Real Health Medical

What Real Health Medical does

Real Health Medical is a privately held, faith-based, cash-pay functional and integrative medicine practice founded by Dr. Rhett Bergeron, MD, operating two Georgia locations in Roswell (555 Sun Valley Drive, Suite D4) and Stockbridge (280-A Corporate Center Drive) and serving individuals across the Metro Atlanta region who seek root-cause investigation rather than symptom-only treatment. The practice delivers 13 specialty service lines — including integrative oncology (Metabolic Immune Cancer Protocol), addiction recovery (Brain Recovery Protocol), bio-identical hormone replacement, metabolic weight loss (D.R.E.S.S. coaching program), regenerative medicine (HBOT, ozone, PRP, exosomes, stem cell banking), immune/autoimmune care, pediatrics (sub-brand Real Health Kids), Type-2 diabetes reversal, allergy desensitization, digestive wellness, neurocognitive/mental health, functional aesthetics, and general wellness/prevention — delivered by a multi-disciplinary team of MDs, NPs, PAs, a naturopathic doctor, a Christian psychiatrist, certified addiction RNs, and board-certified health coaches.

The underlying technology stack combines off-the-shelf clinical and engagement software rather than proprietary platforms: the Optimantra client portal handles scheduling, secure messaging, and treatment protocols; DearDoc powers digital intake forms segmented by patient goal (General Health, Weight Loss, Addiction Recovery, Pediatric, Metabolic Cancer, Functional Aesthetics); an AI chatbot application supports patient interaction; Fullscript enables online supplement ordering; Google Analytics provides web traffic monitoring; and in-house phlebotomy at each site integrates with Quest Diagnostics (Roswell) and LabCorp (Stockbridge). The highest-value technical differentiator is operational rather than digital: a regenerative-medicine partnership with L2Bio launched in 2024 enables in-office adipose stem cell harvesting with lab expansion and multi-year banking.

The business model is direct-pay fee-for-service. Pricing is usage-based by practitioner tier ($540/hour for MD consultations, $400/hour for NP/PA consultations), with discounted pre-pay treatment packages, payment plans, and new-patient deposits applied to final bills. Cash, HSA, FSA, and health-sharing ministries (e.g., Samaritan's Ministries) are accepted; credit cards incur a convenience fee. Revenue streams include clinical appointments, high-ticket regenerative packages (Stem Cell Banking at $10,500 initial, $1,500 per additional treatment, $500/year banking), Fullscript supplement commissions, and pre-pay packages that approximate subscription mechanics. Customer acquisition runs through a sales-led GTM motion using intake forms as the lead-capture mechanism, an Intake Coordinator for follow-up, website/blog content, social media (Facebook, Instagram), an email newsletter, a Become-a-Partner referral network with quarterly meetings, and patient testimonial content.

Name

Real Health Medical

Legal name

Real Health Medical

Website

https://realhealthmedical.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Health Medical is a faith-based, cash-pay functional and integrative medicine practice operating two Georgia locations (Roswell, Stockbridge), offering 13 specialty services including integrative oncology, hormone therapy, addiction recovery, and regenerative medicine to individuals seeking root-cause care.

Ownership category

akta.pro rank

Product category

Functional & Integrative Medicine Services

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

akta.pro secondary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Functional medicine
• Integrative medicine
• Bioidentical hormone therapy
• Regenerative medicine
• Integrative oncology

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Appointments (Fee-for-Service): Cash pay appointments priced based on practitioner time. Treatments priced a-la-carte with discounted pre-pay packages available. Card on file required. HSA and FSA accepted.
2. Supplement Sales: Sale of nutritional supplements and health products through Fullscript online platform
3. Treatment Packages: Discounted pre-pay packages when multiple treatments are recommended, plus payment plans over reasonable timeframes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Real Health Medical is a cash-pay, faith-based functional and integrative medicine practice that delivers root-cause medical care across 13 service lines including integrative oncology, addiction recovery, regenerative medicine, bio-identical hormone therapy, metabolic weight loss, integrative pediatrics, immune conditions, digestive wellness, allergy desensitization, neurocognitive/mental health, type-2 diabetes reversal, functional aesthetics, and wellness/prevention. Care is delivered by MDs, NPs, PAs, naturopaths, and certified health coaches across two Georgia locations (Roswell and Stockbridge), supported by an Optimantra patient portal, digital intake forms, and a Fullscript supplements channel.

