EC Grow
EC Grow, Inc. is a privately held Wisconsin-based manufacturer founded in 1987 that produces professional turf fertilizers, retail fertilizer, and branded ice melt products for Midwest professional, commercial, and residential customers.
- Company typePrivate
- Founded1987
- HeadquartersEau Claire, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What EC Grow does
EC Grow, Inc. is a Wisconsin-incorporated manufacturer of plant nutrient and deicing products, founded in 1987 and headquartered at 4970 Kane Road in Eau Claire. The company operates three product lines through dedicated branded websites: professional turf fertilizers (ecgrowproturf.com) for lawn care operators, golf courses, and sports turf facilities; retail fertilizers (ecgrowfertilizer.com) for homeowners; and deicing products (ecgrowicemelt.com) marketed under sub-brands including PowerThaw, LightningFast, Icenomor, ThawMaster, SnowControl, and WinterPaw. Its vertically integrated operations include a 40-acre bulk raw material storage site two miles from the manufacturing facility, with combined 25,000 tons of fertilizer storage and 25,000 tons of bulk salt storage capacity brought online in November 2016, supplemented by an additional warehouse opened in 2018.
The company generates revenue primarily through direct hardware sales of fertilizers and deicing products across three customer segments: Professional Turf Care, Retail/Homeowner, and Ice Melt/Deicing. Distribution is regional across the Midwest and sales-led, with separate channel approaches for professional and retail buyers supported by Facebook and LinkedIn presence. Pricing is not publicly disclosed, and customers must contact the company directly for quotes, consistent with negotiated B2B and B2C transactions in a commodity-adjacent product category.
EC Grow is a privately held corporation with no parent company, no private equity backing, and no external funding rounds disclosed. The company obtained ResponsibleAg certification in January 2019, demonstrating compliance with federal regulations governing storage and handling of ammonium nitrate and anhydrous ammonia. Leadership and operational continuity are evidenced by multiple long-tenured staff, including CFO Dave Waletzki (10 years) and Sales Representative Nick Rhodes (15 years), and the firm employs between 101 and 250 people.
EC Grow firmographics
Firmographics- Name
- EC Grow
- Legal name
- EC Grow, Inc.
- Website
- http://www.ecgrow.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EC Grow, Inc. is a privately held Wisconsin-based manufacturer founded in 1987 that produces professional turf fertilizers, retail fertilizer, and branded ice melt products for Midwest professional, commercial, and residential customers.
- Ownership category
- akta.pro rank
EC Grow industry classification
Industry- Product category
- Fertilizers and Deicing Products
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)
- akta.pro secondary industries
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where EC Grow is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EC Grow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fertilizer Products: Sale of professional and retail-grade fertilizers for turfgrass maintenance. Includes products for lawn care professionals and homeowners.
- Deicing Products: Sale of ice melt products for winter season safety and management, including branded products like PowerThaw, LightningFast, IceNoMor, ThawMaster, SnowControl, and WinterPaw.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
EC Grow product offering
Product offeringCore offering
EC Grow manufactures and distributes professional-grade turf fertilizers for lawn care companies, golf courses, and sports turf managers, alongside retail fertilizer products for homeowners. The company also produces and sells deicing and ice melt products marketed under multiple sub-brands (such as PowerThaw and LightningFast) for commercial and residential winter safety use, leveraging a 40-acre facility with significant bulk storage capacity in Eau Claire, Wisconsin.
Product overview
EC Grow is a fertilizer and deicing products company serving the Midwest with plant nutrients for healthy turfgrass and ice melt products for winter surface management. The company operates three distinct product lines: Professional Turf Fertilizer (ecgrowproturf.com) for commercial turf management, Retail Fertilizer (ecgrowfertilizer.com) for homeowners, and De-icing Products (ecgrowicemelt.com) for winter safety. The company also markets multiple de-icing sub-brands including PowerThaw, LightningFast, Icenomor, ThawMaster, SnowControl, and WinterPaw.
Differentiator
Problem solved
Functional benefit
Brands
- Professional Fertilizer: Fertilizer products for professional turf management
- Retail Fertilizer
- Ice Melt / De-icing Products
Products and services
- Professional Turf Fertilizers
Companies that use EC Grow
Customer profileSegments3 records
Ideal customer profiles2 records
EC Grow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EC Grow partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
EC Grow competitors and assessment
Company assessmentBroad incumbents
- Helena Agri-Enterprises: National distributor and formulator of crop protection and specialty fertilizer products including turf and ornamental lines. Overlaps with EC Grow's professional turf and agricultural chemical offerings.
- The Andersons, Inc. Diversified agriculture and specialty fertilizer company with a Professional Turf & Specialty Group serving golf courses, sports fields, and lawn care. Larger and more diversified than EC Grow but a direct competitor in the turf fertilizer category.
- J.R. Simplot Company: Large privately held agribusiness with turf and ornamental fertilizer products as well as ice melt. Competes with EC Grow in multiple product lines with substantially greater scale and distribution.
- WinField United (Land O'Lakes): Crop input and specialty fertilizer business serving professional turf managers and ag retailers nationally. A broader incumbent in the same professional turf and specialty fertilizer space as EC Grow.
- Koch Turf & Ornamental: Division of Koch Agronomic Services providing slow-release and specialty fertilizers for golf, sports turf, and lawn care. A larger incumbent competing directly with EC Grow's professional turf line.
- Mosaic Company: Global fertilizer producer with a turf and ornamental product portfolio. Substantially larger and more upstream than EC Grow, but competes in the broader specialty fertilizer category.
Direct peers
- Lebanon Seaboard Corporation: Manufacturer of specialty fertilizers for professional turf, golf, and lawn care markets. Directly comparable to EC Grow's professional turf fertilizer business with similar product formulations and target customers.
- Scotwood Industries: Midwest-based ice melt manufacturer and distributor with a portfolio of branded deicing products serving retail and commercial channels. Closely comparable to EC Grow's deicing business in geography, scale, and product positioning.
- Pestell Minerals & Ingredients: North American manufacturer and distributor of specialty fertilizer, ice melt, and mineral products for professional and retail markets. Similar product breadth to EC Grow across both fertilizer and deicing categories.
Emerging players
- Snow Joe: Direct-to-consumer brand of winter weather products including ice melt and snow tools. A more digitally native competitor that pressures the retail end of EC Grow's deicing business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
EC Grow social profiles
Digital presenceEC Grow compliance and trust
Trust signalCompliance1 record
EC Grow financial estimates
Financial estimateRevenue estimate
Valuation estimate
EC Grow leadership team
Management profileNumber of profiles
EC Grow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EC Grow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EC Grow
What does EC Grow do?
EC Grow manufactures and distributes professional-grade turf fertilizers for lawn care companies, golf courses, and sports turf managers, alongside retail fertilizer products for homeowners. The company also produces and sells deicing and ice melt products marketed under multiple sub-brands (such as PowerThaw and LightningFast) for commercial and residential winter safety use, leveraging a 40-acre facility with significant bulk storage capacity in Eau Claire, Wisconsin.
Is EC Grow a public or private company?
EC Grow is a private company. It is classified as unknown and is currently operating.
When was EC Grow founded?
EC Grow was founded in 1987. It employs 11 to 50 people.
Where is EC Grow based?
EC Grow is headquartered in Eau Claire, United States, in the North America region.
How does EC Grow make money?
Two revenue lines are on record. Fertilizer Products are the primary driver. The others are deicing Products.
Who are EC Grow's main competitors?
Broad incumbents on record are Helena Agri-Enterprises, The Andersons, Inc., J.R. Simplot Company, WinField United (Land O'Lakes), Koch Turf & Ornamental and Mosaic Company. Direct peers are Lebanon Seaboard Corporation, Scotwood Industries and Pestell Minerals & Ingredients. Snow Joe is listed as an emerging player.
Does EC Grow have an API?
No public API is recorded for EC Grow.
What industry is EC Grow in?
EC Grow's product category is Fertilizers and Deicing Products. Its primary akta.pro industry code is AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping), with a secondary code of IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control). Its NAICS code is 3253 and its SIC code is 2870.