranty provider partner offering vehicle warranty products.
• ExperiancoreTechnology or IntegrationCredit reference agency used for credit scoring and automated decisioning in finance applications.
• EquifaxcoreTechnology or IntegrationCredit reference agency partner for credit scoring and identity verification.
• Google AnalyticssupportingTechnology or IntegrationWeb analytics service for understanding website traffic and user behavior.
• TikToksupportingGTM or Marketing PartnerSocial media platform used for marketing and advertising.
• FacebooksupportingGTM or Marketing PartnerSocial media and advertising platform including Facebook Pixel for tracking and targeted advertising.
• MailchimpsupportingTechnology or IntegrationEmail marketing platform for newsletters and promotional communications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carmoola: UK fintech offering direct-to-consumer car finance with a mobile-first, soft-search-led experience. Comparable technology-led acquisition model and UK consumer focus, though Carmoola is a lender while Octane is a broker.

Direct peers

• JBR Capital: UK specialist lender for prestige, performance, and supercar finance. Listed as an Octane partner; directly comparable niche overlap with Octane's Prestige & Supercar Finance line.
• Oodle Car Finance: Online UK vehicle finance lender offering finance directly and via broker channels. Listed as an Octane partner, making it a near-clone in target market and credit profile coverage, with overlapping customer acquisition strategies.
• Zuto: UK car finance broker/marketplace connecting buyers with lenders for new and used vehicles. Directly comparable to Octane in intermediation model, UK consumer focus, and credit-broker (not lender) positioning.
• CarFinance247: UK-based online car finance broker that matches consumers with vehicle finance lenders, including subprime and near-prime segments. Closely comparable to Octane in model (credit broker, not lender), target customer (UK consumers, varied credit profiles), and product set (PCP, HP, LP).
• MotoNovo Finance: UK specialist vehicle finance lender with broad new and used car coverage. Listed as an Octane partner; overlaps materially in target customer and product range.
• Moneybarn: UK specialist vehicle finance lender focused on near-prime and subprime consumers. Listed as an Octane lender partner; comparable customer base (non-prime UK car buyers) and similar product set, though it is a captive lender rather than pure broker.
• Motorfinity: UK car finance broker with a focus on affordability, Motability, and disability-segment customers. Directly comparable to Octane in intermediation model and overlap with WAV / disability vehicle finance.

Broad incumbents

• Zopa: UK digital bank and P2P-originator now offering vehicle finance. Listed as an Octane partner; comparable in offering consumer vehicle loans but operates at much greater scale and breadth, including deposits and banking.
• Black Horse (Lloyds Banking Group): Major UK vehicle finance provider owned by Lloyds Banking Group, serving consumers and dealers at significant scale. Comparable product set (PCP, HP, lease) but as a captive lender rather than broker, and at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Octane Finance