Grupo Digital

What Grupo Digital does

Grupo Digital, operating through the Colombian legal entity Digital Trainig Colombia SAS, is a Bogotá-headquartered B2B services firm that positions itself as an integrated marketing, consulting, development, and technology partner to enterprise clients. The portfolio spans five service lines: Marketing y Consultoría (content creation, data-driven strategy, performance marketing); Servicios Gestionados (IT outsourcing covering functional requirements, project design, technical recruitment, training, and partial-to-total project direction); Big Data e Inteligencia Artificial (operational and business intelligence with predictive analytics); Ciberseguridad (network security, vulnerability prevention, real-time monitoring, and automated threat tracking); and Redes de Telecomunicaciones (fiber optic monitoring, optical switches, passive optical network devices, Ethernet switches, and routing solutions for telecom operators and datacenters).

The technology stack is predominantly partner-sourced rather than proprietary. Grupo Digital resells and integrates solutions from a network that includes DataRobot (automated machine learning), Allot (network security), Skybox (security posture management), Sealpath (data protection), Exaware and Optix2 (telecom infrastructure), and others, layering advisory, implementation, and managed services on top. Its core differentiation centers on unifying creative, data, performance, social media, web development, and technology work within a single business unit, backed by a reported bench of 500+ professionals and 20+ years of sector experience.

Revenue is generated through three streams: managed services / outsourcing, technology solutions distribution via business partners, and marketing/consulting professional services. Pricing is quote-based with multi-year contracts, the go-to-market is enterprise field sales, and the customer base spans Colombian enterprises, telecom operators, datacenters, and government entities. The company claims documented client outcomes of +42% productivity, +224% performance, -24% infrastructure costs, and -88% time costs from managed services engagements, though these figures are self-reported without third-party validation in the source material.

Name

Grupo Digital

Legal name

Digital Trainig Colombia SAS

Website

https://grupodigital.co

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

IT Services and Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Marketing consulting services
• Managed IT services
• Cybersecurity solutions
• Big data analytics
• Telecommunications networks

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Managed Services / Outsourcing: Outsourcing of processes and services for clients, providing specialized resources in IT systems and technology for both internal IT areas and service providers, including functional requirements, project design, technical profile recruitment, training, and partial or total project direction
2. Technology Solutions Distribution: Distribution of technology solutions including big data, AI, cybersecurity, IoT, and telecommunications through business partners, providing consulting on the best technological solutions for enterprise clients
3. Marketing and Consulting Services: Marketing agency services, strategic consulting, content creation, digital marketing campaigns, and creative services for brand building and business growth

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Grupo Digital operates as a unified marketing agency, consulting firm, development company, and technology enterprise, providing integrated marketing and consulting services, managed IT outsourcing, and technology solutions in big data, AI, cybersecurity, IoT, and telecommunications networks. Services are delivered to enterprise and government clients through custom multi-year engagements and distributed through a network of technology partners.

Product overview

Grupo Digital operates as a unified marketing agency, consulting firm, development company, and technology enterprise offering integrated strategic solutions. The portfolio comprises five core service lines: (1) Big Data e Inteligencia Artificial for operational and business intelligence with predictive analytics capabilities; (2) Ciberseguridad for network security and vulnerability management; (3) Redes de Telecomunicaciones for fiber optic and telecommunications infrastructure; (4) Servicios Gestionados for IT outsourcing including recruitment, training, and project management; and (5) Marketing y Consultoría combining content creation, data-driven strategies, and performance marketing. The company positions itself as a one-stop solution unifying all strategic processes, tools, and expertise within a single business unit.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Data e Inteligencia Artificial Operational and business intelligence solutions enabling data-driven decision-making for enterprise clients. Combines data science capabilities and programs in multiple business-oriented models, including predictive analytics to optimize and personalize customer experiences.
• Ciberseguridad Network security solutions for enterprise clients, including the design and creation of intelligent networks for control of applications, users, connections, and services. Covers vulnerability prevention, real-time monitoring of potential attack vectors, and automated threat tracking.
• Redes de Telecomunicaciones Telecommunications network solutions for telecom operators and datacenters, providing fiber optic monitoring, optical switches, passive optical network devices, Ethernet switches, optical transceivers, fiber panels, routing hardware, and high-capacity routing solutions.
• Servicios Gestionados Managed outsourcing services providing specialized IT resources for internal IT departments and service providers. Covers functional requirements definition, project design, technical profile recruitment and selection, training, and partial or total project direction.
• Marketing y Consultoría Growth partner services combining marketing agency, strategic consulting, content creation, digital marketing campaigns, and creative services for brand building and business growth. Bundles content creator strategies, data analytics, performance marketing, and technology solutions for enterprise clients.

