What Krowne does

Krowne is a third-generation, family-owned US manufacturer of commercial bar and foodservice equipment, headquartered and producing out of Wayne, New Jersey, with over 70 years of operating history. The company designs and fabricates stainless steel underbar systems, commercial refrigeration, plumbing fixtures, beverage dispensing equipment, gas connectors, sinks, and casters, organized into three commercial tiers — Diamond Series (premium plumbing with lifetime warranty and quarter-turn ceramic cartridge valves tested to 2 million cycles), Royal Series (mid-tier customizable underbar with 3-year warranty), and Silver Series (standard duty with 1-year warranty). It also offers specialty sub-brands including the Alchemy Series ergonomic workstations, MoveWell Adaptive Stations, The Taffer Command Station (co-developed with Jon Taffer), and the Otto robotic beverage dispensing system.

The company's core technology stack combines stainless steel fabrication and ceramic valve engineering with a proprietary digital design platform: the patent-pending BarFlex3D configurator (25,000+ configurations, real-time 3D visualization) and BarFlexPro (advanced design with AR/VR, FloorDesigner integration, and Revit/AutoCAD exports). Since BarFlex3D's 2019 release, over 1,000 bars have been designed using the tool. Manufacturing is supported by DynamicChill 360° sideblow refrigeration technology and a Modular Bar Die system that ships in up to 7-foot sections to cut installation time. The in-house technology spans visualization/configurator IP, fabrication methods, and a robotic beverage dispensing product, but does not evidence proprietary AI/ML models.

Krowne operates a sales-led go-to-market through a dealer/distributor network, manufacturer representatives, direct enterprise sales, and an e-commerce storefront (krowne.com), with same-day shipping on in-stock items. Revenue is generated through one-time hardware sales across all product lines, with tiered warranty terms anchoring premium pricing (example SKUs at ~$454–$996). The customer base spans marquee hospitality, sports, and entertainment brands — Marriott, Four Seasons, OMNI, Hyatt, Hard Rock, F1, SPHERE, Yankee Stadium, Little Caesars Arena, Live! Casino, Jersey Mike's, Death & Co, Five Iron Golf — alongside distribution partners such as Hajoca, serving bars, restaurants, hotels, stadiums, and casinos globally.

Name

Krowne

Legal name

Krowne

Website

https://krowne.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Krowne is a third-generation, family-owned US manufacturer of commercial bar equipment — underbar systems, refrigeration, plumbing, and beverage dispensing — sold through dealers and direct channels to bars, hotels, stadiums, and casinos globally.

Ownership category

akta.pro rank

Product category

Commercial Bar Equipment

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Commercial bar equipment
• Underbar systems
• Beverage dispensing equipment
• Commercial refrigeration units
• Foodservice plumbing products

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Bar Equipment Sales: Sale of underbar equipment including bar systems, sinks, ice bins, liquor displays, workstations, speed rails, and other bar components. Products sold through dealer network and direct sales.
2. Commercial Refrigeration: Self-contained back bar refrigeration, direct draw coolers, pass through coolers, slide top bottle coolers, underbar freezers/mug frosters.
3. Plumbing Products: Commercial plumbing products including manual faucets, electronic sensor faucets, pre-rinse units, drains, gas connectors, and related parts.
4. Beverage Dispensing Systems: Beer dispensing systems including power packs, trunk lines, regulatory panels, gas systems, towers, and components.
5. Parts and Accessories: Replacement parts, accessories, water filtration, casters, and related components for all product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Krowne designs, manufactures, and sells stainless steel commercial bar equipment (underbar sinks, ice bins, liquor displays, workstations, speed rails, glass washers), commercial refrigeration units (back bar coolers, direct draw and pass-thru coolers, underbar freezers/mug frosters), beverage dispensing systems (power packs, trunk lines, regulatory panels, towers), commercial plumbing products (faucets, pre-rinse units, drains, gas connectors), commercial sinks, and casters. The company sells through a dealer/distributor/representative network, complemented by direct sales and an e-commerce site.

