PQ Media
- Company typePrivate
- Founded2013
- HeadquartersStamford, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
PQ Media firmographics
Firmographics- Name
- PQ Media
- Legal name
- PQ Media LLC
- Website
- https://pqmedia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PQ Media industry classification
Industry- Product category
- Media Market Research & Forecasting
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where PQ Media is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PQ Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Syndicated Research Reports: PQ Media publishes annual syndicated research reports (e.g., Global Media Forecast Series, Experiential Marketing Forecast, LGBTQ+ Media Forecast) available through site licenses. Reports are sold as PDF analysis presentations with companion Excel databooks. License types include Single-User, Multi-User (Enterprise), and Special Enterprise Bundle options for multi-report packages.
- Custom Consulting Services: Custom market intelligence and strategic advisory services including Strategic Consulting (Actionable Business Intelligence, Industry & Segment Briefs & Drill-downs, Custom Phone Consults), Educational Consulting (In-House or WebEx Educational Seminars, Phone & Intercept Perception Surveys), Alternative Media Research Series & Historical Alternative Media Database, and Data & Report Licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Special Enterprise Bundle License (All 3 GMF Reports): $9,995 |
| Subscription | Multi-year contract | Single-User License per individual report: $2,995 |
| Subscription | Multi-year contract | Multi-User License per individual report: $3,995 |
| Subscription | Multi-year contract | LGBTQ+ Media Forecast License Options: Single User and Multi-User (Enterprise) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PQ Media product offering
Product offeringCore offering
PQ Media delivers syndicated market research reports and custom strategic advisory services built on a proprietary econometric methodology that defines, segments, sizes and projects growth across 100+ digital, traditional and alternative media platforms. Reports are delivered as PDF analysis decks paired with deep-dive Excel databooks and licensed to executives at media, entertainment, technology, financial, consulting and advertising organizations.
Product overview
PQ Media is a custom media research firm delivering syndicated market research reports and strategic advisory services. The core product is a portfolio of econometric forecast reports covering global media platforms and channels. The flagship Global Media Forecast Series bundles three annual reports covering the three key industry KPIs: Global Advertising & Marketing Spending Forecast, Global Consumer Media Usage Forecast, and Global Consumer Spending on Media Forecast. Additional specialized reports include the Global B2C & B2B Experiential Marketing Forecast and the United States LGBTQ+ Media Forecast. All reports are delivered as PDF slide decks and companion Excel databooks containing hundreds of datagraphs and thousands of datasets. Reports are licensed to media companies, financial institutions, management consultants, ad agencies, and brand marketers for internal business use.
Differentiator
Problem solved
Functional benefit
Products and services
- Global B2C & B2B Experiential Marketing Forecast 2026-2030 11th edition biennial performance benchmark examining B2C consumer experiential marketing (event sponsorship, live event marketing) and B2B experiential marketing (trade show exhibit spending, conferences, seminars). Provides actionable strategic intelligence on one of the largest global media industry segments, with breakouts by category, industry verticals and the Top 20 global markets.
- Global Consumer Spending on Media Forecast 2026-2030 13th annual report delivering comprehensive strategic intelligence on consumer spending on digital and traditional media content and technology. Covers 2 overall spending sectors (media content and technology), 5 segments (unit purchases, subscriptions, access, devices, software), 28 digital and 14 traditional media categories, Top 20 Global Markets and 5-year forecasts.
- Global Consumer Media Usage Forecast 2026-2030 13th annual report delivering comprehensive media consumption intelligence covering the 20 largest markets across 4 major global regions. Analyzes 25 digital media platforms/channels, 8 traditional media platforms, 11 hybrid silos and 7 key consumer demographics including the aiGen generation (born 2025-2039). Delivered with a deep-dive Excel databook containing 250,000+ exclusive datasets.
- Global Advertising & Marketing Spending Forecast 2026-2030 13th edition of the recognized annual performance benchmark delivering econometric data and expert analysis of traditional, digital and alternative media spending, growth, key trends, emerging opportunities and projected outcomes by country, media sector, platform and channel for 2020-2030. Includes deep-dive Excel databook with 100,000+ datasets and datapoints.
- Global Media Forecast Series 2026 (Special 3-Report Bundle) Three-report enterprise bundle delivering a holistic view of the worldwide media economy through three KPIs: Advertising & Marketing Spending, Consumer Media Usage, and Consumer Spending on Media. Special enterprise bundle license grants multi-user access to all three reports at a 20% savings ($9,995 vs $11,985 for individual multi-user licenses).
