What Generation Web does

Generation Web is a private, founder-owned digital marketing and web services agency headquartered in the Denver, Colorado metropolitan area (Westminster mailing address, 303 area code). Founded in 2008 by Adam Eberling, a Computer Information Systems practitioner who remains President and Director of Technology, the firm operates with a core team of approximately 10 employees plus fractional specialists, delivering an integrated suite of web design, web development, search engine optimization, search engine marketing, premium hosting with maintenance and security, and broader digital marketing and branding services. Customers are primarily U.S.-based nonprofits and small-to-medium businesses, with selective engagements in financial services, government, healthcare, agriculture, hospitality, and tourism; international clients include Fruits from Chile and Baja Son Growers in Mexico.

The technical stack is conventional agency-grade rather than proprietary: WordPress, WooCommerce, Magento, and Shopify for content and commerce sites; Laravel and Angular for PHP-based web applications; API implementations over JSON and XML; Progressive Web Applications; and database-driven application backends. The firm offers a free SEO audit and operates a consultative, quote-based sales motion with no public pricing and no channel partner or reseller network. Revenue is generated primarily through project-based professional services across design and development, augmented by two lines of recurring revenue — ongoing SEO retainers/maintenance packages and premium hosting with 24/7 monitoring, nightly backups, plugin updates, and SSL/DNS security. The company has remained founder-controlled throughout its 15-year history, with no disclosed institutional investors, parent entities, funding rounds, or material acquisitions.

Name

Generation Web

Legal name

Generation Web

Website

https://generation-web.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Generation Web is a Denver-area digital marketing agency founded in 2008 that provides web design, development, SEO, SEM, hosting, maintenance, and security services primarily to U.S. nonprofits and small-to-medium businesses, with select international clients in Chile and Mexico.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

akta.pro secondary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• Web design services
• Web development services
• Search engine optimization
• Web hosting services
• Digital marketing agency

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Web Design Services: Custom website design services including rebranding, brand packages, logo creation, and full site design. One-time project-based revenue model.
2. Web Development Services: Website development including WordPress builds, eCommerce solutions, web apps, API implementation, and database applications. Project-based revenue.
3. SEO Services: Search engine optimization services including website audits, keyword analysis, optimization, local search, eCommerce SEO, technical SEO, and analytics. Can be one-time tune-up or ongoing maintenance packages.
4. SEM/PPC Services: Search engine marketing including Google Ads management (text, display, remarketing, shopping, video ads), social media ads management (Facebook, Instagram, Twitter, LinkedIn), and landing page development.
5. Premium Hosting & Maintenance: Ongoing website hosting, maintenance, security, and monitoring services. Dedicated hosting with nightly backups, 24/7 monitoring, plugin updates, and SSL certificates. Recurring revenue model.
6. Marketing & Branding Services: Strategic branding workshops, messaging development, content marketing, website content direction, rebranding processes, logo design, and ongoing content marketing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Generation Web is a digital marketing agency providing web design, development, SEO, SEM, hosting, maintenance, and security services to organizations. The company delivers end-to-end website solutions, from initial brand strategy and design through development on platforms like WordPress, WooCommerce, Magento, and Shopify, plus ongoing hosting, optimization, and paid advertising management. Services are tailored to each client via consultative discovery and strategy sessions.

Product overview

Generation Web is a digital marketing agency offering a comprehensive suite of web-based services organized around six core offerings: Digital Marketing Services (branding, logo design, content, and messaging strategy), Web Design Services, Web Development Services, Premium Hosting Services, Search Engine Optimization (SEO), and Search Engine Marketing (SEM). The company specializes in serving nonprofits and small-to-large organizations, providing end-to-end solutions from initial design through hosting and ongoing marketing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services

Quantifiable outcome

• 40% of website visitors will leave a site if it doesn't load within seconds
• +1 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Silverback Strategies: Virginia-based digital marketing agency offering SEO, PPC, web design, and analytics services to mid-market and enterprise clients. Comparable services and consultative, performance-oriented positioning relevant to Generation Web's SEM and analytics work.
• Ignite Visibility: San Diego-based digital marketing agency specializing in SEO, paid media, social media, and web design. Overlaps significantly with Generation Web's SEO, SEM, and web design offerings and targets a similar mix of SMB and mid-market clients.
• Thrive Internet Marketing Agency: Texas-based agency offering web design, development, SEO, and PPC services to SMBs. Comparable full-service model and pricing structure; Thrive operates at a similar growth-stage digital agency tier that Generation Web occupies.
• Lounge Lizard: Digital marketing and web design agency offering branding, web design, development, and SEO/SEM services with a focus on B2B and B2C clients. Comparable end-to-end service model and similar consultative sales motion to Generation Web.
• SmartSites: New Jersey-based digital agency offering web design, development, SEO, PPC, and hosting to SMBs. Closely aligned with Generation Web's full-service, consultative model targeting small businesses and offering quote-based pricing. Direct competitor for similar client profiles in the SMB segment.
• Coalition Technologies: Los Angeles-based web design and SEO agency offering custom web development, eCommerce, and digital marketing. Comparable service suite and project-based revenue model, overlapping with Generation Web's WordPress, WooCommerce, Magento, and Shopify development capabilities.
• Disruptive Advertising: Utah-based digital marketing agency specializing in PPC, SEO, and conversion rate optimization. Overlaps with Generation Web's SEM/PPC and SEO service lines, serving SMB and mid-market clients with a similar consultative approach.
• Big Drop Inc: Custom web design and development agency offering branding, web design, development, and digital marketing services. Comparable capability stack, particularly around custom WordPress and eCommerce builds similar to Generation Web's project-based engagements.

Broad incumbents

• GoDaddy Digital Marketing: Mass-market website builder and hosting platform that also offers professional web design and marketing services. Represents the low-cost, templated alternative that Generation Web competes against with bespoke design and development for nonprofits and SMBs.
• WebFX: Large U.S. digital marketing agency offering web design, development, SEO, SEM, and hosting services to SMBs and mid-market. Highly comparable service mix to Generation Web but at significantly larger scale (~500+ employees), serving as a scaled-up analog rather than a head-to-head competitor in Generation Web's regional nonprofit niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/generation-web-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Web