What Hotel Byblos Saint-Tropez does

Hotel Byblos Saint-Tropez is a privately held 5-star luxury hotel operating a single asset at 20 avenue Paul Signac in the center of Saint-Tropez, France, under the corporate entity HÔTEL BYBLOS SAS. Founded in 1967 and a member of the Groupe Floirat 'Floirat Signatures' collection, the property offers 86 rooms and suites (including 47 suites, with sizes ranging from 28 to 180 m²) and a portfolio of wholly-owned sub-venues: the Les Caves du Roy nightclub (540 capacity, operating until 5 a.m.) on Avenue du Maréchal Foch and the Byblos Beach Ramatuelle restaurant and lounger operation on Pampelonne beach.

The company's business model is a multi-vertical luxury hospitality platform rather than a pure room-night business. Revenue is generated across seven streams: accommodation (rooms and suites), food and beverage (Il Giardino Italian restaurant, B. Lounge, Skybar rooftop, seasonal Zuma pop-up, room service, minibar), spa and wellness (Byblos Spa by Sisley, Sport Club, Holistic Experiences), beach club (Pampelonne sun loungers and restaurant), nightlife (Les Caves du Roy), events and privatization (weddings, corporate seminars, incentive travel, full-hotel buyouts using a 100 m² seminar room), and e-commerce (Byblos E-Shop for branded merchandise and gift cards). Distribution runs through direct channels (Synxis booking engine, phone, email, walk-in), travel agents and OTAs, and third-party reservation platforms (Zenchef for F&B, Pure-Informatique for spa). Pricing is unit-based per room-night, per package (Day Pass €145, Spa Pass €305, Wellness Stay from €1,584, Gourmet Getaway from €2,076), and per restaurant cover or event, with rates varying by season.

The customer base is split between Affluent Leisure Travelers (primary), Corporate Groups, and Private Events clients, with no single customer concentration. The brand's primary differentiator is its 55+ year operating history and celebrity heritage, reinforced by long-tenured exclusive partnerships (Sisley for 17+ years, luxury house collaborations under the Byblos Exclusive Series since 2007 with Audemars Piguet, Rolls-Royce, Goyard, Dom Pérignon, Van Cleef & Arpels, Montblanc, Jaeger-LeCoultre, and others) and its tri-venue physical footprint within the constrained Saint-Tropez geography. Underlying technology is standard hospitality SaaS with no proprietary AI/ML, no public API, and no documented data flywheel.

Name

Hotel Byblos Saint-Tropez

Legal name

HÔTEL BYBLOS SAS

Website

https://byblos.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Hotel Byblos Saint-Tropez is a privately held 5-star luxury hotel with 86 rooms and suites, founded in 1967 in central Saint-Tropez, serving affluent leisure travelers, corporate groups, and private events through integrated accommodation, F&B, spa, beach club, and nightclub operations under Groupe Floirat.

Ownership category

akta.pro rank

Product category

Luxury Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel services
• Fine dining restaurants
• Spa and wellness
• Event privatization
• Beach club services

Headquarters

HQ city

Saint-tropez

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Revenue from 86 rooms and suites including Classic, Deluxe, Junior Suite, Duplex Suite, Suite du Roy, Deluxe Suite (2 bedrooms), Signature rooms by Laura Gonzalez, and Presidential Suite
2. Food & Beverage: Italian restaurant Il Giardino, B. Lounge poolside bar, Skybar rooftop bar, seasonal Zuma Japanese restaurant partnership, room service, minibar services
3. Spa & Wellness: Byblos Spa by Sisley offering massages, facials, body treatments, holistic experiences, and wellness packages. Also includes Byblos Sport Club fitness center with Technogym equipment.
4. Beach Club: Byblos Beach Ramatuelle on Pampelonne beach with restaurant, beach loungers, and privatization services
5. Night Club: Les Caves du Roy, legendary night club open until 5am with DJ residencies and capacity for 540 guests
6. Events & Privatization: Custom events, corporate seminars, incentive travel, weddings, and full hotel privatization with dedicated events team and 100m² seminar room
7. E-commerce: Byblos E-Shop selling gift cards, Limited Edition collections, Les Caves du Roy collections, candles, and branded merchandise

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Byblos Saint-Tropez is a five-star luxury hotel operating 86 rooms and suites in the heart of Saint-Tropez. Its offering extends across multiple integrated hospitality services: Italian restaurant Il Giardino, B. Lounge poolside bar, Skybar rooftop, seasonal Zuma Japanese pop-up, Byblos Spa by Sisley, Byblos Sport Club fitness center, Les Caves du Roy nightclub, and Byblos Beach Ramatuelle on Pampelonne beach.

