BSI Group

What BSI Group does

BSI Group is a Russian multi-purpose tourism holding company founded in 1990 and headquartered in Moscow, with a regional office in Saint Petersburg. It operates across eight core service lines: outbound and inbound tour packages to 50 countries in Europe, Asia, the Middle East, and the Indian Ocean; hotel booking through global GDS systems (300,000+ properties); airline ticketing with 100+ carriers; visa processing accredited with leading embassies; business travel and MICE services for over 200 corporate clients; education abroad programs (60+ offerings at international universities and summer camps); event ticketing (sports, concerts, exhibitions); and 24/7 VIP/concierge services.

The company distributes through a dual B2B/B2C model. Its online booking platform (online.bsigroup.ru) is powered by the SAMO-Online/SAMO-Soft system and serves registered travel agency partners with commission tracking, while a parallel direct-to-consumer storefront handles individual bookings. The platform integrates hotel inventory, airline ticketing, tour packages, and ancillary services (insurance, cruises) into a single booking environment.

Revenue is generated through a mix of package holiday pricing (tour bundles in rubles), GDS/booking commissions on hotels and flights, transaction fees on airline tickets and event tickets, managed-services fees on corporate travel accounts, and premium service charges on VIP itineraries. The company holds memberships in the Russian Union of Tourism Industry (РСТ), the Association of Tour Operators of Russia (АТОР), Turpomoshch, and IATA, providing both operational accreditation and industry standing. Vadim Ostrovsky serves as General Director (CEO).

Name

BSI Group

Website

https://bsigroup.ru

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BSI Group is a Russian tourism holding founded in 1990 offering outbound tours, hotel booking, airline ticketing, visa services, MICE, education abroad programs, and VIP concierge to consumers, corporate clients, and travel agency partners across 50 countries.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Outbound tour packages
• Inbound tourism services
• Corporate travel management
• Visa processing services
• Education abroad programs

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outbound Tourism: Beach and excursion tours, group and individual tours with guaranteed departures to 50 countries in Europe, Asia, Middle East, and Indian Ocean. Revenue from tour packages including flights, hotels, transfers, and excursions.
2. Hotel Booking: Connected to global GDS online booking systems with over 300,000 hotels, villas, apartments, chalets, and lodges at special prices with instant confirmation.
3. Airline Ticketing: More than 100 airlines in the system, direct integrations, online issuance, optimal fares, convenient connections.
4. Visa Services: Accreditation with leading embassies, document preparation and submission, mobile biometrics services.
5. Business Travel & MICE: Over 200 corporate clients, hundreds of events and thousands of business trips annually.
6. Education Abroad Programs: Over 60 summer and year-round educational programs for children and adults at prestigious international universities, colleges, and summer camps.
7. Event Tourism: Entry tickets to the most popular sports events, concerts, festivals, exhibitions, and other events of any format worldwide.
8. VIP & Concierge Services: Multi-year experience and expertise in world-class VIP client service in 24/7 mode.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BSI Group is a Russian multi-purpose tourism holding that sells outbound and inbound tour packages to 50 countries, hotel bookings through global GDS systems (300,000+ properties), airline tickets (100+ carriers), visa processing services, business travel and MICE for 200+ corporate accounts, 60+ education abroad programs, and VIP concierge services. Distribution runs through a B2C website, a B2B travel-agency platform (SAMO-Online), and direct corporate account management.

Product overview

BSI Group is a Russian multi-purpose tourism holding company operating since 1990, offering a comprehensive B2B travel platform that includes tours and travel packages, event tourism services, education abroad programs, hotel booking, airline ticketing, visa processing, business travel/MICE services, VIP concierge, and inbound tourism services. The company primarily operates through its SAMO-Soft powered online booking platform (online.bsigroup.ru) serving travel agencies with access to over 300,000 hotels and 100+ airlines.