- United States LGBTQ+ Media Forecast 2026-2030 First-ever comprehensive research, data, analysis and actionable intelligence on the LGBTQ+ media market. Includes 14 LGBTQ+ media platforms (8 advertising, 6 marketing), 42 media channels, 2 major media buying categories (endemic vs. non-endemic, local vs. national), and a 100-year history of LGBTQ+ media platforms from 1925-2025. Delivered as a 238-slide PDF with 65 slides of analysis, 226 exclusive datagraphs and a deep-dive Excel databook with 10 spreadsheet tabs and 8,884 datasets.
- Custom Strategic & Educational Consulting Services Custom market intelligence and strategic advisory services delivered through PQ Medianomics, comprising Strategic Consulting (Actionable Business Intelligence, Industry & Segment Briefs & Drill-downs, Custom Phone Consults), Educational Consulting (In-House or WebEx Educational Seminars, Phone & Intercept Perception Surveys), Alternative Media Research Series & Historical Alternative Media Database, and Data & Report Licensing for executives at media, entertainment and technology organizations.
Quantifiable outcome
- Reports cover 300+ global media markets, sectors, platforms, channels and consumer demographics
- +2 more outcomes
Companies that use PQ Media
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
PQ Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
PQ Media partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
PQ Media competitors and assessment
Company assessmentDirect peers
- Insider Intelligence (eMarketer): Subscription-based digital media, advertising, and commerce research firm producing annual and quarterly forecasts very similar in scope to PQ Media's Global Advertising & Marketing Spending Forecast. Directly comparable product, customer base, and business model.
- WARC: Global provider of advertising and media effectiveness research, benchmarks, and forecasts used by agencies, brands, and media owners. Comparable to PQ Media's custom consulting and syndicated forecasts for the advertising ecosystem.
- Magna (IPG Mediabrands): Produces global advertising market forecasts and intelligence for the IPG Mediabrands network. Directly competes with PQ Media's Global Advertising & Marketing Spending Forecast on methodology, coverage, and client overlap.
- Zenith (Publicis Media): Agency-owned media research and forecasting arm publishing annual advertising expenditure forecasts. Comparable product offering and target buyer (global brands, agencies, media owners).
Broad incumbents
- Nielsen: Global leader in media measurement, audience ratings, and advertising intelligence with massive proprietary panels. Overlaps with PQ Media's audience and advertising research but at a vastly larger scale and broader portfolio.
- Kantar: Global market research group with strong media and advertising intelligence capabilities (Kantar Media). Comparable end-customers and forecasting category, but broader service portfolio and deeper data assets.
- Comscore: Digital media measurement and analytics provider producing syndicated and custom research on audiences, advertising, and consumer behavior. Overlaps with PQ Media's media consumption and digital platform coverage.
Others
- IAB (Interactive Advertising Bureau): Trade association publishing widely cited digital advertising research and benchmarks. Serves overlapping buyers (agencies, publishers, tech firms) with periodic research rather than subscription reports, but addresses the same intelligence category.
- GroupM (WPP): Largest media investment group producing its own annual 'Next' industry forecasts and proprietary research. Adjacent ecosystem participant whose in-house research competes for the same agency and advertiser mindshare.
Emerging players
- SMI (Standard Media Index): Provides data on actual ad-spend transactions across agencies; complements but competes at the edges with PQ Media's advertising spending forecasts, especially for agency and holding-company buyers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PQ Media social profiles
Digital presencePQ Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
PQ Media leadership team
Management profileNumber of profiles
Profiles2 records
PQ Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PQ Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PQ Media
What does PQ Media do?
PQ Media delivers syndicated market research reports and custom strategic advisory services built on a proprietary econometric methodology that defines, segments, sizes and projects growth across 100+ digital, traditional and alternative media platforms. Reports are delivered as PDF analysis decks paired with deep-dive Excel databooks and licensed to executives at media, entertainment, technology, financial, consulting and advertising organizations.
Is PQ Media a public or private company?
PQ Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PQ Media founded?
PQ Media was founded in 2013. It employs 1 to 10 people.
Where is PQ Media based?
PQ Media is headquartered in Stamford, United States, in the North America region.
How does PQ Media make money?
Two revenue lines are on record. Syndicated Research Reports are the primary driver. The others are custom Consulting Services.
Who are PQ Media's main competitors?
Direct peers on record are Insider Intelligence (eMarketer), WARC, Magna (IPG Mediabrands) and Zenith (Publicis Media). Broad incumbents are Nielsen, Kantar and Comscore. Others are IAB (Interactive Advertising Bureau) and GroupM (WPP). SMI (Standard Media Index) is listed as an emerging player.
Does PQ Media have an API?
No public API is recorded for PQ Media.
What industry is PQ Media in?
PQ Media's product category is Media Market Research & Forecasting. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 513120 and its SIC code is 2721.