MAP Marketing
MAP Marketing is a founder-owned Australian B2B marketing consultancy, founded in 1989 in Newcastle, providing research, branding, online marketing, strategy, and publications services to enterprise and SMB clients in building, construction, engineering, manufacturing, professional practices, IT, education, and healthcare across Newcastle, the Hunter region, and Sydney.
- Company typePrivate
- Founded1989
- HeadquartersNewcastle, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MAP Marketing does
MAP Marketing is an Australian B2B marketing consultancy operating as Marketing Advisers for Professionals Pty Ltd, founded in 1989 by Maria Charlton and headquartered in Newcastle East, NSW. The firm specializes in business-to-business marketing services for clients in building and construction, engineering and manufacturing, professional practices, information technology, education, and healthcare, with a geographic focus on Newcastle, the Hunter region, and Sydney. Service offerings are organized around six core areas: business research (client, influencer, competitor research, feasibilities), business branding (logo, signage, online branding), online marketing (digital, social media), promotional material, market strategy and plans, and publications (newsletters, brochures, fliers, publication project management), supplemented by website design.
The firm's underlying technology is essentially non-proprietary: MAP Marketing is a professional services consultancy that delivers its offerings through Zoom, email, blogs, websites, and in-person consultations, with no disclosed platform, API, SDK, or proprietary software product. Its primary digital footprint is a content marketing blog active since 2021 and social media profiles on LinkedIn, Facebook, Instagram, Twitter/X, YouTube, and Bluesky. The business holds a registered trademark with IP Australia for the MAP Marketing brand.
MAP Marketing's revenue model is professional services billing via direct client engagement, offering a free 10-minute consultation as a low-friction entry point, with subsequent project-based or retainer engagements. The customer base is a mix of long-tenured enterprise relationships (CarLovers Carwash ~25 years, Tocal Agricultural College 1999-2015, Metroll Newcastle, ACSIS Ltd, Industrial Galvanizers) and shorter, smaller engagements with SMBs (signage, logo, and website projects). The firm is founder-owned with no external investment, no disclosed headcount beyond the 1-10 band, and no disclosed revenue or ARR figures.
MAP Marketing firmographics
Firmographics- Name
- MAP Marketing
- Legal name
- Marketing Advisers for Professionals Pty Ltd
- Website
- https://mapmarketing.com.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAP Marketing is a founder-owned Australian B2B marketing consultancy, founded in 1989 in Newcastle, providing research, branding, online marketing, strategy, and publications services to enterprise and SMB clients in building, construction, engineering, manufacturing, professional practices, IT, education, and healthcare across Newcastle, the Hunter region, and Sydney.
- Ownership category
- akta.pro rank
Where MAP Marketing is headquartered
LocationHeadquarters
- HQ city
- Newcastle
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MAP Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- B2B Marketing Consultancy Services: Professional services revenue generated through providing marketing advisory services to business clients. Services include business research, branding, online marketing, promotional materials, market strategy and plans, and publications. Engagement models appear to be project-based or retainer arrangements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
MAP Marketing product offering
Product offeringCore offering
MAP Marketing is a B2B marketing consultancy that provides professional marketing services to businesses across Newcastle, the Hunter region, and Sydney. The firm delivers business research, branding (including logo design and signage), online marketing, promotional materials, market strategy and plans, publications (newsletters, brochures, fliers), and website design. Engagements are delivered directly to clients through consultations, Zoom meetings, email, and in-person meetings.
Product overview
MAP Marketing offers a suite of B2B marketing consulting and advisory services organized around six core service areas: Business Research (market and competitor research, client and influencer research, business feasibilities), Business Branding (logo design, signage, online branding), Online Marketing (digital marketing, social media marketing, online communications), Promotional Material (client-targeted promotional products), Market Strategy & Plans (marketing strategy and planning), and Publications (newsletters, brochures, fliers, publication project management). The company also provides website design services. These services are delivered as professional consulting offerings rather than software products.
Differentiator
Problem solved
Functional benefit
Companies that use MAP Marketing
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
MAP Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAP Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights2 records
MAP Marketing competitors and assessment
Company assessmentBroad incumbents
- Ogilvy: Global advertising and marketing services network offering B2B marketing, branding, and digital strategy across all major markets. Comparable as a broad incumbent offering the full suite of services MAP Marketing provides, but at much larger scale and geographic reach.
- BBDO Worldwide: Global creative advertising network with strong B2B and brand-building capabilities. Comparable as a broad incumbent offering integrated advertising, branding, and content services that overlap with MAP Marketing's portfolio.
- McCann: Global advertising agency network with significant B2B marketing and brand strategy practices. Comparable as a broad incumbent with overlapping services across research, branding, digital marketing, and content.
- Dentsu: Global advertising and marketing services group with extensive B2B capabilities. Comparable as a broad incumbent operating in the same professional services space with far greater geographic and service-line breadth.
- Publicis Groupe: Global marketing and communications group with significant B2B and digital transformation practices. Comparable as a broad incumbent offering research, branding, digital marketing, and strategic communications.
Regional players
- The Royals: Australian creative and strategic advertising agency with B2B and B2C clients across Sydney and broader Australia. Comparable as an Australia-based creative agency serving similar regional and mid-market B2B clients.
- King Content: Australian content marketing agency specializing in B2B content strategy, creation, and distribution. Comparable as an Australian-based B2B marketing services firm with overlapping content marketing and digital capabilities.
- Spurrier Group: Australian strategic marketing consultancy offering research, brand strategy, and marketing planning services. Comparable as an Australia-based B2B marketing consultancy providing research and strategy services similar to MAP Marketing's core offerings.
- BMF Advertising: Australian creative advertising agency with strong B2B credentials and a Sydney base. Comparable as an Australia-based creative and strategic agency serving similar mid-market and B2B clients in the same geographic market.
Direct peers
- Velocity Partners: Australian B2B marketing agency focused on technology and professional services clients. Comparable as a directly competing B2B marketing specialist serving similar client verticals with overlapping research, branding, and digital marketing services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
MAP Marketing social profiles
Digital presenceMAP Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAP Marketing leadership team
Management profileNumber of profiles
Profiles1 record
MAP Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAP Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAP Marketing
What does MAP Marketing do?
MAP Marketing is a B2B marketing consultancy that provides professional marketing services to businesses across Newcastle, the Hunter region, and Sydney. The firm delivers business research, branding (including logo design and signage), online marketing, promotional materials, market strategy and plans, publications (newsletters, brochures, fliers), and website design. Engagements are delivered directly to clients through consultations, Zoom meetings, email, and in-person meetings.
Is MAP Marketing a public or private company?
MAP Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAP Marketing founded?
MAP Marketing was founded in 1989. It employs 1 to 10 people.
Where is MAP Marketing based?
MAP Marketing is headquartered in Newcastle, Australia, in the Oceania region.
How does MAP Marketing make money?
One revenue line is on record: B2B Marketing Consultancy Services.
Who are MAP Marketing's main competitors?
Broad incumbents on record are Ogilvy, BBDO Worldwide, McCann, Dentsu and Publicis Groupe. Regional players are The Royals, King Content, Spurrier Group and BMF Advertising. Velocity Partners is listed as a direct peer.
Does MAP Marketing have an API?
No public API is recorded for MAP Marketing.