Discovery Village

What Discovery Village does

Discovery Village is a multi-state senior living operator providing resort-style residential care across the full continuum from independent living through skilled nursing. The company runs 21+ community campuses in Florida, Texas, Virginia, Massachusetts, Connecticut, and Illinois, offering Independent Living, Assisted Living, the proprietary SHINE® Memory Care program, Personal Care, Skilled Nursing, and Respite Care to seniors and their families. Its service model is built around a bundled lifestyle stack of nine branded programs — Sensations Dining, Celebrations, Dimensions Health & Fitness, Expressions Concierge, Connections Transportation, Impressions Housekeeping, FlexChoice, a 100% Satisfaction Guarantee, and the Ambassadors Club referral program — designed to address maintenance burden, social isolation, and care escalation in a single residency arrangement.

Underlying operations rely on a conventional care management and hospitality services platform rather than a proprietary technology stack; the website and digital infrastructure are built on WordPress with HubSpot CRM, Google Analytics, and standard advertising integrations. Discovery Village is a brand under Discovery Senior Living, with management handled by Discovery Management Group, and operates through a direct-to-consumer, field-sales-heavy go-to-market — Senior Lifestyle Counselors conduct in-person tours, supplemented by online tour scheduling and content marketing (blog, digital magazine, virtual tours). Pricing is quote-based and monthly, with recurring subscription revenue from residents and their families across care tiers. No public ticker, venture funding events, or named enterprise customers are disclosed, and revenue is not publicly reported.

Name

Discovery Village

Legal name

Discovery Management Group

Website

https://discoveryvillages.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Discovery Village operates 21+ resort-style senior living communities across 8+ U.S. states, delivering independent living, assisted living, memory care, skilled nursing, respite care, and personal care to seniors and their families under the Discovery Senior Living parent brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonita Springs

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Senior Living Residential Services: Monthly rental payments for senior living apartments and care services. Residents pay monthly fees for independent living, assisted living, memory care, skilled nursing, and respite care services. No large upfront fees or long-term commitments required according to company positioning.
2. Ambassador Club Referral Program: Resident referral program where existing residents earn rent credits for every referred resident who moves in, plus exclusive parties, events, special bonuses, and gifts.
3. Personal Care Services: Additional personal care services including showering assistance, grooming, continence management, health monitoring, wellness management, and personal laundry provided as add-on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Discovery Village operates resort-style senior living communities offering a continuum of care that includes independent living, assisted living, SHINE® memory care, skilled nursing, personal care, and respite care. Residents pay monthly fees for housing, dining, activities, transportation, housekeeping, and personalized support services. The company runs 21+ communities across multiple U.S. states under the Discovery Senior Living parent brand.

Product overview

Discovery Village operates as a senior living community provider offering multiple levels of care through a portfolio of residential products. The core offering includes Independent Senior Living for active adults, Senior Assisted Living for those needing daily support, SHINE® Memory Care (their proprietary memory care program), Personal Care Living, Skilled Nursing, and Respite Care services. These residential products are complemented by exclusive lifestyle programs including Sensations Dining, Celebrations Activities & Events, Dimensions Health & Fitness, Expressions Concierge, Connections Transportation, and Impressions Housekeeping & Maintenance. Additional programs include FlexChoice personalization options, a 100% Satisfaction Guarantee, and the Ambassadors Club referral program. The company operates communities across Florida, Texas, Virginia, Massachusetts, Connecticut, and Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• SHINE® Memory Care: Exclusive memory care program using scientific principles to promote engagement, comprehension, and quality of life for seniors with dementia.
• Sensations Dining
• Celebrations
• Dimensions
• Expressions Concierge
• Impressions Housekeeping
• Connections Transportation
• FlexChoice
• 100% Satisfaction Guarantee
• Ambassadors Club

Products and services

• Independent Senior Living Maintenance-free residential living for active seniors featuring resort-style amenities, spacious one- and two-bedroom apartments with fully equipped kitchens and designer finishes, dining services, activities, and transportation. Designed for seniors who can manage daily activities independently but want freedom from home maintenance, meal preparation, and isolation.
• Senior Assisted Living Residential living with assistance for activities of daily living including bathing, dressing, medication management, continence care, housekeeping, and transportation, combined with three gourmet meals, activities, concierge, and 24-hour support. Targets seniors needing regular personal care while still enjoying resort amenities.
• SHINE® Memory Care Exclusive, trademarked memory care program applying scientific principles to promote engagement, comprehension, and quality of life for seniors with dementia and Alzheimer's disease. Includes personalized treatment plans in a secure, structured environment.
• Personal Care Living Assistance with daily personal activities including showering, grooming, dressing, continence management, health and wellness monitoring, and personal laundry for seniors who want to remain active with appropriate support.
• Skilled Nursing 24/7 medical care for seniors requiring ongoing medical treatment such as IV therapy, ventilator support, or rehabilitation services. Often used post-hospitalization or for chronic condition management.
• Senior Respite Care Short-term residential stays providing 24-hour support and rehabilitation services for seniors recovering from surgery, joint replacement, or stroke, or when primary caregivers are unavailable. Includes furnished apartment, dining, activities, and 24-hour support on a pay-as-you-go basis.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Legend Senior Living: Family-owned operator with strong presence in the Sun Belt and Midwest; offers independent living, assisted living, and memory care in a comparable resort-style format with proprietary programming — directly competitive in Texas and Florida markets.
• Merrill Gardens: Regional operator of independent and assisted living communities with a focus on urban and suburban infill locations and lifestyle amenity-driven positioning; comparable care-tier mix and resort-style amenity emphasis to Discovery Village.
• Five Star Senior Living: Multi-state operator of independent living, assisted living, and memory care communities with a lifestyle-program branding structure very similar to Discovery Village's Sensations/Celebrations/Dimensions stack.
• Senior Lifestyle: Mid-to-large operator of senior living communities across multiple U.S. regions with upscale positioning and memory care specialization; overlaps with Discovery Village's premium segment and multi-care continuum model.
• Kisco Senior Living: Privately held operator of resort-style independent, assisted living, and memory care communities with a similar lifestyle-program differentiation strategy and comparable community size and amenity profile.
• Belmont Village Senior Living: Privately held, family-founded operator of large-campus senior living communities with proprietary memory care programs; directly comparable on resort-style amenities, multi-care tiers, and proprietary specialty programming model.
• Sunrise Senior Living: Premium assisted living and memory care operator with multi-state footprint and an established upscale brand; competes directly with Discovery Village in IL/MA/CT markets and offers a comparable IL-AL-MC continuum.
• Sonida Senior Living: Public mid-cap operator of independent living, assisted living, and memory care communities, primarily in the Sun Belt and Midwest; comparable scale, geographic footprint, and care-tier structure to Discovery Village's brand portfolio.
• Atria Senior Living: Operates a large national portfolio of resort-style independent living, assisted living, and memory care communities — direct head-to-head competitor to Discovery Village with overlapping care continuum and similar experiential-lifestyle positioning.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of IL/AL/MC communities nationwide; competes with Discovery Village across essentially every major metro and sets market pricing benchmarks, though its portfolio skews value-tier rather than premium resort-style.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DiscoveryVillages
• LinkedInlinkedin.com/company/discovery-village-at-naples-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discovery Village