Astrorep
Astrorep Inc. is a privately held manufacturer's representative firm, founded in 1968 and headquartered in Hauppauge, NY, that sells electronic components on commission on behalf of approximately 22 manufacturers across four U.S. Northeast and Mid-Atlantic territories, serving electronics OEMs and component distributors.
- Company typePrivate
- Founded1968
- HeadquartersHauppauge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Astrorep does
Astrorep Inc. is a privately held manufacturer's representative firm founded in 1968 and headquartered at 700 Veterans Memorial Highway, Hauppauge, New York. The company sells electronic components and subsystems on behalf of approximately 22 manufacturer principals — including Vishay, Allegro Micro, JST, ISSI, Globtek, Cosel, Avalanche Technology, Advanced Thermal Solutions, EAO, EDAC, Elma Electronic, Renata, Micro Crystal, Switchcraft, E-Switch, Leader Tech, Lumissil Microsystems, Ingenic Semiconductor, Everlight, Deiaz, and Challenge Electronics — across four defined U.S. territories: Metro NY/NJ, Upstate New York, Mid-Atlantic, and Chesapeake. The Mid-Atlantic and Chesapeake markets are operated under the DBA "Envision Design Tech," created in 2005. Its end customers are electronics OEMs and electronic component distributors that require regional sales coverage and technical field support.
Astrorep earns commissions on the sales it generates for its manufacturer principals; pricing is set by the manufacturers, not by Astrorep, and no pricing is publicly disclosed. The company delivers coverage through dedicated outside sales representatives and field sales engineers assigned per territory, an inside sales team that serves as the first-contact point for distribution and OEM sales, and executive-level (President-led) management of strategic accounts. It is a member of L-MAR Associates and the Electronic Representatives Association (ERA). The firm does not develop software, does not operate an e-commerce platform, and has no disclosed API, app, or digital product.
The company is partner-owned, with no disclosed external institutional investment or private equity backing. The current leadership structure was formalized in 2018, when Mike Acquafredda (joined 1994) became President and Ken Ball (joined 2005) was named a partner. Operating status is active, with the website current and staff contacts publicly listed. The business is relationship-driven and regional in scope, with no indication of international expansion, no patents or trademarks disclosed, no regulatory actions, and no third-party certifications in the available data.
Astrorep firmographics
Firmographics- Name
- Astrorep
- Legal name
- Astrorep Inc.
- Website
- https://astrorepinc.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astrorep Inc. is a privately held manufacturer's representative firm, founded in 1968 and headquartered in Hauppauge, NY, that sells electronic components on commission on behalf of approximately 22 manufacturers across four U.S. Northeast and Mid-Atlantic territories, serving electronics OEMs and component distributors.
- Ownership category
- akta.pro rank
Where Astrorep is headquartered
LocationHeadquarters
- HQ city
- Hauppauge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Astrorep business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Manufacturer Representative Commission: Astrorep operates as a manufacturer's representative firm, earning commissions on sales of electronic components and subsystems they represent on behalf of their manufacturer partners. They serve both OEM and distribution sales channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Astrorep product offering
Product offeringCore offering
Astrorep Inc. is an independent manufacturer's representative firm that sells electronic components and subsystems on behalf of leading component manufacturers to OEM customers and electronic component distributors. The firm covers four U.S. territories (Metro NY/NJ, Mid-Atlantic, Chesapeake, and Upstate New York) using outside sales representatives, an inside sales team, and field sales engineers, and operates in the Mid-Atlantic and Chesapeake markets under the DBA Envision Design Tech. Revenue is generated through sales commissions on transactions facilitated between its manufacturer partners and end-buyers.
