Garrell Associates
Garrell Associates is a privately held US residential house plan design firm founded in 1993, selling a catalog of 2,858+ pre-designed stock plans in PDF and CAD formats directly to homeowners, builders, and developers via a self-serve e-commerce storefront, with optional modification and custom design services.
- Company typePrivate
- Founded1993
- HeadquartersCumming, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Garrell Associates does
Garrell Associates is a privately held residential house plan design firm founded in 1993 by Michael W. Garrell and headquartered in Cumming, United States. The company sells a catalog of approximately 2,858-3,000+ pre-designed house plans directly to consumers and builders through a self-serve Shopify-based e-commerce storefront at garrellassociates.com. Plans are delivered as licensed PDF or CAD files in multiple architectural styles (Craftsman, Lake House, Farmhouse, Luxury, French Country, Ranch, European Manor, Barndominium, Traditional, Colonial, Coastal, Pool House, and Detached Garage), with single-build licenses priced from $995 to $2,795 (PDF) and $1,845 to $3,845 (CAD), plus add-ons for foundation, framing, and orientation conversions.
The firm's revenue model combines one-time license fees for stock plans, professional-services fees for plan modifications (hundreds to thousands of dollars per engagement) and full custom "Plan from Scratch" engagements personally led by founder Michael W. Garrell. Distribution is direct-to-consumer through the website supplemented by phone-based inside sales (1-888-814-1494), with marketing across Facebook, Pinterest, Instagram, YouTube, a blog, email, and an affiliate program. The company's value proposition rests on the founder's 200+ professional awards (including BALA from Professional Builder), 31 years of design experience, a documented track record of 10,431+ homes built using its plans, and customization services ranging from simple reversals to full bespoke design.
Garrell Associates firmographics
Firmographics- Name
- Garrell Associates
- Legal name
- Garrell Associates
- Website
- https://garrellassociates.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Garrell Associates is a privately held US residential house plan design firm founded in 1993, selling a catalog of 2,858+ pre-designed stock plans in PDF and CAD formats directly to homeowners, builders, and developers via a self-serve e-commerce storefront, with optional modification and custom design services.
- Ownership category
- akta.pro rank
Where Garrell Associates is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Markets served
Garrell Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- House Plan Sales (PDF/CAD): One-time license fees for architectural house plans sold in PDF or CAD format. Single build licenses allow one construction, with multi-build options available for builders/developers.
- Plan Modification Services: Fees charged for customizing existing stock plans to meet specific client requirements, ranging from simple modifications (hundreds of dollars) to complex changes (thousands).
- Custom Design Services: Full custom home design services directly with Michael W. Garrell for clients who cannot find a suitable stock plan.
- Plan Add-ons and Options: Additional revenue from add-ons including Right-Reading Reverse ($200-$250), foundation conversions ($300-$350), and framing conversions ($245-$350).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level PDF single-build plans |
| One time/ perpetual license | Pay-as-you-go | CAD format single-build plans |
| Transaction based/ take rate | Pay-as-you-go | Multi-build license for builders/developers |
| Unit Pricing | Pay-as-you-go | Print packages |
| Unit Pricing | Pay-as-you-go | Foundation options |
| Unit Pricing | Pay-as-you-go | Framing and reversal add-ons |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Garrell Associates product offering
Product offeringCore offering
Garrell Associates designs, drafts, and sells a catalog of pre-designed residential house plans in PDF and CAD formats for single-build and multi-build licensing. Customers can also purchase Plan Modification Services to customize an existing stock plan, or engage the founder directly for a fully custom home design from scratch. The portfolio covers multiple architectural styles (Craftsman, Farmhouse, Luxury, French Country, Ranch, Barndominium, Traditional, Colonial, Lake House, Coastal, etc.) with foundation and framing add-on options.
Product overview
Garrell Associates is a residential house plan design company offering a catalog of over 2,800 pre-designed stock house plans sold directly to consumers and builders. The core product is the pre-designed house plan portfolio, which spans multiple architectural styles including Craftsman, Farmhouse, Luxury, French Country, Ranch, European Manor, Barndominium, Traditional, Colonial, Lake House, Coastal, and Pool House. Plans are available in PDF (Single License) and CAD (Single License) formats with various foundation options (Basement, Slab, Crawlspace). The company also offers two service add-ons: Plan Modification Services for customizing existing stock plans, and Custom Home Design for designing homes from scratch directly with founder Michael W. Garrell. Plans range from entry-level homes like the Robbie (1,134 sq ft) to luxury estates, with prices varying by format and customization level.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-designed Stock House Plans (PDF and CAD) Catalog of pre-designed residential house plans available in PDF and CAD formats (Single Build and Multi Build licenses) covering single-family homes, cabins, cottages, barndominiums, and garage plans across architectural styles such as Craftsman, Farmhouse, Luxury, French Country, Ranch, European Manor, Traditional, Colonial, Lake House, Coastal, and Pool House. Sold directly to homeowners, builders, and developers via the e-commerce website.