Product overview

Hotel Byblos Saint-Tropez is a 5-star luxury hotel operating as a comprehensive hospitality destination with multiple integrated services. The core offering comprises 86 uniquely designed rooms and suites (28-180 m²) across 8+ categories, including the Presidential Suite featuring 2 bedrooms, 2 bathrooms, and a private terrace. The hotel's F&B portfolio includes Il Giardino (Italian restaurant by Executive Chef Nicola Canuti), B. Lounge (poolside dining and cocktails), Skybar (rooftop bar with panoramic views), and seasonal Zuma pop-up. Wellness facilities encompass Byblos Spa by Sisley (17+ year partnership), a Technogym-equipped Sport Club, heated pool, and holistic experiences (yoga, Reiki, Breathwork, sound therapy). Entertainment includes Les Caves du Roy (540-capacity nightclub) and Byblos Beach Ramatuelle (beach restaurant on Pampelonne). The property also features a 300 m² permaculture vegetable garden, event/privatization services, Byblos E-Shop merchandise, and Byblos Exclusive Series limited-edition collaborations. Day Pass (€145) and Spa Pass (€305) packages extend access to non-hotel guests. All services are bookable through Synxis (rooms), Zenchef (restaurants), and Pure-Informatique (spa).

Differentiator

Problem solved

Functional benefit

Brands

• Byblos Spa by Sisley: Luxury spa facility operated in partnership with Sisley Paris, offering skincare treatments, body massages, holistic experiences, and wellness therapies for over 17 years.
• Il Giardino
• B. Lounge
• Skybar
• Les Caves du Roy
• Byblos Beach Ramatuelle
• Byblos E-Shop
• Potager Byblos

