What Allure Detox does

Allure Detox is a privately held, single-site addiction treatment center headquartered at 900 54th Street North, West Palm Beach, Florida. Founded in 2016 and operating with 51-100 employees, the facility provides medically supervised detoxification and residential treatment for substance use disorders, including alcohol, opioids, benzodiazepines, stimulants, prescription drugs, Kratom, inhalants, marijuana, and polysubstance use. The clinical offering is structured as a four-level continuum: Medical Detox (typically 5-10 days), Residential/Inpatient Treatment (7-30 days), step-down outpatient care (PHP, IOP, OP), and Aftercare/Alumni support, with a Sober Living component that operates on private-pay weekly or monthly rent. Specialized programs include Medication-Assisted Treatment (MAT) using FDA-approved agents (buprenorphine, naltrexone, Vivitrol), a Dual Diagnosis Program for co-occurring mental health disorders, a 12-Step-integrated track, and a Military/Veterans Program accepting Tricare. Therapeutic modalities span CBT, DBT, individual/group/family counseling, plus holistic offerings (acupuncture, chiropractic, massage, yoga, physical therapy). The facility is Joint Commission-accredited (Gold Seal), LegitScript-certified, CARF-accredited, and licensed by the Florida Department of Children and Families.

The business model is built on reimbursement from a broad commercial and government payor mix — Blue Cross Blue Shield, Aetna, Cigna, UnitedHealthcare, Humana, Anthem, Carelon Behavioral Health, First Health, Medicare, Medicaid, and Tricare — combined with private pay for non-covered services such as sober living. Pricing is insurance-driven and not publicly disclosed; the admissions function operates as the revenue engine, performing insurance verification and clinical assessment via a 24/7 call center, online contact form, text, and live chat. Allure is part of the Recreate Behavioral Health Network (RBHN), a multi-state behavioral health group that provides referral flow and downstream care pathways.

Customer acquisition is primarily direct-to-consumer and community-led: Allure maintains comprehensive directory listings (SAMHSA FindTreatment.gov, Recovery.com, Rehabs.com, Addictions.com, Recovered.org, StartYourRecovery.org, Psychology Today) and invests in a large educational content library supporting SEO around "detox West Palm Beach," "Florida drug rehab," and related queries. Approximately half of patients are local to South Florida; the remainder travel from markets such as New York, New Jersey, and California. Leadership comprises CEO Daniel Schaffer (JD, Brooklyn Law School; Licensed Nursing Home Administrator), Medical Director Dr. Duy Nguyen, D.O. (Board Certified in General Psychiatry and Addiction Medicine), and CRO Liam McElwee.

Name

Allure Detox

Legal name

Allure Detox

Website

https://alluredetox.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Allure Detox is a Joint Commission-accredited, single-site addiction treatment center in West Palm Beach, Florida, providing medically supervised detox, residential treatment, and outpatient/aftercare for individuals with substance use and co-occurring mental health disorders, reimbursed across 11 commercial and government payors.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)

akta.pro secondary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

Keywords

• Addiction treatment services
• Medical detoxification
• Residential substance abuse
• Dual diagnosis treatment
• Medication-assisted treatment

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medical Detoxification Services: Inpatient medical detox services billed through insurance or private pay. The facility accepts most major insurance plans and performs verification of benefits before admission to clarify coverage details.
2. Residential/Inpatient Treatment: Residential treatment programs following detox, typically lasting 7-30 days depending on clinical assessment. Covered by insurance plans or private pay.
3. Outpatient Care (PHP, IOP, OP): Step-down outpatient programs including Partial Hospitalization (PHP), Intensive Outpatient (IOP), and Standard Outpatient (OP). These are typically covered by insurance as essential health benefits under the ACA and Mental Health Parity Act.
4. Teletherapy/Virtual Treatment: Virtual therapy sessions offered for continued care during or after residential treatment. Insurance typically covers teletherapy sessions comparable to in-person appointments.
5. Sober Living/Aftercare: Sober living homes and alumni programs. Room and board for sober living is not covered by insurance and is paid privately through weekly or monthly rent.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Allure Detox operates a residential addiction treatment facility providing medically supervised detoxification and inpatient rehabilitation for individuals with substance use disorders. Services include FDA-approved medication-assisted treatment, evidence-based therapies (CBT, DBT), dual diagnosis care, holistic therapies, and a continuum spanning detox, residential stay, outpatient care, sober living, teletherapy, and alumni aftercare. The facility bills primarily through contracted insurance networks with private pay as a fallback.

