What Pro Products does

Pro Products is a privately held US manufacturer of specialty water treatment and irrigation chemical solutions, headquartered in the Fort Wayne, Indiana area. The company's product portfolio centers on consumable chemical formulations — including rust inhibitors (Rid-O-Rust®), scale and corrosion preventers (Poly-Guard®), water softener cleaners (Res Care®), alkaline water neutralizers (Ban T®), and natural pest repellents (NatureShield®) — together with proprietary application hardware such as the 30-gallon siphoning feeder system. The company also operates the American Hydro Systems® sub-brand for irrigation treatment solutions and the Pumie® Pro line for commercial scouring and pool cleaning, supported by registered trademarks across the portfolio.

The underlying technology is rooted in chemical formulations engineered for integration with residential irrigation and water systems, rather than software or AI-driven platforms. Complementary offerings include water testing kits (Deluxe Field Analysis Kit) and softener sanitization kits (Sani-System®), positioned as professional tools for the contractor channel. The product surface combines one-time-purchase consumables, hardware that anchors recurring chemical replenishment, and accessory/parts kits for system maintenance.

Pro Products generates revenue primarily through one-time product sales via a dual-channel go-to-market: a consumer-facing Shopify e-commerce storefront with publicly listed unit pricing, and an authorized distributor/dealer network spanning the continental US and Canada — including national accounts such as SiteOne Landscape Supply and multiple Culligan franchise locations — supplemented by a dedicated contractor/professional sales channel. Pricing is unit-based for direct consumers and quote-based for wholesale/distributor accounts, with multi-year distributor contracts referenced. Customer segmentation prioritizes homeowners and irrigation/water-treatment contractors as primary segments, with commercial/industrial accounts as secondary. No revenue, headcount, or financial disclosures are available, and the company operates without disclosed venture, private equity, or parent-company affiliations.

Name

Pro Products

Legal name

Pro Products

Website

https://proproducts.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Products is a private Fort Wayne, Indiana-based manufacturer of specialty water treatment and irrigation chemical solutions, selling through US/Canada distributors, e-commerce, and a dedicated contractor channel serving homeowners and irrigation/water-treatment professionals.

Ownership category

akta.pro rank

Product category

Water Treatment Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Miscellaneous Chemical Products (2890), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Water Treatment & Process Specialty Chemicals (IMAEABAN)

akta.pro secondary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Water treatment chemicals
• Irrigation treatment solutions
• Rust stain prevention
• Water softener maintenance
• Scale corrosion control

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of water treatment, irrigation, cleaning, and water testing products to homeowners, contractors, and businesses through e-commerce and distributor network. Revenue generated from one-time product purchases and replacement/refresh cycles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pro Products manufactures and sells specialized chemical formulations for residential and commercial water treatment, irrigation-integrated rust prevention, lawn fertilization, pest control, and water softener maintenance. The product portfolio includes water softener cleaners, pH and tannin neutralizers, scale and corrosion control products, irrigation feeder systems, water test kits, and commercial cleaning solutions under the Pumie® Pro brand. Products are sold directly to consumers via an e-commerce storefront and through an extensive distributor and contractor network across the United States and Canada.

Product overview

Pro Products is a manufacturer of water treatment and lawn irrigation chemical solutions. The product portfolio consists of water treatment products (water softener cleaners like Res Care®, neutralizers such as Ban T®, scale and corrosion control including Poly-Guard® in both crystal and liquid forms), irrigation and lawn products (rust prevention systems like Rid-O-Rust® including the 30 Gal. Siphoning Feeder System, fertilizers, pest repellents such as NatureShield®, and pump accessories), water test kits (test kits, refill solutions, and replacement parts), and commercial cleaning products under the Pumie® Pro brand. The company also operates the American Hydro Systems® sub-brand focused on irrigation treatment solutions. Products are distributed through a network of dealers and contractors, with offerings spanning treatment chemicals, application equipment, and testing tools.

