BTC-Alpha

What BTC-Alpha does

BTC-Alpha, operating under the ALP.COM brand since a 2024 rebrand, is a private cryptocurrency exchange platform headquartered in Kenilworth, United Kingdom, founded in 2016 (per company history). The platform serves retail cryptocurrency traders across two user segments — expert investors requiring professional-grade tooling and novice users — through a unified ecosystem consisting of a Professional Trading Terminal (live), a Lite Trading Terminal (announced as upcoming), native iOS and Android mobile applications, a public API for developers, and an upcoming Crypto Card product for payments/off-ramp utility. Underlying technology centers on standard exchange architecture with a stated 360° security system, support for 100+ trading pairs, and listings on major aggregator platforms such as CoinMarketCap and CoinGecko.

The business model is transaction-fee based, with commissions on trades starting above 0.03% and scaling down for higher-volume users. Distribution is product-led and self-serve across web and mobile, with marketing presence on X, LinkedIn, Telegram, Instagram, and Facebook, supported by media partnerships with Forklog, Coinpedia, Wallet Investor, Digital Notice, Crypto News Point, and Infinox. Reported scale includes 500,000+ registered users and approximately $200 million in average daily trading volume, with the company holding a 14th-place ranking in exchange security ratings.

Operationally the company runs lean at 51-100 employees, is privately held with no disclosed funding history, and is led by founder and CEO Vitalii Bodnar. There is no disclosed incorporation jurisdiction, no management bench beyond the founder, and no enterprise or institutional customer base — the revenue base is entirely retail and fee-driven. Strategic priorities visible in the public material are onboarding novice users, expanding into card-based crypto utility, and broadening beyond a Bitcoin-centric brand identity.

Name

BTC-Alpha

Website

https://btc-alpha.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

BTC-Alpha (ALP.COM) is a private UK-based cryptocurrency exchange founded in 2016, serving 500,000+ retail traders globally with a Professional Trading Terminal, mobile apps, and ~$200M in average daily trading volume across 100+ pairs.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (523210), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)

akta.pro secondary industries

Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

Keywords

• Cryptocurrency exchange
• Crypto trading platform
• Digital asset trading
• Bitcoin exchange
• Crypto spot trading

Headquarters

HQ city

Kenilworth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Trading Commissions: Commission-based revenue model where fees vary based on user's trading volume. Higher trading volume results in better commission rates. Base fee starts at >0.03%.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BTC-Alpha, operating under the ALP.COM brand, runs a cryptocurrency exchange platform that supports 100+ trading pairs across Professional and Lite trading terminals. The platform enables retail users to buy, sell, and trade digital assets with a base commission of >0.03%, processes an average daily trading volume of $200 million, and serves over 500,000 users via web and mobile apps (iOS and Android). An upcoming Crypto Card and a Lite Trading Terminal are listed as forthcoming offerings.

Product overview

BTC-Alpha operates ALP.COM, a cryptocurrency exchange platform offering a unified trading ecosystem. The platform consists of two trading terminals - the Professional Trading Terminal for experienced traders and the Lite Trading Terminal for newcomers (the latter still in development). Additional offerings include a mobile application for iOS and Android, and an upcoming crypto card product. The exchange processes approximately $200 million in daily trading volume across 100+ trading pairs, serving over 500,000 users since 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Trading Terminal Full-featured web-based trading terminal providing advanced charting, order types, and comprehensive market data for experienced cryptocurrency traders on the ALP.COM platform.
• Lite Trading Terminal Simplified trading interface designed for newcomers to cryptocurrency trading, allowing users to buy and trade crypto without the complexities of professional-grade tools. Status: Coming soon.
• ALP.COM Mobile App User-friendly native mobile application available on iOS App Store and Google Play that enables users to trade cryptocurrencies and open positions on the go.
• Crypto Card Branded cryptocurrency payment/debit card product announced as coming soon in user's region, allowing users to spend or transact with their crypto holdings via customizable card design.
• ALP.COM API Developer-facing API providing programmatic access to ALP.COM cryptocurrency exchange functionality, with documentation accessible at docs.alp.com.

Quantifiable outcome

• $200 million average daily trading volume
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• InfinoxminorGTM or Marketing PartnerMedia partner providing marketing and visibility support. Listed among platform media partners with logo displayed on ALP.COM website.
• Wallet InvestorminorGTM or Marketing PartnerMedia partner for cryptocurrency analytics and information. Listed among platform media partners.
• Digital NoticeminorGTM or Marketing PartnerMedia partner providing digital news coverage. Listed among platform media partners.
• CoinpediaminorGTM or Marketing PartnerCryptocurrency news and information platform listed as media partner.
• ForklogminorGTM or Marketing PartnerProminent cryptocurrency media outlet listed as media partner. Also referenced in Hub by Forklog company directory.
• Crypto News PointminorGTM or Marketing PartnerCryptocurrency news platform listed as media partner.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gate.io: Long-running centralized crypto exchange with hundreds of trading pairs, mobile apps, and volume-tiered fees. Comparable to ALP.COM on operational longevity, breadth of pairs, and tiered fee structure.
• Bitstamp: Europe-focused centralized crypto exchange with strong regulatory standing and tiered trading fees. Comparable to ALP.COM on European retail/pro positioning and traditional exchange fee model.
• Kraken: Established centralized crypto exchange with a strong security reputation and Pro/Lite trading interfaces. Directly comparable to ALP.COM on the dual-terminal product strategy and emphasis on security ratings.
• KuCoin: Global centralized crypto exchange serving millions of retail and pro traders across many trading pairs with a volume-tiered fee structure. Directly comparable to ALP.COM on customer base, product breadth, and pricing model.
• Bybit: Major centralized crypto exchange with strong spot and derivatives volume, mobile apps, and tiered fees. Directly comparable to ALP.COM on retail/pro segment targeting and platform-led onboarding.
• Binance: World's largest centralized crypto exchange offering spot trading across hundreds of pairs with a tiered fee structure. Directly comparable to ALP.COM on product (spot exchange) and target customers (retail and pro traders).
• OKX: Top-tier centralized crypto exchange offering spot trading, mobile apps, and a tiered fee model across hundreds of pairs. Comparable to ALP.COM on platform features (web/mobile, professional terminals) and customer segments.
• HTX (Huobi): Global centralized crypto exchange offering spot trading across many pairs with volume-based fees. Comparable to ALP.COM on retail/pro trading focus, large pair count, and tiered commission model.
• Coinbase: Major US-headquartered centralized crypto exchange serving retail and institutional clients with spot trading and a tiered fee model. Comparable to ALP.COM across spot exchange product, retail focus, and volume-based pricing.
• Crypto.com: Centralized crypto exchange with an accompanying Crypto.com Visa Card and mobile app ecosystem. Closely comparable to ALP.COM given the upcoming ALP.COM Crypto Card and similar exchange-plus-card roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Alpcom_official
• Facebookfacebook.com/share/18RFHWKNZ1/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/alpcom/?originalSubdomain=cy
• Instagraminstagram.com/alp.com_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTC-Alpha