What Flowy does

Flowy srl is an Italian mobility technology company founded in 2024 and headquartered in Florence, building a proprietary platform for real-time passenger flow monitoring on public transport vehicles and at stations. The system is built around a single in-vehicle hardware sensor branded Bamboo, which combines WiFi packet detection with Ultrawideband sensing to anonymously count and track passengers and their multi-modal journeys, functioning without requiring apps or user consent and remaining GDPR compliant. Proprietary AI models process this data to deliver origin-destination analysis, automatic service recognition via GTFS-RT standards, predictive service planning, and real-time passenger communication capabilities through an API and dashboard.

Flowy generates revenue through a combination of hardware sensor sales (Bamboo), recurring subscription access to its data platform and dashboard, and integration services that connect the platform to existing operator systems such as Almaviva's MOOVA AVM. The go-to-market is direct enterprise sales to public transport operators, regional rail companies, municipalities, and transit hubs, supported by industry event participation and content marketing; named customers include Trenitalia, Busitalia, Trenord, ASF, SAD, TUA, and the City of Florence. The company has raised approximately $1.55 million in disclosed funding, holds EN 50155 and ECE R10-06 certifications, has a pending patent on its passenger counting system, and is developing a BeIn-BeOut automatic ticketing extension to broaden its product surface.

Name

Flowy

Legal name

Flowy srl

Website

https://flowy.biz

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Flowy is an Italian mobility technology company that builds a proprietary WiFi and Ultrawideband sensor platform for real-time passenger flow monitoring on public transport vehicles, serving bus and rail operators, municipalities, and transit hubs across Europe.

Ownership category

akta.pro rank

Product category

Smart Mobility / Public Transport Analytics

NAICS

Other Transit and Ground Passenger Transportation (48599)

SIC

Transportation Services (4700)

akta.pro primary industry

Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB)

Keywords

• Passenger flow monitoring
• Smart mobility solutions
• Real-time transit analytics
• WiFi passenger counting
• Public transport data

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sensor Sales: Sale of proprietary Flowy sensors (Bamboo) for installation on buses and train carriages. Single sensor per vehicle/carriage with integrated eSIM connectivity.
2. Software Platform Subscription: Access to the proprietary Flowy dashboard and data visualization platform. Real-time data available within seconds on preferred platform. Custom metrics and visualizations developed based on transport operator needs.
3. Integration Services: Professional services for integration with existing systems including AVM platforms (Almaviva MOOVA), GTFS-RT data feeds, and custom reporting for government agency compliance.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Flowy sells a proprietary passenger flow monitoring platform for public transportation operators and cities. Its Bamboo sensor uses WiFi and Ultrawideband technology to anonymously detect passenger mobile devices without requiring apps or consent, paired with proprietary AI algorithms and a real-time dashboard/API that delivers origin-destination analysis, automatic service assignment, fleet optimization, and passenger communications. The integrated solution replaces traditional camera-based passenger counters at a claimed 90%+ lower installation cost while remaining GDPR compliant.

Product overview

Flowy offers a unified smart mobility platform consisting of the Bamboo hardware sensor (a single sensor per bus or carriage for passenger monitoring and data collection) and the proprietary Flowy Platform (combining AI algorithms with API and Dashboard visualization tools). The platform provides modular features including real-time passenger flow monitoring, origin-destination analysis, automatic service assignment (Automatic Dressing), fleet optimization, real-time passenger communications, and BeIn-BeOut ticketing. Data standards include GTFS-RT integration.

Differentiator

Problem solved

Functional benefit

Brands

• Bamboo: The Bamboo sensor is Flowy's compact, energy-efficient sensor used for passenger monitoring on buses and train carriages.

Products and services

• Bamboo Sensor A single compact, lightweight, low-voltage autonomous sensor installed per bus or rail carriage that monitors passenger flows using WiFi and Ultrawideband technology, even when smartphone WiFi is off, with integrated eSIM, GPS, USB3, GPIO, Ethernet (PoE), and CANbus interfaces for transport operators.
• Flowy Platform A 100% proprietary software platform combining proprietary AI algorithms with API and dashboard visualization tools, providing real-time passenger flow monitoring, multi-modal origin-destination analysis, fleet optimization, and passenger communications for public transport operators and cities.
• Real-time Dashboard Web-based real-time data visualization tool showing passenger counts, origin-destination matrices, period summaries, and detailed passenger flow analysis by service or trip, with peak flow highlighting, for transport operator analysts and planners.
• BeIn-BeOut Ticketing Automatic ticketing system integrated into the Bamboo sensor enabling boarding and alighting without traditional ticket validation infrastructure, designed for public transport operators seeking frictionless fare collection.
• Passenger Communication Module Real-time vehicle-to-passenger communication system enabling transport operators to predict and manage crowding or service disruptions, and inform travelers through panels, apps, or websites.

Quantifiable outcome

• 40% increase in product revenue recorded in first month of deployment
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• AlmavivacoreTechnology or IntegrationFlowy is integrated with Almaviva's MOOVA platform AVM (Automatic Vehicle Monitoring) system. Through on-site or cloud interconnections, Flowy data is directly available within the MOOVA platform, allowing transport operators to access passenger flow data alongside other vehicle monitoring metrics. This integration enables seamless data access for operators already using the MOOVA platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• INIT: German-based global provider of integrated IT solutions for public transport (planning, dispatching, ticketing, passenger counting). INIT directly competes with Flowy in the same European transit ITS category, and many of the same Italian and EU operators are INIT customers.
• Dilax: German specialist in automatic passenger counting (APC) hardware and data analytics for buses and trains. Dilax is the closest like-for-like competitor to Flowy's Bamboo sensor and flow analytics platform for European rail and bus operators.
• Iris (ACTIA Group): Iris (part of ACTIA Group) manufactures automatic passenger counting sensors and fleet management systems for public transit. Comparable to Flowy in product category and customer base, particularly within European bus and rail operators.
• Optibus: Israel/UK-based AI software platform for public transit planning, scheduling, and operations optimization. Optibus competes with Flowy for the same transit-operator budget, particularly around data-driven service planning decisions.
• Clever Devices: US-based provider of transit ITS including automatic passenger counting, vehicle location, and real-time passenger information. Clever Devices is a comparable integrated passenger-counting and transit data platform vendor to Flowy.
• Vix Technology: Australia-based transit technology vendor supplying automated fare collection, AVM, and passenger information systems to operators globally. Vix competes with Flowy in the same transit technology procurement space, particularly for integrated ticketing and operations.
• Scheidt & Bachmann: German manufacturer of fare collection systems, parking, and signalling solutions for rail and public transit. Scheidt & Bachmann competes with Flowy for transit operator spend, particularly where bundled ticketing and AVM offerings are procured together.

Broad incumbents

• Cubic Transportation Systems: Major US-headquartered incumbent supplying fare collection, real-time passenger information, and transit analytics to large transit agencies globally. Cubic competes through bundled enterprise offerings rather than a focused WiFi-sensing point solution.
• SWARCO: Austrian-headquartered incumbent providing traffic management, ITS, and urban mobility solutions across Europe. SWARCO overlaps with Flowy's smart-city and urban-mobility proposition from a broader infrastructure portfolio perspective.

Emerging players

• Kiwari: Barcelona-based emerging startup using sensors and AI to measure urban mobility flows, including pedestrian and public transport patterns. Kiwari is comparable as a younger European competitor using sensor + AI to deliver mobility-flow analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/101604552

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowy