SportNinja

What SportNinja does

SportNinja Media, Inc. (DBA SportNinja) is a cloud-based, all-in-one sports league management platform founded in 2017 and headquartered in Palos Verdes Estates, California. The company provides a unified system that combines online registration, integrated payment processing, scheduling, real-time digital scoring, automated statistics generation, tournament management, communications, waivers, suspension tracking, and website integration under a single login. The architecture is built from the ground up as one platform rather than a bundle of acquired point tools, with real-time synchronization across web and mobile applications and mobile-first digital scoring that runs on any iOS or Android device without dedicated hardware.

The company serves youth and amateur sports leagues, clubs, tournaments, facilities, and governing bodies across more than 20 sports, with full-statistics support for Ice Hockey, Soccer, Field Hockey, Lacrosse, Floorball, and Futsal, and basic-statistics coverage for sports including Basketball, Volleyball, Pickleball, eSports, Water Polo, Cricket, and Baseball. The go-to-market combines a free, ad-free participant mobile app driving product-led bottom-up adoption with self-serve web onboarding (including a 14-day free trial), enterprise field sales for white-label deployments with API access, and a reseller/partner network for global reach.

SportNinja's business model is primarily subscription-based, billed monthly per registered participant with three paid tiers, supplemented by transaction-based payment processing through Stripe and SportsPay, multi-year enterprise white-label contracts, and included white-glove onboarding services. Named customers include Spring 3-on-3 Youth Hockey Tournament (140+ man hours saved on registration), Palos Verdes Water Polo Club (66% cost reduction from consolidating three platforms), and CCHL (Junior A Hockey). The company is privately held under founder/management ownership, with 11-50 employees and a single disclosed $1.5M funding round in April 2018, suggesting a capital-efficient operating profile.

Name

SportNinja

Legal name

SportNinja Media, Inc.

Website

https://sportninja.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SportNinja is a cloud-based, all-in-one sports league management platform serving amateur leagues, clubs, tournaments, and governing bodies across 20+ sports with integrated registration, payments, scheduling, real-time digital scoring, and communications under a single login.

Ownership category

akta.pro rank

Product category

Sports League Management Software

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Sports league management
• Digital game scoring
• League registration software
• Tournament management software
• Sports organization platform

Headquarters

HQ city

Palos Verdes Estates

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Participant-Based: Three paid subscription levels billed monthly based on participant count. Leagues pay per registered participant, creating a scalable recurring revenue model that grows with customer usage.
2. Integrated Payment Processing: Integrated payment processing for league fees through Stripe and SportsPay. Payment collection during registration process.
3. Enterprise White-Label: White-label solutions for large organizations and governing bodies with custom branding, API access, and dedicated support. Sold as enterprise agreements.
4. Professional Services - Onboarding: White-glove onboarding services included with subscriptions, providing hands-on setup assistance for organizations. Additional professional services may be available for custom implementations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SportNinja provides a cloud-based, all-in-one sports league management platform that combines registration, online payments, scheduling, real-time digital scoring on mobile devices, statistics, tournament brackets, communications, and website integration into a single unified system. The platform is delivered through a web application for administrators and a free iOS/Android mobile app for participants, with an enterprise white-label option for governing bodies and large organizations.

Product overview

SportNinja is a unified, all-in-one sports league management platform comprising a Web Platform for administrators, a Mobile App for iOS and Android participants, and an Enterprise White-Label solution. The core League Platform provides integrated features for digital scoring, registration and payments, team & roster management, tournament management, video streaming, waivers management, suspension management, communications management, and location management. The platform supports both full stats sports (Ice Hockey, Soccer, Field Hockey, Lacrosse, Floorball, Futsal) and basic stats sports (Badminton, Cricket, Football, Rugby, Water Polo, Basketball, Dodgeball, Pickleball, Ultimate Frisbee, Baseball, eSports, Tennis, Volleyball), with everything connected through one login for leagues, clubs, tournaments, facilities, and governing bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• SportNinja League Platform The central web-based league management platform for league administrators, officials, and players, providing digital game sheets, real-time scoring, standings, schedules, statistics, registration management, competition setup, and role-based administrative tools for organized sports leagues.
• SportNinja Mobile App Free, ad-free mobile application for iOS and Android providing players, parents, coaches, and officials with real-time game scoring, attendance tracking, schedule alerts, live stats, team chat, and push notifications. Score once and sync everywhere.
• Enterprise White-Label Solution White-label deployment of the SportNinja platform allowing large organizations and governing bodies to customize branding and operate the platform under their own brand, with API access for custom integrations and dedicated enterprise support.
• Registrations for Players and Teams Integrated online registration system for sports leagues enabling individual or team sign-ups, payment collection with payment plans, team cost dispersion, and digital waiver collection during enrollment.

Quantifiable outcome

• 140+ man hours saved on registration for youth hockey tournament
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPrimary payment processor for integrated payment processing. Handles secure payment collection for league registration fees. Uses industry-standard security measures.
• SportsPaycoreTechnology or IntegrationAlternative payment processor integrated into the platform for payment collection. Provides additional payment processing option for league fees.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TeamSnap: TeamSnap is the market-leading team and league management platform serving youth and amateur sports organizations with registration, scheduling, communication, and payments. It is the most directly comparable B2B SaaS competitor to SportNinja's core league management offering.
• LeagueApps: LeagueApps provides league management software for youth sports clubs, leagues, and tournaments with similar registration, scheduling, communication, and payment features. It targets the same amateur sports organizer persona as SportNinja.
• GameChanger: GameChanger (owned by DICK's Sporting Goods) provides live scoring, stats, and team management apps for amateur sports, overlapping heavily with SportNinja's digital scoring, stats, and mobile app capabilities across multiple sports.
• Playmetrics: Playmetrics offers club and league management software focused on youth soccer and similar amateur sports, providing registration, scheduling, communication, and payment processing comparable to SportNinja's offering.
• Jersey Watch: Jersey Watch provides website building, registration, and scheduling tools for youth sports leagues, overlapping with SportNinja's registration, payments, and web platform modules at the SMB end of the market.

Broad incumbents

• SportsEngine: SportsEngine, owned by NBCUniversal, is a broad incumbent offering registration, websites, mobile apps, and tournament management for youth sports organizations. It competes with SportNinja across most core modules but with deeper media and broadcast synergies.
• Stack Sports: Stack Sports is a broad youth sports software platform combining registration, websites, and media across multiple sports. It competes with SportNinja across the league management stack with a wider portfolio of acquired products.

Emerging players

• Tourney Software: Tourney-focused platforms address a portion of SportNinja's tournament management use case (bracket setup, advancement tracking, eligibility verification), representing an emerging competitor with narrower but overlapping functionality.
• Crossbar: Crossbar is an emerging sports league management platform targeting youth sports with registration and scheduling features, representing a smaller, niche player with partial overlap to SportNinja's core offering.

Others

• DaySmart: DaySmart is a facility management platform partner of SportNinja rather than a direct competitor; it provides venue and booking software. Listed because the companies explicitly integrate, positioning DaySmart as an adjacent ecosystem player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sportninja
• Facebookfacebook.com/SportNinjaInc
• LinkedInlinkedin.com/company/sportninja
• Instagraminstagram.com/sportninja_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportNinja