Partner & Partner

What Partner & Partner does

Partner & Partner AG is a privately held Swiss Aktiengesellschaft headquartered at Zürcherstrasse 14, 8400 Winterthur, Switzerland. Founded in 1995 and operating under the trade name "Partner & Partner – Impact Marketing," the firm provides inbound marketing, user experience design, marketing automation, strategic branding, and consulting services to business clients, with B2B businesses seeking "impact marketing" identified as the primary customer segment.

The company's underlying technology is a standard web-based marketing services platform rather than proprietary software. Its stack combines web analytics and tag management (Google Analytics, Google Tag Manager, reCAPTCHA, Maps, YouTube), a CRM (HubSpot), communication tools (Mailchimp, Microsoft Teams, Zoom), video hosting (Vimeo), and infrastructure services (AWS including CloudFront). Cookie-based tracking is used for success and reach measurement on the partner-partner.ch website, and the firm maintains a Facebook Page with Page Insights as a top-of-funnel channel.

Commercially, the firm earns revenue through service engagements with B2B clients, but no pricing model, contract structure, revenue figure, customer logos, or pipeline data is disclosed in the source material. The firm operates under Swiss data protection law and, where applicable, EU GDPR, appointing VGS Datenschutzpartner GmbH in Hamburg as its Article 27 EEA representative. Ownership, management team composition, headcount trend, funding history, and financial performance are not disclosed.

Name

Partner & Partner

Legal name

Partner & Partner AG

Website

https://partner-partner.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Partner & Partner AG is a Winterthur-based Swiss marketing firm, founded 1995, providing inbound marketing, UX design, marketing automation, branding, and consulting services to B2B clients under the "Impact Marketing" trade name.

Ownership category

akta.pro rank

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Marketing channels2 records

Core offering

Partner & Partner is a Swiss impact marketing agency that delivers inbound marketing, user experience design, marketing automation, strategic branding, and consulting services to business clients. The firm operates from its headquarters in Winterthur, Switzerland, under the legal entity Partner & Partner AG and the trade name "Partner & Partner – Impact Marketing." Service delivery is supported by a third-party digital stack including HubSpot CRM, Mailchimp, Google Analytics and Tag Manager, Microsoft Teams, Zoom, Vimeo, and AWS infrastructure, in compliance with Swiss data protection law and EU GDPR.

Product overview

Partner & Partner is an impact marketing agency based in Winterthur, Switzerland. The available source data does not provide specific named products, modules, or detailed service offerings. The company is identified as a marketing firm operating under the name 'Partner & Partner – Impact Marketing,' with the legal entity being Partner & Partner AG. No structured product portfolio or service modules are detailed in the provided sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing Service offering focused on attracting and converting business audiences through content-driven inbound marketing tactics, delivered for B2B clients and supported by the firm's website (partner-partner.ch), HubSpot CRM, Mailchimp, Google Analytics, and Google Tag Manager.
• User Experience Design Service offering covering user experience design for digital properties, delivered as part of the firm's integrated impact marketing portfolio for business clients.
• Marketing Automation Service offering covering marketing automation implementation and operations, supported by HubSpot CRM, Mailchimp email and multi-channel communication, and AWS infrastructure.
• Strategic Branding Service offering covering strategic branding for business clients, delivered as part of the firm's integrated impact marketing portfolio.
• Marketing Consulting Consulting services provided to businesses as part of the firm's impact marketing offering, drawing on the firm's three-decade operating history and EU/Swiss data protection compliance posture.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VGS Datenschutzpartner GmbHcoreOthersData protection representative in the European Economic Area (EWR) pursuant to Art. 27 DSGVO. Located at Am Kaiserkai 69, 20457 Hamburg, Germany. Serves as an additional contact point for affected persons and authorities in the EU and EWR in connection with GDPR.

Recent moves4 records

Expansion highlights2 records

Direct peers

• Dept Agency: European-headquartered digital agency offering marketing, technology, and creative services. Comparable in service breadth (UX, marketing automation, branding) at a larger scale, operating across multiple European markets.
• Hinderling Volkart: Swiss brand and digital agency focused on strategy, branding, and digital experience. Directly comparable on the strategic branding and UX components of Partner & Partner's offering.
• Jung von Matt: Swiss-origin independent creative and marketing agency with full-service capabilities across branding, digital, and campaigns. Directly comparable as a Swiss-headquartered B2B/B2C marketing services peer of similar mid-market positioning.
• Made Identity: Swiss brand strategy and design agency. Comparable in service emphasis on strategic branding, similar Swiss mid-market clientele, and boutique agency profile.
• Unic: Swiss digital agency with web, marketing, and CRM capabilities. Comparable on technology-enabled marketing services and Swiss B2B client base, with similar mid-market positioning.
• Farner Consulting AG: Leading Swiss communications and marketing consultancy headquartered in Switzerland. Closely comparable in offering (branding, marketing, consulting), geography, and B2B mid-market focus.
• Liip: Swiss digital agency specializing in UX, web platforms, and digital transformation for B2B clients. Comparable on digital service mix (UX, marketing automation) and Swiss mid-market customer base.

Broad incumbents

• Valtech: Global digital agency focused on experience, marketing, and commerce platforms. Comparable in digital marketing and UX services but operates as a much larger, multi-region incumbent.
• Merkle: Global data-driven marketing agency with CRM, analytics, and marketing technology capabilities. Comparable on the marketing automation and CRM-driven services side, operating at enterprise scale.
• Wunderman Thompson: Global marketing, advertising, and consulting network. Comparable in offering (branding, marketing automation, consulting) but operates at vastly greater scale and serves enterprise multinationals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/ppagentur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partner & Partner