Product overview

Real Health Medical is a faith-based, cash-pay functional and integrative medicine practice offering 13 distinct service areas. The practice operates two Georgia locations (Roswell and Stockbridge) and provides a patient portal platform for scheduling and communication. Core services include regenerative medicine (hyperbaric oxygen, ozone, PRP, exosomes, stem cell banking), integrative oncology with a three-phase Metabolic Immune Cancer Protocol, addiction recovery with Brain Recovery Protocol, metabolic weight loss with the D.R.E.S.S. coaching program, and comprehensive wellness/preventative care. Additional services span hormone health (BHRT), allergy desensitization, digestive wellness, neurocognitive/mental health, immune conditions, pediatrics, type-2 diabetes reversal, and functional aesthetics. New clients use digital intake forms tailored to specific health concerns.

Differentiator

Problem solved

Functional benefit

Brands

• Real Health Kids: Pediatric integrative medicine services offered under the Real Health Medical umbrella, providing vaccine flexibility approach and comprehensive wellness care for children from preconception through college years.

Products and services

• Addiction Recovery Care Brain recovery program for addiction and substance use disorders featuring the Brain Recovery Protocol with IV therapy, amino acid balancing, glutathione, NAD therapy, and lifestyle coaching delivered over 5–12 days, with an integrated 12-week coaching program.
• Allergy Desensitization Functional medicine approach to treating allergies using Advanced Allergy Elimination Technique (AAET), laser desensitization, and Low Dose Allergy (LDA) injection therapy to reset allergic responses.
• Digestive Wellness Treatment for gastrointestinal disorders including IBS, IBD, SIBO, chronic constipation, GERD, and intestinal infections using functional medicine diagnostics and protocols.
• Functional Aesthetics Holistic aesthetic treatments including microneedling, PRP for facial rejuvenation, Botox, dermal fillers, and sclerotherapy for spider veins, supported by dietary and lifestyle recommendations.
• Hormone Health Bio-identical hormone replacement therapy (BHRT) and natural hormone rebalancing using adaptogenic herbs, diet, lifestyle therapies, glandular supplementation, and comprehensive hormone testing.
• Integrative Oncology Metabolic Immune Cancer Protocol providing comprehensive cancer care combining metabolic, functional, mind-body, and restorative medicine with select aspects of standard oncology over three phases: Assessment (1 month), Protocol (4 months), and Protocol Plus (8 months).
• Integrative Pediatrics (Real Health Kids) Pediatric wellness care for children from preconception through college years with vaccine flexibility approach, focusing on non-medication natural therapies and genomic testing for personalized healthcare.
• Immune Conditions Treatment for immune-related conditions including Lyme disease, chronic viruses, and autoimmune disorders using comprehensive functional medicine protocols addressing root causes and triggers.
• Metabolic Weight Loss Metabolic approach to sustainable weight loss focusing on retraining metabolic controls rather than calorie restriction, including the D.R.E.S.S. Health Coaching Program and clinical therapies like peptide injections and laser therapy.
• Neurocognitive & Mental Health Holistic mental health treatment using ANI therapy, inner healing, laser therapy, HBOT, nutritional therapy, and IV therapies for conditions including ADD/ADHD, Alzheimer's, anxiety, depression, PTSD, and traumatic brain injury.
• Regenerative Medicine Cellular-level treatments including hyperbaric oxygen therapy, ozone injections, UVBI, Prolozone, exosomes, PRP, SOT therapy, and a Stem Cell Banking Program (in partnership with L2Bio) for chronic pain, degenerative conditions, and anti-aging.
• Type-2 Diabetes Treatment Protocol to reverse type-2 diabetes through customized metabolic plans including lab testing, tailored diet, exercise, intermittent fasting, detoxification, and supplementation.
• Wellness & Prevention Preventative wellness care including hormone and thyroid testing, bio-energetic testing, adrenal stress testing, GI health screenings, metabolic testing, food allergy screening, supplementation, and IV nutrition.
• D.R.E.S.S. Health Coaching Program 12-week coaching program for weight loss addressing Diet, Rest, Exercise, Stress, and Sleep with personalized lifestyle strategies and daily accountability check-ins.
• Nutraceuticals / Supplements via Fullscript Online storefront for practitioner-recommended nutritional supplements and health products, fulfilled through the Fullscript platform with access granted by the practice's referral link.