Product overview

Krowne is a third-generation family-owned manufacturer of commercial bar and restaurant equipment headquartered in Wayne, New Jersey, with over 70 years of experience. The company offers a comprehensive portfolio of products organized into several core categories: Bar Systems (underbar equipment including sinks, ice bins, liquor displays, workstations, blender stations, glass washers, speed rails, and back bar storage), Refrigeration (back bar coolers, direct draw units, pass-thru units, and underbar freezers), Beverage Dispensing Systems (power packs, trunk lines, gas systems, and towers), Plumbing (manual and electronic sensor faucets, pre-rinse units, drains, and gas connectors), Sinks (hand sinks, commercial sinks, and specialty sinks), Casters, and Gas Connectors. The product lineup is organized across premium tiers including Royal Series (fully customizable premium underbar), Silver Series (standard duty), and Diamond Series (premium plumbing with lifetime warranty). Krowne also offers digital configurator platforms including BarFlex3D (real-time 3D bar design), BarFlexPro (advanced design with AR/VR capabilities and FloorDesigner integration), BeerFlex, FridgeFlex, and FaucetFlex. Specialty product lines include the Alchemy Series ergonomic workstations, Taffer Command Station (with Jon Taffer), MoveWell Adaptive Stations, Zero-Step Workstations, The Bad Birdy Mobile Bar, and Otto robotic beverage dispensing system. The company differentiates through domestic manufacturing, same-day shipping on in-stock items, and 3D visualization technology.

Differentiator

Problem solved

Functional benefit

Brands

• BarFlexPro: Supercharged platform for experienced users with complete underbar line and configurable refrigeration units, featuring AR viewing and FloorDesigner module.
• BarFlex3D
• BeerFlex
• FridgeFlex
• FaucetFlex
• Royal Series
• Silver Series
• Diamond Series
• Krowne Home
• Otto
• Alchemy Series
• MoveWell Adaptive Stations
• The Taffer Command Station
• The Bad Birdy Mobile Bar

Products and services

• Bar Systems (Underbar Equipment) Comprehensive line of commercial underbar equipment including bar sinks, ice bins, liquor displays, blender stations, drainboards, glass washers, speed rails, pass-thru units, and back bar storage designed for placement under bar counters in restaurants, stadiums, casinos, and hotels.
• Commercial Refrigeration Commercial refrigeration units including self-contained back bar refrigeration, direct draw coolers, pass-thru back bar coolers, remote back bar coolers, slide top bottle coolers, and underbar freezers/mug frosters for beverage storage and dispensing in commercial bar and foodservice operations.
• Beverage Dispensing Systems Complete beer and beverage dispensing equipment including power packs, trunk lines, regulatory panels, gas systems, and towers for commercial bar applications.
• Plumbing Products Commercial plumbing fixtures including manual faucets, electronic sensor faucets, pre-rinse units, drains, hose reels, supply inlets, and utility sprays for commercial establishments.
• Gas Connectors Stainless steel gas connector hoses designed for stationary and caster-mounted commercial kitchen equipment including ovens, fryers, ranges, and grills, featuring quick disconnect and safety components.
• Commercial Sinks Commercial sinks including hand sinks, drop-in sinks, underbar sinks, convenience store sinks, basin sinks, and other commercial sinks for foodservice applications.
• Casters Universal casters for restaurant equipment including plate casters, stem casters, heavy duty casters, low profile casters, economy series, adjustable height casters, wire shelving casters, and threaded stem casters with grease-resistant wheels.
• Otto - Robotic Beverage Dispensing System Robotic beverage dispensing system for automated drink preparation in commercial bar environments.
• Diamond Series Plumbing Premium plumbing product line with cutting-edge technology and futuristic aesthetic design, built with world-class components and robotic machinery. Backed by industry-leading lifetime warranty and 1/4 turn high-performance ceramic cartridge valves tested to 2 million turns.
• Royal Series Underbar Fully customizable premium underbar product line built for high-volume applications with a diverse range of custom and standard products. Standard depths of 24" and 26" with customization options. Installed in high-end bars, restaurants, stadiums, casinos, and hotels worldwide.
• Silver Series Underbar Standard-duty underbar product line offering quality and value balance for commercial applications.
• Krowne Home (Residential Plumbing) Residential plumbing products including faucets, soap dispensers, and air switches available in brushed gold, chrome, matte black, and satin finishes.
• Alchemy Series Workstations Elevated 'mise-en-place' workstations designed at an ergonomic 32.5" working height (versus traditional 30") to reduce lower back strain from frequent bending during bar service.
• MoveWell Adaptive Stations Configurable workstation with speed-swap plumbing connections, various insert options, and integrated track for smooth glide movement allowing instant reconfiguration for specialty cocktails, left-handed bartenders, coffee stations, and mixology setups.
• The Taffer Command Station Bar design workstation developed with Jon Taffer of Bar Rescue, incorporating zero-step design philosophy and world-class engineering for efficiency and profitability.
• Zero-Step Workstations Speed-optimized workstations designed by bartenders for efficiency, providing ample space to store ingredients within arm's reach for complex drink preparation.
• The Bad Birdy Mobile Bar Mobile bar station with functional zero-step layout maximizing profitability and efficiency, developed in collaboration with Bad Birdy following huge demand for a mobile station.
• Modular Bar Die Steel bar structure that ships in up to 7-foot sections, reducing installation time while improving aesthetics and cleanability. Hides plumbing and drains with a premium steel cantilever base that replaces traditional legs.
• Foodservice Products Supporting foodservice products including floor sinks, drain strainers, fryer accessories, grease filters, light fixtures, food-grade lubricants, and test strips for commercial foodservice operations.
• Parts and Accessories Replacement parts and accessories including water filtration, refrigeration parts, underbar parts, plumbing parts, hand sink accessories, gas connector parts, and casters for all Krowne product lines.

