Sax Motor

What Sax Motor does

Sax Motor Co. is a privately-held, full-service franchised Chevrolet dealership founded in 1923 and headquartered at 52 21St E, Dickinson, North Dakota. The company sells new Chevrolet vehicles across the full brand portfolio (light-duty and heavy-duty Silverado pickups, Colorado, Tahoe, Suburban, Traverse, Blazer, Equinox, Trax, Trailblazer, Corvette, and EV models including Bolt, Equinox EV, Blazer EV, Silverado EV, and BrightDrop), alongside certified pre-owned and used vehicles. It also operates a certified service department using genuine GM parts and ACDelco components, an OEM parts and accessories business, and finance & insurance facilitation through GM Financial and MasterTech Protection.

The business operates on the traditional franchised auto dealer model with multiple revenue streams: gross profit on new and used vehicle sales (including manufacturer incentives and dealer holdback), service labor and parts markup, OEM parts sales, and F&I income from financing, extended warranties, gap coverage, pre-paid maintenance, and protection products. Distribution is omnichannel — physical showroom in Dickinson, the Shop Click Drive online buying platform, the CarBravo certified pre-owned site, and a dedicated Work Truck Solutions website (saxmotor.worktrucksolutions.com) for commercial fleet buyers. Customer segments span individual consumers in and around Dickinson, agricultural/rural customers (farms and ranches in western North Dakota), and commercial/business customers served through the GM Business Elite program.

Name

Sax Motor

Legal name

Sax Motor Co.

Website

https://saxmotor.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Sax Motor Co. is a privately-held, full-service Chevrolet dealership in Dickinson, North Dakota, selling new and pre-owned vehicles, certified service, OEM parts, and F&I products to individual, agricultural, and commercial customers across western North Dakota.

Ownership category

akta.pro rank

Product category

Automotive Dealership

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automotive dealership
• New vehicle sales
• Used vehicle sales
• Vehicle service
• Parts and accessories

Headquarters

HQ city

Dickinson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Chevrolet vehicles and pre-owned vehicles of various makes. Revenue generated from the difference between acquisition cost and sale price, including manufacturer incentives and dealer holdback.
2. Service and Maintenance: Certified Chevrolet service including oil changes, brake service, battery service, transmission repair, and routine maintenance. Revenue from labor and parts markup.
3. Parts and Accessories: Sale of OEM parts, accessories, and GM-approved parts including ACDelco components. Also includes bedliners and performance parts.
4. Finance and Insurance Products: Vehicle financing facilitation through GM Financial, extended warranties (MasterTech Protection), gap coverage, pre-paid maintenance plans, tire and wheel protection, and EV protection plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sax Motor Co. is an authorized Chevrolet franchised dealership selling new Chevrolet vehicles across the full lineup (light-duty, heavy-duty, and midsize trucks, SUVs, EVs, performance cars, and commercial vans) plus pre-owned vehicles. It operates a GM-certified service department, OEM parts counter, vehicle financing through GM Financial, trade-in appraisal, and online buying via Shop Click Drive and CarBravo. Commercial buyers are served through the Business Elite program and a dedicated Work Truck Solutions platform.

