CARHA Hockey

What CARHA Hockey does

CARHA Hockey is a federally chartered Canadian not-for-profit organization (incorporated March 1975) that operates as a dedicated service platform for adult recreational hockey communities across Canada. Founded in October 1974 in Peterborough, Ontario, originally as the Canadian Old Timers Hockey Association (COHA), and rebranded to the Canadian Adult Recreational Hockey Association (CARHA) in October 1995, the organization is headquartered in Ottawa, Ontario, with approximately 11-50 employees. Its core product is a comprehensive insurance program delivered in partnership with Lawrie Insurance Group, providing up to $10 million in liability coverage (including Player-on-Player) and on-ice accident coverage across Winter, Summer, Shinny, and Tournament seasons, underwritten by Game Day Insurance, Trinity Underwriting, and AIG.

The organization's underlying technology is a member services platform that includes the admin.carhahockey.ca self-serve member portal, a national league directory (leagues.carhahockey.ca), free stats software, scheduling service, team websites, and registration management tools, plus a revamped referee online course platform launched for the 2025/2026 season. CARHA also operates the Pacific Cup tournament (since January 1977, hosting 100+ teams annually in Victoria, BC) and The Next Stride community programs platform, which encompasses the ODR Contest, Game Changers gender-equity initiative, Learn to Play program, and Hockey Spares for the Heart campaign.

CARHA generates revenue primarily through recurring annual membership fees (for leagues, teams, tournaments, referees, and municipalities) and insurance program contributions, supplemented by transaction-based fees such as $15 per player for summer/ball hockey coverage, $150 per team for tournament-only coverage for non-member teams, and a $45 add-on for host liquor liability. Go-to-market is direct-to-consumer via the online member portal, a quote request system, dedicated league representatives, and phone support, with cross-promotional partnerships including Molson Coors and Lawrie Insurance Group. Member segments span adult recreational hockey leagues, teams, tournament organizers, referees, Canadian municipalities, and individual adult and youth players coast-to-coast.

Name

CARHA Hockey

Legal name

CARHA Hockey

Website

https://carhahockey.ca

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

CARHA Hockey is a Canadian federally chartered not-for-profit that provides adult recreational hockey communities across Canada with comprehensive insurance (up to $10M liability), membership services, and free digital tools, serving leagues, teams, tournaments, referees, municipalities, and individual players nationally.

Ownership category

akta.pro rank

Product category

Recreational Hockey Insurance & Membership Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

Keywords

• Recreational hockey insurance
• Hockey league management
• Sports insurance programs
• Amateur hockey associations
• Hockey membership services

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees for leagues, teams, tournaments, referees, and municipalities covering comprehensive insurance protection including up to $10 million liability and on-ice accident coverage. Membership categories include youth and adult (18+) players.
2. Insurance Program: Core insurance programs provided through partnership with Lawrie Insurance Group, covering Winter, Summer, Shinny, and Tournament seasons with up to $10 million liability including Player-on-Player coverage.
3. Host Tournament Insurance: Commercial General Liability coverage extended to tournament organizing committees. Non-CARHA Hockey teams can purchase tournament-only coverage at $150 per team. Host liquor liability available at additional $45 fee.
4. Summer Hockey Coverage: Specialized summer season coverage including ball hockey for recreational players at $15 per player.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CARHA Hockey is a not-for-profit organization that provides comprehensive insurance programs (up to $10 million liability including Player-on-Player coverage) and membership services for adult recreational hockey communities across Canada. Members receive free digital tools (stats software, scheduling service, team websites, registration management) along with dedicated representative support for rosters, claims, and event organization.

Product overview

CARHA Hockey is a not-for-profit organization that serves as a dedicated resource and service provider for recreational hockey communities in Canada. The organization operates as a platform offering a core insurance program with up to $10 million liability coverage including Player on Player coverage, combined with membership benefits that include free stats software, scheduling services, team websites, and registration management. Supporting the core offerings are community programs including The Next Stride platform (featuring ODR Contest and Game Changers initiatives), the annual Pacific Cup tournament in Victoria BC, Learn to Play programs, and revamped referee online courses. The organization also provides resources including bylaws, policies, rule books, and various forms for leagues, teams, tournaments, referees, and municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Program Core insurance program providing up to $10 million in liability coverage (including Player-on-Player) and on-ice accident coverage for adult recreational hockey across Winter, Summer, Shinny, and Tournament seasons, delivered in partnership with Lawrie Insurance Group.
• Membership Benefits Annual subscription-based membership for adult (18+) and youth hockey players, leagues, teams, tournaments, and referees, providing insurance coverage, dedicated representative support, registration services, and access to free digital member tools.
• Member Tools (Stats Software, Scheduling, Team Websites, Registration)
• The Next Stride Community outreach platform featuring programs including the ODR (Outdoor Rink) Contest, Game Changers initiative (advancing gender equity in recreation), Learn to Play sessions, and Hockey Spares for the Heart.
• Pacific Cup Tournament Annual adult recreational hockey tournament held each January in Victoria, British Columbia, hosting over 100 teams across nine facilities in the Greater Victoria region.
• Referee Online Courses Online training modules and course experience for hockey referees, revamped for the 2025/2026 season with updated content and user interface.
• League Management Services Services for adult recreational hockey leagues providing streamlined management, affordable insurance, time-saving registration solutions, and dedicated representative support.
• Tournament Services & Host Tournament Insurance Support for hockey tournament organizers including Host Tournament Insurance (Commercial General Liability coverage), with optional $45 Host Liquor Liability add-on and $150 per-team tournament-only coverage for non-CARHA member teams.
• Learn to Play Program Community program designed to provide opportunities for new players to learn hockey, with the first session held in Ottawa in April 2022.
• CARHA Hockey Hall of Fame Recognition program established in 1975 honoring builders of the game within the adult recreational hockey community in Canada.

