What Bad Birdie does

Bad Birdie is a privately held direct-to-consumer golf apparel brand founded in 2017 and headquartered in Scottsdale, Arizona, operating with 11-50 employees. The company designs and sells bold, expressive golf apparel — polos, shorts, pants, hoodies, quarterzips, outerwear, and skorts — for men, women, and youth, priced from $28 to $180, with a flagship hat collection that has become a category-defining product. Its technology stack centers on cotton-blend moisture-wicking performance fabrics and a 2026 strategic integration with PAYNTR Golf's All Day SC performance platform for its debut footwear line; the company also operates a branded mobile app on iOS and Android and a membership program offering 10% back on purchases.

The company makes money through one-time direct product sales via its e-commerce storefront, mobile apps, and two physical retail showrooms in San Diego and Scottsdale, supplemented by a recurring-revenue membership tier and limited-edition collaborations (notably the $180 Bad Birdie x PAYNTR Golf shoe drops). GTM is product-led and social-first, with influencer partnerships across Instagram and TikTok, event-driven activation at major tournaments such as the WM Phoenix Open, and earned media in Golf Digest, GQ, Sports Illustrated, and related outlets. Target customers are younger, trend-conscious golfers, golf teams, a small corporate/course segment, and — via the Tailgate Edit — university-affiliated buyers (Arizona State, Washington State). The brand is recognized alongside Good Good and Malbon as a leading name in trendy golf headwear.

Name

Bad Birdie

Legal name

Bad Birdie

Website

https://badbirdiegolf.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bad Birdie is a privately held DTC golf apparel brand offering bold, expressive polos, hats, and accessories for men, women, and youth. It sells through its own e-commerce site, mobile apps, and two retail stores in San Diego and Scottsdale, targeting younger trend-conscious golfers.

Ownership category

akta.pro rank

Product category

Golf Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Footwear & Apparel Retail (CRAMACAH), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf apparel
• Performance polos
• Golf headwear
• Athletic bottoms
• Golf accessories

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Direct product sales (apparel): E-commerce and retail store sales of golf apparel including polos, shorts, pants, hoodies, jackets, and accessories. One-time product purchases at price points ranging from $28 to $180.
2. Membership program: 10% back on every purchase with member perks through the Bad Birdie membership program.
3. Footwear collaboration: Limited-edition co-branded golf footwear with PAYNTR Golf, sold at $180 per pair.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bad Birdie designs and sells its own branded golf apparel — including polos, hoodies, quarterzips, pants, shorts, joggers, skorts, outerwear, and headwear — for men, women, and youth, with a signature bold-pattern aesthetic and performance fabrics. The company recently expanded into footwear via a co-branded collaboration with PAYNTR Golf and operates a direct-to-consumer commerce channel through its website, branded mobile apps on iOS and Android, and physical retail showrooms in San Diego and Scottsdale. Pricing spans roughly $28 for youth t-shirts to $180 for co-branded golf footwear.

Product overview

Bad Birdie is a bold premium golf apparel brand offering a comprehensive lifestyle-focused product portfolio for men, women, and youth. The core product lines include performance polos (Core Performance Polo, Pique Performance Polo, Ridge Performance Polo), layered apparel (Velocity Hoodie, Velocity Quarterzip, Mechanism Quarterzip), outerwear (Bad Elements with Kinetic Wind Pullover), and bottoms (Golf Pants, Hybrid Golf Jogger, Golf Shorts, Active Shorts, Players Jogger). The women's collection features skorts (Double Down Skort, Tour Skort, Exec Skort) alongside traditional golf apparel. Bad Birdie has expanded into footwear through the Bad Birdie x PAYNTR Golf collaboration, and recently launched new lines including the Waffle franchise and Tailgate Edit (university licensing). The brand is particularly recognized for its trendy hat collection featuring inverted text designs and bold patterns. With products priced from $28 (youth t-shirts) to $180 (footwear), Bad Birdie positions itself between traditional golf apparel and lifestyle fashion, targeting both on-course performance and social settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Performance Polo Primary golf polo featuring performance fabric with moisture-wicking properties, offered in men's and women's versions with various color and pattern options. Priced at $84-$88 depending on style.
• Pique Performance Polo Performance golf polo with pique fabric construction, offering breathability and style for on-course wear. Priced at $84.
• Ridge Performance Polo Premium performance polo with enhanced features for golf performance and comfort. Priced at $94.
• Velocity Hoodie Performance hoodie designed for golf and casual wear, featuring soft fabric and modern styling. Priced at $110.
• Velocity Quarterzip Quarter-zip pullover designed for layering during golf or casual wear.
• Mechanism Quarterzip Technical quarterzip pullover with performance features for golf apparel.
• Golf Pants Performance golf pants designed for comfort and style on the course. Priced at $110.
• Hybrid Golf Jogger Hybrid-style jogger combining golf performance with casual comfort for versatile wear. Priced at $110.
• Golf Shorts Performance golf shorts designed for comfort and mobility on the course. Priced at $78.
• Active Shorts Versatile athletic-style shorts suitable for golf and casual activities. Priced at $74.
• Bad Elements Outerwear Performance outerwear line including the Bad Elements collection featuring the Kinetic Wind Pullover (priced at $130) and range shorts, re-launched in Fall 2026.
• Bad Birdie x PAYNTR Golf Footwear First-ever golf footwear collaboration with PAYNTR Golf, featuring limited-edition shoe drops including a USA-inspired design that integrates PAYNTR's All Day SC performance platform with Bad Birdie's signature bold aesthetic. Priced at $180 per pair.
• Hats Collection Golf headwear including Bad Hats, Birdie Snapbacks, Active Hats, Dad & Trucker Hats, and Buckets & Visors, recognized for trendy styles including inverted text designs that have driven significant sales at PGA Tour events. Priced at $42.
• Youth Golf Apparel Complete youth golf apparel line including youth polos (priced at $55), bottoms, t-shirts (from $28), quarterzips (at $78), hoodies, and hats sized for children.
• Double Down Skort Women's skort (skirt with built-in shorts) designed for golf performance with feminine styling. Priced at $88.
• Tour Skort Performance women's skort designed for golf with professional styling.
• Exec Skort Executive-style women's skort combining professional appearance with golf functionality. Priced from $68 to $72.
• Players Jogger Athletic-style jogger designed for golf and casual wear with performance features.
• Waffle Line New franchise product line launched in Fall 2026 featuring moisture-wicking cotton-blend apparel for men and women, positioned for versatility between golf and social settings.
• Tailgate Edit University-licensed apparel collection featuring Arizona State University and Washington State University licensing, part of the Fall 2026 collection launch.

Quantifiable outcome

• 1,100+ unique customer reviews for women's collection

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Arizona State UniversityminorOthers · 29 July 2026University licensing partnership through the Tailgate Edit collection, featuring Arizona State University branded merchandise.
• Washington State UniversityminorOthers · 29 July 2026University licensing partnership through the Tailgate Edit collection, featuring Washington State University branded merchandise.
• PAYNTR GolfcoreStrategic or Co-development Partner · 17 June 2026Strategic collaboration for Bad Birdie's first-ever golf footwear line. Partnership releases two limited-edition shoe drops, with the first being a USA-inspired design priced at $180. The shoes integrate PAYNTR's All Day SC performance platform with Bad Birdie's signature bold aesthetic. This collaboration marks Bad Birdie's expansion into footwear as it positions itself as a comprehensive lifestyle brand.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TravisMathew: TravisMathew is a lifestyle golf apparel brand offering polos, shorts, hats, and footwear directly competitive with Bad Birdie's product mix, though at greater scale and broader retail distribution.
• Malbon Golf: Malbon is the closest lifestyle-driven golf apparel competitor, offering bold, fashion-forward apparel and headwear targeting the same younger, trend-conscious golfer. Both brands are explicitly grouped together in PGA Tour coverage as leaders in the trendy golf headwear space.
• Linksoul: Linksoul is a lifestyle-leaning golf apparel brand targeting a similar 'golf as lifestyle' consumer, with comparable price points and a focus on expressive-yet-grounded design.
• Good Good: Good Good is a digital-native golf apparel and media brand pursuing the same DTC, social-first, bold-design positioning as Bad Birdie. It is named alongside Bad Birdie and Malbon as a leading brand in trendy golf headwear sold at PGA Tour events.

Emerging players

• Vineyard Vines: Vineyard Vines is a lifestyle apparel brand with a growing golf presence; its preppy, social-lifestyle positioning overlaps with Bad Birdie's course-to-social use case even though golf is not its primary category.
• Lululemon (golf category): Lululemon has expanded into golf apparel with its Metal Vent and golf polos, targeting the same younger, performance-lifestyle consumer that Bad Birdie serves and competing on similar price points.

Broad incumbents

• Peter Millar: Peter Millar is a premium golf and lifestyle apparel incumbent with broad distribution through pro shops and country clubs; it represents the traditional premium end of the market that Bad Birdie is disrupting with a younger, bolder aesthetic.
• FootJoy: FootJoy is the dominant golf footwear and apparel incumbent; it overlaps with Bad Birdie's entry into footwear (via PAYNTR) and represents the established performance alternative to Bad Birdie's lifestyle-led shoe collaboration.
• Under Armour Golf: Under Armour Golf offers performance-driven golf apparel and footwear at scale; it competes with Bad Birdie's moisture-wicking performance polos and broader category mix but lacks Bad Birdie's lifestyle/headwear cachet.
• Nike Golf: Nike Golf is the mass-incumbent golf apparel and footwear brand with Tour-level visibility; it competes broadly with Bad Birdie in polos and footwear but does not target the same design-forward niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/badbirdiegolf
• TikToktiktok.com/@badbirdiegolf?lang=en
• Xx.com/badbirdiegolf
• LinkedInlinkedin.com/company/badbirdie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bad Birdie