Allied Electronics

What Allied Electronics does

Allied Electronics, Inc. is a privately held US corporation founded in 1978 and headquartered in Bristol, Pennsylvania, specializing in forecourt integration technology for the retail petroleum industry. The company develops and maintains two proprietary forecourt controller lines, NeXGen PRIME and AEGIS, which act as the integration layer between fuel dispensers (Gilbarco, Wayne, Tokheim, Schlumberger), POS terminals, tank gauges, car wash systems, and price signs at service stations. Allied has installed over 52,000 interface devices globally and supports its installed base with annual license renewals, technical support, and an ASR (Allied Service Representative) network across the United States.

Complementing its controller business, Allied operates what it describes as the industry's largest online petroleum parts superstore with more than 57,000 SKUs covering dispensers, filters, hoses, nozzles, LCDs, car wash controllers, tank monitors, power/data protection, intercoms, LED lighting, and rebuilt/exchange parts. Revenue is generated through one-time parts sales, proprietary controller hardware sales with recurring annual license renewals, the Defender One pump security system, Allied Cloud Services (ACS), and a customer financing program delivered through a partnership with APPROVE. The customer base spans major oil companies, travel centers, convenience stores, and regional retail fuel operators including Casey's, Costco, Pilot Flying J, Quik Trip, Speedway, Love's, Hy-Vee, Irving Oil, Husky Energy, and the Army & Air Force Exchange.

Go-to-market is sales-led with a direct e-commerce storefront as the primary commercial surface, supplemented by dedicated Strategic Account Managers and a Business Account program offering volume discounts, and an authorized dealer/distributor network across the US. The company is founder-influenced (Chairman Ron Walker, in the business since 1980) and operationally lean, with CEO Mike Vogt having progressed through QA, support, training, account management, and COO roles since joining in 2000. No private equity, venture capital, parent company, or public listing is disclosed.

Name

Allied Electronics

Legal name

Allied Electronics, Inc.

Website

https://alliedelectronics.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Allied Electronics is a privately held US company founded in 1978 that builds proprietary NeXGen and Aegis forecourt controllers and operates the industry's largest online petroleum parts superstore (57,000+ SKUs), serving retail petroleum chains, C-stores, and travel centers across North America.

Ownership category

akta.pro rank

Product category

Petroleum Forecourt Automation Equipment

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)

akta.pro secondary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

Keywords

• Petroleum parts superstore
• Forecourt controllers
• Fuel dispenser parts
• Retail petroleum automation
• Pump security systems

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Petroleum Parts Sales: Primary revenue stream through e-commerce sale of 57,000+ petroleum service station parts including replacement parts for Gilbarco, Tokheim, Schlumberger, and Wayne dispensers, liquid crystal displays, fuel filters, filters, hoses, nozzles, motors, meters, printers, and more.
2. Forecourt Controller Sales and Licensing: Sales and licensing of NeXGen and Aegis forecourt controllers with annual license renewals for NexGen controllers.
3. Equipment Financing Services: Partnered with APPROVE to provide financing options to customers for equipment purchases, minimum $1,500, APR typically 5-25%.
4. Rebuilt/Exchange Parts: Sale of rebuilt and exchanged parts for various petroleum equipment brands including Wayne, Gilbarco, Tokheim, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Allied Electronics designs, develops, and manufactures proprietary forecourt controllers (NeXGen PRIME and AEGIS) for retail petroleum station automation, along with cloud-based management services and the Defender One pump security system. Complementing these core technology products, the company operates the industry's largest online petroleum parts superstore with over 57,000 SKUs covering replacement parts, filters, hoses, nozzles, and rebuilt components for major dispenser brands including Gilbarco, Wayne, Tokheim, and Schlumberger.

