DEADSTOCK COFFEE

What DEADSTOCK COFFEE does

Deadstock Coffee is a sneaker culture-inspired specialty coffee roaster and cafe operator founded in 2015 by Ian Williams, a former Nike footwear developer, in Portland's Chinatown - a neighborhood marketed as the city's streetwear hub. The company has roasted its own coffee in-house since March 2017 and operates a portfolio of seven named SKUs spanning single origins (Afrobeat Burundi, Breezy Colombian) and blends (Nenemar Brazilian espresso, Dark Jawn, Slow Jams decaf, and the Southeast Asian-inspired Mikey's Blend), sold through its own cafes and via e-commerce on Shopify. Beyond coffee, it sells branded merchandise including a Coffee Flame snapback, mugs, a Trew Gear co-branded snow jacket and snow bib, and a MiiR camp cup collaboration, plus a recurring Drip Squad subscription that delivers fresh beans weekly, bi-weekly, or monthly with early access and up to 10% discounts.

The company monetizes through five distinct revenue streams: retail coffee and ready-to-drink beverage sales at its cafes, the Drip Squad subscription product, branded merchandise, a B2B wholesale program supplying offices, restaurants, and bars, and a Portland-metro mobile latte catering service. Its go-to-market blends direct-to-consumer retail and online sales with community-driven brand building through Run Club (Portland Tuesdays 7pm, Beaverton Saturdays 10am) and Cars & Coffee events, plus an earned-media footprint spanning Sprudge, MSNBC, Portland Business Journal, Barista Magazine, and Nike SNKRS, including a 2020 Portland Business Journal Forty Under 40 for the founder.

As of late 2024/early 2025 the physical footprint has been reshaped: a 5x-larger second cafe opened in Beaverton in November 2024, two miles from Nike's World Headquarters, and the original Chinatown Portland cafe closed after ten years in early 2025, with operations relocated inside The Hoxton Hotel at 15 NW 4th Ave. The Hoxton partnership introduces a potential expansion pathway through the hotel's global network. The company remains founder-controlled, privately held, and bootstrapped, with 1–10 employees and no disclosed external funding rounds.

Name

DEADSTOCK COFFEE

Legal name

Deadstock Coffee

Website

https://deadstockcoffee.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Deadstock Coffee is a founder-led, sneaker culture-inspired specialty coffee roaster and cafe operator in the Portland, Oregon metro, serving sneakerheads and coffee enthusiasts with in-house roasted coffee, a Drip Squad subscription, branded merchandise, wholesale accounts, and catering services.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Cafe

NAICS

Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Sneaker culture branding
• Branded coffee merchandise
• Wholesale coffee distribution

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Sale of whole bean coffee and ready-to-drink beverages at cafe locations. Products include single origins (Afrobeat, Breezy, Nenemar), blends (Dark Jawn, Mikey's Blend), and decaf (Slow Jams). Coffee roasted in-house since 2017.
2. Drip Squad Coffee Subscription: Recurring subscription service delivering fresh beans weekly. Subscribers get early access to releases, exclusive #DripSquad merch, and discounted pricing (up to 10% savings). Available in 12oz, 2lb, and 5lb sizes with various grind options.
3. Merchandise Sales: Sale of branded merchandise including apparel (DSC x Trew snow jacket, snow bib), drinkware (mugs, camp cups), and accessories (snapback hats). Limited edition collaborations with partners like MiiR.
4. Wholesale Coffee: B2B wholesale coffee sales to offices, restaurants, and bars. Deadstock roasts their own coffee and sells in bulk to commercial customers.
5. Catering Services: Mobile latte service and coffee catering for local pickup and delivery within Portland metro area.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Deadstock Coffee is a specialty coffee roaster and cafe operator that roasts its own coffee in-house and sells whole-bean coffee, ready-to-drink beverages, branded merchandise, and a recurring coffee subscription through physical cafes and a Shopify e-commerce storefront. The company also serves B2B customers via wholesale coffee accounts and mobile latte catering in the Portland metro area. Operations are anchored at two cafe locations in the Portland, Oregon area (Hoxton Hotel in downtown Portland and Beaverton, near Nike's World Headquarters), with the brand positioned at the intersection of sneaker/streetwear culture and premium coffee.

