Compassion & Choices

Name

Compassion & Choices

Legal name

Compassion & Choices

Website

https://compassionandchoices.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

End-of-Life Advocacy Services

NAICS

Social Assistance (624), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Palliative Care, Hospice & Serious Illness Support (BPAGACAK), End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

Keywords

• End-of-life advocacy
• Advance care planning
• Medical aid in dying
• End-of-life consultation
• Patient-directed care

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donor Contributions: Compassion & Choices is 100% donor-funded. Revenue comes from individual donations, monthly sustainer giving (Sustainers Circle), one-time gifts, and non-cash giving options including retirement assets, bequests, donor advised funds, real estate, and charitable remainder trusts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Compassion & Choices is a 501(c)(3) nonprofit that provides free end-of-life planning tools, educational resources, legal advocacy, and direct consultation services to help individuals document their end-of-life wishes and access medical aid-in-dying laws. The organization operates Compassion Legal (the nation's first nonprofit law firm for end-of-life rights) and a nationwide volunteer network conducting legislative advocacy to expand and protect end-of-life options across U.S. states.

Product overview

Compassion & Choices offers a unified platform of advocacy, legal resources, and planning tools for end-of-life care. The core portfolio includes the My End-of-Life Decisions Advance Planning Guide and Toolkit (available in English and Spanish), the interactive Dementia Values and Priorities Tool (with multilingual support), and state-specific medical aid-in-dying handbooks for authorized jurisdictions. The organization provides complementary planning resources including the LGBTQ+ Advance Care Planning Toolkit (developed with SAGE), Clinician Conversation Toolkit, Values Worksheet, Diagnosis Decoder, and various directive documents (Assisted Living Facility Rider, Hospital Visitation Form, Sectarian Healthcare Directive). Compassion Legal serves as the legal advocacy arm (End-of-Life Justice Center), while the End-of-Life Consultation provides physician resources and the Finish Strong book offers consumer education.

Differentiator

Problem solved

Functional benefit

Products and services

• My End-of-Life Decisions: An Advance Planning Guide and Toolkit A comprehensive 40-page advance planning guide that helps individuals work through end-of-life priorities, complete advance directives, choose healthcare representatives, and have meaningful discussions with healthcare providers. Available as downloadable PDF or free hard copy.
• Dementia Values and Priorities Tool Interactive online tool available in English and Spanish that helps document wishes regarding future care if living with dementia. Generates a document addendum for advance directives after answering questions about common dementia progression scenarios.
• LGBTQ+ Advance Care Planning Toolkit Comprehensive end-of-life planning guide developed in partnership with SAGE specifically for LGBTQ+ individuals. Covers healthcare proxies, hospice care, honoring life, and other end-of-life decisions.
• State-Specific Medical Aid-in-Dying Handbooks State-specific booklets providing step-by-step instructions for how to use medical aid-in-dying laws, how to find a physician, and what to consider when talking with physicians. Available for California, Colorado, Delaware, Hawaii, District of Columbia, Montana, New Jersey, New Mexico, Oregon, Vermont, and Washington.
• Diagnosis Decoder Research-based online tool that helps seriously ill patients ask the right questions to get the care they want. Includes versions for any illness, cancer, and dementia.
• Compassion Legal (End-of-Life Justice Center) The nation's first nonprofit law firm solely dedicated to advancing patient rights at the end of life, providing legal support for medical aid in dying, advance care directives, healthcare refusals, and systemic accountability through litigation and advocacy.
• End-of-Life Consultation (EOLC) Comprehensive information and resources on end-of-life care and options, including planning resources, FAQs, dementia information, and Doc2Doc consultation for physicians. Provides direct consultation services for individuals, families, and caregivers.
• VSED Resources Resources about Voluntarily Stopping Eating and Drinking (VSED), including guidance documents, personal stories, and best-practice materials outlining the process, risks, and safeguards.
• Clinician Conversation Toolkit Resources including Finding a Partner Doctor postcard, Doc to Doc Consultation Program for clinicians with questions about legally supporting end-of-life wishes, and links to the Diagnosis Decoder tool.

Quantifiable outcome

• 14 states and D.C. authorized medical aid in dying through organization's advocacy efforts
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SAGEcoreStrategic or Co-development PartnerPartnership with SAGE, a national organization supporting LGBTQ+ elders, to create the LGBTQ+ Advance Care Planning Toolkit - a comprehensive end-of-life planning guide developed by LGBTQ+ people for LGBTQ+ people.
• Mexican Consulates / Institutes of Mexicans AbroadcoreStrategic or Co-development PartnerVentanilla de Salud pilot program implemented through Mexican consulates in the United States, expanding access to advance care planning tools and patient-directed end-of-life information for Latino immigrant communities.
• City of HopeminorStrategic or Co-development PartnerOngoing collaboration through the Interdisciplinary End-of-Life Symposium series, bringing patient-directed perspectives and advance-care expertise to clinicians and caregivers.
• Patient Choices VermontcoreStrategic or Co-development PartnerPartner organization working to amend Vermont's medical aid-in-dying law to allow telehealth requests and eliminate mandatory waiting periods.
• MergerWatchminorStrategic or Co-development PartnerLong-standing partnership (2003-2013) to challenge Catholic hospital mergers that threaten patient access to end-of-life options.
• WilmerHalecoreImplementation/ SI/ Consulting PartnerPro bono legal counsel working with Compassion Legal (End-of-Life Justice Center) on high-impact litigation including motions to intervene in lawsuits challenging medical aid-in-dying laws.
• Compassion & Choices Action Network (CCAN)coreOthersRelated 501(c)(4) advocacy organization that works alongside Compassion & Choices on political advocacy and lobbying efforts, with separate 990 forms available.
• DeathWiseminorOthersNonprofit organization merged into Compassion & Choices in 2017, contributing interactive online tools and resources that became foundation for the Dementia Values & Priorities Tool.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ3xQqQ3iK6eFcU4kE3i4LA
• Facebookfacebook.com/CompassionChoices
• LinkedInlinkedin.com/company/1483623
• Instagraminstagram.com/compassionandchoices
• Xx.com/CompAndChoices

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compassion & Choices