What Summers Eve does

Summer's Eve is a feminine hygiene brand owned and operated by Prestige Consumer Healthcare Inc., a US-incorporated consumer healthcare company headquartered in Tarrytown, New York. The brand sells a portfolio of external intimate care products organized across five core categories: cleansing washes, cleansing cloths (wipes), douches, freshening sprays, and — most recently — whole body deodorant creams. Product formulations are built around pH-balanced chemistry intended to match the body's natural pH, with proprietary technology platforms including the ViaFresh acidified formula, a boric acid complex used in the Ultimate Odor Protection line, the SafeScents fragrance system, and the Comfortip nozzle for douches. Products are gynecologist- and dermatologist-tested and positioned as aluminum-, paraben- and dye-free where applicable.

The brand serves women of reproductive age and beyond seeking daily intimate hygiene, odor control, and freshness during exercise, menstruation and routine activities. Distribution is multi-channel: products are sold through major retail outlets including pharmacies, supermarkets, mass merchandisers and convenience stores, supplemented by e-commerce availability through online retailers and the brand's own 'Where to Buy' and 'Find Near Me' discovery tools. Marketing combines content marketing (educational blog on feminine pH and hygiene), email newsletters, social media presence on Meta/Facebook and YouTube, and an interactive 'Find Your Favorite' product quiz. Revenue is generated on a one-time, transaction-based CPG model with no subscription or recurring component, and no pricing is publicly disclosed.

The brand is part of Prestige Consumer Healthcare's diversified portfolio, which also includes Monistat, Clear Eyes, BC and Dramamine, and benefits from the parent's distribution infrastructure in the US, Canada, Australia and other international markets.

Name

Summers Eve

Legal name

Prestige Consumer Healthcare Inc.

Website

https://summerseve.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Summer's Eve is a Prestige Consumer Healthcare-owned feminine hygiene brand selling pH-balanced cleansing washes, wipes, sprays, douches and whole-body deodorant creams to women across the US, Canada and Australia via mass retail and e-commerce channels.

Ownership category

akta.pro rank

Product category

Feminine Hygiene Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Sanitary Paper Product Manufacturing (322291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Intimate Washes & Feminine Cleansers (CRABAIAH)

akta.pro secondary industries

Feminine Care Wipes & On-the-Go Hygiene (CRABAIAN), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Feminine hygiene products
• Intimate care products
• PH balanced cleansers
• Vaginal odor protection
• Whole body deodorant

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Feminine Hygiene Products Sales: Summer's Eve generates revenue through the sale of physical consumer packaged goods including cleansing washes, cleansing cloths, douches, freshening sprays, and whole body deodorant creams. Products are sold through retail distribution channels (pharmacies, supermarkets, mass merchandisers) and online retailers. Revenue is one-time transaction-based from individual product purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Summer's Eve manufactures and sells a portfolio of pH-balanced feminine hygiene consumer packaged goods across five categories: cleansing washes, cleansing cloths, douches, freshening sprays, and whole body deodorant creams. The brand offers multiple fragrance variants (Amber Nights, Island Splash, Blissful Escape, Sheer Floral, Aloe Love, Simply Sensitive, Fragrance Free) and positions products as gynecologist- and dermatologist-tested for daily external intimate care and odor control.

Product overview

Summers Eve is a feminine hygiene product brand under Prestige Consumer Healthcare that offers a portfolio of external intimate care products organized across five core categories: Cleansing Washes, Cleansing Cloths (wipes), Douches, Freshening Sprays, and Whole Body Deodorant Cream. The portfolio features fragrance variants including Amber Nights, Island Splash, Simply Sensitive, Blissful Escape, Sheer Floral, Aloe Love, and Fragrance Free options. A key sub-line is the Ultimate Odor Protection collection featuring patented odor-reducing ingredients and boric acid complex formulations, positioned as advanced odor control products. The product line includes multi-count softpack cloths for home use and individually wrapped cloths for on-the-go application, with sprays and washes in the same fragrance families. Whole Body Deodorant Cream represents an extension beyond traditional intimate hygiene into full-body odor control, using ViaFresh acidified formula. The products are marketed as pH-balanced to match the body's natural chemistry, gynecologist and dermatologist tested, hypoallergenic, and free from dyes, parabens, and aluminum (in applicable products).

