Newaygo County Mental Health

What Newaygo County Mental Health does

Newaygo County Mental Health is a private, community-based mental health care organization headquartered in White Cloud, Michigan, serving residents of Newaygo County. Founded in 1972, the organization delivers counselling, therapy, and rehabilitation services, consistent with the service mix of a U.S. county-designated Community Mental Health Services Program (CMHSP). Its scale is small, with a headcount in the 11-50 employee band, suggesting a localized clinical operation rather than a multi-site provider.

No information is available on the organization's revenue model, payer mix, pricing, or specific clinical programs. County CMH providers of this profile are typically funded through a combination of Medicaid prepaid mental health plans, state behavioral health block grants, county millage revenue, and limited fee-for-service billing — but no such contract detail is documented in the available sources. Similarly, no information is available on technology infrastructure, product portfolio, partnerships, leadership, or strategic initiatives; the organization's website returned only a loading/verification placeholder during data collection. As a result, the description above is limited to what is directly supported by the firmographic data: a small, long-standing, privately operated county mental health service provider.

Name

Newaygo County Mental Health

Website

https://newaygocmh.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Newaygo County Mental Health is a private, community-based mental health care provider in White Cloud, Michigan, offering counselling, therapy, and rehabilitation services to Newaygo County residents. Founded in 1972, it operates with a small staff of 11-50 employees.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health services
• Counseling and therapy
• Behavioral health care
• Psychiatric rehabilitation
• Community mental health

Headquarters

HQ city

White Cloud

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Core offering

Newaygo County Mental Health is a community mental health care organization that provides counseling, therapy, and rehabilitation services to residents of Newaygo County, Michigan. Founded in 1972, it operates as a small provider (11-50 employees) delivering direct behavioral health services to local individuals and families.

Product overview

No product or service information is available. The source content consists only of a website loading/verification page ("One moment, please...") and does not provide any details about the organization's offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling Services Counseling services provided to Newaygo County residents seeking mental health support.
• Therapy Services Therapy services offered to community members requiring behavioral health intervention.
• Rehabilitation Services Psychiatric rehabilitation services supporting recovery and reintegration for individuals with mental health conditions.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Regional players

• Network180: Kent County's community mental health authority in Michigan, providing the same public CMHC model of outpatient counseling, therapy, and case management that Newaygo County Mental Health operates, but at significantly larger scale in an adjacent Michigan county.
• Ottawa County Community Mental Health: Community mental health services program serving Ottawa County, Michigan, structurally identical to Newaygo County Mental Health as a county-level public CMHC in western Michigan.
• Community Mental Health Authority of Clinton, Eaton, and Ingham Counties: Multi-county public CMHC in Michigan providing outpatient mental health, substance use, and developmental disability services. Comparable to Newaygo CMHC in service model and funding structure, but larger and multi-county.
• LifeWays: Community mental health and substance use services authority for Jackson and Hillsdale counties in Michigan. Operates the same county-funded CMHC model with outpatient counseling, therapy, and rehabilitation services analogous to Newaygo County Mental Health.
• Saginaw County Community Mental Health Authority: Michigan public CMHC providing outpatient mental health, substance use, and intellectual/developmental disability services. Directly comparable in structure, payer mix, and service mix to Newaygo County Mental Health.
• Washtenaw County Community Mental Health: Public CMHC serving Washtenaw County, Michigan. Provides outpatient mental health and substance use services through the same state-funded CMHC framework that Newaygo County Mental Health operates under.

Broad incumbents

• Acadia Healthcare: Large publicly-traded behavioral health operator with extensive inpatient psychiatric and residential treatment facilities. Comparable to Newaygo County Mental Health in core behavioral health service delivery, but at national scale and with a focus on higher-acuity inpatient care.
• Universal Health Services (Behavioral Health division): Major hospital and behavioral health operator running one of the largest networks of inpatient psychiatric facilities in the U.S. Comparable as a behavioral health provider, but operates nationally and across acuity levels rather than as a county public CMHC.

Emerging players

• Talkspace: Digital mental health platform offering online therapy and psychiatry. Competes with traditional outpatient providers like Newaygo County Mental Health for self-pay and commercial patients, particularly those seeking accessible, on-demand counseling.
• BetterHelp: Online counseling marketplace providing therapy across the U.S., including Michigan. Represents an emerging digital substitute for the outpatient counseling services offered by Newaygo County Mental Health, particularly for younger demographics and self-pay patients.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/newaygo-county-mental-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newaygo County Mental Health