The Solar Store
The Solar Store is a Tucson-based solar contractor founded in 1998 that installs, services, and repairs residential and commercial solar PV, solar thermal, battery storage, and complementary electrical and plumbing systems across Southern Arizona.
- Company typePrivate
- Founded1998
- HeadquartersTucson, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Solar Store does
The Solar Store is a privately held, full-service solar contractor founded in 1998 and headquartered at 2833 N. Country Club Rd. in Tucson, Arizona. The company designs, installs, and services solar photovoltaic (PV) systems in grid-tie, off-grid, and hybrid configurations for residential and commercial customers across Southern Arizona, including Tucson, Marana, Oro Valley, and Cochise, Pima, Pinal, and Santa Cruz counties. Beyond core solar, the company offers solar thermal solutions (pool heating, hot water, radiant floor heating, solar skylights), battery storage and hybrid energy systems, and complementary electrical and plumbing services such as panel installation, EV charger and Tesla charger installation, generators, wiring, tankless water heaters, and composting toilets.
The underlying technology is conventional module-level solar PV and solar thermal hardware, with the company's distinctive technical capabilities concentrated in its people rather than proprietary software: the in-house team holds four NABCEP certifications (PV Installer, Solar Heating Installer, PV Technical Sales) plus Enphase Gold Installer status, includes a registered professional engineer with 26 years of experience, and completes at least 36 hours of annual training. The company does not subcontract installation work and operates with no public API, SDK, or AI/ML components.
Revenue is generated primarily through one-time project-based solar installations (typical system cost around $19,000 before incentives, with 10–12 year payback periods), supplemented by professional services in electrical and plumbing, recurring maintenance and repair contracts (including orphaned systems from defunct competitors), solar leasing, and financing facilitated through a partnership with Energy Loan Network offering loans up to $150,000. Customers pay nothing upfront for standard grid-tie and solar thermal estimates, and qualify for a 30% federal tax credit, a 25% Arizona state credit (max $1,000), and equipment exemptions from state sales and property taxes. The go-to-market is consultative direct sales with free on-site consultations, shading analysis, and custom proposals across a regional Southern Arizona footprint.
The Solar Store firmographics
Firmographics- Name
- The Solar Store
- Legal name
- The Solar Store
- Website
- https://solarstore.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Solar Store is a Tucson-based solar contractor founded in 1998 that installs, services, and repairs residential and commercial solar PV, solar thermal, battery storage, and complementary electrical and plumbing systems across Southern Arizona.
- Ownership category
- akta.pro rank
The Solar Store industry classification
Industry- Product category
- Solar Installation Services
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industry
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where The Solar Store is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Solar Store business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Solar Panel Installation: Primary revenue stream from designing and installing solar photovoltaic systems for residential and commercial properties. Includes grid-tie, off-grid, and hybrid configurations. Revenue is project-based, one-time for installation.
- Solar Thermal Systems: Installation of solar hot water systems, solar pool heating, solar skylights, and radiant floor heating systems.
- Electrical Services: Circuit breakers, commercial electrical, electrical panel installation and repair, generator installation and service, EV chargers, wiring and rewiring, lighting installation, outdoor lighting, GFCI outlet installation.
- Plumbing Services: Composting toilets, tankless water heaters, and related plumbing services for sustainable living.
- Solar System Service & Maintenance: Ongoing maintenance, repair, and monitoring services for installed solar systems including those from other providers.
- Solar Financing: The company offers financing options through Energy Loan Network, a residential solar and energy efficiency loan provider. This enables customers to finance solar installations with loans up to $150,000 with zero down payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Solar Installation (Residential/Commercial) |
| Subscription | Monthly | Solar Financing through Energy Loan Network |
| Freemium | Pay-as-you-go | Free Consultation & Estimate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Solar Store product offering
Product offeringCore offering
The Solar Store designs, sells, and installs residential and commercial solar photovoltaic (PV) systems in grid-tie, off-grid, and hybrid configurations, along with solar thermal offerings (pool heating, hot water, radiant floor, skylights) and battery storage solutions. The company also provides electrical contracting services (panels, EV chargers, generators, wiring, lighting) and sustainable plumbing (composting toilets, tankless water heaters), complemented by ongoing maintenance, repair, orphaned-system adoption, leasing, and consumer financing through Energy Loan Network.
