Lake Beverage Corp.
Lake Beverage Corp. is a family-owned beverage distributor, founded in 1944 and based in West Henrietta, NY, serving 1,600+ retail accounts across six counties in the Greater Rochester and Finger Lakes region with beer, wine, spirits, and non-alcoholic beverages sourced from dozens of manufacturers including Anheuser-Busch.
- Company typePrivate
- Founded1944
- HeadquartersWest Henrietta, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lake Beverage Corp. does
Lake Beverage Corp. is a family-owned beverage distribution company headquartered in West Henrietta, New York, operating continuously since 1944. The company distributes beer, wine, spirits, and non-alcoholic beverages from manufacturers — including Anheuser-Busch along with dozens of regional and local craft breweries, wineries, and distilleries — to 1,600+ retail accounts across Monroe, Wayne, Livingston, Ontario, Yates, and part of Steuben counties in the Greater Rochester and Finger Lakes region of New York State. The company became the first upstate New York beer distributor to add wine and spirits in 2012, broadening its portfolio beyond its original beer-only offering.
The core service is physical distribution supported by two digital platforms: the BEES online ordering platform (Anheuser-Busch's system for retailers to manage orders, invoices, and promotions) and the VTInfo-based retailer portal for account management. Complementary service offerings include refrigerated draft trailer rental for events, brand ambassador services, event planning resources (draft beer 101, keg tapping instructions), and a consumer-facing Beverage Locator search tool. Distribution operations are housed at a 900 John Street facility that was more than doubled in 1991 and equipped with solar panels in 2015, which now handle 70% of the facility's energy needs.
The business model is transaction-based distribution: Lake Beverage earns margins on the volume of beverages moved from manufacturers to retailers. Go-to-market combines direct field sales with self-serve online ordering via BEES and the retailer portal. Customer segments are bifurcated into retailers (restaurants, bars, convenience stores) as the primary buyers and beverage suppliers as the upstream counterparties. Pricing is not publicly disclosed; retailers must apply for accounts and work with sales representatives. The company is led by the Schroeder family across four generations — Hank Schroeder as Chairman, Bernie Schroeder as President, and Kristie Barr representing the fourth generation — and has no external investors, no parent company, and no funding rounds.
Lake Beverage Corp. firmographics
Firmographics- Name
- Lake Beverage Corp.
- Legal name
- Lake Beverage Corporation
- Website
- https://lakebeverage.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lake Beverage Corp. is a family-owned beverage distributor, founded in 1944 and based in West Henrietta, NY, serving 1,600+ retail accounts across six counties in the Greater Rochester and Finger Lakes region with beer, wine, spirits, and non-alcoholic beverages sourced from dozens of manufacturers including Anheuser-Busch.
- Ownership category
- akta.pro rank
Lake Beverage Corp. industry classification
Industry- Product category
- Wholesale Beverage Distribution
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)
Keywords
Where Lake Beverage Corp. is headquartered
LocationHeadquarters
- HQ city
- West Henrietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lake Beverage Corp. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Beverage Distribution: Lake Beverage acts as a distributor connecting beverage manufacturers (breweries, wineries, distilleries) with retailers. They earn margins on the products distributed from suppliers to restaurants, bars, and stores across their service territory in New York State.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Lake Beverage Corp. product offering
Product offeringCore offering
Lake Beverage is a regional wholesale beverage distributor that moves beer, wine, and spirits from manufacturers to restaurants, bars, stores, and other retail accounts. It supports this distribution with field sales, retailer ordering and account-management tools, promotional support, brand activations, and refrigerated draft-trailer rentals for special events.
Product overview
Lake Beverage Corp. is a family-owned beverage distribution company operating since 1944. The company offers a unified distribution service for beer, wine, and spirits, connecting manufacturers with retailers across New York State. Their portfolio includes distribution logistics, the BEES online ordering platform for retailer account management, a Beverage Locator search tool for consumers, draft trailer rental for events, brand ambassador services, and event planning support. The company expanded in 2012 to become the first beer distributor outside NYC to add wine and spirits to its portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer Distribution Wholesale distribution of beer from beverage manufacturers to restaurants, bars, and retail stores in Lake Beverage's New York State service territory.
- Wine and Spirits Distribution Wholesale distribution of wine and spirits to restaurant, bar, and retail accounts; Lake Beverage added these categories to its portfolio in 2012.
- Refrigerated Draft Trailer Rental Rental of refrigerated draft trailers for retailers and venues hosting special events, with event and delivery support.
- Brand Ambassador Services Promotional representation of beverage suppliers' brands at retail and event locations.
Companies that use Lake Beverage Corp.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Lake Beverage Corp. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Lake Beverage Corp. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Anheuser-BuschcoreAnheuser-Busch assigned brand distribution rights to Lake Beverage in 1949. This is a foundational partnership where Lake Beverage distributes Anheuser-Busch products to retailers across their service territory. Anheuser-Busch has invested $9M in its nearby Baldwinsville, NY brewery demonstrating continued regional commitment.
- ROC House BrandsminorLake Beverage distributes ROC House Brands products. Brand Director Ricky Tatar describes the relationship as a partnership built on trust.
- Three Heads BrewingminorLake Beverage distributes Three Heads Brewing products. President and Co-Founder Daniel Nothnagle describes Lake Beverage as the most professional organization he's worked with in 30 years.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Lake Beverage Corp. competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Lake Beverage Corp. social profiles
Digital presenceLake Beverage Corp. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake Beverage Corp. leadership team
Management profileNumber of profiles
Profiles3 records
Lake Beverage Corp. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake Beverage Corp. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake Beverage Corp.
What does Lake Beverage Corp. do?
Lake Beverage is a regional wholesale beverage distributor that moves beer, wine, and spirits from manufacturers to restaurants, bars, stores, and other retail accounts. It supports this distribution with field sales, retailer ordering and account-management tools, promotional support, brand activations, and refrigerated draft-trailer rentals for special events.
Is Lake Beverage Corp. a public or private company?
Lake Beverage Corp. is a private company. It is classified as family owned and is currently operating.
When was Lake Beverage Corp. founded?
Lake Beverage Corp. was founded in 1944. It employs 51 to 100 people.
Where is Lake Beverage Corp. based?
Lake Beverage Corp. is headquartered in West Henrietta, United States, in the North America region.
How does Lake Beverage Corp. make money?
One revenue line is on record: beverage Distribution.
Does Lake Beverage Corp. have an API?
No public API is recorded for Lake Beverage Corp..
What industry is Lake Beverage Corp. in?
Lake Beverage Corp.'s product category is Wholesale Beverage Distribution. Its primary akta.pro industry code is CRAOAAAH, Beverage Wholesale Distribution (Non-Alcoholic). Its SIC code is 5180.