VillaSport Athletic Club and Spa

What VillaSport Athletic Club and Spa does

VillaSport Athletic Club and Spa is a privately held, family-owned premium fitness club operator founded in 2007 and headquartered in San Rafael, California. The company runs 20+ company-owned athletic clubs across five U.S. states (Idaho, California, Colorado, Oregon, and Texas), with each facility designed as a large-format, resort-style destination (e.g., the 100,000-sq-ft Colorado Springs flagship) combining fitness equipment, aquatic centers, group exercise studios, sports courts, recovery/wellness zones, on-site dining, and family programming.

The core product is a month-to-month membership that grants access to the club's equipment, group classes (including licensed Les Mills programs), pools, and family amenities. Revenue is diversified across subscription membership dues, one-time enrollment fees, tiered upgrades (Platinum with recovery benefits, Shared Membership for up to 5 people), ancillary streams including Recovery Services (cryotherapy, float therapy, infrared, red light, compression), Kids Club childcare, summer and sports camps, swim lessons, personal training, Pilates Reformer, private locker rentals with daily laundry, F&B sales at VillaCafe and the seasonal Poolside Bar, day passes and guest fees, gift cards, and private facility rentals. Distribution is exclusively direct-to-consumer through owned clubs, supplemented by a website with online enrollment, a member mobile app (iOS/Android), and corporate wellness and referral programs.

The customer base is concentrated in affluent U.S. family households west of the Mississippi, with site selection targeting 20,000+ households within a 15-minute drive. Go-to-market is built on guided club tours, complimentary 1-day passes, referral programs, and community events. Operating model is asset-heavy and capital-intensive by nature—real estate, build-out, and staff dominate unit economics—and the company has no disclosed institutional investors, M&A activity, or public capital signals.

Name

VillaSport Athletic Club and Spa

Legal name

VillaSport LLC

Website

https://villasport.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VillaSport Athletic Club and Spa is a family-owned premium fitness club chain operating 20+ large-format, resort-style clubs across five U.S. states, serving affluent families with membership-based access to fitness, aquatics, group exercise, recovery, childcare, and dining amenities.

Ownership category

akta.pro rank

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Dues: Monthly recurring revenue from month-to-month memberships. Primary revenue stream with dues charged on the 2nd day of each month. Pricing varies by location and membership tier (Standard, Platinum with Recovery benefits). Early termination fee of $85 may apply if cancelled before 12 months of regular monthly dues.
2. Enrollment Fees: One-time enrollment fee required for new members, in addition to prorated first month dues.
3. Recovery Services: Add-on recovery services including cryotherapy, cold therapy, hot/cold therapy, compression therapy, massage chair therapy, float therapy, infrared therapy, and red light therapy. Available as membership upgrade or daily access for non-members with $50 minimum service purchase.
4. Fuel Center and Food Service: On-site dining at VillaCafe (Fuel Center) and seasonal Poolside Bar and Grill. Revenue from food and beverage sales open to both members and non-members.
5. Private Locker Rentals: Monthly rental of private lockers with daily laundry service. Rates vary by location ($60-72/month). Initial commitment periods apply (3-6 months depending on location).
6. Camps and Programs: Revenue from sports camps (soccer, volleyball, basketball, pickleball), swim camps, Junior Lifeguard programs, and performance swim programs for youth.
7. Guest Fees and Day Passes: Adult guest fee ($30 regular/$40 summer), child guest fee ($20/$32), extended-stay adult passes ($121/$125 per week), non-member day passes ($42/$58), and IHRSA day passes ($31/$43).
8. Gift Cards: E-gift cards sold in denominations of $25, $50, $75, $100, $150, and $200. Limit of two per purchase.
9. Private Facility Rentals: Revenue from private event rentals for birthdays, company team building, sports teams, school events, family gatherings, and church groups. Prices vary by availability, size, and add-ons. Pool parties may require additional lifeguard fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

VillaSport operates family-owned premium athletic clubs providing members with access to fitness equipment, group exercise classes (including licensed Les Mills programs), personal training, aquatic centers, and supervised childcare (Kids Club) across more than 20 company-owned locations in 5 U.S. states. Revenue layers in premium paid add-on services including Recovery Services (cryotherapy, float therapy, infrared/red-light therapy) under the VillaSpa sub-brand, Pilates Reformer studios, Fuel Center dining, youth sports camps and leagues, swim lessons and team, private locker rentals with daily laundry service, and private event rentals.

Product overview

VillaSport Athletic Club and Spa is a family-owned premier fitness club chain offering a comprehensive, resort-like wellness experience. The core offering is the Villa Sport Athletic Club featuring state-of-the-art fitness equipment, group exercise classes (including Les Mills programs), personal training, and aquatic facilities. The platform operates on a modular, membership-based model where the base membership provides gym access, group classes, and pool facilities, with premium add-on modules including Recovery Services (VillaSpa) offering cryotherapy, float therapy, infrared/red light therapy, and compression therapy; Pilates Reformer studios; Fuel Center (VillaCafe) dining; and Platinum-tier memberships with enhanced recovery benefits. Additional services include Kids Club childcare, youth sports camps and leagues, swim programs, and private event rentals. The company spans multiple locations across California, Colorado, Idaho, Oregon, and Texas.

