AP Psychology & Consulting Services

What AP Psychology & Consulting Services does

AP Psychology & Consulting Services is an Australian boutique consulting firm specialising in workplace psychological health and safety. Founded by psychologist Arthur Papagiannis and headquartered in South Yarra, Victoria, the firm serves medium-to-large enterprises and government agencies across sectors including transportation, logistics, retail, manufacturing, healthcare, emergency services and higher education. Its core methodology is anchored in ISO 45003 guidelines and Australian WHS/OHS psychosocial regulations, with a proprietary Workplace Psychological Safety Index (WPSI) developed and validated in partnership with Deakin University. The firm has operated for 15+ years and reports measurable client outcomes including a 30% reduction in mental injury claims and 97% participant satisfaction in training programs.

The firm's offering combines four integrated lines: (1) Strategic Consulting (psychosocial risk assessment, desktop reviews, gap analysis, workforce consultation, and action planning); (2) Training Solutions (in-person and online workshops across leadership, mental health, vicarious trauma, and suicide prevention); (3) Digital Solutions including the TM Thrive mobile app, customisable e-learning modules, tip sheets and video content; and (4) Government-funded programs such as the WorkSafe Victoria Mentally Healthy Workplaces Program delivered in partnership with the Victorian Chamber of Commerce and Industry. The firm also holds ISO 27001 certification and operates a multi-year icare REX partnership delivering risk management education to NSW Government agencies.

Revenue is generated primarily through enterprise professional services engagements (multi-year contracts) supplemented by subscription-based digital content (TM Thrive, e-learning modules) and grant-funded program delivery. The go-to-market is enterprise field sales augmented by executive round tables, thought leadership content, and channel partnerships (VCCI, icare, Healthy Heads Trucks & Sheds). The team comprises approximately 17 professionals including registered psychologists, consultants, program delivery, digital, marketing and a bookkeeper. The firm operates privately with no disclosed funding rounds or external investors, and reports a claimed geographic reach across 10 countries though primary operating evidence is concentrated in Australia.

Name

AP Psychology & Consulting Services

Legal name

AP Psychology and Consulting

Website

https://psychology-consulting.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AP Psychology & Consulting Services is an Australian boutique consulting firm that delivers workplace psychological health and safety solutions — strategic consulting, training, and digital tools including the WPSI assessment and TM Thrive platform — to medium-to-large enterprises and government agencies in compliance with ISO 45003 guidelines.

Ownership category

akta.pro rank

Product category

Workplace Psychological Health and Safety Consulting

NAICS

Human Resources Consulting Services (541612), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Management Consulting Services (8742)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industry

Stress Management & Burnout Prevention Coaching (HSADAGAD)

Keywords

• Workplace psychological safety
• Psychosocial risk consulting
• Organizational psychology services
• Mental health training
• ISO 45003 compliance

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Core consulting services including psychosocial risk assessment, gap analysis, workforce consultation, and strategic action planning. Delivered through exclusive partnerships with organizations requiring evidence-based psychological health and safety solutions aligned with ISO45003 and state-based regulations.
2. Training Solutions: Workshop-based and e-learning training programs covering mental health, psychological safety, leadership capability, and workplace wellbeing. Includes half-day, full-day, 90-minute to two-hour workshops, and customized training solutions. Available in-person or online with scalable delivery options.
3. Digital Solutions: E-learning modules, tip sheets, videos, and the TM Thrive platform providing ongoing access to psychological health and safety resources. Customisable content aligned with organisational needs and psychosocial risk profiles.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AP Psychology & Consulting Services delivers workplace psychological health and safety solutions to medium and large organisations, including strategic consulting (psychosocial risk assessments, gap analysis, action planning), training solutions (interactive workshops on mental health, leadership, vicarious trauma, suicide prevention), and digital solutions (TM Thrive app, e-learning modules, tip sheets and videos). Their proprietary Workplace Psychological Safety Index (WPSI), developed with Deakin University, provides validated assessment aligned with ISO 45003 guidelines.

Product overview

AP Psychology & Consulting Services operates as a consulting firm offering a unified portfolio of workplace psychological health and safety solutions. The core offering consists of Strategic Consulting Solutions (psychosocial risk assessments using the proprietary WPSI tool, desktop reviews, gap analysis, and action planning) and Training Solutions (interactive workshops in-person or online). These are complemented by Digital Solutions including the TM Thrive app platform, E-learning Solutions modules, and Tip Sheets & Videos content library. The WPSI assessment tool was developed in collaboration with Deakin University. The firm also delivers the government-funded Mentally Healthy Workplaces Program in partnership with VCCI. Together, these services form an integrated ecosystem for building psychologically healthy and safe workplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting Solutions Psychosocial risk assessment and strategic consulting services aligned with ISO 45003 standards, including desktop reviews, gap analysis, workforce consultation, and action planning. Delivered to medium and large organisations and government agencies requiring evidence-based psychological health and safety solutions.
• Training Solutions
• TM Thrive A palm-of-the-hand accessible app that applies a systemic approach to embedding and sustaining workplace psychological safety by engaging the workplace, leadership and workforce through interactive educational resources and programs.
• E-learning Solutions
• Tip Sheets & Videos
• Workplace Psychological Safety Index (WPSI)
• Mentally Healthy Workplaces Program

Quantifiable outcome

• 30% reduction in mental injury claims over two years
• +4 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and trusted.

