Longe Black
- Company typePrivate
- Founded2017
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2B
- OfferingServices
Longe Black firmographics
Firmographics- Name
- Longe Black
- Legal name
- LONGEBLACK
- Website
- https://longeblack.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Longe Black industry classification
Industry- Product category
- Luxury Branding Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
Keywords
Where Longe Black is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Longe Black business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Luxury Branding Services: Strategy-led branding services for luxury brands including brand identity, brand strategy, brand management, and consulting. Projects span identity design, narrative architecture, and ongoing brand stewardship across all touchpoints.
- Consulting Services: Advisory services for brands seeking clarity, transformation, or expansion across luxury, automotive, real estate, hospitality, and lifestyle sectors. High-level consulting providing strategic guidance and insights.
- Luxury Event Consulting: Premium event consulting and experiential design for high-end events including polo gatherings, luxury brand activations, and exclusive gatherings such as 'Tails & Toast' polo events.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Longe Black product offering
Product offeringCore offering
Longe Black is an Egypt-based luxury branding firm that delivers strategy-led brand identity, brand strategy, brand management, and consulting services for high-end clients across real estate, automotive, hospitality, fashion, and lifestyle sectors. It also offers a specialized 'Branded Architecture' approach integrating brand thinking into real estate developments from the blueprint stage.
Product overview
Longe Black is Egypt's luxury branding firm offering a comprehensive suite of branding services including Brand Management, Brand Identity, Brand Strategy, and Consulting. The firm operates as both a standalone agency and as part of LXIAS (League of Extraordinary Innovators and Strategists), a strategic alliance with Memakaia, Tiny Green Rhino, Epic Big Box, Blackeels, Boegow, and Subformers. Their service portfolio is complemented by a specialized Branded Architecture offering that integrates brand thinking into real estate developments from inception. The company serves luxury brands across real estate, automotive, hospitality, fashion, and lifestyle sectors.
Differentiator
Problem solved
Functional benefit
Brands
- LXIAS: A strategic alliance of specialized companies operating across branding, architecture, production, media, communication, advertising, packaging, and experiential design. Includes Longeblack, Memakaia, Tiny Green Rhino, Epic Big Box, Blackeels, Boegow, and Subformers.
Products and services
- Brand Management Ongoing brand stewardship overseeing brands with precision and discipline to sustain long-term excellence, protecting, guiding, and elevating brand presence across all touchpoints while ensuring consistency, clarity, and strategic evolution.
- Brand Identity Design of visual and verbal systems that embody a brand's essence with clarity and restraint, creating identities that look timeless and operate with precision. For luxury brands and high-end businesses.
- Brand Strategy Uncovers brand truth, refines purpose, and builds foundations strong enough to shape culture and drive business impact through market positioning and narrative architecture.
- Consulting Advisory services for brands seeking clarity, transformation, or expansion across luxury, automotive, real estate, hospitality, and lifestyle sectors, providing direct strategic counsel rooted in discipline and cultural intelligence.
- Branded Architecture Integration of brand thinking into the structural DNA of real estate developments from the blueprint stage, creating differentiation when form and meaning move together and commanding price premiums in branded residences.
- LXIAS (League of Extraordinary Innovators and Strategists) A strategic alliance co-founded by Longe Black bringing together specialized companies across branding, architecture, production, media, communication, advertising, packaging, and experiential design to create end-to-end brand experiences. Members include Longeblack, Memakaia, Tiny Green Rhino, Epic Big Box, Blackeels, Boegow, and Subformers.
Quantifiable outcome
- Properly executed branded residences command 30-33% price premiums
- +1 more outcomes
Companies that use Longe Black
Customer profileNamed customers33 records
Segments5 records
Ideal customer profiles3 records
Longe Black technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Longe Black partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- LXIAS Alliance (Memakaia, Tiny Green Rhino, Epic Big Box, Blackeels, Boegow, Subformers)coreLXIAS ('League of Extraordinary Innovators and Strategists') is a strategic alliance built on collaboration at the highest level. The alliance brings together specialized companies operating across branding, architecture, production, media, communication, advertising, packaging, and experiential design. LongeBlack is a founding member. LXIAS creates seamless end-to-end brand experiences where every touchpoint moves with consistency, clarity, and purpose, eliminating the fragmentation that affects most brands.
- Four Seasons Cairo (LXIAS Event Partner)flagshipFour Seasons Cairo at The First Residence hosts LXIAS' signature 'The Rare Company' private business dinner concept—an invitation-only gathering designed for accomplished individuals to connect through shared standards and intentional proximity. The event demonstrates luxury's shift from excess toward access, curation, and relevance.
- Mansory (LXIAS Event Partner)flagshipLuxury automotive customization brand participating in The Rare Company event powered by LXIAS and LONGEBLACK, alongside Four Seasons First Residence and Blue Ocean.
- Blue Ocean (LXIAS Event Partner)flagshipPartner in The Rare Company event powered by LXIAS and LONGEBLACK, alongside Four Seasons First Residence and Mansory.
- Four Seasons CairocoreFour Seasons Cairo and LongeBlack signed a strategic cooperation agreement to elevate Egypt's tourism and luxury hospitality landscape. The partnership was announced during the 'Rare Spades' event and coincides with Four Seasons Cairo's 25th anniversary as the first Four Seasons property in the Middle East. Mohamed El Samman, Managing Director and Head of Strategy at LongeBlack and LXIAS, emphasized the partnership's role in redefining luxury in Egypt and introducing innovative immersive experiences. The collaboration aligns with Egypt's Ministry of Tourism strategy to increase hotel capacity and elevate service standards.