Product overview

Allied Electronics is a petroleum equipment technology company specializing in forecourt integration for the retail petroleum industry since 1978. Their product portfolio centers on the NeXGen PRIME and AEGIS forecourt controllers, which serve as the core platform for managing fuel dispensers, POS terminals, and tank gauges at service stations. Allied Cloud Services provides cloud-based monitoring and management capabilities. The company also offers the Defender One pump security system for fuel theft prevention. Complementing their controller products is an extensive e-commerce platform (eStore) with over 57,000 petroleum parts including filters, hoses, nozzles, LCDs, rebuilt components, and car wash controller parts for major brands (Gilbarco, Wayne, Tokheim, Schlumberger). Additional product lines include power/data protection (UPS, surge suppressors), intercom systems (RDM/3M, PAR), LED lighting (Jarvis), air/vacuum machines (JE Adams), and rebuilt dispenser parts. The company provides financing services through APPROVE partnerships and operates a loyalty program (Allied Advantage).

Differentiator

Problem solved

Functional benefit

Brands

• NeXGen: Forecourt controller product line developed and maintained by Allied Electronics
• Aegis
• Allied Cloud Services
• Defender One

Products and services

• NeXGen PRIME Forecourt Controller Advanced forecourt controller for managing fuel dispensers, POS terminals, and tank gauges at retail petroleum stations; primary business product of Allied Electronics. Sold to retail petroleum chains, C-stores, travel centers, and oil companies.
• AEGIS Forecourt Controller Forecourt controller system for service station automation, providing integration between dispensers, POS, and tank monitoring systems. Sold to retail petroleum operators.
• Allied Cloud Services (ACS) Cloud-based platform for remote monitoring and management of Allied NeXGen and AEGIS forecourt controllers, enabling real-time data access and control of petroleum station operations. Sold to retail petroleum station operators.
• Defender One Pump Security System In-dispenser pump security system that disables breached fuel dispensers without cutting power, featuring a 110 dB alarm and POS/security panel integration to prevent fuel theft. Sold to retail petroleum stations and C-stores.
• Petroleum Parts eStore Online store offering 57,000+ petroleum service station parts including filters, hoses, nozzles, LCDs, decals, and components for Gilbarco, Tokheim, Schlumberger, and Wayne dispensers. Sold to petroleum service contractors, station operators, and dealers nationwide.
• Power and Data Protection Products Power and data protection line including UPS systems, transient voltage surge suppressors, surge suppressors, power conditioners, and satellite/TV surge protection. Sold to retail petroleum and C-store operators.
• JE Adams Air Machines and Vacuums Air machines, vacuum machines, shampoo machines, and water machines for car washes and service stations. Sold to retail petroleum and car wash operators.
• RDM/3M Intercom Systems Wired and wireless intercom systems including RDM/3M intercoms and PAR drive-thru parts and equipment. Sold to retail petroleum stations and quick-service restaurants.
• Jarvis LED Lighting Petroleum-specific LED lighting solutions for gas stations, truck stops, and fueling facilities designed to reduce operating costs and increase visibility. Sold to retail petroleum operators.
• Fuel Filters Fuel filtration products from Cim-Tek and PetroClear for petroleum dispensers. Sold to retail petroleum operators and service contractors.
• Gilbarco Replacement and Rebuilt Parts Replacement and rebuilt parts for Gilbarco Advantage, Highline, MPD, Eclipse, and Encore dispensers, covering Transac, G-Site, Passport, and PAM systems. Sold to petroleum service contractors and station operators.
• Wayne Replacement and Rebuilt Parts Replacement and rebuilt parts for Wayne fuel dispensers including Decade 2400 Systems, DL Series dispensers, Wayne printers, and Ovation, Vista, and Nucleus models. Sold to petroleum service contractors and station operators.
• Tokheim Replacement and Rebuilt Parts Replacement and rebuilt parts for Tokheim 162, 262, 262A, Premier B, Premier C, TCS, and TCSA fuel dispensers, including MEMS 4 & 5 Consoles and Vision 100 & 200 systems. Sold to petroleum service contractors and station operators.
• Schlumberger Replacement and Rebuilt Parts Replacement and rebuilt parts for Schlumberger 4000 MLPC-3 Electronics and Centurion fuel dispensers. Sold to petroleum service contractors and station operators.
• Liquid Crystal Displays (LCDs) Low-cost replacement LCDs for fuel dispensers from various manufacturers. Sold to petroleum service contractors and station operators.
• Car Wash Controller Parts Parts for car wash control systems from Belanger, Dilling Harris, Dixmor, DRB, GE Fanuc, Hamilton, ICS, MacNeil, Mark VII, Mars MEI, Mitsubishi, Omron, PDQ, Ryko, Siemens, and other manufacturers. Sold to car wash and service station operators.
• Tank Monitor Parts Replacement and rebuilt parts for tank monitoring systems including Veeder-Root TLS-250, TLS-300, TLS-350, TLS-450 and Incon TS-1000, TS-1001, TS-2000, TS-2001, TS-550-EVO, and TS-750 models. Sold to petroleum service contractors and station operators.
• Equipment Financing Customized equipment financing offered in partnership with APPROVE, connecting U.S.-based customers with lenders for purchases starting at $1,500 with APR typically ranging from 5% to 25%. Sold to U.S.-based retail petroleum operators and service contractors.
• Allied Advantage Loyalty Program Customer loyalty program offering 1 point per $1 spent before taxes and shipping, redeemable at 100 points per $1; points expire 365 days after earning. Available to logged-in online customers.

Quantifiable outcome

• 52,000+ Allied interface devices installed worldwide
• +2 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OPW (Dover Fueling Solutions): Fueling equipment manufacturer specializing in nozzles, hoses, fittings, and forecourt components. Competes with Allied's parts catalog and accessory lines, especially in dispensers and car-wash hardware categories.
• Franklin Fueling Systems: Provider of fuel management systems, tank gauging, and submersible turbine pumps for retail and commercial fueling sites. Competes on the tank-monitoring side that Allied supports via Veeder-Root and Incon replacement parts.
• Gilbarco Veeder-Root: Major dispenser and forecourt controller manufacturer supplying integrated POS, payment, and tank-gauge solutions to retail fuel sites. Directly competes with Allied's NeXGen and Aegis for forecourt integration contracts and is also a manufacturer whose parts Allied distributes.
• Wayne Fueling Systems (Dover Fueling Solutions): Dispenser OEM and forecourt automation provider owned by Dover Fueling Solutions. Overlaps with Allied on forecourt control and offers its own controller ecosystem, while also being one of the OEMs whose parts Allied resells and rebuilds.
• Tokheim (Dover Fueling Solutions): Dispenser OEM under Dover Fueling Solutions. Allied supports and resells parts for Tokheim 162/262/Premier B/C and TCS dispensers, making Tokheim both a supplier and an indirect competitor in integrated forecourt control.

Broad incumbents

• Verifone (now part of Brookfield): Global payments hardware and forecourt payment solution provider with broad petroleum retail exposure. Offers competing payment/forecourt terminals and orchestration layers that overlap with NeXGen's POS integration scope.
• NCR Voyix Fuel & Convenience: Enterprise POS and back-office platform focused on fuel and convenience retail. Competes indirectly on the software/integration layer where Allied Cloud Services and NeXGen forecourt controller operate.
• Invenco by NCR (now NCR Fuel): Forecourt payment and outdoor payment terminal provider acquired by NCR. Overlaps with Allied on dispenser-side payment acceptance and outdoor EMV acceptance — the same upgrade cycle Allied targets.

Emerging players

• Inocon (in-tank gauging): Specialist in tank gauging and fuel inventory management — adjacent to Allied's tank monitor parts offering (Veeder-Root, Incon TS series). Represents a smaller alternative for sites Allied services.

Regional players

• PDQ Product Solutions (Car Wash): Car wash controller and equipment manufacturer. Allied distributes car wash controller parts across multiple brands including PDQ, so PDQ is both an adjacent product category and a partial overlap on car-wash automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlliedElectronic
• LinkedInlinkedin.com/company/allied-electronics-inc-
• Xx.com/AlliedElectron

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Electronics