Spurrier Group
Spurrier Group is a woman-owned performance media marketing agency offering consumer research, strategy, and media planning/buying services to government, education, tourism, and enterprise clients across the U.S. and internationally.
- Company typePrivate
- Founded1997
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Spurrier Group does
Spurrier Group is a woman-owned, SWaM-certified performance media marketing agency headquartered in Richmond, Virginia, with a secondary office in the Washington D.C. metropolitan region. Founded by Donna Spurrier in 1997, the firm operates four integrated service lines: Research (consumer and audience insight generation), Strategy (campaign and brand strategy development), Media Planning & Buying (full-funnel, performance-based media execution across broadcast, OOH, social, digital, and audio), and Government Services (specialized federal and state procurement offerings). The agency's core technology stack combines proprietary research tools with media intelligence capabilities, augmented by Brava, an AI assistant launched in 2023 that supports audience persona development, consumer data analysis, and metrics evaluation.
Spurrier Group firmographics
Firmographics- Name
- Spurrier Group
- Legal name
- Spurrier Group
- Website
- https://spurriergroup.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spurrier Group is a woman-owned performance media marketing agency offering consumer research, strategy, and media planning/buying services to government, education, tourism, and enterprise clients across the U.S. and internationally.
- Ownership category
- akta.pro rank
Spurrier Group industry classification
Industry- Product category
- Advertising and Media Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Media Buying & Paid Amplification (BPAFABAK)
Keywords
Where Spurrier Group is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spurrier Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Planning and Buying Services: Core revenue stream from planning and executing multi-channel media campaigns for clients. Services include media research, strategic planning, channel selection, media negotiation, placement, and evaluation. Primarily project-based and retainer contracts with government and enterprise clients.
- Research Services: Consumer research and audience insight services provided as part of strategy or buying services packages. Helps clients understand target audience attitudes, values, and media consumption habits.
- Strategy Development: Stand-alone strategy services for clients and agencies that need cohesive overarching brand or campaign strategy. Works with creative briefs to develop media and engagement strategies.
- Media Buying Commissions: Traditional media buying services managing multi-channel campaigns across US, Canada, Mexico, UK, Japan, China, Germany and Australia, likely earning commissions on media placements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Spurrier Group product offering
Product offeringCore offering
Spurrier Group is a woman-owned, performance-based media marketing agency that delivers four core services: consumer Research, Strategy development, Media Planning & Buying, and Government Services. Campaigns are anchored by measurable ROI and ROaS metrics and span the full funnel from awareness (TV, OOH) to conversion (social, digital), supported by Brava, an in-house AI-powered audience research and analytics tool.
Product overview
Spurrier Group is a woman-owned performance media marketing agency offering four core service lines—Research, Strategy, Media Planning & Buying, and Government Services—plus Brava, an AI assistant for audience research and analytics. The integrated offering combines consumer research, strategic campaign development, and performance-based media execution anchored by measurable ROI. Brava operates as an AI-powered module that enhances the agency's research and analytics capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Brava: Spurrier Group's AI assistant (Hybrid Intelligence) for audience research, strategy, creative partnership, and metrics analysis.
Products and services
- Research Foundational consumer research services using world-class research tools to determine and understand attitudes, values, and behaviors of potential customers, translated into actionable audience insights for integrated agency teams and clients.
- Strategy Strategic insights and campaign strategy development services that bridge the gap between creative and media, providing cohesive overarching brand or campaign strategy for clients.
- Media Planning & Buying Performance-based media planning and buying services that assess media consumption and fit the right tactics with target audiences, including tracking and optimization against ROI.
- Government Services SWaM-certified marketing agency services offering consumer research, strategy, and paid media for federal and state government clients, including CDC, CMS, FEMA, and various Virginia state agencies.
- Brava (Spurrier Hybrid Intelligence) An artificial intelligence assistant that serves as an audience researcher, strategist, creative partner, and metrics analyst to uncover audience insights and provide data-driven understanding for marketing campaigns.
Quantifiable outcome
- 228,000 ticket sales (14% above goal) and $26.6M economic impact for VMFA Picasso exhibit
- +7 more outcomes
Companies that use Spurrier Group
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles7 records
Spurrier Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spurrier Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Buzz Creative GroupcoreCreative agency partnership for Spokane Tribe Resort Casino launch campaign. Established relationship allowed strategic interagency collaboration to ensure right messaging reached right audiences.
- Strategy AcoreChicago-based creative agency that partnered with Spurrier Group on Illinois Department of Public Health measles outbreak prevention campaign. Developed 'Smile, Laugh, High Five' creative in English and Spanish.
- ICF NextminorPartnership to work with North Carolina Turnpike Authority helping build favorability and adoption of toll transponders throughout the state.
- Wunderman Thompson AtlantacoreThree-year partnership for North Carolina Education Lottery where Wunderman Thompson leads Creative and Advertising services while Spurrier Group manages Media Planning and Buying Services. Partnership valued for combining creative talent with media expertise for lottery marketing.
- 160over90coreTeaming partner for Old Dominion University branding and marketing communications contract. 160over90 provides full-service branding and creative services with experience working with colleges and universities.
- The Albright GroupcoreStrategic public relations firm based in Richmond providing counsel to Fortune 500 companies, government agencies, and higher education institutions. Collaborates on public relations initiatives for Old Dominion University.
- The Martin AgencyminorCreative partner alongside Spurrier Group for Virginia Museum of Fine Arts Picasso exhibit promotion. Provided creative assets including QR code Picasso self-portrait.
- FeedMoreminorCentral Virginia hunger-relief organization partnership including pro-bono media research, strategic planning, and campaign development to raise awareness about food insecurity.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Spurrier Group competitors and assessment
Company assessmentDirect peers
- The Tombras Group: Knoxville-based independent full-service agency of comparable size (~250-400 employees) with strong performance media and government/tourism practice. Similar ownership-independent profile and competing for state-government and tourism marketing RFPs in the same geography.
- ICF Next: Marketing and communications arm of ICF with deep government and public-sector practice. Spurrier has teamed with ICF Next on North Carolina Turnpike Authority, and both compete for state-government and public-sector digital media accounts.
- The Martin Agency: Richmond, VA-headquartered full-service creative and media agency with similar Mid-Atlantic roots and comparable regional brand prominence. Spurrier Group has partnered with The Martin Agency on VMFA campaigns, and both compete for similar Mid-Atlantic enterprise and government accounts.
- 160over90: Full-service creative and brand agency with deep higher-education and sports marketing practice. Spurrier Group teams with 160over90 on the Old Dominion University account, and the two compete for similar university and brand strategy RFPs.
- Buzz Creative Group: Creative agency partnered with Spurrier Group on the Spokane Tribe Resort & Casino launch. Comparable boutique size and similar client verticals (gaming/hospitality, government) make it a close peer for teaming and competitive dynamics.
- GYK Antler: Mid-sized independent full-service agency with strong performance media and analytics capabilities. Competes with Spurrier Group for mid-market and government accounts requiring research-driven media strategy at boutique scale.
- Albright Group: Richmond-based strategic public relations firm that Spurrier Group partners with on ODU and other accounts. Comparable boutique Mid-Atlantic positioning across PR, government, and higher-education clients, often appearing on the same RFP responses.
Broad incumbents
- Horizon Media: Largest independent media-buying agency in the US, with deep performance media and analytics practice. Represents the scaled-up trajectory for a media-first agency like Spurrier Group and competes for the same enterprise AOR accounts where Spurrier currently partners with larger networks.
- Wunderman Thompson (VML): Global advertising network offering media planning/buying alongside creative and technology services. Spurrier partnered with Wunderman Thompson Atlanta on the North Carolina Education Lottery three-year contract, illustrating the typical dynamic where a boutique media agency pairs with a large network on enterprise accounts.
Regional players
- Walz Tetrick Advertising: Mid-Atlantic regional agency with comparable tourism, government, and higher-education client roster. Comparable size and government-vertical exposure make it a direct regional competitor for Virginia and Mid-Atlantic state agency RFPs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Spurrier Group social profiles
Digital presenceSpurrier Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spurrier Group leadership team
Management profileNumber of profiles
Profiles6 records
Spurrier Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spurrier Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spurrier Group
What does Spurrier Group do?
Spurrier Group is a woman-owned, performance-based media marketing agency that delivers four core services: consumer Research, Strategy development, Media Planning & Buying, and Government Services. Campaigns are anchored by measurable ROI and ROaS metrics and span the full funnel from awareness (TV, OOH) to conversion (social, digital), supported by Brava, an in-house AI-powered audience research and analytics tool.
Is Spurrier Group a public or private company?
Spurrier Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spurrier Group founded?
Spurrier Group was founded in 1997. It employs 11 to 50 people.
Where is Spurrier Group based?
Spurrier Group is headquartered in Richmond, United States, in the North America region.
How does Spurrier Group make money?
Four revenue lines are on record. Media Planning and Buying Services are the primary driver. The others are research Services, strategy Development and media Buying Commissions.
Who are Spurrier Group's main competitors?
Direct peers on record are The Tombras Group, ICF Next, The Martin Agency, 160over90, Buzz Creative Group, GYK Antler and Albright Group. Broad incumbents are Horizon Media and Wunderman Thompson (VML). Walz Tetrick Advertising is listed as a regional player.
Does Spurrier Group have an API?
No public API is recorded for Spurrier Group.
What industry is Spurrier Group in?
Spurrier Group's product category is Advertising and Media Services. Its primary akta.pro industry code is BPAFABAK, Influencer Media Buying & Paid Amplification. Its NAICS code is 54183 and its SIC code is 7311.