What Pink does

We Are Pink is a Liverpool-based, full-service PR, marketing and creative agency founded in 2011 by Nicola Pink as a one-person consultancy and grown over 13+ years into an integrated in-house team. The company operates from 46 Jamaica St, Liverpool L1 0AF and serves clients locally, regionally across the North West, and nationally across the UK. Its core offerings span Public Relations, Social Media Management, Branding (logo, colour palette, visual identity, brand guidelines), Photography and Videography, Content Marketing, SEO and Copywriting, Award Submissions, Graphic Design, Website Management, Marketing Strategy, Influencer Marketing and Event Management — explicitly positioned so that projects "naturally overlap across multiple service areas at once." A separate sub-brand, The Influencer Network, was launched in 2018 as a nationwide collective of thousands of creators with millions of combined reach across food, lifestyle, interior and other niches. The company is described as 80% women-led, privately held, with no disclosed parent, institutional investors, or external funding.

Customer segments are diversified across hospitality brands (Delifonseca, Choice Hotels, The Bagelry), independent SMBs (Dot Hair, Bell Lamb & Joynson Solicitors), professional services (Endeavour Group, SEP Geospatial), energy and construction (Ecogee), charity (YMCA Together, now You Matter), cultural organisations and Business Improvement Districts (Crewe BID, Blackpool Town Centre BID, Warrington BID). Notable enterprise-scale engagements include Choice Hotels (five hotels, 538 rooms, 400+ staff) and Bell Lamb & Joynson Solicitors; long-tenured relationships include Delifonseca (approximately 14 years) and Ecogee (four years). Documented outcomes include a 75% shortlist success rate on award submissions, the Discover Crewe campaign reaching 200,000+ people with 2,000+ followers in its first nine weeks, and Blackpool Restaurant Week involving 25+ venues.

The business model is professional services: quote-based, tailored engagements delivered directly to clients with no resellers or intermediaries, distributed through consultative direct sales to enterprise, direct SMB outreach, and competitive tender processes for BID and public-sector contracts. No pricing tiers, rates or revenue figures are publicly disclosed. Distribution is single-country/domestic (UK); there is no global footprint claim, no API, no app, no disclosed funding rounds, no M&A activity and no regulatory actions on record.

Name

Pink

Legal name

We Are Pink

Website

https://wearepink.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

We Are Pink is a Liverpool-based full-service PR, marketing and creative agency serving hospitality brands, independent businesses, local authorities, BIDs, cultural organisations and property companies across the UK since 2011, with an integrated in-house team spanning PR, social, branding, design, video, web, content and events.

Ownership category

akta.pro rank

Product category

Marketing & Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Reputation Management & Online PR (BPAFADAN)

Keywords

• Marketing services
• Public relations
• Social media marketing
• Brand management
• Content marketing

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing and PR Services: Full-service agency providing PR, marketing and creative services to brands, businesses and places. Revenue is generated through professional service fees for content marketing, photography, videography, award submissions, social media, branding, public relations, event management, influencer marketing, and website management services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pink (We Are Pink) is a Liverpool-based marketing and PR agency that provides integrated communications services to organisations, including public relations, social media management, branding, content marketing, photography and videography, SEO copywriting, graphic design, website management, marketing strategy, event management and award submissions. It also runs The Influencer Network, a sub-brand that connects brands with influencers for marketing campaigns. Clients include hospitality brands, independent businesses, local authorities, cultural organisations, BIDs and property companies.

Product overview

We Are Pink is a full-service PR, marketing and creative agency based in Liverpool, established in 2011. The company operates as a unified agency offering integrated services including Public Relations, Social Media Management, Branding, Photography & Videography, Content Marketing, SEO & Copywriting, Award Submissions, Graphic Design, Website Management, Marketing Strategy, Influencer Marketing (through The Influencer Network), and Event Management. Their in-house team works across all these areas with projects often overlapping across multiple service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations (PR)

Quantifiable outcome

• 75% shortlist success rate for award submissions
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• The Influencer NetworkcoreStrategic or Co-development Partner · 1 January 2018Launched in 2018, The Influencer Network is a nationwide collective of thousands of influencers created by We Are Pink to connect businesses with creators. It spans food bloggers in Manchester to lifestyle creators in Glasgow with millions of combined reach. The network specializes in food, lifestyle, interior and other niches.
• Business Improvement Districts (BIDs)coreStrategic or Co-development PartnerLong-standing partnerships with multiple BIDs including Crewe BID, Blackpool Town Centre BID, Blackpool Tourism BID, and Warrington BID. Manages their marketing, communications, event management, and brand development.
• Creators and InfluencerscoreChannel Partner/ Reseller/ DistributorNetwork of local and national bloggers and social media influencers working across food, lifestyle, interior and other specialisms. Part of The Influencer Network helping brands reach new audiences.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Smoking Gun PR: UK-based full-service PR, social media and influencer marketing agency serving consumer, lifestyle and B2B brands. Comparable to We Are Pink in service mix (PR, content, social, influencer) and target segment of SME and mid-market UK clients.
• The PHA Group: Independent UK PR and communications agency offering consumer, corporate and digital PR plus content and social media services. Comparable as a UK full-service independent agency working across similar client verticals and service lines.
• Citypress: UK PR and communications agency serving consumer, B2B and public-sector clients with media relations, content and social services. Comparable in service scope and mid-market UK client profile.
• BJL Group: Manchester-based integrated PR, social media and creative agency. Geographic and tier-comparable North West UK agency offering similar multi-channel services to similar client segments.
• Brazen PR: UK PR, influencer and social media agency working with consumer and B2B brands. Comparable in service mix (PR, influencer, content) and tier of UK clients, including hospitality and lifestyle.
• W Communications: UK integrated communications agency delivering PR, social media, influencer and content services to consumer brands. Comparable scope and target market to We Are Pink's influencer- and content-led offering.
• Tank PR: UK creative PR and social media agency serving consumer, hospitality and lifestyle brands. Comparable in full-service consumer PR focus, influencer campaigns and mid-market UK client base.
• Manifest London: UK PR, influencer and content agency working across consumer and B2B. Comparable in service mix (PR, content, social, influencer) and SME/mid-market positioning.

Regional players

• McCann Liverpool: Liverpool-based creative and advertising agency within the McCann global network. Same city and overlapping client base (hospitality, place marketing, regional brands), but with global network backing rather than being independent.

Broad incumbents

• Havas Lynx: Large Manchester-based creative and communications agency within the global Havas network. Overlapping North West UK geography and service categories, but operates at significantly greater scale as part of a global holding company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wearepink
• Facebookfacebook.com/wearepinkcomms
• LinkedInlinkedin.com/company/wearepink
• Instagraminstagram.com/wearepink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink