Upcoach
Upcoach is a SaaS platform that lets coaches and training companies build, deliver, and sell nine types of structured programs (cohort, bootcamp, mastermind, corporate training, etc.) with progress tracking, assessments, and AI-assisted design via MCP-integrated Claude and ChatGPT.
- Company typePrivate
- Founded-
- HeadquartersBrandon, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Upcoach does
Upcoach (legal entity: upcoach LLC, Delaware) is a private SaaS platform purpose-built for coaches, training companies, and corporate L&D teams to build, run, and monetize structured "programs" — defined as multi-touchpoint transformational journeys that sit between single coaching sessions and self-paced online courses. The platform supports nine pre-built program formats (Cohort-Based, Bootcamp, Group Coaching, Private Coaching, Mastermind, Corporate Training, Employee Onboarding, Leadership Development, Sales Enablement) and combines a reusable Activity Library, real-time Progress Tracking Dashboard, multi-question Assessment Builder, multi-role access (Admin/Facilitator/Stakeholder), Community/Channels, and Stripe Connect-powered direct monetization. Web-based at app.upcoach.com with native iOS and Android apps, the underlying stack runs on DigitalOcean (managed MySQL/Valkey, Droplets, Spaces), Cloudflare (hosting, R2, CDN), Bunny.net (video), Pusher (realtime), and integrates with Calendly, Mixpanel, Intercom, Sentry, and Resend. The company is GDPR and CCPA compliant with SOC 2 Type II attestation inherited from DigitalOcean sub-processor.
Upcoach firmographics
Firmographics- Name
- Upcoach
- Legal name
- upcoach LLC
- Website
- https://upcoach.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upcoach is a SaaS platform that lets coaches and training companies build, deliver, and sell nine types of structured programs (cohort, bootcamp, mastermind, corporate training, etc.) with progress tracking, assessments, and AI-assisted design via MCP-integrated Claude and ChatGPT.
- Ownership category
- akta.pro rank
Upcoach industry classification
Industry- Product category
- Coaching Platform Software
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK)
- akta.pro secondary industry
- Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE)
Keywords
Where Upcoach is headquartered
LocationHeadquarters
- HQ city
- Brandon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upcoach business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Tiered subscription plans (Starter, Launch, Grow, Scale) with monthly and annual billing options. Plans start at $49/month for the Starter tier. Revenue is primarily recurring subscription income with auto-renewal at billing period end.
- Platform Transaction Fees: upcoach charges a platform fee on transactions processed through Stripe Connect. Coaches sell their offerings (programs, memberships) and upcoach takes a cut. Fee varies by subscription plan and is separate from Stripe's own processing fees.
- Affiliate Program: upcoach pays 30% recurring commissions to affiliates for up to 24 months per referred paying customer. This is a cost of customer acquisition rather than a revenue stream.
- Expert Partner Program: upcoach Expert partners pay $499/year for marketplace listing and access. App developers earn 20% commission on app sales through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry tier for individual coaches |
| Subscription | Monthly | Launch, Grow, Scale tiers with increasing features |
| Subscription | Annual | Expert Partner - Service provider marketplace listing |
| Subscription | Monthly | App Developer Partner |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Upcoach product offering
Product offeringCore offering
Upcoach is an all-in-one SaaS platform that lets coaches, course creators, coaching organizations, and corporate training teams build, run, sell, and measure structured coaching and training programs. It provides nine pre-built program formats, a reusable activity library with automatic cross-program updates, real-time participant progress dashboards, before/after outcome assessments with AI-generated insights, multi-role access, Stripe Connect payment processing, and native iOS and Android applications.
Product overview
Upcoach is an all-in-one program platform for coaches and training companies, featuring a modular architecture with 9 built-in program formats (Cohort-Based, Bootcamp, Group Coaching, Private Coaching, Mastermind, Corporate Training, Employee Onboarding, Leadership Development, Sales Enablement). The platform integrates core capabilities including an Activity Library for reusable content, Progress Tracking Dashboard for real-time participant monitoring, Assessment Builder with multiple question types, Community & Channels for peer engagement, AI + MCP for AI-assisted insights and program design, Online Payments via Stripe Connect, and a Media Library. Additional offerings include the free Wheel of Life coaching tool and an Expert marketplace for partner services. The platform is designed for program creators, individual coaches, corporate training teams, and coaching organizations to build, run, and sell structured coaching and training programs at scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Upcoach Program Platform Subscription SaaS platform for coaches, course creators, coaching organizations, and corporate L&D teams to design structured coaching and training programs, deliver them to clients or employees, track progress in real time, measure outcomes, and monetize via Stripe Connect.
- Wheel of Life Free online coaching tool that lets coaches map client self-ratings across multiple life dimensions for use during coaching sessions.
- upcoach Expert Partner Program Annual marketplace listing ($499/year) for marketers, designers, and setup specialists to be featured in the upcoach Expert marketplace and referred to upcoach users needing implementation help.
- upcoach App Developer Program Free developer program that provides a free Scale-plan upcoach account plus 20% commission on sales of apps and integrations built on the upcoach platform.
Quantifiable outcome
- 8% online program completion rate (industry problem upcoach addresses)
- +2 more outcomes
Companies that use Upcoach
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Upcoach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature8 records
Upcoach partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- DigitalOceancoreManaged MySQL databases (primary + apps + search + reporting), Managed Valkey/Redis for session and cache stores, virtual servers (Droplets) running the upcoach application, and Spaces object storage for legacy customer uploads and backups. Primary compute and databases in NYC1; object storage in NYC3 and SFO3.
- CloudflarecoreMarketing site hosting, content delivery network, and R2 object storage for user uploads (current primary for new uploads). Marketing-site edge: global. R2 object storage: Eastern North America (ENAM).
- AnthropiccoreAI model provider (Claude) for AI-assisted features. User prompts and related content sent to provider; Anthropic does not train on inputs under their API terms. Located in United States.
- OpenAIcoreAI model provider for AI-assisted features. User prompts and related content sent to provider; OpenAI does not train on API inputs under their terms. Located in United States.
- StripecoreSubscription billing, checkout, and payouts to coaches via Stripe Connect. Handles payment card data directly; upcoach does not store card numbers. Name, email, billing address, payment tokens, transaction metadata processed. United States with EU processing for EU customers.
- Bunny.netsupportingVideo hosting (Bunny Stream) and CDN delivery for uploaded videos and thumbnails. Video storage in Frankfurt (EU); CDN delivery in North America primary. EU storage has no extra-EU transfer needed.
- PushersupportingRealtime broadcast for in-app events. Event payloads and user identifiers processed. Located in United States (US East / N. Virginia region). SCCs and/or DPF for transfer mechanism.
- IntercomsupportingSupport chat, product messaging, and customer communications. Email, name, organization, conversation content, and usage metadata processed. EU region available.
- MixpanelsupportingProduct usage analytics inside the upcoach web application. User IDs, behavioral events, and usage metadata processed. Located in United States.
- ResendsupportingTransactional email delivery service. Email address and email content processed. Located in United States.
- SentrysupportingError and exception tracking. Stack traces, limited request context, and user identifiers processed. Located in United States.
- CalendlysupportingDemo booking integration on the marketing site. Name, email, and event details processed when visitors book demos. Located in United States.
- RewardfulsupportingAffiliate attribution service. Only activates when a visitor arrives with an affiliate referral link. Referral identifier and email on conversion processed. Located in United States.
- Google CalendarsupportingCalendar integration allowing users to push scheduled events to their Google Calendar and check availability. Operates under user's OAuth authorization rather than contracted sub-processor relationship.
- Microsoft CalendarsupportingCalendar integration allowing users to push scheduled events to their Microsoft Calendar and check availability. Operates under user's OAuth authorization rather than contracted sub-processor relationship.
- ProfitWell (Paddle)supportingFailed-payment recovery (ProfitWell Retain) for upcoach subscriptions. Only activates in dunning contexts. Email, subscription status, and payment failure metadata processed. Located in United States.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Upcoach competitors and assessment
Company assessmentDirect peers
- Circle: All-in-one community + courses + coaching platform serving creators, coaches, and knowledge businesses. Direct competitor listed alongside Upcoach in third-party comparison articles, with overlapping buyer persona and overlapping feature surface (programs, community, payments).
- Kajabi: Established all-in-one platform for coaches, creators, and experts to build, market, and sell courses, coaching programs, memberships, and communities. Operates at a much larger scale than Upcoach but addresses the same buyer with a similar bundled offering.
- Thinkific: Course creation and commerce platform with growing support for coaching, communities, and digital memberships. Appears in the same coaching-platform comparison set as Upcoach and targets the same coach/creator segment.
- Mighty Networks: Platform for building paid communities, courses, and membership programs, with strong emphasis on cohort-based courses and coaching-style programs. Direct overlap with Upcoach's cohort, mastermind, and community program formats.
- Teachable: Long-standing course platform that has expanded into coaching and digital-download products. Serves the same creator/coach buyer, with a more course-centric architecture but overlapping monetization and audience-management use cases.
- Podia: All-in-one platform for creators selling courses, memberships, webinars, and coaching. Competes directly with Upcoach for individual coaches and small creators who want a single platform to run and monetize their programs.
- CoachAccountable: Coaching-specific platform with session management, action tracking, worksheets, and progress dashboards for individual coaches. Narrower than Upcoach but highly comparable for the individual-coach and 1:1 program use cases.
- Paperbell: Coaching business management platform combining scheduling, payments, packages, and program delivery. Targets the same solo-coach buyer with similar program-and-monetization functionality.
- Satori: Coaching platform aimed at consultants and coaches running group programs and workshops, with built-in engagement and scheduling tooling. Comparable program-delivery architecture and buyer persona to Upcoach.
Emerging players
- BetterUp: Enterprise-focused coaching and development platform offering 1:1 and group coaching at corporate scale. Comparable in end-user functionality (structured coaching programs with measurable outcomes) but operates in a fundamentally different price point and segment than Upcoach's SMB/individual focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Upcoach social profiles
Digital presenceUpcoach compliance and trust
Trust signalCompliance3 records
Upcoach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upcoach leadership team
Management profileNumber of profiles
Profiles3 records
Upcoach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upcoach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upcoach
What does Upcoach do?
Upcoach is an all-in-one SaaS platform that lets coaches, course creators, coaching organizations, and corporate training teams build, run, sell, and measure structured coaching and training programs. It provides nine pre-built program formats, a reusable activity library with automatic cross-program updates, real-time participant progress dashboards, before/after outcome assessments with AI-generated insights, multi-role access, Stripe Connect payment processing, and native iOS and Android applications.
Is Upcoach a public or private company?
Upcoach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upcoach founded?
Upcoach was founded in -1. It employs 1 to 10 people.
Where is Upcoach based?
Upcoach is headquartered in Brandon, United States, in the North America region.
How does Upcoach make money?
Four revenue lines are on record. Subscription SaaS are the primary driver. The others are platform Transaction Fees, affiliate Program and expert Partner Program.
Who are Upcoach's main competitors?
Direct peers on record are Circle, Kajabi, Thinkific, Mighty Networks, Teachable, Podia, CoachAccountable, Paperbell and Satori. BetterUp is listed as an emerging player.
Does Upcoach have an API?
Yes. Upcoach offers an MCP (Model Context Protocol) server that connects AI assistants (Claude, ChatGPT, Cursor, Claude Desktop) directly to the upcoach organization. Through this connection, AI tools can access live data including: pulling progress reports, surfacing low-engagement activities, and identifying participants at risk of dropping off. The MCP provides 9 tools for AI use on live data with OAuth secure connection. Developers can also build custom upcoach blocks and integrations with marketing platforms, scheduling tools, databases, and more through the App Developer program.
What industry is Upcoach in?
Upcoach's product category is Coaching Platform Software. Its primary akta.pro industry code is EDAFAFAK, Institutional & Program Analytics (Enrollment, Retention, Outcomes), with a secondary code of EDAFAFAE, Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting). Its NAICS code is 61171 and its SIC code is 7372.