Product overview

Deadstock Coffee is a sneaker culture-inspired specialty coffee roaster and cafe chain founded in 2015 by former Nike footwear developer Ian Williams. The company operates a portfolio of products centered on its own roasted coffee and branded merchandise, with three physical cafe locations in the Portland, Oregon area. Coffee offerings include seven named varieties — Afrobeat (Burundi single-origin), Nenemar (Brazilian espresso blend), Breezy (Colombian single-origin), Dark Jawn (dark roast blend), Slow Jams (decaf Colombian), and Mikey's Blend (Southeast Asian-inspired spiced dark roast) — plus the Drip Squad subscription delivering fresh-roasted beans on a recurring basis. Merchandise includes branded apparel (Deadstock x Trew snow jacket and snow bib, Coffee flame snapback) and drinkware (CSBD mug, Wreath mug, Deadstock x MiiR camp cup). Services include wholesale coffee accounts, mobile latte/catering, and community events (Deadstock Run Club, Deadstock Cars & Coffee). The company has been roasting its own coffee since March 2017.

Differentiator

Problem solved

Functional benefit

Brands

• Drip Squad: Coffee subscription service offering early access to releases, exclusive #DripSquad merch, and regular deliveries of fresh beans.

Products and services

• Drip Squad Coffee Subscription Recurring coffee subscription delivering fresh-roasted Deadstock beans weekly, bi-weekly, or monthly to subscribers' doors; 12 oz, 2 lb, or 5 lb sizes with multiple grind options and roaster's choice varieties.
• Afrobeat Single Origin Coffee Single-origin, medium-roast Burundi coffee processed naturally with tasting notes of tea-like body, peach, and blackberry; sold as 12 oz bag or whole bean.
• Nenemar Single Origin Espresso Rotating single-origin pulped natural Brazil coffee, medium roasted, functioning as the Deadstock house espresso blend with low acidity and notes of chocolate, dried peaches, milk chocolate, and honey roasted peanuts.
• Breezy Single Origin Colombian Coffee Single-origin washed Colombian from the Don Enrique Farm, medium roasted with semi-sweet chocolate, black cherry, and creamy body; versatile for espresso, drip, and cold brew.
• Dark Jawn Dark Roast Blend Dark roast coffee blend of beans from multiple origins, suited for drip and espresso, with tasting notes of baker's chocolate, English breakfast, and bold full body.
• Slow Jams Decaf Colombian Coffee Decaffeinated sugarcane-process Colombian coffee, dark roasted, with tasting notes of dark chocolate and hints of cinnamon toast; suitable for drip and decaf espresso.
• Mikey's Blend Southeast Asian Inspired Coffee Dark roast blend inspired by Southeast Asian coffee culture, blended with chicory, cardamom, cinnamon, and puffed rice; sold only ground with notes of cinnamon, spices, date, cacao, and molasses.
• Coffee Flame Snapback Hat One of the first Deadstock merchandise pieces, featuring an Old English 'Coffee' logo embroidered on the front and the Deadstock flame logo on the back; flat bill, structured front snapback.
• Deadstock x MiiR Camp Cup Limited edition holiday 12 oz camp cup collaboration with MiiR, featuring the Deadstock logo over a snowy mountain range design.
• Deadstock x Trew Snow Jacket All-conditions waterproof snowboarding jacket built by Trew Gear, marketed at the intersection of fashion and function as part of the Deadstock x Trew collaboration collection.
• Deadstock x Trew Snow Bib Snow bib designed to complement the DSC x Trew Jacket as part of the Deadstock x Trew collaboration collection.
• Wholesale Coffee Program B2B wholesale coffee program distributing Deadstock's in-house roasted coffee to offices, restaurants, bars, and other commercial establishments; inquiries handled via [email protected] and an online form.
• Coffee Catering & Mobile Latte Service Mobile latte service and coffee catering offering local pickup and delivery within the Portland metro area; inquiries handled via [email protected] and an online form.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Hoxton HotelcoreStrategic or Co-development Partner · 1 March 2025Strategic partnership to relocate Portland cafe to The Hoxton Hotel at 15 NW 4th Ave. The larger space enables community gatherings and provides potential expansion opportunities through The Hoxton's global hotel network.
• See See Motor Coffee Co.coreStrategic or Co-development Partner · 1 November 2024Partnered with See See Motor Coffee Co. to design and equip the Beaverton location, contributing to the expanded 5x larger space that includes a coffee lab and gallery.
• Miracle Sign Co.coreStrategic or Co-development Partner · 1 November 2024Local business partner for design and equipment at the Beaverton location, helping create the larger venue for community gatherings and events.
• Orox Leather CompanycoreStrategic or Co-development Partner · 1 November 2024Local business partner contributing design elements to the Beaverton location, supporting the sneaker-culture inspired aesthetic.
• Trew GearcoreStrategic or Co-development Partner · 1 January 2024Collaboration on Deadstock x Trew outdoor apparel collection including snow jacket ($399) and snow bib ($439). Trew Gear manufactures all-conditions waterproof products at the intersection of fashion and function.
• MiiRminorStrategic or Co-development Partner · 1 January 2024Limited edition holiday camp cup collaboration. 12oz camp cup featuring Deadstock logo over snowy mountain range, priced at $33.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Starbucks Reserve Roastery: Starbucks-owned premium specialty coffee experience with roasteries, cafes, and elevated single-origin offerings. Adjacent incumbent operating in the same third-wave-adjacent premium coffee space, particularly relevant given the Hoxton/hospitality positioning.
• La Colombe Coffee Roasters: Larger specialty coffee roaster with broad retail cafe footprint, wholesale, draft latte RTD line, and DTC subscription. A bigger incumbent operating in the same specialty coffee + cafe + DTC space with overlapping capabilities.

