PCG Digital

What PCG Digital does

PCG Digital is a privately held, US-based full-service digital marketing agency that exclusively serves automotive dealerships and dealer groups. Operated under the legal entity Pasch Consulting Group LLC and headquartered in Brielle, New Jersey, the company delivers an integrated suite of marketing services including local SEO and content, paid search (Google Ads, Microsoft Advertising), paid social (Meta, TikTok, LinkedIn), strategic marketing advisory, and specialized RV dealer marketing. Its core client base spans all major OEMs — GM, Toyota, Ford, Honda, Nissan, Kia, Audi, BMW, Mercedes-Benz, Hyundai, Subaru, Volkswagen, Jeep, and Jaguar — and the firm is now certified to deliver services through 18 OEM Co-Op Programs, allowing dealer clients to fund campaigns with manufacturer co-op advertising dollars.

The technology stack combines an internal platform called Pulse with a proprietary product module, My Credit Leads, which is a credit pre-qualification tool powered by Equifax OneView that enables dealerships to offer soft credit pulls with no consumer score impact. Supporting products include a Free Digital Audit, Auto Insights Club membership, PCG Value Quiz self-assessment, Customer Data Platform (CDP) solutions, and Over-the-Top (OTT) advertising. PCG holds tier-one platform certifications including Premiere Google Partner, Meta Digital Marketing Associate and Media Planning Professional, TikTok Marketing Partner, Microsoft Advertising Partner, and Automotive Standards Council GA4 certification.

The business model is predominantly subscription/recurring retainer-based for digital marketing services, supplemented by professional services revenue from Co-Op program engagements. The only publicly disclosed pricing applies to My Credit Leads at $395–$595 per month per dealership. Go-to-market is direct B2B enterprise field sales targeting dealerships and dealer groups, with dedicated account teams of approximately five specialists per full-service client, monthly performance reporting, and long-tenured partnerships. The firm is family-controlled (Pasch family), has 11–50 employees, and is profitable by implication — no external funding rounds, institutional investors, or debt are disclosed.

Name

PCG Digital

Legal name

Pasch Consulting Group LLC

Website

https://pcgdigital.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PCG Digital is a privately held, US-based full-service digital marketing agency that exclusively serves automotive dealerships and dealer groups, offering SEO, paid search, paid social, strategic advisory, and a proprietary Equifax-powered credit pre-qualification product called My Credit Leads.

Ownership category

akta.pro rank

Headquarters

HQ city

Eatontown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing SEO, SEM, social advertising, and content creation services to automotive dealerships on retainer and project basis
2. My Credit Leads Subscription: Monthly subscription service for credit pre-qualification tools with tiered pricing based on credit pull volume. Includes base monthly fee plus per-use charges for soft credit pulls beyond included allocation
3. Co-Op Program Services: Marketing services leveraging OEM Co-Op dollars for dealerships, covering SEO, SEM, social, OTT advertising and CDP solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

PCG Digital is a full-service digital marketing agency that provides automotive dealerships with localized SEO and content, paid social advertising (Facebook, Instagram, TikTok, LinkedIn), search engine marketing (Google Ads, Microsoft Advertising), strategic marketing advisory, and a subscription-based credit pre-qualification product (My Credit Leads) powered by Equifax. Its services are structured for retainer and project engagements and can be funded through 18 OEM Co-Op Programs.

Product overview

PCG Digital is a full-service automotive digital marketing agency providing an integrated suite of marketing services for dealerships. The core offering combines Search Engine Optimization & Content, Social Advertising (Facebook, Instagram, TikTok, LinkedIn), Search Engine Marketing (Google Ads, Microsoft Advertising), and specialized services for RV dealers. Supporting products include My Credit Leads (credit pre-qualification tool powered by Equifax), Free Digital Audit, Auto Insights Club, and PCG Value Quiz. The company operates across 18 OEM Co-Op Programs and offers CDP Solutions and OTT Advertising as part of their comprehensive dealer marketing ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• My Credit Leads: A pre-qualification credit system powered by PCG Digital that allows car dealerships to offer customers easy, fast credit pre-qualification with no impact on credit scores.

Products and services

• SEO & Content Localized SEO strategies and custom content creation for automotive dealerships, including Google Business Profile optimization and Google Analytics 4 configuration to dominate local search results.
• Social Advertising Facebook, Instagram, and TikTok advertising capabilities featuring inventory, branding, and incentive campaigns with monthly performance reporting for automotive dealerships.
• Search Engine Marketing Vehicle listing and dynamic inventory advertising across Google Search Network with custom graphic creation, managed by Google Ads and GA4 certified specialists.
• TikTok Advertising Specialized TikTok advertising services for automotive dealerships as part of social media marketing capabilities.
• Microsoft Advertising Microsoft Advertising campaign management for dealerships as a Microsoft Advertising Partner.
• Strategic Marketing Advisor Strategic marketing consultation and advisory services for automotive dealerships to develop customized marketing strategies.
• RV Marketing Specialized digital marketing services for RV dealerships and dealerships with RV inventory.
• My Credit Leads Pre-qualification credit system powered by Equifax that enables customers to check credit eligibility with no impact on their credit score. Features include soft credit pulls, Equifax OneView credit reports, CRM lead routing, and customizable dealer-branded forms.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• EquifaxcoreTechnology or IntegrationEquifax provides the credit reporting infrastructure for PCG Digital's My Credit Leads service. The partnership uses Equifax OneView summary for comprehensive credit file reporting including consumer information, alerts, account overview, FICO V8 scores, and employment history.
• GooglecoreTechnology or IntegrationPremier Google Partner with certified specialists in Google Ads and Google Analytics 4. The partnership enables PCG to run certified advertising campaigns and access Google advertising tools and support.
• Meta (Facebook/Instagram)coreTechnology or IntegrationAgency holds multiple Meta certifications including Digital Marketing Associate and Media Planning Professional. Authorized to run advertising campaigns across Facebook and Instagram platforms.
• TikTokcoreTechnology or IntegrationOfficial TikTok Marketing Partner, enabling PCG to run TikTok advertising campaigns for automotive dealerships.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Partner with certified specialists enabling PCG to run advertising campaigns across Microsoft Advertising network.
• Automotive Standards CouncilcoreTechnology or IntegrationPCG holds GA4 certification from Automotive Standards Council, demonstrating expertise in Google Analytics 4 implementation for automotive dealerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cars.com: Automotive marketplace and digital marketing platform offering paid listings, dealer websites, and marketing solutions to dealerships. Adjacent incumbent with overlapping dealer marketing services and a larger audience-scale footprint.
• Cox Automotive: Large automotive technology and services conglomerate (Dealertrack, VinSolutions, Autotrader, Kelley Blue Book) offering marketing, inventory, and CRM solutions to dealers. Broader portfolio competitor with overlapping dealer marketing capabilities.

Direct peers

• DealerFire: Automotive digital marketing company providing dealer websites, paid media, SEO, and social advertising to dealerships and dealer groups. Comparable vertical specialization and service portfolio to PCG.
• HigherVisibility: SEO and digital marketing agency with an automotive practice, offering paid search, social, content, and web design. Comparable service stack and SMB/dealer customer overlap with PCG.
• Scorpion: Digital marketing company serving local businesses including automotive dealerships with websites, paid media, SEO, and AI-driven marketing. Overlaps with PCG on automotive client base and full-service marketing delivery.
• PureCars: Automotive marketing intelligence and digital advertising platform serving dealerships and dealer groups with paid media, attribution, and data-driven campaigns. Overlaps directly with PCG's SEM, social, and CDP offerings for the same dealer buyer.
• DealerOn: Provider of automotive websites, digital advertising, and SEO/SEM services for dealerships, with platform integrations across major ad networks. Closely comparable dealer-focused agency-plus-tech delivery model.
• Adpearance: Digital marketing agency with a strong automotive vertical practice, providing SEO, SEM, paid social, and websites to dealerships and dealer groups. Directly comparable service mix and target buyer to PCG Digital.
• Stream Companies: Full-service automotive digital marketing agency providing paid social, SEM, SEO, and creative services to dealerships and dealer groups. Most directly comparable competitor to PCG Digital in services, customer segment, and delivery model.
• Team Velocity: Automotive marketing technology and services provider delivering website, SEO, paid media, and CRM-integrated marketing for dealerships. Comparable vertical focus and integrated agency-plus-technology model to PCG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCv0faXtt4wHG4c0dVCP9zHQ
• Facebookfacebook.com/PCGDigital
• LinkedInlinkedin.com/company/pcg-companies
• Instagraminstagram.com/pcgdigital
• Xx.com/pcgdigital

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PCG Digital