Product overview

Sax Motor Co. is a full-service Chevrolet dealership offering a comprehensive portfolio of new and pre-owned vehicles across multiple segments. The core product offering centers on the Chevrolet brand lineup including light-duty trucks (Silverado 1500), heavy-duty trucks (Silverado 2500 HD, Silverado 3500 HD), midsize trucks (Colorado), SUVs (Tahoe, Suburban, Traverse, Blazer, Equinox), crossovers (Trax, Trailblazer), electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV), performance sports cars (Corvette Stingray, E-Ray, Z06), and commercial vehicles (Express Cargo, BrightDrop). Supporting services include vehicle financing, certified maintenance and repair using genuine GM parts, trade-in evaluation, and online shopping tools including Shop Click Drive and CarBravo integration.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Light-Duty Trucks (Silverado 1500) Full-size light-duty pickup truck featuring high-strength steel fully boxed frames and innovative cargo beds, available in multiple trims including Work Truck, Custom, LT, RST, LTZ, and High Country. Sold to individual and commercial buyers for personal, work, and fleet use.
• New Chevrolet Heavy-Duty Trucks (Silverado 2500 HD, 3500 HD) Heavy-duty full-size pickup trucks with 6.6L V8 gas or turbo-diesel engines, 400–440 horsepower, and maximum towing up to 18,510 lbs (2500 HD) or up to 36,000 lbs with Max Trailering Package (3500 HD). Sold to commercial, agricultural, and fleet buyers requiring high payload and towing capacity.
• New Chevrolet Midsize Truck (Colorado) Midsize pickup truck available in Work Truck, LT, Z71, and ZR2 trims with V6 engine, off-road suspension, and towing capability. Sold to individual and light-commercial buyers seeking a smaller alternative to the Silverado.
• New Chevrolet Full-Size SUVs (Tahoe, Suburban) Full-size SUVs (Tahoe seats up to nine; Suburban offers extended length and maximum cargo with up to nine seats) equipped with advanced safety and entertainment technology. Sold to families, government/police fleets, and buyers needing maximum passenger and cargo capacity.
• New Chevrolet Midsize SUVs (Traverse, Blazer, Equinox) Midsize SUV lineup including three-row Traverse, sport-styled Blazer (RS trim), and compact Equinox with 1.5L turbo engine. All include wireless Apple CarPlay/Android Auto, SiriusXM, and Chevy Safety Assist. Sold to families and individuals seeking versatility and fuel economy.
• New Chevrolet Subcompact SUVs (Trax, Trailblazer) Subcompact SUVs with affordable pricing and efficient design. Trax offers sporty 1RS styling; Trailblazer offers available AWD and rugged exterior styling. Sold to budget-conscious buyers, first-time buyers, and urban commuters.
• New Chevrolet Electric Vehicles (Bolt, Equinox EV, Blazer EV, Silverado EV) All-electric Chevrolet lineup built on GM's Ultium platform: Bolt EV (compact car), Equinox EV (compact SUV up to 319 miles range), Blazer EV (midsize SUV up to 324 miles range, LT/RS/SS trims), and Silverado EV (full-size electric pickup, Work Truck and RST variants). Includes Google built-in, fast charging, and wireless battery monitoring.
• New Chevrolet Performance Vehicles (Corvette Stingray, E-Ray, Z06) American performance sports car available in Stingray, E-Ray (hybrid), and Z06 trims with 6.2L V8 producing up to 670 horsepower in Z06 and an optional Z51 Performance Package. Sold to performance/enthusiast buyers.
• New Chevrolet Commercial Vehicles (BrightDrop, Express Cargo) Commercial vehicles including BrightDrop 400/600 all-electric delivery vans on the Ultium platform and Express Cargo full-size work van in 1WT trim. Sold to fleet operators and commercial delivery businesses requiring zero-emission or high-capacity work vehicles.
• Pre-Owned and Certified Pre-Owned Vehicles Pre-owned vehicles of various makes inspected by GM Certified Technicians, including Certified Pre-Owned Chevrolet vehicles with extended warranties and reconditioning. Budget inventory under $15K specifically marketed. CarBravo online platform extends pre-owned browsing. Sold to value-oriented individual and small-business buyers.
• Vehicle Service and Maintenance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• General Motors (Chevrolet)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealer franchise operating under GM's dealer network. Provides access to new Chevrolet vehicle inventory, GM Financial financing options, GM certified service, genuine GM parts, and manufacturer support programs including GM Rewards and special offers.
• CarBravominorChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle program enabling dealers to sell and source quality used vehicles. Extends dealership's pre-owned inventory capabilities and provides certification standards.

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carvana: Online-first used-vehicle retailer with vehicle vending machines and home delivery. Competes for the same online-researching used-car buyer in Dickinson and a key disruptor of the traditional dealer used-car funnel.
• CarMax: Largest U.S. used-vehicle retailer with a no-haggle omnichannel model. Direct competitor for pre-owned sales in Sax Motor's market once consumers comparison-shop online, and a structural pressure on used-vehicle gross margins.

Broad incumbents

• Lithia Motors (Lithia & Driveway): Largest U.S. franchised auto retailer with hundreds of stores across most states. Relevant as the scaled benchmark for dealership operations, F&I capture, and digital retailing against which smaller single-point dealers like Sax Motor are compared for efficiency and unit economics.
• Group 1 Automotive: Public franchised auto retailer with U.S. and U.K. operations. Comparable business mix (new, used, service, parts, F&I) and a useful benchmark for floor-plan financing, used-car gross per unit, and digital retailing KPIs.
• Sonic Automotive: Public franchised dealer group with EchoPark used-car standalone stores. Comparable franchise dealer model plus an explicit used-car/inventory rotation strategy relevant to Sax Motor's CarBravo pre-owned business.
• AutoNation: Second-largest U.S. auto retailer with broad OEM representation including Chevrolet franchises. Comparable operating model (franchised new+used, service, parts, F&I) but at national scale, illustrating both the ceiling and consolidation pressure on independent single-point dealers.
• Asbury Automotive Group: Large franchised dealer group operating multiple brands including domestic franchises similar to Chevrolet. Relevant peer for service-bay economics, F&I attach rates, and Clicklane-style online retailing benchmarks.

Regional players

• Corwin Auto Group: Multi-brand franchised dealer group based in the upper Midwest/Northern Plains. Comparable regional full-service dealer model and customer demographics to Sax Motor; useful comp for community-franchise economics in similar-sized markets.
• Eide Chrysler-Dodge-Jeep-Ram: Large franchised dealer group in Bismarck, ND with multiple brands. Direct competitor for new-vehicle sales, service, and parts within Sax Motor's extended market; same rural Midwestern dealer model and customer base.

Direct peers

• Puklich Chevrolet: Authorized Chevrolet dealer in Bismarck, ND — the largest competing same-brand franchise in Sax Motor's broader service area. Most direct peer: same OEM, same product lineup, overlapping western North Dakota trade area, similar full-service sales/service/parts/F&I model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/saxmotorco
• Facebookfacebook.com/Saxmotorco
• LinkedInlinkedin.com/company/sax-motor-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sax Motor