Differentiator

Problem solved

Functional benefit

Products and services

• Cleansing Washes A line of pH-balanced cleansing washes for daily external intimate area care, available in multiple fragrance variants including Amber Nights, Island Splash, Simply Sensitive, Blissful Escape, Sheer Floral, Aloe Love, Fragrance Free, and Ultimate Odor Protection with patented odor-reducing ingredient and boric acid complex. Formulated for individual women seeking gentle daily intimate hygiene.
• Cleansing Cloths Pre-moistened disposable cloths for external intimate area cleansing, offered in softpack multi-count and individually wrapped foil packet formats across fragrance variants (Blissful Escape, Sheer Floral, Island Splash, Simply Sensitive, Aloe Love, Amber Nights, Fragrance Free) and Ultimate Odor Protection variants with patented odor-reducing ingredient. pH-balanced for daily use.
• Douches Vaginal cleansing douches including Complete Clean Odor Reduction (with boric acid complex and patented odor-reducing ingredient), Extra Cleansing Vinegar & Water, and Clean & Fresh Island Splash varieties. Each features Comfortip nozzles with flexible necks for ease and comfort, gynecologist tested.
• Freshening Sprays Aerosol intimate body sprays for on-the-go freshness, available in eight variants: Ultimate Odor Protection, Blissful Escape, Ultra (with 2X moisture-absorbing ingredients for active lifestyles), Sheer Floral, Island Splash, Tahitian Sunset, Baby Powder, and Amber Nights. Formulated with SafeScents technology to avoid disrupting natural pH.
• Whole Body Deodorant Cream Aluminum-free, dye-free, paraben-free whole-body deodorant creams with the ViaFresh acidified formula for odor control, available in Fresh Scent, Simply Sensitive, and Blissful Escape variants. Gynecologist and dermatologist tested, designed to absorb invisibly on skin.
• Find Your Favorite Product Quiz Interactive on-site "Find Your Favorite" quiz tool that helps consumers match scent preferences, sensitivity needs, and lifestyle requirements to specific Summer's Eve product SKUs, supporting product discovery and purchase decisions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vagisil: Vagisil is a leading direct competitor in feminine hygiene washes, wipes, and intimate care products, with overlapping target customers and product formats (creams, washes, wipes) that directly compete on retail shelves with Summer's Eve.
• Lume Deodorant: Lume is a direct competitor in the whole body deodorant cream category that Summer's Eve entered, using an acidified formula approach with a similar marketing message around pH and odor protection, positioning it as the most directly comparable clean-beauty disruptor.
• The Honey Pot Company: The Honey Pot is a clean-label feminine hygiene brand offering washes, wipes, and sprays made with plant-based ingredients, directly competing with Summer's Eve for ingredient-conscious consumers seeking pH-balanced intimate care.
• Rael: Rael is a clean feminine care brand offering pH-balanced washes, cleansing cloths, and related products, competing with Summer's Eve in the same retail channels and targeting similar consumer pain points around intimate hygiene and freshness.
• Cora: Cora is a feminine care brand offering organic washes, wipes, and menstrual care products, positioning itself as a clean alternative in the same product categories where Summer's Eve operates, with similar pH-balance messaging.
• Massengill: Massengill is a direct competitor in the douche and feminine cleansing category, offering similar product formats that have historically competed head-to-head with Summer's Eve on retail shelves.

Emerging players

• Lola Personal Care: Lola is a digitally native feminine care brand expanding from tampons into intimate care products, overlapping with Summer's Eve in the cleansing wipes and wash categories with a D2C-first, clean-label positioning.
• Native: Native is a personal care brand owned by Procter & Gamble offering aluminum-free deodorants and body care, representing a competitive threat in the whole-body deodorant cream category that Summer's Eve entered.

Broad incumbents

• Monistat: Monistat is a sister brand under Prestige Consumer Healthcare focused on yeast infection treatment, sharing the same parent distribution, manufacturing, and consumer base in the broader feminine health category alongside Summer's Eve.
• Playtex (Edgewell Personal Care): Playtex, under Edgewell Personal Care, offers feminine hygiene and personal care products across multiple categories, competing with Summer's Eve in mass retail and sharing similar target consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/summersevecol
• Facebookfacebook.com/summerseve

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summers Eve