Products and services

• Hotel Rooms & Suites 86 luxury rooms and suites (28-180 m²) across multiple categories including Classic, Deluxe, Junior Suite, Duplex Suite, Suite du Roy, Deluxe Suite (2 bedrooms), Signature Rooms & Suites by Laura Gonzalez, and the Presidential Suite, designed in a Provençal village style. Two rooms adapted for guests with reduced mobility.
• Il Giardino Restaurant Authentic Italian restaurant with refined flavors, located beside the hotel's iconic pool with a vegetable pergola. Executive Chef Nicola Canuti. Open 19:30-23:30.
• B. Lounge
• Skybar
• Byblos Spa by Sisley Wellness and beauty spa operated in partnership with Sisley Paris (phytocosmetics specialist). Features the Eaux Rêvées area with hammam, sauna, and water cascades. Offers massages, facials, body treatments, and exclusive wellness experiences.
• Les Caves du Roy Legendary nightclub on the French Riviera featuring resident DJ, operating until 5 AM, with a capacity of 540 guests. Located at 27 Avenue du Maréchal Foch, Saint-Tropez. Also available for privatization.
• Byblos Beach Ramatuelle Beach restaurant and club on Pampelonne beach, offering refined Mediterranean cuisine using local farm products and the hotel's own vegetable garden. Beach opens 10:30-19:00, restaurant 12:30-17:00. Capacity: 110 restaurant guests, 120 beach loungers.
• Byblos Sport Club Fitness center (100 m²) equipped with Technogym machines featuring design by Antonio Citterio. Includes Technogym Checkup body analysis tool and personalized coaching.
• Holistic Experiences Holistic wellness offerings including yoga sessions (Power Boost, Pause & Reset, Recharge Mode), Reiki, Breathwork, Sound Baths and Sonotherapy, and 'Epopeas' retreat experiences tied to elemental themes.
• Event & Privatization Services Bespoke events including weddings, seminars, incentive trips, birthdays, and private receptions. Full hotel privatization available with 86 rooms, restaurants, beach, nightclub, and a 100 m² seminar room, plus a dedicated events team.
• Day Pass / Spa Pass Day Pass at €145 per person includes pool lunch, half-bottle water, hot drink, sunbed, and pool access. Spa Pass at €305 per person includes 60-minute massage or facial at Sisley Spa plus refreshments.
• Gourmet Stay Package 3-night stay for 2 people including Deluxe room or Junior Suite, buffet breakfast, and dinner at Il Giardino restaurant (excluding drinks). From €2,076 (Deluxe) / €2,676 (Junior Suite).
• Wellness Stay Package 2-night stay for 2 people including Deluxe room or Junior Suite, buffet breakfast, 60-minute spa treatment (facial, body treatment, or yoga), and hammam/sauna access. From €1,584 (Deluxe) / €2,124 (Junior Suite).
• Byblos E-Shop Online merchandise store offering branded products including Limited Edition Collection, Love Live Play Collection, Les Caves du Roy Limited Edition, and Les Caves du Roy Collection, plus candles and gift cards.
• Byblos Exclusive Series Limited edition anniversary collaborations with luxury brands. Past editions include partnerships with Audemars Piguet, Dom Pérignon, Goyard, Rolls-Royce, Sisley, Louis Roederer Cristal, Montblanc, Pinel & Pinel, Jaeger-LeCoultre, Van Cleef & Arpels, Perrier-Jouët, and Elie Bleue.
• Zuma Restaurant (Summer Pop-up) Seasonal Japanese dining concept taking up summer residence at the Byblos, offering Japanese cuisine as part of the hotel's dining portfolio.
• Accessible Rooms (PRM) Two classic rooms adapted for guests with reduced mobility (PRM/PMR). Features include wider doors, ergonomic equipment, adapted bathrooms with grab bars, walk-in shower, raised toilet, and strategically positioned switches. 28-38 m² with garden view.
• Swimming Pool Heated outdoor pool with teak decking and landscaped gardens ensuring privacy. Poolside service available. Transforms into a magical lagoon lounge setting in the evening.

