Wilkinson ERA Real Estate
Wilkinson ERA Real Estate, operating as ERA Live Moore Real Estate, is a Charlotte-headquartered ERA franchise residential brokerage serving home buyers, sellers, and investors through seven offices across North Carolina on a commission-based transaction model.
- Company typePrivate
- Founded2000
- HeadquartersCharlotte, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Wilkinson ERA Real Estate does
Wilkinson ERA Real Estate, doing business as ERA Live Moore Real Estate, is an independently owned and operated residential real estate brokerage franchisee of ERA Franchise Systems LLC, founded in 2000 and headquartered in Charlotte, North Carolina. The company operates from seven offices across North Carolina — Charlotte, Raleigh, Asheville, Winston-Salem, Jacksonville, Marion, and Wilkesboro — serving home buyers, home sellers, and real estate investors in those markets. Its service set spans the core brokerage transaction (buy-side and sell-side representation, including new construction), supported by an online property search platform, a home valuation tool, neighborhood news content, market reports, relocation resources, and in-house marketing capabilities such as professional photography and videography for listings.
Revenue is generated primarily through transaction-based commissions paid at closing on residential property sales, with rates negotiated on a per-transaction basis and not publicly disclosed. Distribution is entirely direct, delivered through a network of licensed real estate agents and brokers working from the firm's seven physical offices across North Carolina; the company does not sell to enterprise accounts and has no disclosed API, SDK, app, or integration surface. The firm extends its value chain through two supporting partnerships — Live Moore Lending and Fairway Triad Mortgage — which provide integrated mortgage financing options to clients of its agents.
Operating model data points: 251–500 employees, private (no public ticker), corporate entity domiciled in North Carolina, no disclosed funding rounds, no M&A history, no patents, awards, regulatory actions, or AI/ML capability claims. Competitive positioning rests on the licensed ERA brand, multi-market North Carolina office distribution, and local market expertise rather than proprietary technology or differentiated financial structure.
Wilkinson ERA Real Estate firmographics
Firmographics- Name
- Wilkinson ERA Real Estate
- Legal name
- ERA Live Moore
- Website
- https://wilkinsonera.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wilkinson ERA Real Estate, operating as ERA Live Moore Real Estate, is a Charlotte-headquartered ERA franchise residential brokerage serving home buyers, sellers, and investors through seven offices across North Carolina on a commission-based transaction model.
- Ownership category
- akta.pro rank
Wilkinson ERA Real Estate industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Wilkinson ERA Real Estate is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wilkinson ERA Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commission: The company earns revenue through real estate transaction commissions from buying and selling residential properties in North Carolina. Agents/Brokers work on commission basis representing buyers and sellers in property transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wilkinson ERA Real Estate product offering
Product offeringCore offering
Wilkinson ERA Real Estate (operating as ERA Live Moore Real Estate) is a residential real estate brokerage providing buying and selling services across North Carolina. The company deploys licensed agents and brokers who assist clients with existing homes, new construction, second homes, and rental investment properties, supported by an online property search platform, home valuation tools, market reports, and relocation resources.
Product overview
ERA Live Moore Real Estate operates as an ERA franchise real estate brokerage providing residential buying and selling services across North Carolina markets. The company offers property search functionality, home valuation tools, agent directory services, market reports, financing resources, and relocation assistance. The brokerage serves markets including Asheville, Charlotte, Jacksonville, Marion, Raleigh, Winston-Salem, and Wilkesboro. The company markets properties using professional photography and videography and integrates with property search platforms for home buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Home Buying Services
Companies that use Wilkinson ERA Real Estate
Customer profileSegments3 records
Ideal customer profiles3 records
Wilkinson ERA Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wilkinson ERA Real Estate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- ERA Franchise Systems LLCcoreERA Live Moore operates as an ERA franchise, licensed to use the ERA brand, logo, and service marks. ERA Franchise Systems LLC provides the franchise framework, brand recognition, and operational support. Each ERA office is independently owned and operated.
- Live Moore LendingsupportingMortgage lending partner that provides financing options for home buyers working with ERA Live Moore agents. Located at livemoorelending.com.