Product overview
The Solar Store is a residential and commercial solar energy solutions provider serving Tucson and Southern Arizona since 1998. The company operates as a one-stop shop offering solar module installation (grid-tie and off-grid configurations), commercial solar solutions (rooftop, ground-mount, carport, and hybrid systems), and battery storage solutions. Beyond core solar offerings, the company provides complementary electrical services (circuit breakers, panel installation, EV chargers, wiring, lighting), plumbing services (composting toilets, tankless water heaters), and financing options through Energy Loan Network. The product portfolio also includes specialized solar services such as radiant floor heating, solar skylights, pool heating, water pumping, and maintenance/repair for both active and orphaned solar systems. The company offers financing options, solar leasing, and accepts battery expansion projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Module Installation Design and installation of grid-tie and off-grid solar photovoltaic systems for homeowners in Southern Arizona, including site assessment, shading analysis, custom system design, and full installation by the in-house team.
- Commercial Solar Solutions
Quantifiable outcome
- Annual electricity bill savings of approximately $2,050 per year for 12,000kW PV systems
- +3 more outcomes
Companies that use The Solar Store
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
The Solar Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Solar Store partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Solar Store competitors and assessment
Company assessmentDirect peers
- Sunrun: National residential solar installer and largest US residential solar company; competes directly with The Solar Store in Tucson through solar leases, PPAs, and cash purchases for residential PV. Comparable customer segment (homeowners), similar service offering, but operates at vastly larger scale.
- Tesla Energy: Tesla's solar roof and solar panel division sells and installs residential PV and Powerwall battery storage; directly competitive with The Solar Store's rooftop solar and battery offering. Both target homeowners seeking grid-tied solar with battery backup in Sun Belt markets.
- ADT Solar (formerly Sunpro Solar): National residential solar installer backed by ADT's brand and customer base; competes with The Solar Store for residential PV installations, battery storage, and roofing-adjacent services. Operates in Arizona and shares the residential rooftop solar go-to-market.
- Blue Raven Solar: Fast-growing residential solar installer operating across multiple Sun Belt states; offers similar in-house installation model and financing partnerships to The Solar Store. Actively expanding in Arizona markets including Phoenix and Tucson.
- Momentum Solar: National residential solar installer with vertically integrated in-house installation crews and direct sales force; directly comparable business model to The Solar Store's in-house, no-subcontractor approach. Operates in Arizona and competes for the same residential customer.
Broad incumbents
- SunPower: Established national solar equipment manufacturer and installer with residential PV, commercial, and storage offerings. Larger incumbent that competes with The Solar Store on residential and commercial installations and on Maxeon/enphase-equivalent premium panels.
Regional players
- American Solar & Roofing: Arizona-based residential solar and roofing installer serving Phoenix metro and other AZ markets. Comparable regional EPC model with solar-plus-roofing bundle, but serves a different geography than The Solar Store's Tucson-focused footprint.
- Solar Topps: Arizona-headquartered residential and commercial solar installer offering Tesla and Enphase-based PV systems with battery and EV charger add-ons. Most directly comparable regional peer given shared Arizona geography and overlapping residential/commercial solar offering.
Others
- Enphase Energy: Leading microinverter manufacturer whose products The Solar Store installs as an Enphase Gold Installer. Industry ecosystem participant and supplier relationship; not a direct competitor but a key technology partner whose installer-network model shapes the competitive landscape.
- Energy Loan Network: Solar and energy efficiency loan provider partnered with The Solar Store to offer customer financing up to $150,000. Financial ecosystem participant that materially improves The Solar Store's value proposition by removing upfront cost barriers for residential customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Solar Store social profiles
Digital presenceThe Solar Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Solar Store leadership team
Management profileNumber of profiles
Profiles2 records
The Solar Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Solar Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Solar Store
What does The Solar Store do?
The Solar Store designs, sells, and installs residential and commercial solar photovoltaic (PV) systems in grid-tie, off-grid, and hybrid configurations, along with solar thermal offerings (pool heating, hot water, radiant floor, skylights) and battery storage solutions. The company also provides electrical contracting services (panels, EV chargers, generators, wiring, lighting) and sustainable plumbing (composting toilets, tankless water heaters), complemented by ongoing maintenance, repair, orphaned-system adoption, leasing, and consumer financing through Energy Loan Network.
Is The Solar Store a public or private company?
The Solar Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Solar Store founded?
The Solar Store was founded in 1998. It employs 11 to 50 people.
Where is The Solar Store based?
The Solar Store is headquartered in Tucson, United States, in the North America region.
How does The Solar Store make money?
Six revenue lines are on record. Solar Panel Installation is the primary driver. The others are solar Thermal Systems, electrical Services, plumbing Services, solar System Service & Maintenance and solar Financing.
Who are The Solar Store's main competitors?
Direct peers on record are Sunrun, Tesla Energy, ADT Solar (formerly Sunpro Solar), Blue Raven Solar and Momentum Solar. SunPower is listed as a broad incumbent. Regional players are American Solar & Roofing and Solar Topps. Others are Enphase Energy and Energy Loan Network.
Does The Solar Store have an API?
No public API is recorded for The Solar Store.
What industry is The Solar Store in?
The Solar Store's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems.