Medisch Materiaal Deforce

What Medisch Materiaal Deforce does

Medisch Materiaal Deforce, operating as Deforce Medical, is a Belgian importer and distributor of medical consumables, devices, instruments, and equipment founded in 1985 in Ardooie as a family business. The company serves the Belgian healthcare market with a 5,000+ SKU catalog spanning wound care, diagnostics, rehabilitation, incontinence, personal protection and hygiene, treatment supplies, home care, and medical furnishing, combining proprietary house brands (evercare, Selefa, Embra, Dispo Medical, Deforce Infra) with third-party products from B.Braun, Hartmann, Mölnlycke, Smith & Nephew, 3M, Essity, and Lohmann & Rauscher.

The business operates a hybrid distribution model: a proprietary e-commerce webshop with secure payment integrations, a physical showroom in Ardooie, inside sales via phone and email, five regional key account managers covering all Belgian provinces, a dedicated hospital portal for institutional procurement, and direct home delivery of enteral nutrition. Same-day shipping is offered on 97% of orders placed before noon, with free shipping from €150 in Belgium and €180 in the Netherlands.

Deforce joined the Asker Healthcare Group in 2022, merged with Stöpler Healthcare in 2024 to expand hospital and care institution offerings, and integrated Stöpler Belgium in 2025 to add hospital infrastructure solutions including medical fit-out and operating room equipment. Revenue is generated via unit pricing on small-ticket items for B2B and B2C customers and negotiated multi-year contracts for enterprise hospital accounts; revenue is not publicly disclosed.

Name

Medisch Materiaal Deforce

Legal name

Deforce bv

Website

https://deforcemedical.be

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Deforce Medical is a Belgian importer and distributor of 5,000+ medical consumables, devices, and equipment, serving doctors, nurses, residential care centers, hospitals, and home care patients across Belgium and the Netherlands via webshop, field sales, and showroom channels.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industries

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Home Healthcare & DME Delivery (Oxygen, Supplies) (TLAAAIAE)

Keywords

• Medical supplies distribution
• Wound care products
• Medical consumables
• Healthcare equipment distribution
• Medical device importer

Headquarters

HQ city

Ardooie

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Supplies Sales: Sale of medical consumables, equipment, instruments, and supplies to healthcare professionals including doctors, nurses, hospitals, and care homes. Revenue generated through both B2B (professional healthcare providers) and B2C (home care patients) channels via webshop, telephone, email, and field sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Deforce Medical imports and distributes a comprehensive range of medical consumables, devices, instruments and equipment to healthcare professionals and patients in Belgium. The 5,000+ SKU catalog spans wound care, diagnostics, rehabilitation, personal protection and hygiene, treatment, home care, incontinence, and furnishing/equipment, sold through a proprietary webshop, dedicated hospital portal, field sales team and physical showroom in Ardooie.

Product overview

Deforce Medical is a medical supplies wholesaler and total solutions provider serving the non-hospital healthcare market in Belgium. The company operates a B2B e-commerce platform offering over 5,000 medical products across 8 main categories: Wound Care, Rehabilitation & Training, Diagnostics, Personal Protection & Hygiene, Treatment, Home Care, Furnishing/Equipment, and Incontinence. The portfolio combines own-brand products (evercare, Selefa, Embra, Dispo Medical, Deforce Infra under Asker Healthcare Group) with third-party branded products from manufacturers such as B.Braun, BD, Hartmann, Mölnlycke, Smith & Nephew, 3M, Heine, and Welch Allyn. The company serves doctors, nurses, nursing homes, and home care patients, while maintaining separate offerings for hospital clients. Additional services include training programs, open days, and specialized HAIO starter packages for physicians in training.

Differentiator

Problem solved

Functional benefit

Products and services

• Wound Care (Wondzorg) Comprehensive wound care line including sterile and non-sterile compresses, wound films, modern wound care products (B.Braun, Essity, evercare, Covidien, Hartmann, Lohmann & Rauscher, Mölnlycke, Smith & Nephew), wound drainage, suturing materials, fixation bandages, tubular bandages and first-aid materials. Targets healthcare professionals across hospital and non-hospital settings.
• Rehabilitation and Training (Revalidatie en training) Rehabilitation equipment including fitness aids, POLAR heart rate monitors, casting and immobilization supplies, support bandages (thumb, elbow, ankle, knee, back, wrist, neck braces) and compression therapy products. Targets physiotherapists, rehabilitation specialists and home care patients.
• Diagnostics (Diagnose) Diagnostic equipment and supplies including blood pressure monitors, stethoscopes, otoscopes, ophthalmoscopes, thermometers, pulse oximeters, dermatoscopes, scales, height measurement tools and reagentia for glucose, cholesterol, INR and urine testing. Targets general practitioners and clinical practice.
• Personal Protection and Hygiene (Persoonlijke Bescherming & Hygiëne) Personal protective equipment including surgical, examination, nitrile and vinyl gloves, disinfection and cleaning products, paper goods, hygiene supplies and professional clothing including Birkenstock footwear. Targets healthcare professionals across all care settings.
• Treatment (Behandeling) Treatment supplies including surgical instruments (AESCULAP), syringes, needles, cannulas, blood collection equipment, pain pumps and therapeutic foot care products. Targets clinicians, general practitioners and specialists performing in-office procedures.
• Home Care (Thuiszorg) Home care products including nursing bags, doctor bags (Dürasol, Mutsaers, Medbag), anti-decubitus equipment, mobility aids, medication management, medical nutrition and transfer assistance devices. Targets home care nurses, doctors and individual patients/caregivers.
• Medical Furnishing and Equipment (Inrichting) Medical furnishing and equipment including beds and bedding, examination tables (MIDMARK, HAELVOET, HABRU, PROMOTAL), diagnostic devices (ECG, ultrasound, aerosol, aspiration, sterilization) and surgical equipment. Targets hospitals, clinics, residential care centers and general practitioners setting up or refurbishing practice spaces.
• Incontinence (Incontinentie) Incontinence supplies from Attends, Tena, Lille Healthcare, Dailee and iD brands, catheterization supplies and skin care products for incontinence. Targets residential care centers, home care patients and healthcare professionals.
• HAIO Starter Package (HAIO-pakket) Carefully assembled starter packages for beginning physicians in training (HAIO - Huisarts In Opleiding), providing essential materials and tools for a smooth practice start. Targets medical trainees transitioning to independent general practice.
• Home Enteral Nutrition Delivery (Sondevoeding aan huis) Home delivery of enteral nutrition formula and accessories for individual patients, with dedicated request forms for both patients and hospitals. Targets home care patients requiring tube feeding and their prescribers.
• Hospital Portal and Institutional Catalog Dedicated hospital portal with separate institutional catalog covering urology, surgery, anesthesia, hygiene, sterilization, PPE and specialized equipment, supported by hospital-focused field account managers. Targets hospitals and large acute care institutions.
• evercare House Brand Own-brand medical supply line under Asker Healthcare Group producing wound care products, silicone foam dressings and disposable medical supplies with focus on quality, sustainability and MDR certification.
• Selefa House Brand Own-brand medical supply line under Asker Healthcare Group producing various medical consumables with quality assurance and MDR certification.
• Embra House Brand Own-brand line of medical compresses and wound care dressings manufactured under Asker Healthcare Group with focus on quality and competitive pricing.
• Dispo Medical House Brand Own-brand disposable medical supplies and consumables under Asker Healthcare Group.
• Deforce Infra (Hospital Infrastructure Solutions) Infrastructure solutions brand providing hospital furniture, medical fit-out, operating room equipment and technical support services, added in 2025 through the integration of Stöpler Belgium.

