Name

American Solar & Roofing

Legal name

American Solar & Roofing

Website

https://americansolarandroofing.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

American Solar & Roofing is a privately held, woman-owned Arizona dual-licensed solar and roofing contractor serving residential homeowners, commercial businesses, and home builders across the Phoenix metro and Tucson markets with integrated rooftop solar installation, roofing, and ongoing service since 2001.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Solar Panel System Sales and Installation: One-time sale and installation of custom solar panel systems for residential and commercial properties. Revenue is generated from system design, equipment supply, and installation labor. Customers pay upfront or finance the system cost. The company also offers solar removal and reinstallation services as part of roofing projects.
2. Roofing Services: Roofing repair, replacement, and new installation services for residential and commercial properties. Services include roof inspections, tile/asphalt/f foam/metal roofing, re-roofing, flashing repairs, gutter cleaning, and bird wire installation. Revenue is generated on a per-project basis.
3. Solar Service and Repair: Ongoing service contracts, maintenance, and repair services for existing solar systems. Services include 23-point inspections, inverter troubleshooting, panel cleaning, critter guard installation, monitoring setup, and new inverter installations. Serves both existing customers and orphaned solar customers from other companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

American Solar & Roofing installs custom residential and commercial solar panel systems and provides integrated roofing installation, repair, and replacement services across Arizona. The company sells and installs grid-tied solar systems, single-axis tracking solar plants, and tile-roof solar mounting solutions, and operates an in-house service department for ongoing solar/roofing maintenance, repair, and orphaned-system servicing.

Product overview

American Solar & Roofing operates as a dual-licensed solar and roofing contractor in Arizona, offering an integrated portfolio of products and services. The core offerings consist of Residential Solar Installation and Commercial Solar Installation for panel systems, complemented by Residential Roofing and Commercial Roofing services. Supporting these core products are dedicated Service & Repair offerings for both solar (Residential Solar Service & Repair, Commercial Solar Service & Repair, and Residential Roofing Service & Repair) and roofing systems. The company also provides New Construction Solar for homebuilders through its 'Solar Made Simple' program. As the only licensed, bonded, and insured dual roofing and solar contractor in Arizona, the company uniquely positions itself to provide coordinated roof and solar projects, including removal and reinstallation services when roofs need replacement.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Installation Custom rooftop solar panel system installation for residential homes including site survey, engineering, permitting, installation, inspection, and activation. Includes a 2-year workmanship warranty and up to 10-year manufacturer inverter warranty, and qualifies for the 30% federal solar tax credit and 25% Arizona state solar tax credit until 12/31/2025.
• Residential Roofing Residential roof installation, repair, and replacement services covering asphalt shingles, roofing tiles, foam, and low-slope patio decking, including the tile-inset solar mounting method developed with the Tile Roofing Institute.
• Residential Solar Service & Repair Ongoing residential solar maintenance and repair including 23-point inspections, inverter troubleshooting, panel cleaning, critter guard installation, and monitoring setup, with a dedicated program to serve orphaned solar customers whose original installers are no longer in business.
• Residential Roofing Service & Repair Residential roof inspection, repair, and maintenance services including bird wire installation, pest and bird management, gutter cleaning, flashing inspections, and debris cleanup to keep roofs performing optimally.
• New Construction Solar Solar system design and installation integrated during new home construction, delivered to home builder partners through the "Solar Made Simple" program including sales training, engineering design, permitting, utility applications, and quality control.
• Commercial Solar Installation Custom commercial-scale solar panel system installation for non-profits, warehouses, manufacturers, office buildings, and retail buildings, built for long-term performance with a 2-year workmanship warranty and up to 10-year inverter warranty.
• Commercial Roofing Commercial roofing solutions including new roofing installation, re-roofing, and repairs using metal, EPDM rubber, steel, PVC, TPO, spray polyurethane foam, and asphalt roll materials.
• Commercial Solar Service & Repair Comprehensive commercial solar maintenance and repair services including system inspections, critter guard installation, low production investigations, panel removal and reinstallation, monitoring troubleshooting, and inverter services, also supporting orphaned commercial solar systems.