- Fairway Mortgage CompanysupportingMortgage company partner providing financing services for home buyers and sellers. Operates as Fairway Triad Mortgage at fairwaytriadmortgage.com.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Wilkinson ERA Real Estate competitors and assessment
Company assessmentDirect peers
- Keller Williams Realty: Largest residential real estate franchise by agent count in the U.S., with substantial market centers across North Carolina. Competes head-to-head with ERA Live Moore for agent recruitment and consumer mind share in the same metros.
- Coldwell Banker (anywhere.real estate / Coldwell Banker Advantage): National residential real estate franchise with significant North Carolina presence through regional franchisees. Directly competes with ERA Live Moore for agents and listings across Charlotte, Raleigh, and other shared NC markets.
- Compass: Tech-forward national brokerage that has expanded aggressively into the Carolinas. Competes for top-producing agents with high equity-based compensation and proprietary technology, pressuring traditional franchise models like ERA Live Moore.
- Better Homes and Gardens Real Estate: Realogy-affiliated residential franchise (sister brand to ERA), with franchisees operating in overlapping NC markets. Same franchisor ecosystem, comparable model and competitive overlap.
- Berkshire Hathaway HomeServices: National residential franchise with active franchisees in the Carolinas. Competes for the same agents and listings with a strong brand halo, comparable commission-based model.
- RE/MAX: Globally recognized residential real estate franchise with strong agent count across the Carolinas. Closely comparable business model (franchise brokerage, commission-based, residential focus) and direct head-to-head competitor in NC markets.
- Allen Tate Realtors: The largest homegrown residential brokerage in the Carolinas, headquartered in Charlotte with deep penetration of the same NC metros (Charlotte, Raleigh, Asheville, Winston-Salem) where ERA Live Moore operates. Most directly comparable peer by market overlap and service mix.
Regional players
- Coldwell Banker Sea Coast Advantage: Regional Coldwell Banker franchisee serving the coastal Carolinas including Jacksonville, NC, one of ERA Live Moore's stated markets. Directly competes for agents and listings in Jacksonville.
- Howard Hanna Real Estate Services: Largest privately held residential brokerage in the U.S., based in the Mid-Atlantic with growing Southeast footprint. Comparable commission-based residential model and overlapping geographic expansion trajectory into NC markets.
Emerging players
- Redfin: Tech-enabled residential brokerage with lower commission model and significant consumer brand recognition. Operates in Charlotte and Raleigh, competing for both consumers and agents through differentiated technology and pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks2 records
Key highlights5 records
Customer concentration
Wilkinson ERA Real Estate social profiles
Digital presenceWilkinson ERA Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilkinson ERA Real Estate leadership team
Management profileNumber of profiles
Wilkinson ERA Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilkinson ERA Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilkinson ERA Real Estate
What does Wilkinson ERA Real Estate do?
Wilkinson ERA Real Estate (operating as ERA Live Moore Real Estate) is a residential real estate brokerage providing buying and selling services across North Carolina. The company deploys licensed agents and brokers who assist clients with existing homes, new construction, second homes, and rental investment properties, supported by an online property search platform, home valuation tools, market reports, and relocation resources.
Is Wilkinson ERA Real Estate a public or private company?
Wilkinson ERA Real Estate is a private company. It is classified as unknown and is currently operating.
When was Wilkinson ERA Real Estate founded?
Wilkinson ERA Real Estate was founded in 2000. It employs 251 to 500 people.
Where is Wilkinson ERA Real Estate based?
Wilkinson ERA Real Estate is headquartered in Charlotte, United States, in the North America region.
How does Wilkinson ERA Real Estate make money?
One revenue line is on record: real Estate Commission.
Who are Wilkinson ERA Real Estate's main competitors?
Direct peers on record are Keller Williams Realty, Coldwell Banker (anywhere.real estate / Coldwell Banker Advantage), Compass, Better Homes and Gardens Real Estate, Berkshire Hathaway HomeServices, RE/MAX and Allen Tate Realtors. Regional players are Coldwell Banker Sea Coast Advantage and Howard Hanna Real Estate Services. Redfin is listed as an emerging player.
Does Wilkinson ERA Real Estate have an API?
No public API is recorded for Wilkinson ERA Real Estate.
What industry is Wilkinson ERA Real Estate in?
Wilkinson ERA Real Estate's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.