Product overview

Allure Detox is a premier drug and alcohol detox center in West Palm Beach, FL, offering a comprehensive continuum of addiction treatment services. The facility operates a single integrated treatment platform centered on Medical Detox as the entry point, followed by Residential/Inpatient Treatment, with optional Telehealth for continued care. The core treatment programs include Medication-Assisted Treatment (MAT) using FDA-approved medications, Dual Diagnosis for co-occurring mental health conditions, the 12-Step Treatment Program, and specialized care for Military/Veterans. Therapeutic modalities including CBT, DBT, Family Therapy, Individual Counseling, and Group Therapy are offered alongside Holistic Therapies (acupuncture, yoga, massage, chiropractic care). Aftercare services encompass outpatient programs (PHP, IOP, OP), Sober Living Homes, and Alumni support. The treatment approach is complemented by comprehensive detox protocols for specific substances including alcohol, opioids, benzodiazepines, stimulants, prescription drugs, Kratom, and polysubstance use.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox Professionally supervised detoxification process using FDA-approved medications and 24/7 medical monitoring to safely manage withdrawal symptoms from drugs and alcohol, typically lasting 5-10 days. Designed for adults and young adults physically dependent on alcohol, opioids, benzodiazepines, stimulants, prescription drugs, Kratom, or other substances.
• Residential / Inpatient Treatment Inpatient program providing 24/7 medical and emotional care in a structured, supportive environment with typical stays of 7-30 days, including individual therapy, group therapy, family therapy, wellness activities, and holistic care. For patients stepping down from detox or requiring immersive stabilization.
• Virtual Treatment / Telehealth Virtual therapy sessions offered via secure, HIPAA-compliant platforms for individuals in recovery, enabling remote access to licensed therapists for counseling, medication management, and relapse prevention. Insurance typically covers teletherapy comparable to in-person care. Used both as a continuation of residential treatment and for out-of-state or remote clients.
• Aftercare Program Structured continuing care encompassing outpatient programs (PHP, IOP, OP), therapy, 12-step integration, alumni support, and relapse prevention designed for long-term recovery. Supports patients transitioning from residential treatment back to independent living.
• Medication-Assisted Treatment (MAT) FDA-approved medication protocols using buprenorphine, naltrexone, Suboxone, and Vivitrol combined with counseling and behavioral therapy to manage cravings, ease withdrawal symptoms, and support sustained abstinence. Targets patients with opioid, alcohol, or other substance dependencies.
• 12-Step Treatment Program Structured program incorporating 12-step principles from Alcoholics Anonymous with spiritual and character-building components for peer-supported recovery. For patients seeking a fellowship-based pathway alongside clinical treatment.
• Dual Diagnosis Program Integrated treatment addressing co-occurring mental health disorders (PTSD, depression, anxiety, bipolar disorder, ADHD, personality disorders) alongside substance use disorders using psychotherapy, medication management, and holistic therapies. For patients whose addiction is intertwined with psychiatric conditions.
• Military / Veterans Program Specialized addiction treatment for active-duty military and veterans incorporating trauma-informed care, peer support, and counseling addressing service-related stressors and PTSD. Covered under Tricare insurance for eligible service members, veterans, and their families.
• Holistic Therapies Complementary therapies including acupuncture, chiropractic care, massage therapy, physical therapy, and yoga designed to promote mind-body balance and overall wellness during recovery. Offered as part of the integrated residential treatment experience.
• Individual Counseling One-on-one therapy sessions with accredited counselors focusing on personal addiction issues, underlying trauma, and individualized recovery goals. Available as a standalone therapy track and within residential programs.
• Group Therapy Peer-supported therapy sessions where patients share experiences, gain insights from peers in recovery, and build community-based coping skills. Available within residential and outpatient programs.
• Family Therapy Therapeutic intervention involving family members to repair relationships, build support systems, and address the impact of addiction on the family unit. Supports family members who frequently drive the admissions decision.
• Cognitive Behavioral Therapy (CBT) Evidence-based therapy helping patients identify and reframe negative thought patterns and behaviors contributing to addiction, with documented efficacy in reducing relapse rates during the first three months after treatment.
• Dialectical Behavior Therapy (DBT) Therapy teaching skills for emotional regulation, distress tolerance, mindfulness, and interpersonal effectiveness for managing intense emotions without substance use. Often paired with CBT in the dual diagnosis track.
• Sober Living Homes Safe, substance-free residential housing with structured rules and community support for individuals transitioning from treatment to independent living. Paid privately through weekly or monthly rent; not covered by insurance.
• Intervention Services Professional assistance helping families and loved ones approach individuals struggling with addiction to encourage treatment engagement. Supports the family-led admissions pathway that often precedes detox intake.
• Substance-Specific Detox & Treatment Programs Tailored detox and treatment programs for alcohol, opioids, benzodiazepines, stimulants, prescription drugs, Kratom, marijuana, and inhalants addressing the unique withdrawal challenges and clinical considerations of each substance class.

