Mentoring Alliance

What Mentoring Alliance does

Mentoring Alliance is a privately held, Christ-centered nonprofit ministry headquartered in Tyler, Texas, founded in 2013 by Kevin East. It delivers three core youth-development programs: After School (weekday 3-6pm care hosted at local elementary and middle schools with homework help, mentoring, and optional Bible studies), Summer Camps (weekday 7:30am-5pm day camps for 7-9 weeks with academics, water activities, arts, and faith-based programming), and Mentor Connect (free one-on-one mentoring for students in 3rd-8th grade from single-parent, extended-family, or adopted-parent households). It currently operates across five Texas regions — Greater Tyler, Greater Waco, Greater Abilene, Greater Longview, and Greater Bay Area (Friendswood, opening 2026) — serving 2,148 children annually through 25+ school district partnerships and has awarded $2.8M in scholarships.

The organization runs on a hybrid revenue model combining income-based program tuition (After School $7-$69/week, Summer Camps $15-$199/session, $25 registration fee), individual and corporate donations, and a tiered recurring monthly giving program called The Alliance ($105-$208/month). Mentor Connect is provided at no cost to families. Donor and program operations are supported by commodity third-party SaaS: Enrollsy for enrollment, Classy for donations, Breezy for HR and recruiting, MailChimp for email, Alchemer for surveys, and Store Locator Plus for location discovery. Distribution is community-led: families are reached through school district partnerships, church referrals, community events, and word-of-mouth, with online self-serve registration via Enrollsy.

In June 2026, Amie Reynolds succeeded founder Kevin East as President; East is transitioning to Founder and board service effective January 2027. The organization holds ECFA and BBB accreditations, was named a 2024 Best Christian Workplaces certified employer, and is governed by a 13-member Board of Directors chaired by Thomas Neuhoff (CFO, Herd Family Office).

Name

Mentoring Alliance

Legal name

Mentoring Alliance

Website

https://thementoringalliance.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Christ-centered nonprofit ministry serving Texas children and families through after-school programs, summer camps, and one-on-one mentoring across five regions. Operates programs at 25+ school district partner sites with income-based flexible pricing and $2.8M in scholarships awarded.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Civic and Social Organizations (813410), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Youth mentoring programs
• After-school care services
• Summer day camps
• Faith-based youth ministry
• Nonprofit childcare services

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Tuition & Fees: Families pay weekly tuition for After School programs ($7-$69/week based on household income) and session fees for Summer Camps ($15-$199 based on income). One-time registration fees of $25 apply. Mentorship programs (Mentor Connect) are provided at no cost to families.
2. Donations & Charitable Giving: Individual donors contribute through one-time or monthly gifts via Classy platform. The Alliance monthly giving program offers tiered giving levels ($105-$208/month). Stock gifts, IRA rollovers, and bequests are accepted.
3. Corporate Sponsorships: Corporate sponsors fund scholarships for children to attend summer camps, with tiered giving levels ($140-$1,400 per child scholarship).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Mentoring Alliance is a Christ-centered nonprofit that delivers After School childcare (3-6pm at partner schools), Summer Camps (7:30am-5pm day camps), and Mentor Connect (structured one-on-one mentoring) for elementary and middle school students. Programs are hosted directly at local schools or MA facilities across five Texas regions, with enrollment through Enrollsy and income-based pricing plus scholarships. The Mentor Connect program is provided at no cost to families from single-parent, extended family, or adopted parent households.

Product overview

Mentoring Alliance is a Christ-centered ministry offering three core youth development programs: After School (after-school care with mentoring and homework help), Summer Camps (day camp with academics and faith activities), and Mentor Connect (one-on-one mentoring relationships). The organization operates across multiple Texas regions (Tyler, Waco, Abilene, Longview, Bay Area) serving elementary and middle school students, with income-based flexible pricing and scholarship support. Additional offerings include monthly giving programs and a leadership podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Mentor Connect: One-on-one mentoring program that facilitates genuine, Christ-centered relationships between mentors and mentees (3rd-8th grade students from single-parent, extended family, or adopted parent homes).
• The Alliance
• Following to Lead

Products and services

• After School Christ-centered after-school care program running 3-6pm on weekdays at local elementary and middle schools, providing one-on-one mentoring, homework help, games, activities, life skills development, and optional Bible studies for K-6th grade students. Pricing is income-based sliding-scale ($7-$69/week) with scholarships available.
• Summer Camps Christ-centered day camp for children entering 1st-6th grade running Monday-Friday 7:30am-5:00pm with water activities, sports, arts and crafts, worship, and 10 hours/week of academic instruction in reading and math. Meals (breakfast and lunch) are included daily. Sessions priced on a sliding scale at $15-$199 per session with discounts for military, first responders, teachers, and summer camp staff.
• Mentor Connect One-on-one Christ-centered mentoring program pairing adult mentors aged 18+ with mentees in 3rd-8th grade from single-parent, extended family, or adopted parent households. Features a 9-month calendar aligned to the school year, monthly group sessions, and a structured curriculum. Provided at no cost to families.