• Victorian Chamber of Commerce and Industry (VCCI)coreStrategic or Co-development PartnerPartnership with VCCI to deliver the Mentally Healthy Workplaces Program, a free initiative for Victorian SMEs to identify and manage psychosocial risks. The program is fully funded by WorkSafe Victoria and will work with 300 eligible businesses over 12 months. AP Psychology & Consulting Services provides expert guidance, psychosocial risk assessments, action plans, and access to the TM Thrive platform through this partnership.
• Deakin UniversitycoreStrategic or Co-development PartnerResearch partnership for the development and validation of the Workplace Psychological Safety Index (WPSI). The WPSI was meticulously designed, informed, and validated through this close partnership, incorporating best-practice psychological evidence. Deakin University has independently evaluated AP Psychology & Consulting Services' approaches.
• WorkSafe VictoriacoreStrategic or Co-development PartnerFunding partner for the Mentally Healthy Workplaces Program. WorkSafe Victoria funds the free program to help small and medium-sized Victorian businesses identify and manage psychosocial risks, reducing the risk of mental injuries and building mentally healthy workplaces.
• icare Risk Education eXpress (REX)flagshipStrategic or Co-development PartnerMulti-year partnership celebrating 5 years of delivering psychological risk management education to NSW Government agencies. AP Psychology & Consulting Services has delivered 16 training sessions to 257 REX participants, achieving 97% participant satisfaction. Partnership focuses on empowering agency employees through transformative learning experiences for managing psychological risks and fostering healthy workplaces.
• Monash UniversitycoreStrategic or Co-development PartnerIndependent evaluation partner. AP Psychology & Consulting Services' approaches have been independently evaluated by leading bodies including Deakin University and Monash University.
• Country Fire Authority (CFA)trustedOthersTrusted partner and client. CFA is listed among AP Psychology & Consulting Services' trusted clients and partners in the transportation and emergency services sector.
• Transport Accident Commission (TAC)trustedOthersTrusted partner and client in the transportation and healthcare sectors.
• Healthy Heads Trucks & ShedsflagshipStrategic or Co-development PartnerIndustry partnership to design, develop and implement a 3-year Industry Roadmap and Wellbeing Strategy for the transportation and logistics industry. AP Psychology & Consulting Services served as psychological safety thought leaders and trusted advisors.
• Personal Injury Education Foundation (PIEF)trustedOthersTrusted partner organisation, listed among trusted partners.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spring Health: Employer-sponsored mental health benefits provider combining precision assessment, therapy, coaching, and digital tools. Directly comparable in the workplace psychological health and safety category serving mid-to-large enterprise buyers.
• Converge International: Australia-headquartered EAP and workplace mental health provider delivering counselling, consulting, and training to organisations across Australia. Most direct regional peer in terms of service mix and target buyer.
• PeopleSense by EML: Australian EAP and workplace wellbeing provider offering psychological services, manager training, and organisational consulting. Directly comparable Australian peer competing for the same employer-sponsored EAP and wellbeing budgets.
• Lyra Health: Workplace mental health platform combining on-demand therapy, coaching, and digital self-serve resources for enterprise employees. Comparable as a direct peer in the employer-sponsored mental health category, though more platform- and therapy-delivery-led versus consulting-led.
• Altius Group: Australian workplace health, rehabilitation, and psychological services provider serving insurers, employers, and government. Comparable regional peer with overlapping workplace mental health, injury management, and organisational consulting offerings.
• Benestar (formerly PeopleSense / PPC Worldwide Australia): Australia-based workplace mental health and wellbeing provider offering EAP, psychological services, and organisational consulting. Directly comparable Australian peer in the employer-sponsored mental health and EAP category.
• Modern Health: Global workplace mental health platform offering therapy, coaching, and self-guided content to enterprise clients. A direct peer competing for the same employer-sponsored mental health budget, with overlapping assessment, training, and digital delivery.
• Assure Programs: Australian EAP and workplace wellbeing provider delivering counselling, critical incident support, and manager training to organisations. A direct regional peer competing for EAP contracts with Australian employers and government agencies.
• Headspace (Headspace for Work): Consumer and employer mental health platform with a dedicated Headspace for Work B2B channel. Comparable as a direct peer delivering mental health training, resources, and EAP-style services to enterprise workforces.

Broad incumbents

• TELUS Health (formerly LifeWorks): Global EAP and workplace wellbeing provider delivering mental health, psychological, and organisational support to employers worldwide. Directly comparable as a broader incumbent offering workplace mental health consulting, training, and digital resources to enterprise and government clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ap-psychology-and-consulting-services
• Xx.com/APPsychConsult
• Facebookfacebook.com/APPsychologyandConsulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AP Psychology & Consulting Services