Product overview
Astrorep Inc is a manufacturer's representative (sales rep) firm for electronic components manufacturers. Founded in 1968, the company represents leading electronic manufacturers across four key territories: Upstate New York, Metro NY/NJ, Mid-Atlantic, and Chesapeake. The company operates under the DBA 'Envision Design Tech' for its Mid-Atlantic and Chesapeake markets (expanded in 2005). Their services include strategic account management, inside sales, outside sales, and field sales engineering support. The company does not develop or sell its own software products; rather, they represent and sell electronic components from various manufacturer partners including Allegro Micro, Avalanche Technology, Cosel, Globtek, ISSI, JST, Vishay, and others. The company's core offering is manufacturer representation and sales coverage services across specified geographic territories.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturer's Representation Services Independent sales representation for electronic component and subsystem manufacturers, covering OEM and distribution channels across the Metro NY/NJ, Mid-Atlantic, Chesapeake, and Upstate New York territories. Delivered through dedicated outside sales representatives, an inside sales team, field sales engineers, and executive-level strategic account coverage.
- Envision Design Tech Regional Coverage (Mid-Atlantic & Chesapeake) Astrorep's DBA, Envision Design Tech, provides electronic component manufacturer's representation across the Mid-Atlantic and Chesapeake territories, extending the firm's coverage beyond its original Metro NY/NJ base.
- Upstate New York Regional Coverage Astrorep's manufacturer's representation coverage for the Upstate New York territory (NY North of Metro), with its own line card of represented manufacturers.
Companies that use Astrorep
Customer profileSegments2 records
Ideal customer profiles2 records
Astrorep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Astrorep partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- Allegro MicrocoreAllegro Micro is an electronic component manufacturer represented by Astrorep in the Metro and Chesapeake markets. Astrorep serves as their manufacturer's representative firm.
- Avalanche TechnologycoreAvalanche Technology manufactures electronic components represented by Astrorep in Metro and Mid-Atlantic territories.
- Challenge ElectronicscoreChallenge Electronics is an electronic component manufacturer represented by Astrorep in Metro and Upstate NY markets.
- CoselcoreCosel is a power supply manufacturer represented by Astrorep across Metro, Mid-Atlantic, Chesapeake, and Upstate NY territories.
- GlobtekcoreGlobtek manufactures power supplies represented by Astrorep across multiple territories including Metro, Mid-Atlantic, Chesapeake, and Upstate NY.
- ISSI (Integrated Silicon Solution)coreISSI is a semiconductor manufacturer represented by Astrorep in Metro, Mid-Atlantic, Chesapeake, and Upstate NY territories.
- JST (Japan Solderless Terminal)coreJST manufactures connectors and electronic components represented by Astrorep across Metro, Mid-Atlantic, Chesapeake, and Upstate NY.
- Micro CrystalcoreMicro Crystal manufactures electronic components represented by Astrorep across Metro, Mid-Atlantic, Chesapeake, and Upstate NY markets.
- RenatacoreRenata manufactures batteries and electronic components represented by Astrorep across Metro, Mid-Atlantic, Chesapeake, and Upstate NY.
- VishaycoreVishay is a major manufacturer of discrete semiconductors and passive electronic components represented by Astrorep in Metro and Chesapeake territories.
- EDACcoreEDAC manufactures connectors and electronic components represented by Astrorep across multiple territories including Metro, Mid-Atlantic, Chesapeake, and Upstate NY.
- Elma ElectroniccoreElma Electronic manufactures electronic enclosures and components represented by Astrorep in Metro and Upstate NY markets.
- EAOcoreEAO manufactures human machine interface components represented by Astrorep in Metro and Upstate NY territories.
- DeiazcoreDeiaz is an electronic component manufacturer represented by Astrorep in Metro, Mid-Atlantic, and Chesapeake markets.
- Advanced Thermal SolutionscoreAdvanced Thermal Solutions (ATS) provides thermal management solutions represented by Astrorep in Mid-Atlantic and Chesapeake territories.
- E-SwitchcoreE-Switch manufactures electromechanical switches represented by Astrorep in Mid-Atlantic and Chesapeake territories.
- SwitchcraftcoreSwitchcraft manufactures connectors and switches represented by Astrorep in Mid-Atlantic and Chesapeake territories.
- EverlightcoreEverlight manufactures LED and optelectronic components represented by Astrorep in Upstate NY territory.
- Ingenic SemiconductorcoreIngenic Semiconductor manufactures microprocessors represented by Astrorep in Upstate NY territory.
- Leader TechcoreLeader Tech provides EMI shielding and thermal management solutions represented by Astrorep in Upstate NY territory.
- Lumissil MicrosystemscoreLumissil Microsystems manufactures integrated circuits represented by Astrorep in Upstate NY territory.
- VSH (Vishay)coreVSH (a Vishay company) manufactures electronic components represented by Astrorep in Mid-Atlantic territory.
Scale indicators3 records
Recent moves8 records
Expansion highlights3 records
Astrorep competitors and assessment
Company assessmentBroad incumbents
- Avnet: Global broad-line electronic component distributor with extensive field sales and digital channels; the dominant incumbent whose direct-manufacturer relationships pressure regional reps like Astrorep.
- Future Electronics: Major global electronic component distributor with strong field-engineering coverage and broad OEM reach; another incumbent that competes with regional reps for design-in mandates.
- Sager Electronics: Established US electronic component distributor with broad line card and multi-territory field sales coverage; serves the same OEM customer base as Astrorep but at meaningfully larger scale.
- Mouser Electronics: Global broad-line electronic component distributor with extensive online catalog and rapid fulfillment; similarly bypasses rep firms for catalog-driven demand that Astrorep historically captures.
- Arrow Electronics: World's largest broad-line electronic component distributor with global field engineering and online platforms; represents the scale benchmark that compresses regional rep commissions.
- Digi-Key Electronics: Large electronic component distributor with industry-leading online catalog and same-day fulfillment; bypasses traditional rep firms for low-complexity orders, pressuring commission revenue at the rep level.
- Master Electronics: Broad-line electronic component distributor serving OEMs across the US with a regional outside-sales footprint; competes for the same OEM design-in opportunities as Astrorep.
Direct peers
- Hughes-Peters: Mid-sized US electronics component sales representative and distributor covering similar OEM and distribution channels in the Midwest/South; comparable rep-plus-distribution hybrid operating model to Astrorep.
- Symmetry Electronics: Specialized electronics component sales representative and distributor serving OEM customers across multiple US territories with a manufacturer-rep-style line card model — directly analogous to Astrorep's regional rep model.
Others
- Electronic Representatives Association (ERA): Industry trade association for electronic component manufacturer's representatives; Astrorep is a member and ERA's membership roster is the most relevant directory of direct rep-firm peers (e.g., comparable regional firms) in the US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Astrorep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astrorep leadership team
Management profileNumber of profiles
Profiles3 records
Astrorep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astrorep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astrorep
What does Astrorep do?
Astrorep Inc. is an independent manufacturer's representative firm that sells electronic components and subsystems on behalf of leading component manufacturers to OEM customers and electronic component distributors. The firm covers four U.S. territories (Metro NY/NJ, Mid-Atlantic, Chesapeake, and Upstate New York) using outside sales representatives, an inside sales team, and field sales engineers, and operates in the Mid-Atlantic and Chesapeake markets under the DBA Envision Design Tech. Revenue is generated through sales commissions on transactions facilitated between its manufacturer partners and end-buyers.
Is Astrorep a public or private company?
Astrorep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astrorep founded?
Astrorep was founded in 1968. It employs 11 to 50 people.
Where is Astrorep based?
Astrorep is headquartered in Hauppauge, United States, in the North America region.
How does Astrorep make money?
One revenue line is on record: manufacturer Representative Commission.
Who are Astrorep's main competitors?
Broad incumbents on record are Avnet, Future Electronics, Sager Electronics, Mouser Electronics, Arrow Electronics, Digi-Key Electronics and Master Electronics. Direct peers are Hughes-Peters and Symmetry Electronics. Electronic Representatives Association (ERA) is listed as an others.
Does Astrorep have an API?
No public API is recorded for Astrorep.