Quantifiable outcome

• Triglycerides dropped from 450 to 140, cholesterol from 250 to 145, blood pressure consistently 117/78, lost 40+ lbs in 4 months
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• L2BiocoreStrategic or Co-development PartnerPartnership for Stem Cell Banking Program allowing clients to harvest their own adipose stem cells, expand them in a lab, and bank them for personal or family member treatments. Real Health Medical facilitates the in-office harvesting procedure while L2Bio handles lab expansion and banking.
• FullscriptcoreTechnology or IntegrationOnline supplement dispensary platform integrated into patient resources, allowing clients to order recommended supplements and health products directly through the practice's referral link.
• OptimantracoreTechnology or IntegrationPatient management software and client portal platform used for appointment scheduling, secure messaging, treatment protocols, and billing management.
• Samaritan's MinistriesminorChannel Partner/ Reseller/ DistributorHealth sharing ministry program accepted as payment alternative to traditional insurance. Practice recommends this sharing program and has worked with them successfully for years.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Established health system's functional medicine program delivering integrative and lifestyle care. Comparable clinical philosophy but operating as part of a large, brand-recognized system rather than a standalone practice.

Direct peers

• Next Health: Cash-pay wellness and longevity clinic offering IV therapy, hormone optimization, aesthetics, and regenerative services across multiple U.S. locations. Comparable membership-driven, multi-service cash model.
• BioReset Medical: Cash-pay regenerative medicine practice delivering PRP, ozone, exosomes, and stem cell therapies. Overlaps directly with Real Health Medical's Regenerative Medicine and stem cell banking services.
• Fountain Life: Premium longevity and preventive health membership practice offering advanced diagnostics, regenerative medicine, and concierge care. Comparable cash-pay premium positioning across multiple service lines.
• The UltraWellness Center: Mark Hyman's functional medicine practice delivering root-cause, integrative care with a focus on chronic disease reversal. Aligns closely with Real Health Medical's functional/integrative clinical philosophy.
• Parsley Health: A national cash-pay functional medicine practice combining conventional care with root-cause, integrative protocols across hormone, gut, and metabolic health. Closely matches Real Health Medical's direct-pay, root-cause, multi-modality model.
• Riordan Clinic: Long-standing integrative and nutritional medicine clinic offering chronic disease and cancer co-management programs. Comparable multi-decade tenure and chronic-condition focus.
• Restore Hyper Wellness: National cash-pay wellness franchise offering IV therapy, cryotherapy, hormone, and recovery services. Comparable membership/retail cash model with multi-location footprint.
• Amen Clinics: Cash-pay brain health and mental health clinic chain using SPECT imaging and integrative protocols. Comparable cash-pay model and overlap with Real Health Medical's Neurocognitive & Mental Health and addiction recovery services.

Others

• Fullscript: Practitioner-grade supplement dispensing platform integrated into Real Health Medical's patient offerings. Ecosystem enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RealHealthMedical
• Instagraminstagram.com/realhealthmedicalroswell
• LinkedInlinkedin.com/company/real-health-medical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Health Medical