Quantifiable outcome

• 80% of students finish half or more of their daily homework during After School
• +8 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• Whitehouse ISDcoreStrategic or Co-development Partner · 1 January 2025After-school programs and summer camp at Stanton Smith Elementary. District superintendent Dr. Christopher Moran praises the program as 'the most powerful and effective summer school program for elementary students.'
• Bullard ISDsupportingStrategic or Co-development Partner · 1 January 2025After-school program with transportation provided to nearby program locations.
• Chapel Hill ISDsupportingStrategic or Co-development Partner · 1 January 2025After-school program at Wise Elementary and summer camp at Kissam Intermediate.
• Lindale ISDsupportingStrategic or Co-development Partner · 1 January 2025After-school program with transportation provided to nearby program locations.
• Midway ISDsupportingStrategic or Co-development Partner · 1 January 2025After-school program and summer camp at Midway Middle School in Greater Waco region.
• Robinson ISDsupportingStrategic or Co-development Partner · 1 January 2025After-school program and summer camp at Robinson Elementary. Families submit initial form and receive registration link.
• Brook Hill SchoolsupportingStrategic or Co-development Partner · 1 January 2025After-school program for Brook Hill School students.
• Brownsboro ISDsupportingStrategic or Co-development Partner · 1 January 2025After-school programs across Brownsboro ISD district.
• Tyler ISDcoreStrategic or Co-development Partner · 1 January 2024Primary school district partner in Greater Tyler region. Multiple schools host After School programs and Summer Camps including Three Lakes MS, Moore MS, and Orr Elementary. District superintendent Dr. Marty Crawford endorses the partnership as valuable for student outcomes.
• Waco ISDcoreStrategic or Co-development Partner · 1 January 2024Primary school district partner in Greater Waco region. Cesar Chavez Middle School hosts Summer Camp. Waco ISD students receive transportation to Alexander Building for After School programs.
• Abilene ISDcoreStrategic or Co-development Partner · 1 January 2024Launched first summer camps in Abilene ISD in 2024 at Purcell Elementary and Dyess Elementary. Partnership with Abilene ISD Superintendent Dr. David Young.
• Longview ISDcoreStrategic or Co-development Partner · 1 January 2024School district partner in Greater Longview region. Foster Middle School hosts Summer Camp programs.
• Wylie ISDcoreStrategic or Co-development Partner · 1 January 2024After-school and summer camp programs at Wylie East Elementary, Wylie West Elementary, and Wylie South Elementary in Abilene region.
• United Way Waco-McLennan CountycoreStrategic or Co-development Partner · 1 January 2023Community partner in Greater Waco region. Listed as local partner with logo on website.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• 4-H (National 4-H Council): Largest youth-development organization in the U.S., offering school-based enrichment, mentoring, and summer programming with measurable youth outcomes. Comparable in scale and outcome orientation though delivered through a broader extension-network model.

Direct peers

• Camp Fire (formerly Camp Fire USA): National youth-development nonprofit offering after-school, summer day-camp, and mentoring programs with an inclusive mission. Comparable three-program portfolio (after-school, summer camp, mentoring) to Mentoring Alliance's offering.
• Big Brothers Big Sisters of America: National nonprofit focused on one-on-one youth mentoring relationships, with measurable mentee outcomes. Directly comparable to Mentoring Alliance's Mentor Connect one-on-one mentoring program serving similar age groups.
• Young Life: Faith-based nonprofit providing mentoring, summer camps, and youth programming with an explicitly Christ-centered mission. Closely comparable to Mentoring Alliance's Christ-centered, multi-program youth ministry model.
• Boys & Girls Clubs of America: National youth-development nonprofit operating club-based after-school, summer, and mentoring programming in school and community sites. Most directly comparable to Mentoring Alliance's combination of school-hosted after-school care, summer camps, and outcome-driven youth programming.
• YMCA of the USA: Community-based nonprofit running after-school care, summer day camps, and youth development programs nationwide, often hosted at school or community facilities. Directly comparable operating model and target families.
• After-School All-Stars: National nonprofit providing school-hosted after-school and summer programming for underserved youth, often in district partnerships. Comparable distribution model — programs delivered on school campuses with district co-sponsorship.

Emerging players

• Young Life (Capernaum / WyldLife): Faith-based youth development org running summer camps and club-based programming for middle and high schoolers. Comparable mission and camp-centric delivery to Mentoring Alliance's summer camp and Mentor Connect programs.

Regional players

• Police Athletic League (National PAL): National nonprofit network of youth-serving organizations offering after-school, mentoring, and summer programming with measurable outcomes. Comparable youth-mentoring and after-school model, typically delivered at local affiliates.

Others

• United Way (local affiliates): Community-foundation nonprofit that funds and partners with youth-serving organizations like Mentoring Alliance (e.g., United Way Waco). Comparable in nonprofit funding model and community-outreach role rather than direct program delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaMDgheRQbBfGf0oSoorxDw
• Facebookfacebook.com/TheMentoringAlliance
• LinkedInlinkedin.com/company/thementoringalliance
• Instagraminstagram.com/mentoringalliance
• Xx.com/MA_Texas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentoring Alliance