- Plan Modification Services Customization service that modifies an existing stock house plan to match a buyer's specific needs, including foundation changes, garage orientation, room additions, and structural alterations, with pricing ranging from hundreds of dollars for simple changes to thousands for complex modifications.
- Custom Home Design (Plan from Scratch) Full custom home design service where founder Michael W. Garrell works directly with clients to design a home from a blank page, leveraging more than 20 years of award-winning design experience. Targeted at clients whose needs cannot be met by a stock plan.
Quantifiable outcome
- 31 years of experience designing residential homes
- +3 more outcomes
Companies that use Garrell Associates
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Garrell Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Garrell Associates partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Garrell Associates competitors and assessment
Company assessmentDirect peers
- Design Basics: Residential design firm producing stock home plans with modification and custom design services. Comparable to Garrell in product breadth (stock plans plus modifications/custom) and target customer (homeowners and builders).
- Houseplans.com: Long-standing online catalog of stock house plans from multiple designers, sold via search-and-purchase e-commerce to homeowners and builders. Comparable to Garrell in catalog breadth, multi-designer inventory model, and direct-to-consumer self-serve checkout flow.
- Frank Betz Associates: Established residential design firm selling pre-designed house plans across multiple architectural styles. Comparable to Garrell in product offering (stock house plans), customer base, and digital delivery model, with a similarly long operating history.
- ePlans: Online house plan retailer offering a large catalog of stock home plans in PDF/CAD formats with modification options. Comparable to Garrell in product format, self-serve e-commerce delivery, and target customer segment.
- Architectural Designs: One of the largest US stock house plan retailers, selling tens of thousands of pre-designed home plans across architectural styles in PDF/CAD formats directly to consumers and builders. Closely comparable to Garrell in product (stock house plans), customer base (homeowners and builders), and digital-delivery business model.
- Sater Design Collection: Designer-led residential plan company offering stock plans, custom design, and modification services under a recognized designer's name. Comparable to Garrell in founder-led branding, customization services, and stock plan catalog model.
- The Plan Collection: Stock house plan marketplace and design service offering a large catalog of pre-designed plans with modification options and CAD/PDF delivery. Comparable to Garrell in product mix (stock plans + modifications), customer segment (homeowners/builders), and modification-service offering.
- Monster House Plans: Stock house plan retailer with a large catalog of pre-designed home plans sold in digital formats. Comparable to Garrell in catalog-based e-commerce model, plan format options (PDF/CAD), and direct-to-consumer delivery.
- Donald A. Gardner Architects: Designer-founded residential plan firm with a large catalog of award-winning house plans sold directly to consumers. Closely comparable to Garrell as another award-recognized designer brand selling pre-designed plans via e-commerce with modification services.
- Drummond House Plans: Designer-branded residential plan firm offering stock plans, custom design, and modification services. Comparable to Garrell in founder-led design brand, multi-format plan delivery, and homeowner/builder customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Garrell Associates social profiles
Digital presenceGarrell Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garrell Associates leadership team
Management profileNumber of profiles
Profiles1 record
Garrell Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garrell Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garrell Associates
What does Garrell Associates do?
Garrell Associates designs, drafts, and sells a catalog of pre-designed residential house plans in PDF and CAD formats for single-build and multi-build licensing. Customers can also purchase Plan Modification Services to customize an existing stock plan, or engage the founder directly for a fully custom home design from scratch. The portfolio covers multiple architectural styles (Craftsman, Farmhouse, Luxury, French Country, Ranch, Barndominium, Traditional, Colonial, Lake House, Coastal, etc.) with foundation and framing add-on options.
Is Garrell Associates a public or private company?
Garrell Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Garrell Associates founded?
Garrell Associates was founded in 1993. It employs 11 to 50 people.
Where is Garrell Associates based?
Garrell Associates is headquartered in Cumming, United States, in the North America region.
How does Garrell Associates make money?
Four revenue lines are on record. House Plan Sales (PDF/CAD) is the primary driver. The others are plan Modification Services, custom Design Services and plan Add-ons and Options.
Who are Garrell Associates's main competitors?
Direct peers on record are Design Basics, Houseplans.com, Frank Betz Associates, ePlans, Architectural Designs, Sater Design Collection, The Plan Collection, Monster House Plans, Donald A. Gardner Architects and Drummond House Plans.
Does Garrell Associates have an API?
No public API is recorded for Garrell Associates.