Direct peers

• Coava Coffee Roasters: Portland specialty roaster with cafes and direct-to-consumer online sales. Comparable business model combining in-house roasting, retail cafes, and e-commerce subscriptions.
• See See Motor Coffee Co. Portland motorcycle-culture-inspired coffee roaster and cafe. Directly comparable niche-meets-coffee brand model (car/motorcycle culture intersecting specialty coffee); also a confirmed operational partner of Deadstock at the Beaverton location.
• Heart Coffee Roasters: Portland-based specialty coffee roaster and cafe operator focused on single-origin light roasts. Direct competitor in the Portland third-wave cafe market with comparable cafe-plus-roastery footprint and quality-focused positioning.
• Blue Bottle Coffee: Specialty coffee roaster and cafe chain founded on third-wave single-origin principles with subscription and retail cafe operations. Comparable on cafe-plus-DTC subscription model, though at significantly larger scale and broader geographic footprint.
• Verve Coffee Roasters: Specialty coffee roaster and cafe operator combining third-wave sourcing with retail cafes and online subscriptions. Direct peer on the roastery-cafe-subscription hybrid model.
• Stumptown Coffee Roasters: Portland-originated specialty coffee roaster with in-house roasting, retail cafes, and nationwide wholesale. The closest direct peer to Deadstock in terms of Portland heritage, third-wave positioning, and cafe-plus-roastery model, though at a much larger scale.
• Intelligentsia Coffee: Chicago-based specialty coffee roaster with retail cafes and Direct Trade sourcing. Comparable third-wave single-origin positioning with cafe and DTC operations.
• Counter Culture Coffee: Specialty coffee roaster operating training centers, wholesale, and subscription channels. Comparable third-wave roaster with strong training/education and B2B wholesale orientation.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/DeadstockPDX
• YouTubeyoutube.com/@deadstockcoffee1644
• Instagraminstagram.com/deadstockcoffee
• TikToktiktok.com/@deadstockcoffee
• LinkedInlinkedin.com/company/deadstock-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEADSTOCK COFFEE