Oodle Car Finance

What Oodle Car Finance does

Oodle Car Finance is a UK-based specialist motor finance fintech founded in March 2016, operating under Oodle Financial Services Limited (FCA Reference 702459). The company provides consumer car finance through direct-to-consumer online origination and a UK dealer partner network, offering Personal Loans (£2,500-£25,000 at 15% APR over 12-60 months), Hire Purchase, Personal Contract Purchase, and Guarantor car finance products. Oodle is headquartered in Manchester (with registered office in Salford) and operates additional offices in Oxford and London, employing approximately 450 people.

The company's core technology is a proprietary digital lending platform featuring automated decisioning that returns 99% of lending decisions in under 60 seconds, a bespoke risk-based pricing model, automated proof generation, and a dealer-facing portal for application submission and document handling. Distribution combines a self-serve online application flow and mobile app with point-of-sale dealer integration across the UK. The company is backed by private equity firm KKR (Series 4, January 2017) and has raised additional securitisation capital via Citi (March 2018), and acquired Carsnip, a car search-engine, in December 2018.

Oodle generates revenue primarily through interest income on its lending book. For the financial year ending 30 June 2025, total income was £110m (up 5% YoY) on new loan originations of £441m (up from £325m). Since 2016, the company has served over 100,000 customers and surpassed £2bn in cumulative lending by April 2022. The FY2025 results were impacted by a £12.8m provision for the FCA motor finance redress scheme, resulting in a £38m pre-tax loss. Trustpilot ratings stand at 4.5/5 across 19,000+ reviews, supporting a strong consumer brand position in the UK specialist motor finance segment.

Name

Oodle Car Finance

Legal name

Oodle Financial Services Limited

Website

https://oodlecarfinance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

UK-based specialist motor finance fintech founded in 2016, offering car loans, Hire Purchase, PCP, and guarantor finance to consumers via direct online channels and a nationwide dealer partner network, backed by KKR with FCA authorization.

Ownership category

akta.pro rank

Product category

Consumer Auto Finance

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement) (FSAGAIAK), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)

Keywords

• Consumer car finance
• Auto lending
• Hire purchase
• Personal contract purchase
• Digital lending platform

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Car Loan Interest: Interest income from car finance loans. Customers borrow money to purchase vehicles and repay over fixed terms with interest. The company reported total income of £110m for FY2025, up five per cent year-on-year.
2. Hire Purchase Products: Hire purchase finance agreements where customers own the vehicle at the end of the agreement. Includes HP products for electric vehicles, LCVs, and value-added products with 125% Loan to Value options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Oodle Car Finance provides UK consumer car finance products including personal car loans (£2,500-£25,000, 12-60 months), Hire Purchase (HP), Personal Contract Purchase (PCP), and Guarantor Car Finance, delivered through a proprietary digital lending platform that issues automated decisions in under 60 seconds. Customers can apply directly online or through a UK dealer partner network, with funds disbursed the next working day after acceptance.

Product overview

Oodle Car Finance is a UK fintech car finance provider offering a multi-product lending platform. The core offering includes personal loans (Oodle Car Loans) ranging from £2,500 to £25,000, along with Hire Purchase (HP) and Personal Contract Purchase (PCP) finance options. The platform provides customer-facing digital tools including a car finance calculator, mobile app, and customer portal, complemented by dealer-facing services with rapid lending decisions and a dedicated dealer portal. Additional services include complaints management, income/expenditure assessment tools for payment support, and commission compensation information resources. Oodle operates under Oodle Financial Services Limited, authorized and regulated by the FCA.

Differentiator

Problem solved

Functional benefit

Products and services

• Oodle Car Loan (Personal Loan) Unsecured-style personal loan for financing a car purchase, available from £2,500 to £25,000 over 12-60 months at 15% APR. Customers can apply online, receive a pre-approval decision in minutes without impacting their credit score, and obtain funds in their account the next working day to buy from any dealer or private seller.
• Hire Purchase (HP) Hire Purchase finance agreement where the customer makes fixed monthly payments and takes ownership of the vehicle at the end of the agreement upon payment of an option-to-purchase fee. Includes specialist HP products for electric vehicles, light commercial vehicles, and value-added products with up to 125% Loan to Value options.
• Personal Contract Purchase (PCP) PCP finance agreement that covers only the estimated depreciation of the vehicle, with lower monthly repayments than HP. At the end of the term the customer can hand the vehicle back, buy it with a balloon payment, or part-exchange it.
• Guarantor Car Finance Car finance option where a guarantor with good credit agrees to step in and make repayments if the borrower encounters difficulties. Designed to help applicants with poor credit history or no credit history obtain approval.
• Car Finance Calculator Online calculator that estimates monthly car finance payments based on loan amount and income, without affecting the user's credit rating. Acts as a budgeting tool before completing a full finance application.
• Oodle Mobile App iOS and Android mobile app that allows Oodle customers to manage their car finance account, make payments, and access account services on mobile devices.
• Dealer Portal and Support Service Online portal and support service for UK car dealer partners to submit customer finance applications, upload supporting documents, and receive lending decisions in under 60 seconds. Backed by a dealer support team reachable via phone, online chat, and WhatsApp, plus marketing materials to help dealers promote Oodle finance to their customers.
• Customer Self-Service Portal Secure web portal at auth.oodlecarfinance.com where existing Oodle customers can sign in to manage their car finance account, view statements, and make payments.