Differentiator

Problem solved

Functional benefit

Brands

• VillaSpa: Recovery and spa services offered at VillaSport locations
• VillaCafe
• VillaKids

Products and services

• Membership Programs Month-to-month membership plans providing access to fitness facilities, group exercise classes, aquatic centers, and Kids Club. Offered in Standard and Platinum configurations (Platinum adds daily recovery services and 4 complimentary float sessions per month) and as a Shared Membership allowing up to 5 people on a single account. Dues are prorated from signup and billed on the 2nd of each month, with a one-time enrollment fee and an optional $85 early termination fee if cancelled before 12 months.
• Group Exercise Classes Expert-led group fitness classes including licensed Les Mills programs (BODYCOMBAT, BODYPUMP, BODYBALANCE, THE TRIP, SPRINT, RPM, CORE, TONE), as well as yoga, Pilates, barre, Zumba, aqua athletics, and indoor cycling. Available to adult members with reservations through the class RSVP system.
• Personal Training Certified personal trainers deliver one-on-one and small-group training sessions with customized fitness plans tailored to individual member goals.
• Pilates Reformer Specialized Pilates Reformer training in private or semi-private sessions with certified instructors, focused on core strengthening, posture improvement, and body alignment.
• Aquatics and Swim Programs Comprehensive swimming facilities and instruction including indoor/outdoor lap pools, recreational pools, whirlpools, saunas, and waterslides, plus group and private swim lessons following a sea-animal level progression. Competitive programs include Mile Swim Club, Swim Team, Junior Lifeguard Camp, and Lifeguard Certification.
• Kids Club and Childcare (VillaKids) Supervised childcare for members' children ages 6 weeks to 12 years offered as part of the membership, plus paid programming including Pop-Up Classes, Parent's Night Out, and Parent's Day Out events.
• Youth Camps Summer camp and camp-day programs for children including sports camps (basketball, soccer, volleyball, pickleball), swim camps, and specialty camps with optional before- and after-care.
• Sports Leagues and Courts Basketball, pickleball, and volleyball leagues using dedicated court facilities, with open-play hours, sports camps, and youth development programming.
• Recovery Services (VillaSpa) Premium recovery and wellness services including cryotherapy chamber, cold plunge and cold therapy, hot/cold therapy (CryoLounge+), air compression therapy, massage chair therapy, float therapy pods, infrared sauna, and red-light therapy. Available as a Platinum membership add-on or as daily access to non-members with a $50 minimum service purchase.
• Fuel Center and Dining (VillaCafe) On-site in-club dining venue offering healthy food and beverages including sandwiches, smoothies, and grilled items, with a seasonal Poolside Bar and Grill serving poolside guests burgers, chicken sandwiches, quesadillas, ice cream, and drinks. Open to both members and non-members as a transaction-based food and beverage service.
• Private Locker Rentals Monthly rental of private lockers priced $60-$72 per month depending on location and locker type (men's/women's/family), with daily laundry service for gym clothing and an initial 3- to 6-month commitment depending on location.
• Private Facility Rentals Event venue rentals for birthdays, company team building, sports team events, school events, family gatherings, and church groups, with indoor and outdoor spaces, optional catering, and additional lifeguard fees for pool parties as applicable.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Les MillscoreStrategic or Co-development PartnerVilla Sport offers Les Mills branded group exercise classes including BODYCOMBAT, BODYPUMP, BODYBALANCE, BODYATTACK, CORE, TONE, SPRINT, RPM, THE TRIP, BODYJAM, and DANCE. These are premium licensed fitness programs that require certification and ongoing licensing agreements.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Life Time Fitness: Public premium multi-state athletic club operator with a comparable family-and-recovery value proposition (Kids Academy, spas, group exercise). Most direct comparable in business model, pricing tier, and resort-like positioning.
• Equinox Holdings: Premium athletic club operator offering group fitness, personal training, recovery services (Equinox Spa, cryotherapy), and digital content. Competes on the same affluent demographic but skews more adult/urban than family.
• Town Sports International: Operates multi-brand premium and mid-market clubs (New York Sports Clubs, Boston Sports Clubs, Lucille Roberts). Closely comparable membership-club business model and pricing tiers, with overlapping family programming and recovery-adjacent amenities.

Emerging players

• F45 Training: Global boutique functional training franchise. Competes for the same premium fitness enthusiast but offers a single-format group workout versus VillaSport's full-facility family ecosystem.
• Orangetheory Fitness: Large boutique fitness franchise focused on heart-rate-based interval training. Competes for the same affluent, results-oriented customer but as a single-modality studio versus VillaSport's full-service model.
• Club Pilates: Fast-growing boutique Pilates Reformer franchise. Directly comparable to VillaSport's Pilates Reformer add-on module, though single-format versus VillaSport's full-service club model.

Broad incumbents

• 24 Hour Fitness: National mid-market fitness chain with broad geographic presence. Comparable in offering breadth but positioned more on access and value than on the premium family/recovery niche VillaSport occupies.
• Crunch Fitness: National fitness chain operating across multiple price tiers including premium locations. Overlaps in family/youth programming but with broader, more mass-market positioning.
• Gold's Gym: Iconic fitness brand with franchise and corporate locations. Comparable in offering breadth (equipment, group classes, training) but with less focus on integrated family services and recovery amenities.
• LA Fitness: Large national mid-market fitness club chain. Overlaps in core fitness offerings (equipment, group classes, pools) but operates at a lower price point and lacks the family/recovery specialization of VillaSport.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCv1WHRb-hnH9PYHhYA-IWJA
• Facebookfacebook.com/VillasportTheWoodlands
• Instagraminstagram.com/villasport_TW
• LinkedInlinkedin.com/company/villa-sport-club-and-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VillaSport Athletic Club and Spa