Goge Africa

What Goge Africa does

Goge Africa Worldwide Limited is a privately-held Nigerian media company founded in 1999 by Isaac Moses and Nneka Isaac-Moses, operating from Ikeja, Lagos with 51-100 employees. The company produces Pan-African cultural content spanning television, digital, and event-based channels, anchored by the MTN-sponsored "Sights & Sounds" documentary series, the Travel Club for curated heritage tours, an e-commerce marketplace for cultural memorabilia, and the GAFEST annual festival.

The underlying platform is a web-based media ecosystem at gogeafrica.tv combining video streaming, e-commerce, community posting features, and event ticketing, with content additionally distributed via broadcast partners including NTA (DSTV Channel 251), AIT, and News Agency of Nigeria. The company also operates a Cultural Dialogue and Diplomacy Series positioning African heritage as a diplomatic and economic asset.

Revenue is generated through five streams: tour package sales (domestic tours from ₦100,000 and a $2,658+ Caribbean cruise), marketplace transactions (cultural memorabilia at ~₦200/unit), advertising and sponsorship (MTN, Providus Bank, Royal Caribbean, IOM/COMPASS and 20+ other partners), event revenue from GAFEST (Free/VIP/VVIP/vendor tiers), and content licensing. Go-to-market is event-driven and community-led, leveraging flagship events, cultural diplomacy programming, and a Travel Club to drive both consumer purchases and corporate sponsorship.

Name

Goge Africa

Legal name

Goge Africa Worldwide Limited

Website

https://gogeafrica.tv

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Cultural Heritage Media

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Cultural/Heritage Multi-Day Tour Operators (THAKADAF)

akta.pro secondary industries

Cultural, Heritage & Arts Travel Agencies (THAKAFAK), Travel & Adventure Documentaries (MPADADAM), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Cultural tourism services
• Heritage media content
• Travel tour packages
• Cultural memorabilia sales
• Documentary television series

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Tour Packages: The company sells curated travel tour packages to African destinations including domestic tours (Abeokuta, Ibadan) and international experiences (Caribbean cruise)
2. Marketplace Products: E-commerce marketplace selling African cultural memorabilia including postcards, prints, and cultural items at price points like ₦200
3. Advertising & Sponsorship: Major sponsors including MTN (Sights & Sounds series), COMPASS/IOM, Royal Caribbean, Providus Bank, and 20+ other partners sponsor content and events
4. Event Revenue: GAFEST2024 festival generates revenue through ticket sales including Free, VIP, and VVIP registrations, plus vendor registrations
5. Content Licensing: Documentary content distributed across TV networks including NTA (DSTV Channel 251) and other platforms

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Goge Africa produces and distributes cultural documentary content focused on African heritage, traditions, festivals, and destinations across TV and online platforms. The company also operates a Travel Club selling curated tour packages to African destinations, runs an online marketplace selling cultural memorabilia and postcards, and organizes an annual cultural festival (GAFEST) with ticket-based attendance and vendor participation.

Product overview

Goge Africa is a Pan-African media platform operating across TV, radio, and online channels. The company offers a unified content ecosystem comprising Goge Africa TV as the core platform, featuring documentary series like Sights & Sounds (including MTN-sponsored episodes), alongside the Travel Club for curated African tours, a Marketplace for cultural memorabilia, and the Cultural Dialogue and Diplomacy Series for heritage-driven diplomatic initiatives. The company also organizes the annual GAFEST cultural festival and operates the Goge Africa Foundation for charitable work.

Differentiator

Problem solved

Functional benefit

Products and services

• Goge Africa TV A Pan-African television and online media platform featuring cultural documentaries, travel content, and TV series episodes showcasing African heritage, festivals, and traditions for general audiences interested in African culture.
• Sights & Sounds TV Series

Quantifiable outcome

• 91,400+ views on single episode (Nahwai)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered flagship, core, major and minor.