Differentiator

Problem solved

Functional benefit

Products and services

• Outbound and Inbound Tour Packages Beach vacations, sightseeing tours, and group or customized itineraries with guaranteed departures to 50 countries in Europe, Asia, the Middle East, and the Indian Ocean; sold to individual Russian travelers and travel agency partners.
• Hotel Booking Platform Online hotel booking service connected to global GDS systems, providing access to over 300,000 hotels, villas, apartments, chalets, and lodges with instant confirmation and special rates; used by partner travel agencies and direct customers.
• Airline Ticket Booking
• Visa Processing Services
• Business Travel and MICE
• Education Abroad Programs
• Event Tourism Services
• VIP and Concierge Services
• Inbound Tourism Services
• Cruise Bookings
• Travel Insurance

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Russian Union of Tourism Industry (РСТ)coreOthersBSI Group is a member of the Russian Union of Tourism Industry (РСТ), one of the leading industry associations for tourism companies in Russia.
• Association of Tour Operators of Russia (АТОР)coreOthersBSI Group is a member of the Association of Tour Operators of Russia (АТОР), the primary professional association for tour operators in Russia.
• Turpomoshch (Объединение туроператоров в сфере выездного туризма)coreOthersBSI Group is a member of Turpomoshch, the association of tour operators in the outbound tourism sector providing mutual assistance and protection.
• IATA (International Air Transport Association)coreOthersBSI Group is connected to the International Air Transport Association (IATA), providing access to airline ticketing systems and accreditation.
• Quality EnglishminorStrategic or Co-development PartnerBSI Group is certified by Quality English, an international organization for language schools and educational travel providers.
• ICEA (Instituto de Crédito Oficial)minorStrategic or Co-development PartnerBSI Group is certified by ICEA, an international educational organization.
• ICALCminorStrategic or Co-development PartnerBSI Group is certified by ICALC, an international organization for language and cultural travel programs.
• Outrigger Maldives Maafushivaru ResortminorGTM or Marketing PartnerExclusive promotional partnership offering up to 35% discounts on villa categories and free meal upgrades for BSI Group clients booking at this 5-star Maldives resort.
• NH Maldives Kuda Rah ResortminorGTM or Marketing PartnerExclusive promotional partnership offering 30-55% discounts on accommodation and complimentary meal upgrades for BSI Group clients.

Scale indicators6 records

Others

• Aviasales: Russia's leading travel metasearch engine for flights and hotels. Comparable as a Russia-based travel booking/discovery platform, though positioned as a meta-search rather than a tour operator.

Direct peers

• Sunmar: Russian outbound tour operator offering mass-market beach and excursion packages with extensive hotel allocations. Comparable in target segment (Russian leisure travelers) and tour operator business model.
• Intourist: Historic Russian tour operator with outbound and inbound tourism, corporate travel, and visa services. Comparable multi-specialty tourism holding with similar service breadth.
• Coral Travel: Russian outbound tour operator with similar package tours, hotel and flight services, and MICE offerings. Now closely tied to Anex Tour/TUI Russia, competing head-to-head with BSI in the Russian outbound market.
• TUI Russia: Russian arm of global tour operator TUI Group selling package holidays across Europe, Asia, and other destinations. Comparable in scale, multi-service offering, and outbound tour operator positioning.
• ICS Travel Group: Russian travel management company with strong MICE and corporate travel focus alongside leisure tourism. Directly comparable in its mix of B2B corporate travel and outbound tour packages.
• Russian Express: Russian tour operator specializing in outbound tourism, including premium packages and exclusive destinations. Comparable business model focused on outbound Russian travelers with curated tour offerings.
• Pegas Touristik (Pegas Group): Largest Russian outbound tour operator offering package holidays to international destinations along with airline and hotel integrations. Highly comparable multi-vertical travel business serving Russian consumers.
• Anex Tour: Major Russian tour operator offering outbound package tours, hotel booking, and flight services. Comparable in offering a wide destination portfolio and integrated GDS-backed booking platform.

Emerging players

• Ostrovok (Emerging Travel): Russian online travel agency focused on hotel booking and travel packages. Comparable online booking platform serving Russian consumers though more digitally native and narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bsiglobalgroup
• LinkedInlinkedin.com/company/bsi-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSI Group