Quantifiable outcome

• Up to $10 million liability coverage per member
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Lawrie Insurance GroupcoreOthersLawrie Insurance Group serves as CARHA Hockey's preferred insurance program provider, delivering comprehensive insurance protection to all CARHA members including up to $10 million liability and on-ice accident coverage across Winter, Summer, Shinny, and Tournament seasons. The partnership also cross-promotes home and auto insurance savings of up to 40% for CARHA members.
• Molson CoorsflagshipGTM or Marketing PartnerMolson Coors sponsors the 'Post Game' Promotion with CARHA Hockey, offering members and Canadian residents (legal drinking age) the chance to win Molson Canadian and Coors Light prizes by saving purchase receipts. The promotion drives member engagement and brand awareness for CARHA Hockey.
• Omni HockeyminorStrategic or Co-development PartnerOmni Hockey is a partner company whose content (including the Brianne Jenner interview) is featured on CARHA Hockey's platform as part of a shared commitment to bringing the latest in women's hockey content to members.
• Sport NinjaminorGTM or Marketing PartnerSport Ninja is listed as a partner on the CARHA Hockey website, appearing alongside other partner logos in the partners section.
• iPlayHockeyminorGTM or Marketing PartneriPlayHockey is listed as a partner on the CARHA Hockey website, appearing alongside other partner logos in the partners section.
• Game Day Insurance Inc., Trinity Underwriting Managers Ltd., AIG Insurance Company of CanadacoreOthersInsurance benefits available under CARHA Hockey's insurance protection program are underwritten by Game Day Insurance Inc., Trinity Underwriting Managers Ltd., and AIG Insurance Company of Canada, subject to actual policy terms and conditions during membership period.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hockey Canada: National governing body for amateur hockey in Canada overseeing player registration, development programs, and insurance for sanctioned hockey. Comparable as a national hockey membership and insurance ecosystem, though broader in scope (all ages, competitive and recreational) and operating as the official federation versus CARHA's recreational focus.
• USA Hockey: National governing body for amateur hockey in the United States providing membership registration, insurance programs, and tournament sanctioning. Operates an analogous membership + insurance model for adult recreational and competitive players, though across a much larger US market.
• Canlan Ice Sports: Publicly traded operator of multi-sheet ice rink facilities across North America offering recreational hockey leagues, tournaments, and programming. Comparable in the adult recreational hockey league business but with a facility-operator business model versus CARHA's insurance-anchored membership model.

Regional players

• Ontario Hockey Federation: Provincial hockey association governing amateur hockey in Ontario, the largest hockey market in Canada. Provides registration, insurance, and league management services that overlap with CARHA's offerings in the same territory, particularly for adult recreational players.
• Hockey Québec: Provincial hockey federation governing amateur hockey in Quebec under Hockey Canada's umbrella. Provides member registration and insurance programs competing with CARHA for adult recreational hockey players in the Quebec market.
• BC Hockey: Provincial member of Hockey Canada governing amateur hockey in British Columbia, where CARHA hosts its flagship Pacific Cup tournament. Competes for adult recreational hockey membership and league affiliations in the same territory.
• Greater Toronto Hockey League: Large youth and adult amateur hockey league organization in the Greater Toronto Area providing league management, registration, and insurance programs. Overlaps with CARHA's league management and insurance services for adult recreational players in southern Ontario.
• Hockey Eastern Ontario: District hockey association governing amateur hockey in Eastern Ontario, where CARHA is headquartered (Ottawa). Provides registration and insurance programs competing for the same adult recreational hockey membership base in CARHA's home market.

Direct peers

• Can-Am Hockey Events: Operator of adult recreational hockey tournaments in North America including international events. Directly comparable to CARHA's tournament business line (e.g., Pacific Cup, World Cup) targeting the same adult recreational hockey player demographic.
• Oldtimers Hockey Council: Canadian organization supporting adult recreational and oldtimers hockey leagues and tournaments. Closest direct peer to CARHA's heritage mission serving the 35+ recreational hockey community with league and tournament programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/CARHAHockey
• Facebookfacebook.com/carhahockey
• Instagraminstagram.com/carhahockey75

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARHA Hockey