Quantifiable outcome

• 97% of orders placed before noon are shipped same day
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Stöpler BelgiumcoreStrategic or Co-development Partner · 1 January 2025Integration of Stöpler Belgium added hospital infrastructure solutions including medical fit-out, operating room equipment, and technical support services, further expanding Deforce Medical's scope of care for healthcare establishments.
• Stöpler HealthcarecoreStrategic or Co-development Partner · 1 January 2024Merger with Stöpler Healthcare in 2024 significantly expanded hospital and care institution offerings. Combined size and international purchasing power enable bulk medical equipment buying at more competitive prices, with savings passed to customers.
• Asker Healthcare GroupcoreStrategic or Co-development Partner · 1 January 2022Deforce Medical joined Asker Healthcare Group in 2022, an international group of specialized medical product and solution providers active across Europe. This membership enables international purchasing power, exclusive brand access, and strengthened position in Belgian healthcare market with new development opportunities.
• B.BraunminorOthersMajor medical device manufacturer supplying wound care and other medical products through Deforce Medical distribution.
• HartmannminorOthersLeading medical supply company providing wound care and hygiene products distributed via Deforce Medical.
• MölnlyckeminorOthersMedical products company supplying wound care and surgical supplies through Deforce Medical distribution network.
• Smith & NephewminorOthersGlobal medical technology company providing advanced wound care products distributed via Deforce Medical.
• 3MminorOthersDiversified technology company supplying medical and consumer products through Deforce Medical.
• EssityminorOthersHygiene and health company providing medical and consumer healthcare products distributed via Deforce Medical.
• Lohmann & RauscherminorOthersMedical supply company specializing in wound care and compression therapy products distributed via Deforce Medical.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Patterson Companies: U.S. distributor of dental and animal health products with a medical segment adjacent to Deforce's hospital offerings. Comparable wholesale-of-clinical-supplies business model and customer base of healthcare providers.
• Medline Industries: Large privately held manufacturer and distributor of medical supplies and clinical solutions across hospitals, surgery centers and home care. Overlaps with Deforce on consumables, wound care and DME distribution.
• Cardinal Health: Large U.S.-headquartered medical products distributor with a meaningful medical-surgical segment. Comparable wholesale distribution of medical supplies and devices to healthcare providers.
• Manutan: European B2B distributor of workplace and medical facility supplies. Comparable model combining webshop, field sales and broad catalog to serve healthcare and institutional buyers across Europe.
• Henry Schein: Global distributor of medical, dental and animal health products with a substantial European footprint. Comparable wholesale-of-medical-supplies model, broader portfolio, and overlap on consumables and devices for healthcare providers.

Others

• Asker Healthcare Group: Parent conglomerate of specialized medical product and solution providers across Europe. Owns Deforce and other parallel national distributors, providing both an internal peer reference and a platform for shared sourcing and own-brand expansion.
• Mölnlycke Health Care: Swedish wound care and surgical solutions manufacturer. Deforce lists Mölnlycke as a key supplier in wound care, making them adjacent channel participants in the same product category Deforce distributes.

Direct peers

• Hospidex: Belgian distributor of medical devices, consumables and hospital supplies to Belgian hospitals and care facilities. Direct head-to-head competitor to Deforce Medical in the Belgian hospital channel.
• Mediq: Dutch-based medical supplies and home healthcare distributor serving hospitals, care institutions and home patients in the Benelux. Closest geographic and product overlap with Deforce Medical across wound care, DME, and home delivery of medical supplies.

Regional players

• OneMed (AddVision): Nordic medical supplies distributor with a similar multi-channel model (catalog, field sales, webshop) serving healthcare professionals. Comparable business model in a different European geography to Deforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deforcemedical
• LinkedInlinkedin.com/company/deforce-medical
• Instagraminstagram.com/deforcemedicalbv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medisch Materiaal Deforce