MENTOR MEDIER AS
- Company typePublic
- Founded1998
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
MENTOR MEDIER AS firmographics
Firmographics- Name
- MENTOR MEDIER AS
- Legal name
- Mentor Medier AS
- Website
- https://mentormedier.no
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where MENTOR MEDIER AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
MENTOR MEDIER AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- User/Subscription Revenue: Revenue from digital and print newspaper subscriptions. The largest newspapers are Vårt Land, Morgenbladet, Dagsavisen in Norway, and Dagen in Sweden. Total approximately 90,000 paying subscribers.
- Advertising Revenue: Traditional and digital advertising revenue across all newspaper properties. Digital advertising showing growth trends.
- Technology Services (Unite/Mediaconnect): B2B revenue from providing subscription technology, CMS solutions, and digital services to external media companies and local newspapers.
- Transport and Distribution Services: Medialogistikk provides transport and distribution services for publications.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
MENTOR MEDIER AS product offering
Product offeringCore offering
Mentor Medier AS is a Scandinavian media conglomerate that publishes newspapers and magazines across Norway and Sweden (Vårt Land, Morgenbladet, Dagsavisen, Dagen, Klar Tale, Strek, Agenda 3:16) and provides subscription technology, payment processing, and media services through its technology subsidiaries Unite, Mediaconnect, and Flowy to approximately 90,000 paying subscribers and over 120 external media companies.
Product overview
Mentor Medier is a Scandinavian media group with a dual business model: it operates multiple newspaper publications (Vårt Land, Morgenbladet, Dagsavisen, Dagen, Klar Tale, Strek, Agenda 3:16, Swed Media) and provides media technology services. The technology arm consists of Unite (media technology company offering subscription systems, user payment, login, apps, and video services) and Mediaconnect (subscription management for 120+ newspapers and magazines). Flowy, acquired in 2026, operates as part of Unite's Swedish expansion. The group also includes Medialogistikk for transport/distribution and Mentor Annonse for advertising services. The publications maintain their individual ideological identities while benefiting from shared infrastructure and technology services.
Differentiator
Problem solved
Functional benefit
Brands
- Unite: Media technology company specializing in subscription solutions, user payments, and digital user experiences.
- Mediaconnect
- Medialogistikk
Products and services
- Vårt Land Norwegian Christian daily newspaper, one of the largest publications in the Mentor Medier group, sold via digital and print subscriptions to Norwegian readers.
- Morgenbladet Norwegian newspaper featuring cultural and intellectual content, acquired by Mentor Medier in 2020.
- Dagsavisen Norwegian social democratic newspaper, fully owned by Mentor Medier with a 92.5% stake after Mentor Medier purchased Stiftelsen Dagsavisen's remaining 20.4% stake in December 2022.
- Dagen Swedish Christian daily newspaper operating under the Mentor Medier group, acquired in 2019.
- Klar Tale Norway's only easy-read news newspaper, published by Lettlest Media on behalf of Stiftelsen Klar Tale under the Mentor Medier group.
- Strek Norwegian magazine published by Mentor Medier.
- Agenda 3:16 Norwegian publication under the Mentor Medier group.
- Unite Media technology company providing subscription solutions, user payment systems, login/authentication, apps, and video services to external media companies and newspapers in Scandinavia.
- Mediaconnect Subscription management and customer service company serving 120 newspapers and magazines in Norway and Sweden, now operating together with Unite.
- Medialogistikk Transport and distribution services company within the Mentor Medier group, providing physical newspaper distribution services across Norway.
- Mentor Annonse Advertising services brand within the Mentor Medier group, selling advertising across all newspaper properties.
- Flowy Swedish subscription company acquired by Mentor Medier in March 2026, operating as part of Unite's expansion in Sweden.
Companies that use MENTOR MEDIER AS
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
MENTOR MEDIER AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
MENTOR MEDIER AS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FlowycoreMentor Medier acquired Swedish subscription company Flowy, which becomes part of Unite's expansion into Sweden. Flowy is one of Sweden's largest subscription operators and will be led by Francis Lundh (CEO of Unite).
- Labrador CMScorePartnership with Labrador CMS to deliver CMS solutions to local newspapers alongside Unite subscription technology. Labrador CMS is a Norwegian-developed publishing platform serving 300 websites in 12 countries, integrated with analysis, payment, newsletter and print solutions.
- Local newspapers (Vest-Telemark Blad, Os & Fusaposten, Hordaland Folkeblad, Firda Tidend, Grenda, Suldalsposten, Tysnes)coreSeven local newspapers partnered with Unite (Mentor Medier's tech company) and Mediaconnect for subscription technology, CMS solutions, user payment, login, apps and customer journey services. These newspapers previously worked with Polaris Media.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
MENTOR MEDIER AS competitors and assessment
Company assessmentDirect peers
- Aller Media: Nordic subscription-based magazine and digital media publisher with Norwegian, Swedish, and Danish operations; closely comparable revenue mix of subscription and advertising across ideological/niche segments.
- Amedia: Norway's largest local-newspaper group with a subscription-led business model serving regional titles; directly comparable to Mentor Medier in Norwegian subscription publishing footprint and B2B tech ambitions.
- Piano: Global subscription and paywall technology platform serving media companies; directly comparable to Mentor Medier's Unite/Mediaconnect B2B subscription technology arm in product offering and target customer.
- Expressen (Bonnier): Major Swedish daily tabloid and digital news site owned by Bonnier; directly comparable subscription and advertising model in the Swedish market where Mentor Medier expanded via Flowy.
- NHST Media Group: Norwegian subscription-led business media group (Dagens Næringsliv, others); directly comparable subscription publishing model in Norway, with similar reader-loyalty dynamics in a defined segment.
- Polaris Media: Norwegian media group operating local newspapers, advertising sales, and printing services across Norway; directly comparable to Mentor Medier's publishing and advertising operations, and notably holds a ~13% ownership stake in Mentor Medier.
Broad incumbents
- Bonnier: Swedish family-owned media conglomerate with newspapers, magazines, books, and digital media across the Nordics; broader and larger than Mentor Medier but overlapping in Swedish subscription publishing.
- Schibsted: Major Nordic media conglomerate operating national newspapers (VG, Aftenposten) plus online marketplaces; a much larger incumbent with overlapping subscription and advertising business in the same markets as Mentor Medier.
- Egmont: Danish-Nordic media group with newspapers, magazines, film, and TV operations across Scandinavia; broader portfolio but overlapping subscription and advertising revenue mix in the same Nordic markets.
Regional players
- JP/Politikens Hus: Danish media group operating Politiken and Jyllands-Posten; comparable subscription-led newspaper model in the Nordic region but operating primarily in Denmark rather than Norway/Sweden.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MENTOR MEDIER AS social profiles
Digital presenceMENTOR MEDIER AS compliance and trust
Trust signalCompliance1 record
MENTOR MEDIER AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MENTOR MEDIER AS leadership team
Management profileNumber of profiles
Profiles10 records
MENTOR MEDIER AS subsidiaries and ownership
Company hierarchySubsidiaries11 records
MENTOR MEDIER AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MENTOR MEDIER AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MENTOR MEDIER AS
What does MENTOR MEDIER AS do?
Mentor Medier AS is a Scandinavian media conglomerate that publishes newspapers and magazines across Norway and Sweden (Vårt Land, Morgenbladet, Dagsavisen, Dagen, Klar Tale, Strek, Agenda 3:16) and provides subscription technology, payment processing, and media services through its technology subsidiaries Unite, Mediaconnect, and Flowy to approximately 90,000 paying subscribers and over 120 external media companies.
Is MENTOR MEDIER AS a public or private company?
MENTOR MEDIER AS is a public company. It is classified as unknown and is currently operating.
When was MENTOR MEDIER AS founded?
MENTOR MEDIER AS was founded in 1998. It employs 101 to 250 people.
Where is MENTOR MEDIER AS based?
MENTOR MEDIER AS is headquartered in Oslo, Norway, in the Europe region.
How does MENTOR MEDIER AS make money?
Four revenue lines are on record. User/Subscription Revenue is the primary driver. The others are advertising Revenue, technology Services (Unite/Mediaconnect) and transport and Distribution Services.
Who are MENTOR MEDIER AS's main competitors?
Direct peers on record are Aller Media, Amedia, Piano, Expressen (Bonnier), NHST Media Group and Polaris Media. Broad incumbents are Bonnier, Schibsted and Egmont. JP/Politikens Hus is listed as a regional player.
Does MENTOR MEDIER AS have an API?
No public API is recorded for MENTOR MEDIER AS.