Quantifiable outcome

• 99% of lending decisions made in under 60 seconds
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• MeVitaeminorStrategic or Co-development PartnerPartnership to help Oodle better understand who they attract, hire and retain from a diversity perspective
• 10,000 Black Interns ProgrammeminorStrategic or Co-development PartnerDiversity initiative that resulted in a permanent hire within the Engineering team
• Automotive 30% ClubminorStrategic or Co-development PartnerIndustry group working to increase gender diversity in automotive sector. Oodle actively participates and is signed up to their charter.
• Onvero (formerly ENEI)minorStrategic or Co-development PartnerMembership organisation for equality and diversity in the workplace. Awarded Oodle a Silver TIDE award for sustained DEI impact.
• Mount Vernon MotorsminorChannel Partner/ Reseller/ DistributorCar dealer partner using Oodle portal for applications and document uploads. Positive feedback on quick responses and efficient document processing.
• Eastfield Car SalesminorChannel Partner/ Reseller/ DistributorLong-term dealer partner for several years, praising Oodle's service as unmatched within the industry with quick and easy process.
• Bank Motors LtdminorChannel Partner/ Reseller/ DistributorDealer partner finding Oodle's systems and products very simple to navigate with flexible finance options fitting their business model.
• Somerset Motor CompanyminorChannel Partner/ Reseller/ DistributorDealer partner highlighting great system, support, quick underwriting, and great automated systems.
• V12 Sports and ClassicsminorChannel Partner/ Reseller/ DistributorDealer partner describing Oodle team as one of the best in the industry, always on hand to help with nothing too much trouble. True partnership.
• Finance & Leasing AssociationminorOthersOodle Financial Services is a member of the Finance & Leasing Association and complies with its Lending Code.

Scale indicators9 records

Recent moves2 records

Expansion highlights5 records

Others

• Auto Trader: UK's largest digital car marketplace, offering finance products and connections to lenders including car finance providers. Comparable as a complementary touchpoint in the UK car-buying funnel rather than a direct lender competitor.

Direct peers

• CarFinance 247: UK online car finance broker/lender offering direct applications and dealer panel access. Closely comparable to Oodle's D2C-plus-dealer-network GTM and similar APR positioning.
• MotoNovo Finance: One of the UK's largest specialist motor finance providers offering Hire Purchase and PCP products through a dealer network. Directly comparable to Oodle in target customer (near-prime and prime UK car buyers) and dealer-led distribution model.
• Close Brothers Motor Finance: UK specialist motor finance division of Close Brothers Group, providing dealer-point finance across HP, PCP and lease products. Comparable to Oodle in dealer channel focus, product mix, and broad credit-tier underwriting.
• Moneybarn: UK specialist vehicle finance provider serving non-prime and near-prime borrowers with Hire Purchase products. Highly comparable to Oodle on customer-segment focus and inclusive underwriting appetite.
• Zuto: UK car finance marketplace connecting consumers with lenders. Comparable to Oodle on online application flow and credit-check pre-approval experience, though Zuto operates more as a broker than a principal lender.

Broad incumbents

• VW Financial Services UK: UK captive finance arm of Volkswagen Group offering HP, PCP, lease, and insurance products across VW, Audi, Skoda, SEAT and Cupra dealer networks. Comparable product mix and dealer distribution model but with manufacturer-driven origination.
• Black Horse (Lloyds Banking Group): UK motor finance arm of Lloyds Banking Group, one of the largest UK car finance providers. Overlaps with Oodle on HP/PCP products through dealer relationships but benefits from a much larger balance sheet and parent-bank funding.
• Hitachi Capital (BNP Paribas Personal Finance UK): UK vehicle finance provider under BNP Paribas Personal Finance, offering HP, PCP, and fleet finance via dealers. Comparable in product breadth and dealer distribution but operates at significantly larger scale.

Emerging players

• Carmoola: UK BNPL-for-cars fintech offering interest-free and short-term instalment finance for new and used vehicles. Comparable to Oodle on tech-led D2C car finance positioning, though Carmoola focuses on shorter tenors and a different underwriting segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oodlecarfinance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oodle Car Finance