Differentiator

Problem solved

Functional benefit

Brands

• American Hydro Systems: Irrigation treatment solutions brand featuring rust prevention, lawn fertilization, and outdoor space protection products.

Products and services

• Rid-O-Rust® Stain Preventer Iron and rust stain prevention solution for irrigation systems, designed to eliminate staining on outdoor surfaces and support healthier grass. Aimed at homeowners and irrigation contractors.
• Res Care® Water Softener Cleaner Water softener maintenance solution designed to help reduce iron buildup and maintain better water softener performance. Used by homeowners and water treatment professionals.
• NatureShield® Insect & Pest Repellent Natural insect and pest repellent for lawn and landscape protection, applied through irrigation systems. Used by homeowners and landscape contractors.
• Rid-O-Rust® 30 Gal. Siphoning Feeder System Irrigation-powered rust prevention system that automatically dispenses treatment through lawn irrigation to eliminate staining. Used by homeowners and irrigation contractors.
• Poly-Guard® Scale & Rust Preventer Crystals Scale and corrosion control product that protects plumbing, water heaters, fixtures, and appliances from scale buildup. Used by homeowners and water treatment professionals.
• Poly-Guard® Liquid Scale & Rust Preventer Liquid formulation for scale and rust prevention in water systems, used in plumbing and appliance protection.
• Ban T® Alkaline Water Neutralizer & Tannin Remover Water neutralizer that corrects pH, sulfur, and tannin problems in water systems. Used by homeowners and water treatment professionals.
• Sani-System® Clean & Sanitize Kit Cleaning and sanitizing kit for water softeners and related equipment to protect performance and improve water quality. Aimed at homeowners and contractor service providers.
• Deluxe Field Analysis Kit Water testing kit for field analysis to identify water issues and recommend the right products. Used primarily by water treatment contractors and professionals.
• The Works Parts Kit, 30 Gal. Siphoning System Complete parts kit for the 30 gallon siphoning system maintenance and repair.
• Pump Haus Outdoor Pump Cover Outdoor pump cover designed to protect pumps from weather elements.
• Pot Perm Free Flow Greensand Iron Filter Regenerant Regenerant for greensand iron filters used in water treatment systems.
• American Hydro Systems® (sub-brand) Sub-brand focused on irrigation treatment solutions for rust prevention, lawn greening, and outdoor space protection.
• Pumie® Pro Scouring Solutions Commercial cleaning products for scouring applications.
• Pumie® Pro Pool Solutions Pool cleaning and maintenance products.

Quantifiable outcome

• Reduces iron buildup in water softeners
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, major and regional.

• American Hydro SystemscoreTechnology or IntegrationAmerican Hydro Systems is a subsidiary/brand under Pro Products specializing in irrigation treatment solutions. Products include rust prevention, lawn fertilization, and pest control formulations designed for irrigation system integration.
• SiteOne Landscape SupplymajorChannel Partner/ Reseller/ DistributorNational landscape supply distributor carrying Pro Products and American Hydro Systems brands at multiple locations including Canton MS, Wheeling IL, Eastlake OH, South Bend IN, Kalamazoo MI, and Sterling VA.
• CulliganmajorChannel Partner/ Reseller/ DistributorMultiple Culligan franchise and corporate locations distribute Pro Products throughout the US, including locations in Fort Wayne, Columbia City, Marion, Muncie, Napoleon, Hillsdale, Tiffin, Fremont, Rochester, Marysville, Tiffin, and other markets.
• EcoWater Systems/ Lindsay Water ConditioningregionalChannel Partner/ Reseller/ DistributorRegional water treatment distributor with branded association to EcoWater Systems, carrying Pro Products water treatment solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJUQvqPlXZYBvAoFJVL4qwA
• Facebookfacebook.com/proprodllc
• Instagraminstagram.com/proproductsusa
• Xx.com/ProProductsFW

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Products