Quantifiable outcome

• 74% of adults who ever felt they had a problem with alcohol or drugs now consider themselves in recovery or recovered
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Recreate Behavioral Health Network (RBHN)coreStrategic or Co-development PartnerAllure Detox is part of the Recreate Behavioral Health Network, a multi-state network of addiction treatment providers offering the full continuum of care from detoxification to aftercare and alumni programs. This partnership enables seamless patient transitions between levels of care and access to shared best practices and clinical advancements across the network.
• The Joint Commission (JCAHO)coreOthersJoint Commission accreditation with Gold Seal of Approval confirms the facility meets rigorous national standards for patient safety, clinical excellence, and continuous quality improvement in behavioral health services. Recognized for excellence in substance abuse and behavioral health treatment.
• LegitScriptcoreOthersLegitScript certification confirms Allure Detox operates with transparency and compliance in addiction treatment, meeting high ethical and legal standards for healthcare commerce and online practices.
• CARF InternationalcoreOthersCommission on Accreditation of Rehabilitation Facilities accreditation indicates the facility operates legitimately and ethically, held to objective standards for addiction treatment providers.
• SAMHSA (Substance Abuse and Mental Health Services Administration)coreOthersListed on SAMHSA's FindTreatment.gov directory, providing objective information about credentials and services to individuals and families seeking addiction treatment nationwide.
• Florida Department of Children and FamiliescoreOthersLicensed substance abuse treatment provider verified through the state of Florida's Department of Children and Families licensing database.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorInsurance provider contracted with Allure Detox to cover medical detox, residential treatment, and outpatient services for eligible members.
• AetnacoreChannel Partner/ Reseller/ DistributorInsurance provider contracted with Allure Detox to cover addiction treatment services for eligible members.
• CignacoreChannel Partner/ Reseller/ DistributorInsurance provider contracted with Allure Detox to cover addiction treatment services for eligible members.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorInsurance provider contracted with Allure Detox to cover addiction treatment services for eligible members, including United Medical Resources (UMR).
• HumanacoreChannel Partner/ Reseller/ DistributorInsurance provider contracted with Allure Detox to cover addiction treatment services for eligible members.
• AnthemcoreChannel Partner/ Reseller/ DistributorInsurance provider contracted with Allure Detox to cover addiction treatment services for eligible members.
• Carelon Behavioral Health (formerly Beacon Health Options)coreChannel Partner/ Reseller/ DistributorBehavioral health insurance provider contracted with Allure Detox to cover addiction treatment services for eligible members.
• First HealthcoreChannel Partner/ Reseller/ DistributorInsurance provider contracted with Allure Detox to cover addiction treatment services for eligible members.
• TricarecoreChannel Partner/ Reseller/ DistributorMilitary health insurance program covering medical detox, 24/7 clinical care, drug testing, individual therapy, inpatient meals, and comfort-focused services for active-duty military, veterans, and their families at Allure Detox.
• Medicare and MedicaidcoreChannel Partner/ Reseller/ DistributorGovernment health insurance programs that may cover addiction treatment services for eligible individuals at Allure Detox.
• Recovery.comminorOthersNational treatment directory listing providing independent verification of credentials, services, and patient reviews for families researching detox options.
• Rehabs.comminorOthersNational directory of licensed Florida treatment providers offering independent verification for families researching detox and rehab options.
• Psychology TodayminorOthersVerified treatment provider listing on Psychology Today providing additional credibility and discoverability for individuals seeking addiction treatment.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hazelden Betty Ford Foundation: National non-profit leader in addiction treatment offering detox, residential, outpatient, and family programs. Comparable treatment philosophy and accreditation posture, with significantly broader brand recognition.
• American Addiction Centers: Large publicly-traded multi-state addiction treatment operator with detox, residential, and outpatient services across multiple states. Broader scale and geographic footprint but overlapping service offering and target demographic.
• CRC Health Group (now part of BayMark): Large behavioral health platform offering MAT, residential, and outpatient addiction services across multiple states. Overlaps with Allure on clinical protocols and insurance-driven model at significantly larger scale.

Direct peers

• Summit Behavioral Health: Multi-state network of addiction and mental health treatment facilities offering medical detox, residential, and outpatient services. Comparable continuum-of-care model and insurance-driven revenue approach.
• Greenhouse Treatment Center: Texas-based addiction treatment provider offering detox, residential, PHP, IOP, and MAT services. Highly comparable clinical model with similar insurance-based revenue structure and dual diagnosis capability.
• Promises Behavioral Health: Luxury addiction treatment provider offering detox, residential, and outpatient programs with holistic and MAT services. Competes for similar private-pay and insured patient segments in the residential SUD space.
• Banyan Treatment Center: Multi-location addiction treatment provider offering medical detox, residential, PHP/IOP, and MAT services with strong insurance contracts. Direct competitor in the same Florida and Southeast footprint serving similar SUD populations.
• Caron Treatment Centers: Non-profit addiction treatment organization headquartered in Florida with full continuum of care including detox, residential, outpatient, and family programs. Closely mirrors Allure's service mix and target patient segments.
• FHE Health: Florida-based addiction and mental health treatment provider with detox, residential, PHP/IOP, MAT, and dual diagnosis programs. Most direct geographic and service-line competitor in the South Florida market.
• Cirque Lodge: Residential addiction treatment facility offering detox, inpatient, and extended care with experiential and evidence-based therapies. Comparable premium positioning and clinical programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allure Detox