Quantifiable outcome

• Productivity increased by +42%, Performance improved by +224%, Infrastructure costs reduced by -24%, Time costs reduced by -88%

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• DataRobotcoreTechnology or IntegrationPartner for predictive analytics and automated machine learning platform, enabling data-driven decision making and customer experience optimization.
• AllotcoreTechnology or IntegrationPartner for cybersecurity solutions including network security and threat management capabilities.
• SkyboxcoreTechnology or IntegrationPartner for cybersecurity and security posture management solutions, providing vulnerability management and threat intelligence.
• SealpathcoreTechnology or IntegrationPartner for enterprise data protection and information security solutions, ensuring secure document handling and data control.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Softtek: Mexico-headquartered IT services and outsourcing firm with deep LatAm presence providing managed services, digital transformation, and technology consulting. Highly comparable to Grupo Digital's Servicios Gestionados business model and enterprise customer focus across Latin America.
• Globant: Latin American–origin technology services firm delivering digital transformation, AI, and managed IT services globally. Directly comparable to Grupo Digital's managed services and technology solutions lines, with a much larger international footprint and similar integrated-marketing-adjacent offerings through its agency partners.
• Stefanini: Brazilian-origin global IT services and consulting firm offering managed services, cybersecurity, AI, and digital transformation. Comparable to Grupo Digital across the managed services and big data/cybersecurity portfolio, with similar enterprise and government client mix in LatAm.

Broad incumbents

• Publicis Groupe: Global advertising holding company with Colombian operations (Publicis, Leo Burnett, Saatchi & Saatchi) spanning creative, media, and digital. Directly comparable to Grupo Digital's Marketing y Consultoría practice for enterprise brand and campaign work, though at substantially larger scale.
• WPP / VMLY&R: Global advertising holding company with Colombian offices including VMLY&R, Ogilvy, and Grey delivering brand, creative, and digital marketing services. Competes with Grupo Digital for the same enterprise marketing budgets, with a much broader media-buying infrastructure.
• Accenture: Global professional services firm with substantial Colombia operations across consulting, technology, and digital marketing (Accenture Song). Competes with Grupo Digital for enterprise digital transformation budgets but operates at vastly larger scale across a much broader service portfolio.
• Deloitte Digital: Big Four digital consulting practice offering strategy, technology implementation, and creative services with significant Colombian presence. Overlaps with Grupo Digital on the technology consulting and digital transformation advisory side, though anchored in audit-adjacent enterprise clients.
• BBDO Worldwide: Omnicom global creative agency network with strong Colombian presence delivering brand strategy, advertising, and digital marketing. Directly comparable on creative and campaign execution; less comparable on the technology/managed services side that Grupo Digital bundles.
• Havas Group: Global advertising and communications group with Latin American operations spanning creative, media, and digital transformation. Comparable to Grupo Digital's integrated marketing-and-technology positioning, though typically operating in larger multinational client programs.

Emerging players

• Axon Consulting: Independent consulting firm with operations in Colombia and broader LatAm delivering strategy, digital transformation, and technology advisory. Comparable on the consulting/digital transformation side, but lacks Grupo Digital's bundled marketing execution and managed IT services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SomosGrupoDigitalCol
• LinkedInlinkedin.com/company/somosgrupodigital
• Instagraminstagram.com/somos_grupodigital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Digital