Quantifiable outcome

• Over 1,000 bars designed using BarFlex3D since 2019
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Bad BirdycoreStrategic or Co-development Partner · 1 December 2021Partnership established December 2021 to create Bad Birdy Mobile Bar. Following huge demand for a mobile station, both Bad Birdy and Krowne collaborated on a mobile bar rooted in bartender-friendly approach with functional zero-step layout.
• Jon TaffercoreStrategic or Co-development PartnerJon Taffer, host of Bar Rescue, is a Krowne partner who contributed to the Taffer Command Station product. Infused with Taffer's approach to efficiency and profitability combined with Krowne's engineering.
• Hajoca KnoxvillecoreChannel Partner/ Reseller/ DistributorHajoca Knoxville is a distributing partner for Krowne products. The versatility of Krowne's parts and quick responses at customer service have made it an easy product to move in their market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hoshizaki America: Hoshizaki is a much larger commercial refrigeration and ice maker manufacturer whose beer system and back bar cooler lines overlap with Krowne's refrigeration and beverage dispensing products. It is a broad incumbent in foodservice equipment with greater scale and dealer reach.
• Ali Group: Ali Group is a global foodservice equipment conglomerate owning multiple specialty brands in bar, beverage dispensing, and refrigeration. It competes with Krowne through several subsidiary brands and represents the broad incumbent threat in the foodservice channel.
• Middleby Corporation: Middleby is a large diversified commercial kitchen and foodservice equipment manufacturer (including acquired brands in bar, beverage, and refrigeration) that competes broadly across Krowne's categories. Its scale and dealer relationships make it the principal incumbent threat for premium enterprise accounts.

Direct peers

• Beverage-Air: Beverage-Air manufactures commercial refrigeration including back bar and bottle coolers that directly overlap with Krowne's refrigeration products. Both target bars, restaurants, and hospitality end-customers through dealer networks.
• Perlick Corporation: Perlick is a direct competitor to Krowne, manufacturing commercial underbar equipment, refrigerated back-bar storage, beer dispensing, and residential/light commercial refrigeration. Both companies serve the same hospitality end-market with overlapping stainless steel bar and refrigeration product lines.
• True Manufacturing: True Manufacturing is a direct competitor in commercial refrigeration, including back bar coolers, direct draw units, and underbar refrigeration — products that overlap with Krowne's refrigeration line. True is a US-based manufacturer serving the same foodservice channel.
• Glastender: Glastender is a closely comparable competitor focused on stainless steel underbar equipment, glass washers, and bar storage for restaurants, hotels, and casinos. Like Krowne, it manufactures in the US and competes head-to-head on commercial bar system specifications.
• Advance Tabco: Advance Tabco manufactures commercial sinks, underbar equipment, work tables, and plumbing fixtures — categories that overlap with Krowne's underbar and sink lines. Both serve the same foodservice dealer channel and operator end-customers.

Emerging players

• Continental Refrigerator: Continental Refrigerator produces commercial reach-in and back bar refrigeration products that overlap with Krowne's refrigeration line. It serves the same foodservice dealer channel with comparable specifications at competitive price points.
• Turbo Air: Turbo Air manufactures commercial refrigeration including back bar coolers and bottle coolers that overlap with Krowne's refrigeration portfolio. It is a smaller, price-competitive challenger in the same foodservice channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KrowneMetal
• Facebookfacebook.com/Krowne
• LinkedInlinkedin.com/company/krowne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krowne