• MTN NigeriaflagshipGTM or Marketing Partner · 1 January 2024Title sponsor of 'Sights & Sounds' cultural documentary series featuring African heritage content. MTN branding associated with episodes covering cultural traditions, festivals, and heritage sites across Nigeria.
• Nigeria Television Authority (NTA)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Broadcast partner for Goge Africa documentary content. Documentaries air on DSTV Channel 251 and approximately 10 other TV channels across Africa.
• Providus BankmajorGTM or Marketing Partner · 1 January 2024Financial institution sponsor of GAFEST2024 cultural festival, supporting African cultural celebration and tourism initiatives.
• Royal Caribbean InternationalflagshipStrategic or Co-development Partner · 1 January 2024Partner for Caribbean cruise tour packages including the Goge Africa Anniversary Cruise to The Caribbeans (November 2024), an 8-night itinerary visiting Bahamas, Honduras, Mexico, and USA.
• IOM - UN Migration (COMPASS)majorGTM or Marketing Partner · 1 January 2024United Nations Migration agency partnership supporting cultural diplomacy and migration-related cultural storytelling initiatives.
• Africa Independent Television (AIT)majorChannel Partner/ Reseller/ Distributor · 1 January 2024Pan-African television network partner for content distribution and cultural programming broadcast.
• National Troupe of NigeriacoreStrategic or Co-development Partner · 1 January 2024Official partnership with Nigeria's premier cultural performance troupe for cultural event coverage and heritage documentation.
• Lagos State GovernmentmajorGTM or Marketing Partner · 1 January 2024State government partnership for GAFEST2024 festival support and cultural tourism promotion in Lagos.
• Ekiti State GovernmentminorGTM or Marketing Partner · 1 January 2024State government partnership for cultural events and tourism initiatives in Ekiti State.
• National Gallery of ArtminorStrategic or Co-development Partner · 1 January 2024Partnership with Nigeria's national art institution for cultural heritage documentation and promotion.
• Federal Ministry of Art, Culture and The Creative Economy of NigeriamajorGTM or Marketing Partner · 1 January 2024Partnership with federal ministry supporting creative economy and cultural policy initiatives.
• Goge Africa Foundation (GAF)coreStrategic or Co-development Partner · 1 January 2024Associated foundation supporting cultural preservation and community development initiatives aligned with Goge Africa mission.
• GoldbergminorGTM or Marketing Partner · 1 January 2024Beer brand sponsor for cultural events and festival activities.
• News Agency of Nigeria (NAN)minorChannel Partner/ Reseller/ Distributor · 1 January 2024National news agency partnership for content distribution and media coverage.
• CBAACminorStrategic or Co-development Partner · 1 January 2024Cultural heritage organization partnership for African arts and culture promotion.

Scale indicators5 records

Expansion highlights6 records

Emerging players

• WildEarth: Digital-first wildlife and safari live-streaming media brand with sponsorship revenue; comparable to Goge Africa's content-led, sponsor-funded model focused on African experiences for global audiences.
• TourRadar: Online marketplace aggregating multi-day guided tours globally, including Africa; comparable to Goge Africa's packaged-tour distribution and discovery experience, though as a tech marketplace rather than operator.
• Nomadness Travel Tribe: Community-driven travel platform for the African diaspora, with curated group trips and cultural experiences; comparable to Goge Africa's Travel Club community-led model targeting diaspora travelers.

Direct peers

• Afar Media: Travel media brand producing editorial content, guides, and experiences for culturally curious travelers; comparable to Goge Africa's editorial-plus-events model.
• Travel Noire: Digital media and travel platform focused on Black and African-diaspora cultural travel; comparable to Goge Africa in combining curated content, community, and tour/experience offerings for a heritage-driven traveler.

Broad incumbents

• G Adventures: Large small-group tour operator with substantial Africa cultural-tour product and content-led marketing; overlaps with Goge Africa's multi-day heritage tour offering.
• Africa24: Pan-African TV news and culture channel distributed internationally; overlaps with Goge Africa's TV distribution partnerships and African cultural-content positioning.
• TRACE TV: Pan-African music, entertainment, and lifestyle TV channel with global distribution; comparable to Goge Africa's TV-distributed African cultural content and sponsorship-driven model.
• Intrepid Travel: Global tour operator specializing in cultural, heritage, and community-based small-group tours including Africa itineraries; comparable to Goge Africa's curated cultural-tour packages.
• Wakanow: Largest Nigeria-based online travel agency offering flights, hotels, and packaged tours; overlaps with Goge Africa's tour-package distribution and Nigerian traveler base, but at much broader mainstream scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gogeafrica
• YouTubeyoutube.com/channel/UC3LjbOLEv-tAi5xlB0X6-qQ
• Facebookfacebook.com/gogeafrica
• LinkedInlinkedin.com/company/gogeafrica
• Instagraminstagram.com/gogeafrica
• TikToktiktok.com/@gogeafricatravels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goge Africa