Quantifiable outcome

• 30% federal tax credit available through Inflation Reduction Act with no maximum cap
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Tile Roofing InstitutecoreStrategic or Co-development Partner · 1 January 2010Partnership with the Tile Roofing Institute to develop a standardized tile-inset method for solar installation that allows panels to lay flush to tile roofs. This method is now widely used in the industry and allows for aesthetically pleasing solar integration with tile roofing.
• APS (Arizona Public Service)coreStrategic or Co-development PartnerLong-standing partnership with APS including early solar plant installations (Embry-Riddle 230kW, Scottsdale Water Treatment 320kW), collaboration on the APS Solar Partner Program, and advocacy for solar incentives. APS Solar Partner Program advocates, educates, and studies customer success with solar.
• SRP (Salt River Project)coreStrategic or Co-development PartnerLong-standing partnership including advocacy work that led to the creation of the SRP solar incentive program. The company actively challenged SRP in 2025 to protect solar rates for customers.
• AriSEIA (Arizona Solar Energy Industries Association)coreStrategic or Co-development PartnerCEO Joy Seitz served as President of AriSEIA. The company worked with AriSEIA to adopt uniform permit standards and system design standards for APS residential solar installs. AriSEIA led creation of the SRP solar incentive program.
• SEIA (Solar Energy Industries Association)coreStrategic or Co-development PartnerCEO Joy Seitz joined SEIA's national at-large board of directors in 2022. SEIA is a national organization that merged with the Solar Alliance. The company maintains active membership and advocacy involvement.
• Shea HomescoreChannel Partner/ Reseller/ DistributorPartnership with Shea Homes for solar installations on new construction homes. Shea Homes was one of the first home builders in the country to offer solar as a standard feature. This partnership led to the company obtaining its roofing license to become experts in the combination of solar and roofing.
• ASDA (Arizona Solar Deployment Alliance)coreStrategic or Co-development PartnerAmerican Solar & Roofing is a founding member of the Arizona Solar Deployment Alliance, a group dedicated to consumer advocacy and information. Joy Seitz leads the organization.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Tesla Energy: Tesla's solar arm markets integrated Solar Roof and panel systems directly to homeowners; the Solar Roof product directly parallels AS&R's tile-inset/roof-integrated solar positioning but at a national scale with much larger balance sheet.
• ADT Solar (formerly Sunpro Solar): National residential solar installer operating across multiple states; competes for similar residential customers via direct sales with similar dual-disclosure financing options.
• Blue Raven Solar: Residential solar installer operating in multiple western U.S. states including Arizona; uses a consultative in-home sales motion similar to AS&R's no-pressure consultation model and offers in-house financing.
• Palmetto Solar: Residential solar and battery installer operating across the Southeast and Southwest U.S.; competes on direct-to-homeowner solar with growing service and operations capabilities akin to AS&R's orphaned-customer program.
• Sunrun: National residential solar installer with a subscription/lease model that competes for the same Arizona homeowners as American Solar & Roofing, but at vastly greater scale and capital intensity. Most directly comparable on residential solar installation GTM.
• Momentum Solar: National residential solar installer with a direct-sales door-to-door model targeting similar homeowner segments; comparable on customer acquisition motion though larger scale.
• SunPower: Long-standing national residential and commercial solar installer offering design, installation, and service through dealer networks. Competes across both AS&R segments with broader geographic reach.
• Tecta America Commercial Roofing: Large national commercial roofing platform with growing solar/roof-integrated offerings; comparable to AS&R on the commercial roofing+side and as a benchmark for what scale-ambitious regional roofers look like.

Regional players

• Trinity Solar: Large regional residential solar installer on the East Coast with a multi-state footprint and similar consultative sales approach; useful as a peer benchmark for installer operating model even though it does not directly overlap in Arizona.

Direct peers

• Elevation Solar: Arizona-headquartered residential and commercial solar installer; the closest direct regional head-to-head competitor for AS&R in the Phoenix metro on residential solar installation, service, and roofing-adjacent offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@americansolarandroofing
• Facebookfacebook.com/americansolarandroofing
• LinkedInlinkedin.com/company/american-solar
• Instagraminstagram.com/americansolarandroofing
• TikToktiktok.com/@americansolarandroofing
• Xx.com/4AmericanSolar

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Solar & Roofing