Selectour Afat
Selectour Afat is France's first and largest network of independent travel agencies, operating 1,000+ physical locations and 4,000 advisors under the Orchestra technology platform to sell leisure and business travel packages, cruises, tours and gift cards to French consumers across 35+ countries.
- Company typePrivate
- Founded1970
- HeadquartersNice, France
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Selectour Afat does
Selectour Afat, founded in 1970 and headquartered in Toulouse, is the first and largest network of independent travel agencies in France, operating a hybrid online-and-offline retail travel platform under legal entity SELECTOUR ENTREPRISE (SAS, €1.6M capital). Its distribution backbone consists of 1,000+ affiliated physical travel agencies and 4,000 trained travel advisors across France, supported by the proprietary Orchestra technology platform which powers online discovery on selectour.com and routes online shoppers via geolocation to their nearest member agency, with the central Selectour Tourisme et Affaires office handling overflow and business travel clients. The platform sells a comprehensive travel product spanning package stays (Séjours), guided circuits and tours (Circuits), cruises (Croisières), flights (Vols), accommodation, car rentals, last-minute deals, thematic holidays (all-inclusive, family, honeymoon, ski, golf, spa), and Carte Cadeau gift cards — covering 35+ countries across Europe, Africa, Americas, Asia, Indian Ocean and Oceania.
The business model is primarily transaction-fee/commission-based: Selectour acts as intermediary between consumers and travel suppliers (tour operators, hotels, airlines, cruise lines such as MSC and Costa) earning commissions on each booking, with secondary revenue from gift card sales and network-level fees paid by member agencies. Go-to-market is hybrid sales-led and channel-partner: digital top-of-funnel through SEO, social media, content marketing and promotional campaigns converts into bookings closed either by the nearest geolocated agency or by the central Selectour Affaires office, with consumer financing (FLOA Bank 3x/4x installments), Chèques Vacances, and credit card accepted. Customers are predominantly individual leisure travelers (couples, families, groups of friends), with a secondary business travel segment served via selectour-affaires.com; supplier-side channel partnerships with MSC and Costa Croisières and regulatory anchoring via ATOUT France, APST and AXA complete the ecosystem.
Selectour Afat firmographics
Firmographics- Name
- Selectour Afat
- Legal name
- SELECTOUR ENTREPRISE
- Website
- https://selectour.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Selectour Afat is France's first and largest network of independent travel agencies, operating 1,000+ physical locations and 4,000 advisors under the Orchestra technology platform to sell leisure and business travel packages, cruises, tours and gift cards to French consumers across 35+ countries.
- Ownership category
- akta.pro rank
Selectour Afat industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Leisure & Generalist Retail Travel Agencies (THAKABAA)
- akta.pro secondary industries
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Group, Family & Multi-Generational Travel Planning (HSACAKAK)
Keywords
Where Selectour Afat is headquartered
LocationHeadquarters
- HQ city
- Nice
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Selectour Afat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Travel Package Sales: Commission-based revenue from selling travel packages including stays, circuits, cruises, and flights through the network of 1,000+ agencies. Acts as an intermediary between customers and travel suppliers.
- Gift Cards: Sale of travel gift cards with customizable amounts (5€ to 3,000€), valid for 1 year. The gift card value is applied to travel bookings, with the remainder lost if unused.
- Service Fees and Commissions: Collection of service fees and commissions from travel service providers including tour operators, hotels, airlines, cruise lines, and car rental companies referenced on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Travel gift cards at customizable amounts |
| Unit Pricing | Pay-as-you-go | Budget-friendly stays starting price |
| Unit Pricing | Pay-as-you-go | Circuit/tour packages |
| Unit Pricing | Pay-as-you-go | Cruise packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Selectour Afat product offering
Product offeringCore offering
Selectour operates France's first network of independent travel agencies, selling package holidays, guided tours, cruises, flights, hotels, and car rentals to leisure and business customers. Customers can browse and research trips online via selectour.com, then complete bookings through one of 1,000+ affiliated independent travel agencies or the central Selectour Tourisme et Affaires office. Travel gift cards (€5–€3,000) and specialized thematic packages (all-inclusive, family, honeymoon, luxury, ski, etc.) round out the offering, supported by installment payment plans through FLOA Bank.
Product overview
Selectour is the first network of independent travel agencies in France, operating as a digital travel agency platform with over 1,000 physical agency locations and 4,000 travel advisors. The platform offers a comprehensive suite of travel services organized around core products: Séjours (package holidays and stays), Circuits (guided tours including private, escorted, self-drive, and safari options), Croisières (cruise bookings across ocean, river, and luxury segments), Vols (flight bookings), Hébergement (hotel reservations), Locations de voiture (car rentals), Dernière Minute (last-minute deals), Promotions (special offers), and Carte Cadeau (travel gift cards). The offering is complemented by specialized thematic travel packages covering all-inclusive resorts, family holidays, honeymoons, adult-only resorts, spa/wellness retreats, luxury accommodations, island destinations, golf vacations, romantic getaways, vacation clubs, ski holidays, camping, and theme parks. The platform operates both as an online booking portal and through a widespread physical agency network, with services accessible in-agency, online, or via travel advisors who provide personalized trip planning. A dedicated business travel division (Selectour Affaires) serves corporate clients.
Differentiator
Problem solved
Functional benefit
Brands
- Selectour: Main brand for consumer leisure travel services including stays, circuits, cruises, flights, hotels and vacation packages
- Selectour Tourisme et Affaires
- Selectour Academy
- Fondation Selectour
Products and services
- Séjours (Stays) Package holidays and accommodation stays at destinations worldwide, from budget to luxury options, with customizable durations and board options. Sold to individual travelers, couples, families, and groups.
- Circuits (Guided Tours) Organized tour packages including escorted tours, private circuits, self-drive itineraries, safari tours, and 4x4 adventures across international destinations. Sold to leisure travelers seeking guided experiences.
- Croisières (Cruises) Cruise vacation packages including ocean liners, yachts, sailing catamarans, maritime cruises, river cruises, luxury cruises, all-inclusive cruises, and family cruises, available through partner lines such as MSC Croisières and Costa Croisières.
- Vols (Flights) Flight booking service for domestic and international routes, including standalone flight tickets. Distributed through GDS partner booking engines.
- Hébergement (Accommodation) Hotel and lodging reservations across partner properties worldwide, available standalone or as part of a package.
- Locations de voiture (Car Rentals) Vehicle rental services available as part of package deals or standalone bookings at destinations worldwide.
- Voyage d'affaires (Business Travel) Corporate and business travel services for professional travelers and MICE clients, accessible via the dedicated Selectour Affaires division and selectour-affaires.com portal. Sold to corporate clients.
- Carte Cadeau (Travel Gift Cards) Travel gift cards in fixed denominations (€50, €100, €200, €500) or custom amounts from €5 to €3,000, valid for 1 year from purchase, redeemable for any Selectour travel service.
Companies that use Selectour Afat
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Selectour Afat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Selectour Afat partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- ATOUT FrancecoreATOUT France is the official French tourism development agency that registers and regulates travel agencies in France. Selectour holds registration IM031100005.
- MSC CroisièresmajorMajor cruise line partner offering extensive cruise packages across Mediterranean, Caribbean, and international waters through the Selectour network.
- Costa CroisièresmajorMajor cruise line partner offering Greece, Turkey, Italy, and Mediterranean cruise packages through the network.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Selectour Afat competitors and assessment
Company assessmentBroad incumbents
- Booking Holdings: Global online travel platform whose Booking.com brand is a dominant accommodation and ancillary services provider across France. Indirect competitor that captures the same French leisure traveler but without advisory service; represents the structural disintermediation threat.
- Expedia Group: Global online travel company operating multiple OTA brands across flights, hotels, packages, and car rentals. Competes with Selectour for French consumer travel spend primarily through digital channels and brand marketing.
- TUI France: French arm of TUI Group, one of Europe's largest integrated tour operators offering package holidays, cruises, and flights. Comparable in travel product range and target customer, but with global scale, proprietary hotel/resort assets, and significant capital backing.
- Lastminute.com: European online travel agency selling flights, hotels, and holiday packages with a strong French customer base. Comparable in product breadth and last-minute/promotional positioning, but as a pure-play OTA without a physical agency network.
Direct peers
- Leclerc Voyages: French travel agency network tied to the Leclerc retail group, offering stays, tours, cruises, and last-minute deals to French consumers. Operates a hybrid in-store and online model mirroring Selectour's distribution strategy.
- Fram (Partir): Established French tour operator offering package holidays, circuits, and club-format vacations across Mediterranean and long-haul destinations. Comparable in product mix and French consumer base, with similar reliance on independent agency distribution.
- Voyage Privé: French members-only online travel club selling discounted luxury stays, cruises, and themed packages to a primarily French customer base. Comparable in target market and premium leisure focus, though operating as a digital-only OTA versus Selectour's hybrid model.
- Club Med: French-founded all-inclusive resort operator selling premium family, couples, and ski packages through direct and agency channels in France. Comparable in French leisure customer focus and premium package positioning, but vertically integrated with proprietary resort inventory.
- Havas Voyages: One of France's largest retail travel agency networks, operating a similar multi-agency franchise/cooperative model selling leisure and business travel packages. Directly comparable in product mix (stays, circuits, cruises) and target customers (French leisure and corporate travelers).
Regional players
- Voyages SNCF (SNCF Connect): French rail-led travel platform offering train, flight, and combined hotel packages primarily to French domestic travelers. Comparable in French customer focus and travel product breadth, though vertically integrated with rail infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Selectour Afat social profiles
Digital presenceSelectour Afat compliance and trust
Trust signalCompliance4 records
Selectour Afat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selectour Afat leadership team
Management profileNumber of profiles
Profiles2 records
Selectour Afat subsidiaries and ownership
Company hierarchySubsidiaries3 records
Selectour Afat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selectour Afat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selectour Afat
What does Selectour Afat do?
Selectour operates France's first network of independent travel agencies, selling package holidays, guided tours, cruises, flights, hotels, and car rentals to leisure and business customers. Customers can browse and research trips online via selectour.com, then complete bookings through one of 1,000+ affiliated independent travel agencies or the central Selectour Tourisme et Affaires office. Travel gift cards (€5–€3,000) and specialized thematic packages (all-inclusive, family, honeymoon, luxury, ski, etc.) round out the offering, supported by installment payment plans through FLOA Bank.
Is Selectour Afat a public or private company?
Selectour Afat is a private company. It is classified as management employee owned and is currently operating.
When was Selectour Afat founded?
Selectour Afat was founded in 1970. It employs 251 to 500 people.
Where is Selectour Afat based?
Selectour Afat is headquartered in Nice, France, in the Europe region.
How does Selectour Afat make money?
Three revenue lines are on record. Travel Package Sales are the primary driver. The others are gift Cards and service Fees and Commissions.
Who are Selectour Afat's main competitors?
Broad incumbents on record are Booking Holdings, Expedia Group, TUI France and Lastminute.com. Direct peers are Leclerc Voyages, Fram (Partir), Voyage Privé, Club Med and Havas Voyages. Voyages SNCF (SNCF Connect) is listed as a regional player.
Does Selectour Afat have an API?
No public API is recorded for Selectour Afat.
What industry is Selectour Afat in?
Selectour Afat's product category is Travel Agency Services. Its primary akta.pro industry code is THAKABAA, Leisure & Generalist Retail Travel Agencies, with a secondary code of THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices). Its NAICS code is 561510 and its SIC code is 7900.