Quantifiable outcome

• Hotel open for over 50 years with legendary status

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Audemars PiguetminorGTM or Marketing Partner · 1 January 2017Byblos Exclusive Series 50th anniversary limited edition - Royal Oak Offshore watch dedicated to Byblos (Men's and Women's editions)
• Dom PérignonminorGTM or Marketing Partner · 1 January 2017Byblos Exclusive Series 50th anniversary limited edition - 5 Methusalah bottles with unique design
• GoyardminorGTM or Marketing Partner · 1 January 2017Byblos Exclusive Series 50th anniversary limited edition - Byblos Bag representing French 'made in France' craftsmanship
• Rolls-RoyceminorGTM or Marketing Partner · 1 January 2017Byblos Exclusive Series 50th anniversary - Rolls-Royce Dawn B50 offering seductive power and open-top luxury
• Sisley (Byblos Exclusive Series)minorGTM or Marketing Partner · 1 January 2017Byblos Exclusive Series 50th anniversary - Exclusive vanity case for summer in Saint-Tropez
• Louis Roederer CristalminorGTM or Marketing Partner · 1 January 2012Byblos 45th anniversary - 40 exceptional Cristal Jeroboam units
• MontblancminorGTM or Marketing Partner · 1 January 2012Byblos 45th anniversary - Limited edition of 5 fountain pens combining style and elegance
• Pinel & PinelminorGTM or Marketing Partner · 1 January 2012Byblos 45th anniversary - 'Gentleman Luggage' combining traditional French luxury with ultra-contemporary style
• Jaeger-LeCoultreminorGTM or Marketing Partner · 1 January 2012Byblos 45th anniversary - Master Compressor Extreme Tourbillon, limited to 48 pieces
• Van Cleef & ArpelsminorGTM or Marketing Partner · 1 January 2007Byblos 40th anniversary first Exclusive Series - Alhambra jewel
• Perrier-JouëtminorGTM or Marketing Partner · 1 January 2007Byblos 40th anniversary - Salmanazar Cuvée Belle Epoque
• Elie BleueminorGTM or Marketing Partner · 1 January 2007Byblos 40th anniversary - Covered and pearled cigar set
• Jaeger-LeCoultre (2007)minorGTM or Marketing Partner · 1 January 2007Byblos 40th anniversary first Exclusive Series - Master Compressor Extreme Tourbillon watch
• SisleycoreStrategic or Co-development PartnerByblos Spa by Sisley - over 17 years of partnership. Sisley Paris, expert in phytocosmetics, collaborates with Byblos to create exclusive wellness experiences including massages, facials, body treatments, and the exclusive 'La Sultane de Saba' treatment. Also includes exclusive vanity case products.
• Floirat SignaturescoreStrategic or Co-development PartnerByblos is part of Floirat Signatures collection of luxury establishments, which also includes Les Manoirs de Tourgéville, La Réserve Saint-Jean-de-Luz. The group shares eco-responsibility commitments and CSR initiatives including equality indices.
• Groupe FloiratcoreStrategic or Co-development PartnerParent company overseeing Byblos and other luxury properties. Contact: Corinne Deville for press relations.
• Zuma RestaurantminorStrategic or Co-development PartnerSeasonal Japanese restaurant concept taking up summer residence at Byblos. Offers Japanese cuisine as part of the hotel's dining portfolio.
• Le jardin de la PibouleminorStrategic or Co-development PartnerPartnership with local farm for Byblos permaculture garden. Executive Chef Nicola Canuti collaborates with Yann Menard from Le jardin de la Piboule and naturopath Bodo Fath to cultivate 300m² agroecological garden with 70 varieties of vegetables, fruits, and aromatic plants.
• Sekoya Communications LtdminorImplementation/ SI/ Consulting PartnerPR agency for UK and USA press relations. Contact: Victoria Henson, 36 Soho Square, London W1D 3QY.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grand-Hôtel du Cap-Ferrat: Four Seasons luxury palace on the French Riviera with comparable French Riviera luxury positioning, Michelin-dining, spa, and seasonal beach club operations.
• Cheval Blanc St-Tropez: Ultra-luxury LVMH hotel in St-Tropez directly competing for the same affluent leisure, celebrity, and yachting clientele with similar accommodation, dining, spa, and beach services.
• Hôtel de Paris Monte-Carlo: Iconic 5-star palace hotel on the Riviera operated by Monte-Carlo Société des Bains de Mer, offering luxury rooms, fine dining, casino, and spa services to a comparable ultra-wealthy clientele.
• Airelles Château de la Messardière: Luxury 5-star hotel in Saint-Tropez operated by Airelles Collection, offering comparable palace-style accommodation, fine dining, and spa services to the same affluent leisure segment on the Riviera.
• Hôtel du Cap-Eden-Roc: Legendary French Riviera palace hotel (Oetker Collection) offering 5-star luxury accommodations, F&B, and event experiences in Antibes. Directly comparable in iconic Riviera positioning, ultra-luxury clientele, and integrated resort services.
• La Réserve Ramatuelle: 5-star luxury hotel and spa near Pampelonne beach in Ramatuelle, offering comparable villa-style accommodations, Michelin-starred dining, and a Sisley spa to a similar HNW clientele.

Regional players

• Belmond Hotel Splendido: Iconic luxury resort in Portofino offering similar Mediterranean Riviera positioning, integrated spa, beach club, and fine-dining services to ultra-affluent travelers. Operates in Italy rather than France.
• Hotel Le Negresco: Historic 5-star palace hotel in Nice on the French Riviera, comparable in iconic legacy brand, 5-star luxury positioning, art collection, and Riviera leisure clientele though it is not located in Saint-Tropez.

Broad incumbents

• Mandarin Oriental, Paris: Luxury 5-star hotel in Paris with comparable French luxury positioning, Michelin-starred dining, signature spa, and ultra-wealthy international clientele. Broader global chain but competes for the same luxury traveller in France.
• Le Meurice Paris: Dorchester Collection's flagship Parisian palace hotel. Comparable in 5-star luxury heritage, French fine-dining tradition, spa, and ultra-affluent international clientele, though based in Paris rather than the Riviera.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/byblossainttropez
• Facebookfacebook.com/ByblosSaintTropez

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Byblos Saint-Tropez