- Corinthia (Edge by Ark)coreEdge introduces premium Corinthia-serviced living with world-class amenities and hospitality by Corinthia. The partnership positions residential living through service excellence, as part of Ark's ecosystem of developments.
- Kings Polo ClubflagshipEvent partner for 'Tails & Toast' polo event—a distinctive polo gathering in Egypt combining equestrian culture with refined brand presence. Longe Black provided vision and luxury consulting for the event.
- Aston MartinflagshipEvent partner for 'Tails & Toast' polo event, bringing automotive luxury to the luxury experiential event.
- ImarraecoreLuxury real estate developer and event partner for 'Tails & Toast' polo event. Imarrae's KIN project (23-feddan development) was positioned through brand strategy aligning with architectural emphasis on proximity and community continuity.
- CunacciflagshipEvent partner for 'Tails & Toast' polo event, contributing to the luxury experiential gathering alongside Imarrae, Aston Martin, Kings Polo Club, and Four Seasons Cairo.
- Tiny Green RhinocoreLXIAS alliance member contributing to event production and experiential design for 'Tails & Toast' polo event.
- BlackeelscoreLXIAS alliance member (production company) contributing creative vision to 'Tails & Toast' polo event.
- ARK DeveloperscoreCollaborated on multiple developments within one strategic territory—Cliff (vertical ambition), Edge (Corinthia-serviced living), and Rafts (retreat-driven spatial language). LongeBlack structured multiple developments within one coherent framework rather than isolated launches.
- MANAJ DevelopmentscoreReal estate developer where LongeBlack's branded architecture approach was applied to Blanks (minimalism as infrastructure) and Grid (spatial logic mirrored in positioning around rhythm and order).
- Raef Fahmy (Architect)coreArchitect for ARK developments including Cliff and Edge, working with LongeBlack's branded architecture approach where architecture and brand operate together.
- Hany Saad Innovations (Architect)coreArchitect for MANAJ's Blanks project, where architectural language of restraint and precision was translated into brand identity by LongeBlack.
- Omar Okail (Architect)coreArchitect for MANAJ's Blanks project, collaborating with LongeBlack on translating architectural discipline into brand identity.
- MEMAKAIA (Architect)coreArchitect for Sckylers' OC mixed-use development, where LongeBlack engineered interpretive clarity for complex project positioning.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Longe Black competitors and assessment
Company assessmentRegional players
- Bold: Dubai-based design and branding agency serving regional luxury, hospitality, and real estate clients. Direct regional peer with comparable client mix in the UAE and MENA markets.
- Rams: UAE-based design studio and brand consultancy working across luxury, hospitality, and lifestyle sectors. Comparable regional peer in the MENA luxury branding space with similar boutique positioning.
Direct peers
- Landor & Fitch: Global brand strategy and design consultancy that creates brand identities, naming, and brand experiences for premium and luxury clients. Closely comparable to Longe Black in core offering (brand identity + strategy) and target client profile (luxury and aspirational brands).
- Pentagram: Partner-led design firm producing brand identity systems, visual identity, and editorial design for major cultural and luxury clients. Comparable to Longe Black's founder-led boutique model and visual identity focus.
- Lippincott: Brand strategy and design consultancy specializing in brand purpose, identity systems, and customer experience for enterprise and luxury clients. Directly comparable in delivering 'strategy-led' branding for premium brands.
- Saffron Brand Consultants: Independent global brand consultancy focused on brand strategy, naming, and identity with strong presence in the Middle East. Direct peer in target segments, methodology, and MENA regional exposure.
- MetaDesign: Brand and design agency with offices in Europe, US, and Asia delivering brand strategy, identity, and design systems. Comparable in craft-led, identity-focused approach and premium client work.
Broad incumbents
- Interbrand: Large global brand consultancy offering brand strategy, identity, and valuation across industries. Competes for the same luxury and real estate branding mandates but with much broader scale and global network.
- FutureBrand: Global brand consultancy with strong real estate, hospitality, and destination branding practices. Comparable in client mix (developers, hospitality, luxury) but part of Interpublic Group with broader service portfolio.
- Superunion: WPP-owned brand and creative consultancy with strong real estate, property, and place branding expertise. Overlaps with Longe Black's real estate developer client base, especially in EMEA and APAC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Longe Black social profiles
Digital presenceLonge Black financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longe Black leadership team
Management profileNumber of profiles
Profiles3 records
Longe Black funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longe Black M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longe Black
What does Longe Black do?
Longe Black is an Egypt-based luxury branding firm that delivers strategy-led brand identity, brand strategy, brand management, and consulting services for high-end clients across real estate, automotive, hospitality, fashion, and lifestyle sectors. It also offers a specialized 'Branded Architecture' approach integrating brand thinking into real estate developments from the blueprint stage.
Is Longe Black a public or private company?
Longe Black is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Longe Black founded?
Longe Black was founded in 2017. It employs 11 to 50 people.
Where is Longe Black based?
Longe Black is headquartered in Cairo, Egypt, in the Africa region.
How does Longe Black make money?
Three revenue lines are on record. Luxury Branding Services are the primary driver. The others are consulting Services and luxury Event Consulting.
Who are Longe Black's main competitors?
Regional players on record are Bold and Rams. Direct peers are Landor & Fitch, Pentagram, Lippincott, Saffron Brand Consultants and MetaDesign. Broad incumbents are Interbrand, FutureBrand and Superunion.
Does Longe Black have an API?
No public API is recorded for Longe Black.
What industry is Longe Black in?
Longe Black's product category is Luxury Branding Services. Its primary akta.pro industry code is BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive). Its NAICS code is 541810 and its SIC code is 7311.